33

Reported vulnerabilities on WooCommerce in 2023, highlighting security risks for brands

99.9%

Shopify’s average uptime ensures that online stores are always accessible to customers.

WE HANDLE IT ALL

Industry-leading performance

When it comes to performance, we’re leading the race. Shopify services over 644 million shoppers worldwide, with high-speed performance and high converting sites. A global study shows Shopify outperforms WooCommerce’s checkout by 17%. And with over 5.5 billion processed orders on record, Shopify empowers you with market-leading scalable solutions.

END-TO-END COMPLIANCE

Keep all of your data safe

Shopify prioritizes enabling your compliance with frameworks like PCI for secure payments, SOC 1, 2, 3 for retailers, and GDPR for data protection. In comparison, WooCommerce lacks out-of-the-box PCI, SOC, and GDPR compliance — increasing the risks of identity theft, damage to your company’s reputation, and loss of customers — not to mention potential lawsuits, insurance claims, and government fines.

FRAUD PROTECTION

Protect against fraud

Shopify offers layered fraud protection, including integrated fraud analysis tools that sync with top detection services. With insights on order risk, chargebacks, and more, our built-in analytics empowers you to make informed decisions without security breaches, ensuring data safety.

Shopify has the fastest server
speed in commerce

Faster site speed impacts everything—from revenue to
operations. Measure your site’s performance to see how it could affect your sales and how it compares to the
competition.

See your TCO savings with Shopify

Use our TCO calculator to get a detailed view of your costs compared to Shopify’s.

36% Better TCO on Shopify
than WooCommerce, on
average

49%

Higher implementation and setup costs, on average

32%

Higher platform fees and ecommerce stack costs, on average

41%

Higher operating costs, on average

UNCOVER SURPRISE COSTS

WooCommerce is free
(but read the fine print)

Platform costs are better on Shopify, overall. WooCommerce, being a plugin itself, provides only the basics out-of-the-box, and relies heavily on additional plugins for functionality. When adding up the costs of payment fees, additional plugins and software, you’ll pay 32% more in platform and tech stack costs on WooCommerce than Shopify, on average.

OPERATE WITHOUT DELAY

Choose convenience over compromise

Shopify's overall operating costs are better than WooCommerce's due to platform simplicity and less reliance on developers. WooCommerce requires multiple add-ons and many of the brands that have switched from WooCommerce to Shopify reported having to hire someone in-house or outsource an agency just to keep things running smoothly. This can cost you more money and slow down your work. WooCommerce has 41% higher operational and support costs, on average.

IMPLEMENT EFFICIENTLY

Save on your setup

An implementation of a new storefront on Shopify is 41% faster than on WooCommerce, on average. This could be due to additional plugins and customizations required to enhance your site. This can complicate your tech stack and slow down your setup on WooCommerce. In fact, WooCommerce's limited functionality and complex integrations, like needing API gateways, lead to about 49% higher setup costs, on average.

BETTER ROI

Our conversion study says it all

Shopify has the best global checkout and, on average, a 17% higher conversion rate than WooCommerce. Consider this 17% difference in conversion rate as money you're leaving on the table by choosing WooCommerce instead of Shopify.

EASY ADMIN MANAGEMENT

Anyone on your team can run Shopify

Shopify's intuitive UI empowers both technical and business users to drive value, independently. In contrast, WooCommerce requires developer involvement for implementing and updating plugins and many changes to storefronts. Shopify has the ability to run on “low code” without compromising the quality of your storefront.

WORDPRESS

Shopify integratesShopify integrates seamlessly with Wordpress

Brands are often surprised by Shopify’s content capabilities. You can create rich content on our platform, reducing the need for a separate CMS. However, Shopify seamlessly supports headless storefronts of all types including Wordpress. As Mark Negelmann, Director of Operations at Lull, says, "Would our unique identity fit into the confines of the Shopify infrastructure? The answer: Yes," leading Lull to save 25% on software costs and 10%–15% on tech expenses.

100%

Shopify is commerce-focused

200+

Product enhancements and updates in the past year alone

BUILT-IN CAPABILITIES

Everything you need
is on one platform

Shopify’s comprehensive commerce solution across DTC, B2B, and Point of Sale (POS) is here to help your business grow, in every way. Our built-in features like semantic search, multicurrency and language management, free first-party marketing tools, and customizable data models provide best-in-class functionality to help your teams focus on innovating more and building from scratch less.

EXTENSIVE APP SELECTION

The advantage of Shopify's trusted ecosystem

Shopify gives you access to more than 8,000 trusted apps that are prebuilt and ready to use, so you can extend functionality that meet your business needs — without a developer to assist. On WooCommerce, there’s limited governance as to what plugins are listed, and little information about how they’re maintained. Shopify focuses on making sure everything works together smoothly and updates easily.

WHY RECOGNITION MATTERS

Trust the leaders in commerce

Shopify, with its growing customer base, CMS optionality, and scalability, is highly rated as a leader in ecommerce in known analyst reports. With WooCommerce’s slow growth momentum, coupled with a customer base focused primarily on smaller businesses, they don’t show up on reports like IDC, Forrester, or Gartner that are geared towards scalability for larger brands. Also, the company’s dependence on WordPress limits your CMS options, placing a roadblock in front of your growing business.

A CLEAR ROADMAP

Shopify launches more new features than WooCommerce

Shopify has released hundreds of product updates, twice a year, through Editions since 2021 — with a focus on making commerce better for everyone. In contrast, WooCommerce’s roadmap is sparse. At Shopify, we provide you with a frequently updated, secure, optimized, and sustainable commerce platform that’s made for your business growth.

Billions

Invested to improve Shopify’s platform for its customers

800+

Shopify features and improvements added since 2020

10,000+

App and technology partners

100+

Shopify Plus Certified App Partners

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