Shopify vs. Wix

Discover the all-in-one platform to handle your business’ complexity
and take you to the next level with Shopify.

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WHY SHOPIFY

See why brands are moving to Shopify

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Manage your way

From customizations to back
office functionality, Shopify is the
platform to handle your business’ complexity.

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Sell more

Reach more shoppers and convert more buyers with Shopify’s powerful integrations and capabilities.

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Scale without compromise

Do business on your own terms
and scale without compromising
your bottom line.

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Get more features

Discover the same best-in-class
features and functionality used by
the world’s biggest brands.

WHY SHOPIFY

Run your business, your way

Explore Shopify’s powerful tools to make customizing your brand or running your back office more streamlined than ever before.

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Streamline your back office

Manage inventory, fulfill orders, track payments, create marketing campaigns, and view real-time business insights—all from Shopify.

Explore back office features →

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Level up with apps

Add more features and functionality with over 8,000+ apps built by trusted Shopify developers.

Explore app store →

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Powerful tools, simplified

Shopify offers hosting, a subdomain, SSL certificate, built-in fraud detection, unlimited storage, and PCI-DSS compliance upon signing up. Let Shopify handle the complex so you can focus on growing your business.

Explore marketing tools →

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Built fully customizable

Pick from over 70 no-code themes or create your own. Transfer your domain and customize your checkout, product pages, and more with simple, easy-to-use tools.

Explore Shopify stores →

SELL MORE

Sell more with the best converting checkout

Shopify’s checkout lifts conversation by 15% on average, and it’s built into every store. Pack it with features customers love like express checkout, discounts, gift cards, and local pickup and delivery.

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Sell where your customers are

Reach buyers beyond your online store. Use sales channel integrations to sell on TikTok, Instagram, Etsy, Amazon, and more—all from Shopify.

Build a campaign →

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Level up with apps

Reach buyers around the world with native multi-language and multi-currency features, plus a host of local payment gateways for an optimized checkout experience that converts.

Start selling internationally →

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Sell offline

Shopify’s fully integrated POS system has everything you need to sell in person, backed by everything you need to sell online.

Explore Shopify POS →

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Sell in one click

Help buyers speed through checkout Shop Pay, a customizable, one-click checkout trusted by the world’s biggest brands.

Explore Shop Pay →

SCALE WITHOUT COMPROMISE

Keep more money in your pocket

Save on total cost of ownership and get a higher return on investment while scaling—without compromising your bottom line.

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Unlimited products
with no listing fees

Never pay extra to list more products on Shopify for the same monthly price plan you sign up for.

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All-in-one pricing

Shopify all-in-one pricing plans let you scale as your business does—without having to worry about hosting fees that add up as you grow.

Find a Shopify plan that’s best for you

Whether you’ve got a new idea you want to explore or if you’re ready to sell all over the
world, there’s a Shopify plan that’s right for you. Check out plans and pricing.

See Pricing

GET MORE FEATURES

Technology that grows with you

Commerce is changing like never before, but Shopify is single-mindedly focused on keeping you at the cutting edge. With thousands of engineers, Shopify is shipping countless annual commerce updates—from integrating AI across the platform, to offering omnichannel selling tools.

SHOPIFY EDITIONS

All the latest updates, all in one place

We're constantly evolving our powerful global platform to make commerce better for everyone. Now twice a year, we publish a rundown of everything we’ve built in Editions.

Explore Editions →

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Powerful, stable, and secure

Shopify maximizes security without compromising performance or affecting compatibility. The platform handles the internet’s biggest flash sales with ease.

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Do more with analytics and insights

Access powerful real-time business data and customer insights that let you drive growth in strategic ways.

TRANSER YOUR DATA

Migrate your way

There are tons of ways to migrate your data to Shopify. Choose the one that works for you based on your business needs.

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FOR SMALLER BUSINESS

Migrate manually

For a simpler approach, manually transfer your store’s data using a CSV file. This will import products and customers to your new Shopify store.

  • Note that some data like orders and blog posts can’t be moved this way.
  • Copy text from your current store’s pages and paste it in your new Shopify store where you need.

Explore manual migration →

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FOR FAST SETUP

Move with a migration app

Migrate your store quickly. Use a third-party migration app from the Shopify App Store.

  • Transfer essential store data, including products, orders, customers, reviews, and more.
  • Keep your store's SEO and overall integrity intact throughout migration.

Explore migration apps →

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FOR LARGE BUSINESS

Hire a Shopify Partner

Work with a Shopify Partner to manage and complete your migration.

  • Collaborate with a Shopify Partner that specializes in migration for your industry and size.
  • Some partners may use Shopify’s API to create a custom migration solution tailored to your needs.

Find a Shopify Partner →

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CUSTOMER SUPPORT

24/7 Support

Get help at any point in the process, from importing data to building your store from our award-winning customer support team.

Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.

Get in touch →

Frequently asked questions

Shopify or Wix, how do you choose?

Choosing Shopify over Wix for ecommerce leverages its scalability, extensive customization options, and advanced selling features designed to help you start, grow, and scale your business. Whether you expand internationally, sell in person, or wholesale—Shopify has the features to help you do more.

Shopify vs. Wix, which is more affordable?

When comparing Wix vs Shopify pricing, Wix might seem like the more budget-friendly option when examining upfront costs. However, Shopify offers more tools and features that provide greater value for growing businesses. The depth of Shopify’s capabilities, including advanced analytics, detailed customer profiles, and inventory management systems, outweigh the basic cost differences, making it a more impactful long-term investment.

What is the difference between Wix and Shopify?

Wix specializes in websites for small businesses like bloggers while Shopify specializes in ecommerce and retail. On Shopify, you’ll find features to make running a business easier, whereas on Wix the features are catered to building a simple website. Shopify is best suited for businesses that intend to grow over time. Many big brands and top-tier singers, actors, and influencers use Shopify to power their businesses.

What does Shopify have that Wix doesn’t?

Shopify gives its users more control over their business and more power to scale it up. Unlike Wix, Shopify allows you to change your website theme without needing to start over. Shopify also has a more robust app marketplace than Wix, allowing you to integrate your store with an endless supply of features specifically for ecommerce and retail. On Shopify, you can sell in over 130 currencies to create a truly global brand. You can view both online and offline sales in one place using Shopify, unlike Wix. Shopify also offers a more detailed sales reporting dashboard to help you analyze your business’ performance.

How are Wix and Shopify different for ecommerce?

Shopify specializes in ecommerce website building. Wix is a website builder that has an ecommerce component. Shopify has specialized ecommerce features, themes, apps, and more making Shopify better for ecommerce than Wix.

How can I embed Shopify to a Wix website?

If you're not ready to fully transition from Wix to Shopify, you can integrate Shopify’s powerful ecommerce capabilities into your existing Wix site using the Shopify Buy Button. This option allows you to manage products through Shopify while maintaining your current Wix design.

How do I transfer my domain from Wix to Shopify?

Transferring your domain from Wix to Shopify is a straightforward process. You'll unlock your Wix domain, obtain a transfer authorization code, and initiate the transfer through Shopify’s domain management settings. Shopify provides detailed guides and support throughout this process to ensure a smooth transition.

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SHOPIFY VS. WIX

Switch to the all-in-one platform

Try Shopify for free, and enjoy your first 3 months for $1/month on select plans. Explore all the tools
and services you need to handle your business’ complexity from the internet’s most customizable
platform.

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