Grand Videoke North America built their website from scratch and saw a 10X increase in sales over 4 years

Challenge

Finding a page builder tool with intuitive editor to reduce development cost

Solution

They chose PageFly as a powerful page builder with intuitive UI

Meet Grand Videoke North America

Grand Videoke North America - Canada & US (formerly Grand Videoke Canada), is a brand managed by Nextdev North Limited – founded by Javin Garcia in 2018 in Toronto, Canada. The company acts as the official importer, distributor and retailer of Grand Videoke karaoke systems in Canada and the US. 

Inspired by a passion to bring joy and togetherness in every gathering, Grand Videoke is serious in building the most advanced karaoke systems. Grand Videoke is the first brand to produce the portable karaoke system with Voice Command that allows you to choose and select songs using only your voice with the Grand Videoke Symphony 2.0 PLUS in 2016. It is also the first karaoke system brand featuring the Perfect Pitch™ Interactive Vocal Coach program which provides real-time performance feedback to singers, as if you have your own private vocal coach – available on all Grand Videoke systems in North America since 2018.

Since it was first launched in Canada, Grand Videoke has brought karaoke experiences to a new level of enjoyment, enriching family relationships and connections. As of 2021, Grand Videoke has expanded its appearance in North America by launching their official website in the US.

Challenge

When Nextdev North Limited started building the Grand Videoke web store on Shopify in 2018, the team didn’t have extensive experience in coding or web development. It was a big challenge for them to build a website that matched the identity expected from an innovative brand while keeping startup costs to a minimum. Less than a month into the project, Nextdev North Limited had encountered numerous limitations on the default Shopify editor – so a page builder with powerful tools and an intuitive UI was the solution that they were looking for.

After researching and trying different page builder apps on Shopify, Nextdev North Limited decided that PageFly is the best solution for their requirements.

Solution

Page Customization

The wide variety of customization options allows Nextdev North Limited to design each and every page of the Grand Videoke North America website in any way they like. For someone who has limited coding experience like Javin, he believes that PageFly is a huge support and a powerful tool for their company

“Basically, we are able to pull it off because of PageFly.”

The home page, product pages, social media landing pages, contact us page, about us page, and many more – a total of 50+ pages on the website – were built with PageFly. With PageFly’s advanced page editing and customization functions, they were able to build a website that had garnered credibility and a lot of attention from their target markets; all of which were not possible at the level that Nextdev North Limited had expected when they were only depending on Shopify’s default page editor.

The Intuitive UI

Shopify is a great “all in one” solution to start your own business. However, there are still functions left untouched by the platform and page builder solutions come to the market to solve such issues.

When trying out different page builders on the Shopify App Store, Nextdev North Limited found that PageFly is the easiest and most intuitive to use.

Designing a high converting page can be done within an incredibly little amount of time with PageFly. The drag and drop options allow them to make the perfect design even without any coding skills.

Results

Given how Nextdev North Limited has started Grand Videoke North America, they were able to start their website from scratch with PageFly, and made Canada and the US the number #1 international market for the brand in just a year. 

“PageFly is one of the factors that leverage the sales besides marketing and advertising on Social media and doing productions. So I guess PageFly has really helped us achieve our goals.” 

After launching their store with PageFly, Grand Videoke’s percentage of views is up 1,006%. Visitors are also taking the time to explore the website contents and the products, with an average viewing time of 15 minutes.

The increase in traffic leads to the growth of conversion rate and Grand Videoke has witnessed a 1,300% increase in total sales each year since they started using PageFly.