How Syosaku-Japan Harnessed PageFly to Build a Global Brand of Craftsmanship

Meet Syosaku-Japan – A Fusion of Art and Functionality

Founded in 2017 by Toshi Sekiya, Syosaku-Japan is more than just a kitchenware store—it’s a celebration of traditional Japanese craftsmanship brought to the global stage. Toshi, a former Research and Development Manager, spent over a decade traveling across Europe, immersing himself in art and culture. Inspired by European tableware and rekindling his love for Japanese artistry, Toshi collaborated with local master artisans to create handmade kitchen knives and Urushi glass plates, blending beauty with functionality.

With a vision to share these Japanese masterpieces with the world, Syosaku-Japan needed a high-performance online platform to showcase their unique story, attract new customers, and grow globally.

The Challenge – Standing Out in a Global Market

Selling handcrafted products online requires more than beautiful images—brand storytelling and a seamless user experience are essential. The challenge for Syosaku-Japan was:

• Creating an engaging homepage that reflects the brand’s rich heritage and craftsmanship.
• Attracting global traffic and keeping users engaged.
• Building and managing dozens of pages while maintaining brand consistency.
• Adapting quickly with ongoing optimizations and ensuring a future-ready platform for expansion.

To meet these challenges, Syosaku-Japan turned to PageFly, looking for a tool that could combine aesthetics with functionality.

The PageFly Solution – Building a Seamless Shopping Experience

Integrating PageFly into their Shopify store unlocked several advantages for Syosaku-Japan, transforming their eCommerce experience:

Capturing Visitors with a Stunning, High-Performing Homepage

The homepage, built using PageFly page builder, became the most visited part of the site, capturing Syosaku’s artistry through an immersive design.

The improved layout has boosted average session duration by 315%, allowing visitors to spend more time exploring the brand’s unique story and product details.

Scaling with 68 Pages Built and Optimized on PageFly

With 68 pages created and managed through PageFly, Syosaku maintains consistency across product pages, collections, and educational content. And it’s still on the way. They plan to upgrade all pages with PageFly.

Result: Page views per session increased by 250%, helping Syosaku keep users engaged across multiple pages.

Significant Decrease in Bounce Rate and Higher Conversions

The optimized page structures created with PageFly reduced the site’s bounce rate by 20%, ensuring visitors stayed longer and explored more products.

Conversion rates (CVR) have doubled, showing that PageFly’s flexibility and optimized design have directly impacted sales performance.

Expanding Horizons – A Future Powered by PageFly

"Our motto is “We don’t make products. We make a piece of art” We couldn’t display it in our online store without PageFly. It has contributed to our growth tremendously. The homepage built with PageFly helped us stand out, and it has become the most visited part of our store. We’re excited to continue scaling with PageFly as we open new stores." - Toshi Sekiya, Founder of Syosaku-Japan

Key Results with PageFly

Conclusion – PageFly as a Growth Partner

Syosaku-Japan’s journey from a niche Japanese brand to a global name in handcrafted kitchenware has been powered by the right tools, with PageFly at the heart of their eCommerce success. From designing a captivating homepage to scaling for future growth, PageFly enabled Syosaku to thrive in a competitive market by making beauty and functionality the pillars of their store.

If you want to take your online store to the next level with a tool that balances aesthetics, performance, and scalability, PageFly is your go-to partner—just as it was for Syosaku-Japan.