As Shopify merchants, we think about a lot of ways to get more traffic and increase conversion rates. With the traffic acquisition, for most merchants, Facebook or Google Adwords comes to mind. As for the landing pages for our Shopify business, it’s the Product Page.
However, what if we are just getting started with the business and on a limited budget? So next we’ll think about Google organic traffic. That’s what we’ll talk about in this blog post. To be precise: how to optimize Shopify product pages for SEO to get more organic traffic.
Before doing SEO for your Shopify Product page - start with the keywords research
It starts with keyword research. As the product/service owner you’d know well about the products you’re selling. You even can list the most popular keywords that the potential customers can search for finding the information related to the product in your niche.
However, to do keyword research effectively, it’s good to use SEO tools. For the keyword research www.keywordtool.io might be a good tool to start with.
Just by typing the keyword into the Keyword Tool it will show you a list of potential search queries from users. When I do a search with the free plan, there are already 268 unique keywords with “wood watches” in google.com alone. If you upgrade to the PRO edition, there will be even more keywords displayed.
After using this tool, you have a list of keywords, and it’s good to verify those keywords with the Google Keyword Planner tool. Simply import the keyword list from KeywordTool.io to the Keyword Planner, and you’ll see the result from Google.
So now you have the list of keywords that potential customers are interested in. In our case let’s take the example with optimization of the Shopify Product page for the keyword “genuine wood watch”.
Product Page Title, URL structure and Description
It’s quite important to tell Googlebot what your Shopify product page is about. The first thing you’ll have to do regarding optimization is related to the Title of the product page and in the product description content.
Here are 12 AI-powered Tools for Generating Hundred of Product Description at ease
In the content, you have to mention the targeted keyword in the first paragraph and the H2 HTML tag. Just mentioning in these 2 places is enough because we don’t want to be "keyword stuffing' by just bombing keywords in the content.
Whether you just think about the customer first and whether your content creates a good user experience or not.
Going further, keep in mind to mention keywords in the Tags section. The purpose of tags is to help users find pages with a similar keyword or keyword phrase. In our case, when users click on “genuine wood watch”, it’ll show all product pages labeled with that tag.
Product Collection and Tags
Each product belongs to a certain product collection. So, in this case, I have to make my wood watch a product in the collection “Wooden Watches”. From an SEO point of view, it’ll boost the internal linking which affects the overall onsite SEO.
Product Image Size & ALT text HTML tags
Even Shopify recommends merchants to fill the content with image alt text with the hint near the product image. By filling the content with the targeted keyword, you’ll help Googlebot to discover your image easier and put the result on the top of Google Image Searches.
Moreover, with the image ALT tag, you’ll have to optimize the image’s size as well. Before uploading the product images to your online store, it’s good to optimize images through https://tinypng.com or https://imageoptim.com/mac app.
The size affects the page loading speed and accordingly, the user experience.
In this case, you will also want to automate the image optimization process with Shopify apps. You can use SEO Image Optimizer by Booster Apps or Image Optimizer Shopify app. These apps are proven to improve the SEO presence of Shopify stores. So you can give them a try see the result.
URL structure and Meta Description
Sometimes we miss this but it plays an important role as well. I’m talking about the placement of the targeted keyword into the URL link and meta description.
Structured Data markup
The structured data helps users searching on Google learn more about the product through additional information. For example, the review rating from customers can be displayed in the Google search result. It helps users to better understand the product and learn to decide whether this product meets their demands or not.
The video below from JSON-LD Shopify App gives you a clear understanding of what micro data means and why you have to pay attention to it.
Reviews matters, it’s user generated content.
One of the criteria of ranking on Google is related to user-generated content. When the user engages with your page, for example leaving reviews or commenting on your product page, Google understands that the page is getting interest from users.
There is some SEO strategy with asking people to leave the review (user-generated content) via email or support systems. And when the review is left, it adds value to other users as well. That’s why reviews are important not only for conversion rate optimization but SEO as well.
As the solution for building reviews, you can use Product Reviews app made by Shopify. With this app, you can build a review system directly on your product page.
In conclusion, we’ve gone through key points with onsite SEO (Search Engine Optimization). It’s not hard to implement with the mentioned solutions.
So now, it’s your turn to execute and test with onsite SEO tactics. Obviously, it’s time-consuming, especially with keyword research then optimization of each product page. However, it’s worthwhile and will pay off fully when your competitors are throwing enormous bucks into Google and Facebook ads. As for you, your product pages are on TOP and for free.