By Victor Bui | Mar 31, 2025 | 5 minutes read
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Main problems ❌
❌ Apple’s store was overwhelming users with too much information on the pages, which caused frustration.
Solutions ✅
✅ SoulfulVibeco, a PageFly customer, uses vertically collapsed sections on their product details page to help visitors quickly find what they need.
Findings
Tips for desktop
Feature a wide selection of products
Showcase clear and attractive thumbnails
Highlight best sellers
Use engaging visuals
Tips for Mobile
Avoid autoplay carousels
Simplify navigation
Create clear visual links
Conclusion
Frequently asked questions
Research supports Vertically Collapsed Sections as an effective way to improve user engagement and navigation. A study by Baymard shows that only 8% of shoppers miss key details with this layout, compared to 27% who struggle with horizontal tabs. This proves that a structured, easy-to-navigate PDP helps users find information faster and with less frustration.
Usability testing also confirms that shoppers find this design intuitive and user-friendly. A well-organized PDP reduces confusion, keeps users engaged, and helps them make more confident purchasing decisions. With these advantages, Vertically Collapsed Sections stand out as a smart choice for improving product pages and increasing conversions.
Make it easy for users to find what they need by using straightforward, meaningful section titles. Instead of vague labels like "Details," opt for more specific titles such as "Product Specifications" or "Customer Reviews." This way, customers can quickly locate essential information without unnecessary guesswork.
You can also enhance the shopping experience by using high-quality visuals and interactive elements to highlight key product details. Thoughtfully placed images, infographics, and pop-ups can help guide shoppers to important sections, special offers, or promotions, making the buying process smoother and more engaging.
However, moderation is key. Too many distractions can overwhelm users, pulling their focus away from essential information. The goal is to keep these elements clear, purposeful, and easy to navigate so they enhance the user experience rather than create confusion. When used effectively, visuals and interactivity can make product pages more dynamic while keeping the shopping journey seamless and intuitive.
Happy Chico used PageFly’s accordion element to create a simple, clear product page, highlighting only the essential details with easy-to-read titles.
Ensure all sections on your product page follow the same collapsed layout to make navigation easier. Don't mix collapsed sections with other layout types.
With PageFly's Accordion and Tabs elements, you can create a more intuitive and user-friendly shopping experience, making it easier for customers to navigate product details without feeling overwhelmed.
The Accordion element helps keep your pages clean and organized by allowing content to be collapsed and expanded as needed. This reduces clutter and makes it easier for shoppers to find important details without unnecessary scrolling. Whether you're using it for FAQs, product specifications, or slideshow elements, the Accordion Element ensures that information is available when needed—without distracting from the rest of the page.
Meanwhile, the Tabs element will take organization a step further by allowing you to divide content into separate, clearly labeled sections. Instead of forcing users to scroll through long pages of text, Tabs provide a structured way to display key details, such as product descriptions, customer reviews, and additional specifications. This makes it easier for shoppers to find the information they need without losing track of their browsing session.
With these 2 elements, you can create a seamless shopping experience that balances detail with simplicity, ultimately leading to higher customer satisfaction and increased conversions.
On small screens, buttons, sliders, and other interactive elements should be large enough to tap without mistakes. If they’re too small or placed too close together, users may accidentally tap the wrong thing, causing frustration. Spacing out these elements properly makes navigation smoother and keeps users engaged.
Long product descriptions can also be overwhelming on mobile. A simple fix is to show only a short preview of the text with a “Read More” button. This way, shoppers can quickly scan key details while still having the option to view the full description if needed.
Still with PageFly’s accordion element, Happy Chico adjust it on mobile to be large enough to tap without any mistakes.GYMSHARK showcases tailored hero imagery complemented by distinct call-to-action buttons that effectively segment their offerings between women's and men's athletic apparel collections.
Shoppers don’t want to dig through multiple sections to find the most important product details. Automatically expanding sections like the product description and pricing ensures that crucial information is visible right away. This makes browsing faster and helps customers make buying decisions more easily.
Della Home, built with PageFly, uses the accordion element in a way that adapts to different devices. On desktop, it functions as a card dropdown, while on mobile, it opens a sub-modal with a video to ensure that crucial information is immediately visible.
With PageFly, you can configure key sections to open automatically based on the device type. On mobile, you can ensure that essential details like specifications, features, and pricing are instantly visible, reducing the need for excessive scrolling. Meanwhile, on the desktop, you can maintain a more structured layout by keeping sections collapsed by default, allowing users to expand them as needed. This flexibility creates a tailored experience for each device, ensuring smoother navigation and a more user-friendly shopping journey.
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