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Retail Calendar 2024: The Ultimate Guide For Your Ecommerce Businesses (with Downloadable Calendar Templates)

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It's time to start planning marketing strategies for 2024 right away! There are more than enough options to start a campaign that will increase sales for your store this year.

Choose a few ecommerce holidays 2024 that fit with your business and evaluate their viability throughout the year. If a particular product or holiday performs well for your business, you know to push it harder the next year.
We've already compiled a brief list of noteworthy events that present priceless chances to raise sales and boost revenue in 2024. Additionally, a Google Sheet calendar is included for you to mark your Retail Calendar 2024 anyway you see fit. This calendar is not just a tool, but a strategic guide to navigate through shopping holidays 2024 and key retail dates 2024.

What’s a Retail Calendar?

A retail calendar contains all of the sales events of the entire year that retailers can use to keep track and be proactive in planning ahead and make the best out of each opportunity.

The benefits of having a Retail Calendar for retailers

Having a Retail Calendar will help you to navigate the best opportunities for your businesses and increase your chances of gaining more sales.


Having a retail sales calendar 2024 helps you to navigate the best opportunities for your businesses and increase chances to gain more sales. A well-organized ecommerce calendar 2024 provides a broad perspective of your overall strategy. It can be combined with more detailed calendars that specify the deadlines for your social media, editorial, and influencer marketing campaigns.

Reduce the risk of missing out big events

When you're aware of the upcoming holiday sales 2024, you can mark important events and prepare ahead for each sale event and holiday date. This proactive approach ensures that no major shopping events 2024 or commercial holidays 2024 are missed.

Holiday Retail Calendar 2024

Let’s jump in our 2024 Retail Calendar with curated information to help you get the most from each special event. This retail marketing calendar 2024 is your ally in planning effective strategies for retail days 2024 and shopping days 2024.

Here’s what 2024 has in hand for you!

01. January

  • Jan 01: New Year Day
  • Jan 13: National Sticker Day
  • Jan 15: National Hat Day, National Bagel Day
  • Jan 18: Get-to-know Your Customers Day
  • Jan 21: National Cheesy Socks Day
  • Jan 24: National Peanut Butter Day
  • Jan 27: National Chocolate Cake Day

The focus in the first month of 2024 is typically not on making money but rather on massive post-New Year sold-out advertisements. On January 1st, a new year begins. Following a significant decluttering effort for such an event, it's getting more and more popular to purchase all kinds of new clothing.

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One of the largest holiday shopping occasions in Asia is the Lunar New Year. Many luxury firms are already utilizing this trend to their advantage, and you should too. This practice can increase sales for both your new or established business.

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02. February

  • Feb 09: National Pizza Day
  • Feb 10: Lunar New Year
  • Feb 11: Super Bowl Sunday
  • Feb 14: Valentine’s Day
  • Feb 15: Singles Awareness Day
  • Feb 19: Presidents’ Day (US)
  • Feb 20: Love Your Pet Day

The creative process begins to flow in February as the effects of the New Year start to wear off. One of the most significant holidays for internet retailers is Valentine's Day.

Consumers will spend close to $23.9 billion on Valentine's Day in 2022. Although flowers, chocolates, and jewelry are popular ways to celebrate the holiday, most products can be marketed to Valentine's Day buyers, so don't worry if you're not in those sectors.

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03. March

  • Mar: March Madness - NCAA Division I Men Basketball Tournament
  • Mar 06: National Dress Day
  • Mar 08: International Women’s Day
  • Mar 14: White Valentine Day
  • Mar 17: St. Patrick’s Day
  • Mar 20: International Day of Happiness and First Day of Shopping
  • Mar 23: World Puppy Day
  • Mar 31: Easter

The month of March is associated with spring and is full of important holidays that you should note in your online retailer's calendar.

The celebration of women's rights and accomplishments on International Women's Day draws attention to topics like gender equality. You should be able to increase traffic to your website and raise funds for a deserving cause by empowering women through messages of support or merchandise concerning women's issues.

Read more:

8 Egg-cellent Easter Marketing Ideas To Rock Your Shopify Store Sales 2023 (+ Examples)

04. April

  • Apr 01: April Fools’ Day
  • Apr 11: National Pet Day
  • Apr 12-19: Coachella Festival
  • Apr 22: Earth Day
  • Apr 23: World Book Day
  • Apr 28: National Superhero Day

The middle of spring is a preferred time for various marketing strategists to increase their clientele and streamline their online business processes. Earth Day is held annually on April 22. On this day, celebrations for environmental conservation take place in several nations.

This is an excellent chance to demonstrate your commitment to a cause. Place a strong emphasis on your eco-friendly, recyclable, and recycled products. Additionally, talk about your ideas or a personal experience.

Read more:

The Best Marketing Ideas On Earth Day

05. May

  • May 04: National Fitness Day (US), Star Wars Day
  • May 05: Cinco de Mayo
  • May 12: Mother’s Day
  • May 17: World Baking Day
  • May 25: National Wine Day
  • May 27: Memorial Day

If your eCommerce business remembers a few key dates, May might turn into a month with increased sales. It's time to pull out the t-shirts and store the thick, large coats.

Another significant holiday in the retail calendar where consumers typically spend a lot is Mother's Day. Consumers spent over $31.7 billion on this holiday in 2022, and it's predicted that number will rise even further in 2024.

06. June

  • June 01: International Children’s Day
  • June 04: National Cheese Day
  • June 05: World Environment Day
  • June 07: National Doughnut Day
  • June 16: Father’s Day
  • June 21: International Yoga Day

The start of summer brings a variety of exciting occasions, feasts, and holidays; now is the proper time for your marketing team to get riled up.

Over $20 billion is spent in the months leading up to Father's Day, making it a significant day in the holiday shopping calendar. Make sure you've advertised father-specific presents like technology, grooming products, and gift cards - and take into account special discounts.

Read more:

10 Father’s Day Campaign Ideas That Will Set Your Brand Apart

07. July

  • Jul 04: Independence Day (US)
  • Jul 07: World Chocolate Day
  • Jul 9-10 (estimated): Amazon Prime Day
  • Jul 21: National Ice Cream Day
  • Jul 28: Grandparents Day
  • Jul 30: International Friendship Day

The most amazing patriotic holiday ever occurs in July. No other festival, for instance, unites Americans like the 4th of July. Travel-related products that would be popular at an outdoor party seem like natural selections with roughly 50 million Americans traveling to see friends and family.

Read more:

7 Independence Day Creative Ads: Unleash Your Patriotic Side!

08. August

  • Aug 08: International Cat Day
  • Aug 09: Book Lovers Day
  • Aug 19: World Photography Day
  • Aug 26: International Dog Day

Throughout the month of August, there are a number of distinct eCommerce holidays that you may take advantage of. Dogs and cats are a man’s best friend, and they deserve their own day. Pet-themed products are a massive niche for print-on-demand. Also, it’s the month of Back-to-school season so make sure to get the best out of it.

09. September

  • Sep 02: Labor Day
  • Sep 17: Mid-Autumn Festival
  • Sep 12: National Video Games Day
  • Sep 21: First Day of Oktoberfest (ends in Oct 6)
  • Sep 27: World Tourism Day
  • Sep 29: Australian Footbal League (AFL) Grand Final

Labor Day was created as a day off for workers and serves as the birthdate of the American labor movement. Whether it's for school, college, or fall, businesses have the ideal opportunity to entice customers with a new season's worth of clothing.

Read more:

30 Labor Day Greetings and Quotes to Inspire Your Marketing Campaign

10. October

  • Oct 01: International Coffee Day, World Vegetarian Day
  • Oct 04: World Animal Day
  • Oct 10: World Mental Health Day
  • Oct 29: National Cat Day
  • Oct 31: Halloween

Spooky month is already here! On October 31, several nations around the world celebrate Halloween. For those who celebrate Halloween, it's all about the costumes, the themes, and the youngsters going around the neighborhood collecting free candy.

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Use this day to add a little spook to your social media ads, run a special discount on costumes or accessories, or showcase how your company celebrates Halloween.

Read more:

Halloween Marketing Strategy in 2024: Ideas and Inspiring Campaigns

11. November

  • Nov 11: Singles’ Day
  • Nov 13: World Kindness Day
  • Nov 19: International Men’s Day
  • Nov 28: Thanksgiving (US)
  • Nov 29: Black Friday
  • Nov 30: Small Business Saturday

When is the biggest sale in USA 2024 happen? Most answers will lead to the Black Friday—arguably the biggest retail date for your calendar and one you simply can't ignore.

Black Friday events have significantly shifted online over the past two years, and in 2022, online revenue increased to record $9.12 billion. This presents a massive potential for e-commerce.

The biggest online shopping day of the year so far is Cyber Monday, which falls on the Monday following Black Friday. Similar to Black Friday, the majority of shoppers are seeking significant deals on this day. The competition will be ferocious, and you'll be competing against the greatest alternatives available.

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12. December

  • Dec 02: Cyber Monday
  • Dec 03: Make A Gift Day
  • Dec 09: Green Monday
  • Dec 14: National Free Shipping Day (US)
  • Dec 21: Super Saturday
  • Dec 24: Christmas Eve
  • Dec 25: Christmas Day
  • Dec 26: Boxing Day
  • Dec 31: New Year’s Eve

Not only do we begin to compile all of the accomplishments in the final month of the year. The biggest holiday shopping season is, of course, the one surrounding Christmas. Consumer spending in the months leading up to the main day on December 25 seems to increase yearly.

Your products will stand out and become customer favorites with the help of innovative marketing strategies and promotional commercials.

Read more:

Tips for holiday marketing campaigns to optimize your 2024 Retail Calendar

Ready to take your online store to the next level in 2024? But first, let’s check out some of our tips that will help you to streamline your marketing activities.

Identify your target customer segments

To carefully choose the products for your store, identify your target market. Then compile a variety of goods that your target market will undoubtedly be interested in acquiring on one of the internet shopping holidays this quarter.

For example, if your target customers are Americans then a custom US shopping sales calendar 2024 is a must. Thankfully, we have done all the leg work so you don’t have to, check our calendar to catch the latest dates in 2024.

Offer fast shipping

Customers should be able to order and receive their products at least a few days prior to special occasions. Make sure your products can be shipped quickly (3 days) before ordering.

Store with holiday-themed images

Encourage customers to click through to your items and upsell options with eye-catching holiday-themed designs. To prepare for the shopping season, go all out and adorn your shop.


Holidays are a regular component of your store's sales cycle, and you can increase sales by making plans around the upcoming holiday sales in 2024 using the retail holiday calendar 2024. Keep in mind the competition during these seasonal sales. You’ll need to make sure your brand stands out with creative marketing and beautiful landing pages.

With simply a simple drag-and-drop editor, PageFly can empower Shopify merchants to create a variety of ideal landing pages for their marketing and sales efforts. Why let's try PageFly right from today?

Finally, don’t forget to get your Retail Calendar to plan ahead for future marketing plans. Once you’ve filled up your 2024 sales calendar and integrated insights from the ecommerce holiday calendar 2024, you can start working on a plan of action to drive sales and profit.

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