Top 30 Best Free Shopify Themes + Premium: A Complete Review

If you are looking to start your own E-commerce adventure by opening an online store Shopify, finding out about all the costs of making a Shopify store is one of the fundamental things to do before you start that journey.

However, knowing what is free coming from Shopify which can help increase your chances of success while building your store is equally important as it gives you the privilliage of avoiding unnecessary costs in your early stage of business.

In this article, you will find out the top 30 best Paid & Free Shopify themes to help maximize your conversion rate as a beginner to E-commerce. We will go through the Pros and Cons of each theme and the determine what is a suitable target for each particular theme.


I. What Is A Shopify Theme? 

In short, a Shopify theme is a template for your digital storefront, meaning it determines how your online store will appear to customers. Each theme has a different style and layout options, so you have free reign on how to categorize and arrange what you want to display on your Shopify pages.

There are both premium and free themes available on the Shopify store.

shopify themes store

Because there are seemingly endless themes to choose from, you cannot just pick one randomly and put it in your store, no matter how modern or sleek it looks.

The best Shopify theme is not the one that is most beautiful, but rather the one that provides the best browsing experience to the users. And the perfect theme can vary from niche to niche, and store to store, so you will need a thorough examination

Thus, you need to understand the themes’ technical factors as it not only affects the user experience (UX) but also the eCommerce functionalities, and ultimately, Shopify Conversion Rate.

II. 5 Things to Consider for the Perfect Shopify Theme

Choosing the best Shopify theme is not an easy task. There are so many options to choose from, and before that, so many criteria that make one suitable. So here are 5 simplified things you should consider first and foremost if you want to pick a Shopify theme that fits your business.

01. Budget and demands

Before you pick a premium service among the myriad that Shopify offers, you need to decide on a budget first. Do not spend more than you can afford.

Furthermore, it is best that you learn from your competitors and list out what an online shop of your niche market needs to do. Pick out the essential functionalities and look for themes that can accommodate those.

Our advice is to browse through the best free Shopify themes first before diving into the premium section.

02. Support from the developer

If you don’t consider yourself tech-savvy, you should look for a theme whose developer is responsive and supportive. Running a website comes with many complications, so you should try to limit tech problems as much as possible.

How can you tell which developer offers the best service? Look for customer reviews and ratings of course. After you have picked out a few themes that suit your eye, listen to what other users think of them.

03. Diverse device responsiveness

In the last 6 months alone, 79% of smartphone users have made a purchase online using their mobile devices. It’s clear to see that mobile users are the driving force of eCommerce sales.

Not utilizing your website for mobile means that you will be missing out on a lot of potential buyers. This is not to disregard the importance of having a theme that looks stunning on desktop, it is simply just not enough. The little screens are the game changer! Make it your priority to have a well-functioning mobile interface.

Theme responsive on mobile

Free Shopify themes like Dawn theme are good contestants for mobile responsiveness.

04. Customization level 

There are 2 questions you need to answer in this regard: “How well is this Shopify theme customized for my niche?” and “Can I customize it even more for my shop?”.

Developers have to make a living somehow, so naturally, some of them would choose to tackle a certain audience base, thus coding their premium or Shopify themes for certain niche markets. If you manage to find a theme that is specifically designed for your products, get on board right away!

What’s more, in case you want your online store to stand out, you would want to further customize the theme for your own Easter eggs. Look for a Shopify theme with plenty of versatility. Make your brand pop!

05. User experience

Aesthetics are not what makes a Shopify theme worth it, but rather the user experience (UX for short) it brings. Aside from many third-party tools to help you utilize the UX, there are some checkpoints you need to consider when looking for a suitable theme.

  • Business logo: It’s your brand’s identity, so the theme must showcase it visibly at the top of your website.
  • Navigation: Create a simple navigation menu for easy browsing. A complicated navigation menu can put your customers off wanting to explore further.
  • CTAs: They should stand out from everything on your site if you want shoppers to click on them.
  • Footer: It is no less important than your page’s header. It contains all the important details like contact information, quick links to other parts of your store, or policies that some customers take very seriously.

Now that we have gone through what to look for in a Shopify theme, it is time that we introduced you to 13 of the best free Shopify themes that have got roaring reviews.

III. 09 of the Best Free Shopify Themes

01. Free Shopify Theme #1 - Dawn

Latest version: 12.0 - Updated by Oct 2023.

Read More: Shopify Dawn Theme Review: The Next Generation Of Shopify Theme?

Top 3 PROs

  • Ease of use: The Dawn theme was designed and created by the Shopify Team themselves. Shopify has become the most popular platform due to its ease of use, as evidenced by customer feedback.
  • Speed: The theme has been chosen as the standard for all Shopify theme developers. Therefore, it's no surprise that this theme boasts impressive page loading speeds.
  • Affordable solutions, and we truly mean it: The theme itself is free, with customer support provided by the Shopify Team. All you need to pay for is the monthly Shopify subscription to keep your store up and running.

Top 2 CONs

  • It's not for the most niches. Dawn theme comes with the only default preset for brands in the clothing industry. So if you sell other products or services, you need to test it deeply before publishing.
  • Updates might cause the issue with your customization settings. It comes from the review of Shopify merchants that some updates ruined their storefront, so keep it in mind and make sure you do backup an original theme before the updates.

Shopify Dawn Theme

The Conclusion

Overall, the Dawn Shopify theme is an excellent starting point for fashion or clothing brand stores. Despite its free price tag, you receive a dependable and tested theme that integrates seamlessly with your online store. However, be mindful that new theme updates could potentially disrupt the user experience. Always remember to back up your existing Shopify theme before upgrading.

02. Free Shopify Theme #2 - Craft

Latest version: 12.0 - Updated by Oct 2023.

02 Key PROs

  • Perfectly suited for handmade product niches. Based on customer reviews, the theme excels in the visual storytelling of jewelry and handmade products.
  • Embrace the concept of visual storytelling to showcase your products through photos and videos. Within this theme, you'll discover expertly designed sections that highlight the best features of your products.

01 CON

  • Product image size and theme compatibility. To ensure a top-notch product image presentation, adhere to certain size standards. Therefore, be mindful of the resolution of your product photos.

craft shopify theme on mobile

The Conclusion:

This free Shopify theme is particularly ideal for beginners and novice sellers due to its user-friendly design. Its nonexistent price tag is easily justified by the boost in conversion rates it offers. It's best suited for handmade and jewelry goods Shopify stores.

craft shopify theme reviews

Interested to know what Shopify theme that site is using? Use our free tool and find out. 

03. Free Shopify Theme #3 - Spotlight

spotlight shopify theme

The PROs

  • Launch your merchandise business quickly, even within a day, including the time needed to set up your Shopify store. The design is straightforward with just two sections: a product list and a text content paragraph, enabling you to start your online business swiftly.
  • Sticky Header: Keep vital Call To Actions (CTAs) in the header, ensuring your customers always have access to the essential links of your shop.

The CONs

  • The design is rather simplistic, tailored for merchants eager to sell without delay. Navigating the homepage, you'll find sections dedicated to showcasing products.

spotlight shopify theme on mobile

Blum - Fastest Shopify Theme

Fashionable, quick-setup theme made for exceptional experiences. 100% Positive 5 Stars Reviews.

The Conclusion

Ideal for the fashion and Print On Demand (POD) niches. Given its relatively simple design, which implies fewer built-in features, you might need to consider installing Shopify apps to meet your store's specific requirements.

spotlight shopify theme review

04. Free Shopify Theme #4 - Sense

sense shopify theme

The Pros

  • The Sense theme features expertly designed About Us and Blog pages. It's ideal for merchants looking to craft content centered on their expertise via the Blog. Writing product reviews and creating educational content can aid in acquiring organic users through the SEO channel.
  • The About Us page is structured to narrate the brand's story. At the bottom of the page, there's a "Contact Us" section, providing customers an "exit" to either reach out to the brand or explore products in the online store.

The Cons

  • Major updates to the theme might lead to issues with its settings. Ensure you back up your current theme, particularly regarding color scheme settings.

The Conclusion

Suitable for starter merchants in the healthcare & beauty niches.

sense shopify theme review

05. Free Shopify Theme #5 - Refresh

refresh shopify theme
refresh shopify theme on mobile

The Pros

  • "A bold theme that emphasizes product quality and brand storytelling," and it truly embodies this core idea. With this theme, you'll encounter expertly designed sections on the home page to spotlight both your product and brand. Moreover, the theme comes equipped with a pre-defined "Story Page" design. All you need to do is upload your brand photo and its backstory to bolster the credibility and trustworthiness of your online store.
  • Experience a highly customizable product page with diverse section variations. Add ample content to highlight the unique selling points of your product and boost your store's conversion rate.

The Cons

  • Selling globally could pose challenges due to the theme's limited features for this business model. You'll need to incorporate currency converter and language apps from Shopify.

The Conclusion

This theme appears promising based on its demo presentation, but it's essential to thoroughly test it to ensure that all features function seamlessly and align with your online store's aesthetic. With just 24% positive reviews, we advise proceeding with caution.

refresh shopify theme reviews


06. Free Shopify Theme #6 - Origin

origin shopify theme

origin shopify theme mobile

The Conclusion

The Origin Shopify theme emphasizes a single product, highlighting its unique values. The theme's visual design settings offer flexibility in adding pertinent content to enhance your product's appeal. It's an excellent fit for handmade or clothing brand products.

origin shopify theme review


07. Free Shopify Theme #7 - Ride

    ride shopify theme

    ride shopify theme mobile

    The Conclusion

    Are you selling snowboards or surfboards? This theme is perfectly designed for you, targeting the unique niche of sports equipment.

    ride shopify theme reviews

    08. Free Shopify Theme #8 - Taste

    taste shopify theme

    taste shopify theme mobile

    The Conclusion

    The Taste Shopify theme boasts a spacious design that captures a buyer’s attention with bold headlines, thin strokes, industrial fonts, and a high contrast color palette set against a subdued background. It supports larger product cards, specialty product highlights, and custom FAQs, aiding buyers in making informed decisions. Furthermore, its adaptable design and customization options allow you to modify the user experience to align with your brand vision.

    taste shopify theme review

    09. Free Shopify Theme #9 - Colorblock

    colorblock shopify theme

    colorblock shopify theme mobile

    The Conclusion

    Colorblock offers a spacious design that instantly grabs a buyer's attention with its bold headlines, thin strokes, industrial fonts, and a high contrast color palette set against an understated background. This theme not only supports larger product cards, specialty highlights, and bespoke FAQs to guide buyers, but its flexible layout and customization settings also enable brands to effortlessly tweak the user experience to resonate with their unique vision.

    Read more: Top 7 Best Shopify Themes For Clothing Store

    IV. Top Shopify Paid Themes

    10. Blum

    blum shopify theme


    • Visual storytelling elements
    • Mobile first design
    • Unrivaled page speed
    • Fairly reasonable priced theme
    • Smooth and stunning story telling layout
    • 3 styles to choose from
    • Have a demo store.
    • Featured product carousel


    • Too many features can make users feel overwhelmed.

    blum shopify theme demo

    Blum - Fastest Shopify Theme

    Fashionable, quick-setup theme made for exceptional experiences. 100% Positive 5 Stars Reviews.


    A potent theme boasting a plethora of customization options. It offers exceptional support and is priced reasonably, especially when compared to other premium themes on the market.

    blum theme review shopify

    11. Grid

    Grid listing


    • 4 themes to choose from.
    • Have demo stores.
    • Showcase blog post in home page.
    • Easy to use.

    Grid shopify theme demo laptop


    • Slow response timxe from support

    Grid shopify theme demo mobile


    A good theme to use but there are still bugs but totally fixable after the update. Support can be slow some time. Can be used for all niche.

    Grid Shopify theme review

    12. Mono



    • Unlimited free trial
    • 2 styles to choose from
    • Have demo stores
    • Easy to use
    • Easy Customization

    Mono theme


    • Limited Market Reach
    • Updating Challenges

    Mobile Mono view

    Conclusion : 

    The Multifunctional Mono theme offers a versatile and affordable option for your fashion store, with a range of features and dedicated support for any difficulties. 


    13. Parallax

    Parallax listingPros:

    Parallax demo laptopCons:

    • Trouble editing with header and footer for inexperienced users

    Parallax demo mobileConclusion:

    Great theme for all niche. Some trouble editing header and footer could occur but they make it up with a great support team.

    For in-depth review of Parallax theme, check out: How To Build A Visually Striking Store with Parallax Theme

    parallax review

    14. Mysterio



    • 12 Homepages
    • Dynamic Filtering System
    • Mosaic Block Constructor
    • Call-to-action pop-ups


    • Preparation of the theme is required before installation in order to get any design of the main page


    Multifunctional Mysterio theme at a super price - will be the best choice for your fashion store. If you have any difficulties in creating a website, the support team will help you. Experienced specialists will quickly solve technical problems.


    15. Symmetry

    Symmetry shopify theme listing


    • 4 styles to choose from
    • Easy to use.
    • Good support team.
    • Autoplay video feature
    • Have Google map integration.

    Symmetry demo laptopCons:

    • None so far

    Symmetry demo mobileConclusion:

    Great theme, great support team but the pricing are not for inexperienced merchants who have tight budgets for starting E-commerce.

    Symmetry shopify theme review

    16. Avenue

    Avenue shopify theme listing


    • 3 styles to choose from
    • Product filtering search
    • Support large scale business



    • None so far

    Avenue shopify theme demo mobile


    This is a great theme for all niche and suitable for experience users with large scale business.

    Avenue shopify theme review

    17. Pipeline

    Pipeline listingPros:

    • 3 styles to choose from
    • Support large number of products
    • Product filtering enable
    • Cheaper than other theme with the same functionality

    Pipeline demo laptopCons:

    • None so far

    Pipeline demo mobileConclusion:

    This is a great theme which support the large scale business with large amount of product and is suitable for all niche.

    For a more in-depth review of Pipeline theme, check out: Pipeline Theme Breakdown: The Good and The Bad

    pipeline review

    18. Canopy

    • 3 theme styles to choose from
    • Support large scale business
    • Large image optimization

    Canopy demo laptopCons:

    • None so far

    Canopy demo mobile


    Great theme with good design which is suitable for all, especially for Dropshipping and Print on demand store.

    Canopy review

    19. Testament

    testament listing


    • 4 theme styles to choose from
    • Feature product pop up quick view
    • Sticky navigation

    Testament demo laptopCons:

    • Not flexible product variant swatch.


    Good theme - suitable for all niche.

    testament review

    Related article: Testament Shopify Theme Review: A Perfect Choice For Every Online Store Ever?


    Icon listing


    • Large image supported
    • 4 theme styles to choose from
    • Have product pop up quick view
    Testament shopify demo laptop


    • Currently not mobile friendly

    Icon demo mobileConclusion:

    Good theme - all niche suitable - small glitch of customers.

    Icon review

    21. Broadcast

    Broadcast listingPros:

    • 3 theme styles to choose from
    • Blog comment enable
    • Support color swatch of products.
    • Easy to use
    • Quick support

    Broadcast demo laptopCons:

    • Some glitches but their quick support make up for it

    Broadcast shopify theme demo mobile


    Good theme - suitable for all niche - all level merchant can use this theme thanks to its quick support team.

    Broadcast review

    22. District

    District listingPros:

    • 3 theme styles to choose from
    • Support color swatch for products
    • Good support
    • Easy to use

    District demo laptop


    Great theme - beautiful design and very simple to use for all niche - Suitable with all level merchants. 

    For more in-depth review and tutorial of Shopify District theme, check out: Shopify District Theme: In-depth Walkthrough and Review

    district shopify theme review

    23. Envy

    Envy listingPros:

    • 4 theme styles to choose from
    • Great support team
    • Mobile experiences enhance design

    Envy demo laptopCons:

    • Small bugs some time.

    Envy demo mobileConclusion:

    Good theme with great support team, suitable with all nice and all users.

    Envy review

    24. Empire

    Empire listingPros:

    • 3 theme styles to choose from
    • Predictive search and product filtering enable
    • Support large product number

    empire demo laptopCons:

    • Did not fully developed
    • Not compatible with Google page speed standard
    • Slow support team

    empire demo mobileConclusion:

    Normal theme - suitable for all niche - Many glitch and slow support for 180$ price tag.

    empire review

    25. Venue

    • 3 theme styles to choose from
    • Beautiful design
    • Online map support for physical stores.
    • Quick support team


    • None so far

    Venue mobile demoConclusion:

    Great theme - beautiful and professional design - suitable with all niche and all users.

    venue review

    26. Blockshop

    Blockshop listingPros:

    • 4 theme styles to choose from
    • Easy to use

    Blockshop demo laptopCons:

    • Slow support response

    blockshop mobile demoConclusion:

    Good theme - suitable for all niche and all users.

    Blockshop review

    27. Flow

    Flow listingPros:

    • 3 theme styles to choose from
    • Beautiful design
    • Good support team

    Flow demo laptopCons:

    • Some bugs with the header product variant and loading speed but fixable in future updates.

    Flow mobile demoConclusion:

    Good theme - suitable for all niche and all users. A bit pricey compared to it’s features.

    Flow review

    28. Motion

    Motion listingPros:

    • 3 theme styles to choose from
    • Easy to use
    • Product filtering enable
    • Good support team

    Motion demo laptopCons:

    • Not easy to code
    • Incompatible with some essentials Shopify app.
    • Mostl functionalities mainly available for home page only

    Motion demo mobileConclusion:

    Good theme - good support - buggy but have potential in future updates with beautiful design.

    For more in-depth review, check out: Shopify Motion Theme: Reviews and Analysis

    Motion review

    29. Streamline

    Streamline listingPros:

    • 3 theme styles to choose from
    • Mobile commerce focus
    • Beautiful design with great support team

    Streamline demo laptopCons:

    • None so far

    streamline mobile demoConclusion:

    Great theme, suitable for all users and all niche.

    Streamline review

    30. Warehouse

    warehouse listingPros:

    • 2 theme styles to choose from
    • Large scale business supported

    Warehouse demo laptopCons:

    • Lack of instruction for coding after updates
    warehouse demo mobile


    Suitable for all niche but need experience users if require coding to fix something.

    For a more in-depth review of Warehouse Theme, check out: Shopify Warehouse Team: Pros, Cons and Everything In Between

    Warehouse review

    31. Impulse

    Impulse lisitngPros:

    • 3 theme styles to choose from
    • Simple design and easy to use
    • Quick support

    Impulse demo laptopCons:

    • Support guide to hire outside experts for some cases.

    Impulse demo mobileConclusion:

    Good theme but need improvement on problem solving for it’s support team - suitable for all users with all niche.

    For our in-depth review and tutorial of Shopify Impulse Theme, check out this article

    Impulse review

    32. Prestige

    Prestige listingPros:

    • 3 themes styles to choose from
    • Build in timeline tool
    • Support large image
    • Quick support response time

    Prestige shopify theme listingCons:

    • None so far

    Prestige shopify theme demo mobileConclusion:

    Good theme with elegant design, suitable for all niche and all users. 

    For more features review, check out: Shopify Prestige Theme: An In-depth Review and Tutorials

    Prestige shopify theme review

    V. How to install a theme from Shopify theme store

    In this video you will learn how to install a theme into your Shopify store:

    For more in-depth review of premium and third-party Shopify Themes, check out: 

    VI. Why Use Page Builder

    While using a premade theme is easy to set up and require less work from the customers but in the long term, the theme can be out of date and it’s own limitation to just 1 design can be it’s own downfall in the future with the price tag from 100$ to 200$.

    As a result, using a Page Builder like PageFly can be a life saver for store owners as Page Builder is flexible in compatibility with third party apps and Shopify updates as well. I hope you have make it

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