Shopify
Kitchenware
Japan, USA, Canada, UK, EU, Australia
With a vision to share these Japanese masterpieces with the world, Syosaku-Japan needed a high-performance online platform to showcase their unique story, attract new customers, and grow globally.
Syosaku-Japan turned to PageFly, looking for a tool that could combine aesthetics with functionality.
Growth in average session duration
Increase in page views per session
Bounce rate improvement
Conversion rate (CVR) improvement
Founded in 2017 by Toshi Sekiya, Syosaku-Japan is more than just a kitchenware store—it’s a celebration of traditional Japanese craftsmanship brought to the global stage. Toshi, a former Research and Development Manager, spent over a decade traveling across Europe, immersing himself in art and culture. Inspired by European tableware and rekindling his love for Japanese artistry, Toshi collaborated with local master artisans to create handmade kitchen knives and Urushi glass plates, blending beauty with functionality.
With a vision to share these Japanese masterpieces with the world, Syosaku-Japan needed a high-performance online platform to showcase their unique story, attract new customers, and grow globally.
Selling handcrafted products online requires more than beautiful images—brand storytelling and a seamless user experience are essential. The challenge for Syosaku-Japan was:
To meet these challenges, Syosaku-Japan turned to PageFly, looking for a tool that could combine aesthetics with functionality.
Integrating PageFly into their Shopify store unlocked several advantages for Syosaku-Japan, transforming their eCommerce experience:
The homepage, built using PageFly page builder, became the most visited part of the site, capturing Syosaku’s artistry through an immersive design.
The improved layout has boosted average session duration by 315%, allowing visitors to spend more time exploring the brand’s unique story and product details.
With 68 pages created and managed through PageFly, Syosaku maintains consistency across product pages, collections, and educational content. And it’s still on the way. They plan to upgrade all pages with PageFly.
Result: Page views per session increased by 250%, helping Syosaku keep users engaged across multiple pages.
The optimized page structures created with PageFly reduced the site’s bounce rate by 20%, ensuring visitors stayed longer and explored more products.
Conversion rates (CVR) have doubled, showing that PageFly’s flexibility and optimized design have directly impacted sales performance.
"Our motto is “We don’t make products. We make a piece of art” We couldn’t display it in our online store without PageFly. It has contributed to our growth tremendously. The homepage built with PageFly helped us stand out, and it has become the most visited part of our store. We’re excited to continue scaling with PageFly as we open new stores." - Toshi Sekiya, Founder of Syosaku-Japan
Metric | Impact |
---|---|
Increase in Session Duration | 315% growth |
Page Views per Session | 250% increase |
Bounce Rate | 20% decrease |
Conversion Rate (CVR) | 2X improvement |
Pages Created | 68 pages built and optimized, a lot more pages planned. |
Syosaku-Japan’s journey from a niche Japanese brand to a global name in handcrafted kitchenware has been powered by the right tools, with PageFly at the heart of their eCommerce success. From designing a captivating homepage to scaling for future growth, PageFly enabled Syosaku to thrive in a competitive market by making beauty and functionality the pillars of their store.
If you want to take your online store to the next level with a tool that balances aesthetics, performance, and scalability, PageFly is your go-to partner—just as it was for Syosaku-Japan.
Let’s start breaking boundaries to achieve great things with your best sidekick.
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