PageFly Vs Shogun: Which is Best for your Shopify Online Shop?

Building a Shopify website can be limiting, depending on your theme.

Integrating drag-and-drop page builders, such as PageFly and Shogun, allows merchants to create more unique and varied pages with engaging animations. This enables brands to stand out from their Dawn-wielding competition, especially online.

Using page builders also gives way to more enticing and converting websites and landing pages than relying on Shopify themes.

Regarding Shopify page builders, PageFly and Shogun dominate that area. They're some of the most popular landing page builder apps in the Shopify app store.

Though they may offer the same service, these page builders drastically differ in their value offerings.

So, which should you choose, PageFly or Shogun?

💡We meticulously evaluate Shopify themes and apps based on our hands-on experience. Read more about our comprehensive review process and methodology.

Quick Overview: PageFly vs Shogun

Keep in mind that no platform is better than the other, the key is to find what suits your needs. Let’s first see what PageFly and Shogun offer

 With its built-in suite for marketing activities, Shogun is better at serving established businesses, while PageFly is easier to approach for new store owners and online businesses.

However, this doesn’t mean PageFly is less smart. Known for its affordability, customization options, and flexible drag-and-drop interface, PageFly does include many customized features that support creating complex pages, which Shogun might lack.

Moving on, we will break it down into a side-by-side comparison of PageFly and Shogun in terms of cost-effectiveness and features.

Detailed Feature Comparison of PageFly and Shogun (Updated 2025)

This guide will individually assess the price, beginner-friendliness, responsive design ability, SEO, page-building capacity, and customer support, among other things, between PageFly and Shogun.

Pricing

These page builders are both subscription-based services. So, subscriptions will be an overhead cost to consider when running an online store.

Winner: PageFly is more affordable and has a free version

PageFly has a free version that allows Shopify users to build one page or Shopify section.

This free version is also free forever. This means that Shopify users won’t have to pay a subscription (or any one-time payment, for that matter) to publish the page or section they’ve created.

This single-page template/section offering is sufficient for what most starting online shops need.

If the business grows and starts requiring multiple pages, PageFly tailors its pricing according to how many additional pages and sections the merchant needs.

PageFly has a “Pay as you go” paid plan wherein billing is based on the number of slots (slots can be page templates or sections) the merchant wants to use. The cost per slot decreases as more slots are needed.

For example, availing five slots will cost $24/month, which amounts to $4.8/slot.

However, 50 slots will cost $69/month, amounting to $1.38/slot.

PageFly also has an “Unlimited” plan that provides users unlimited slots for $99 monthly.

Shogun costs more and doesn’t have a free version

Source: Shogun

Shogun has a 10-day free trial, allowing users to try out the page builder before committing to a subscription.

However, Shogun doesn’t have a free forever plan.

So, whether you need one custom page or 35 custom landing pages, you’ll be paying the entry-level price of $55 monthly.

Shogun has three pain pricing plans — Build, Grow, and Advanced.

The Build plan costs $55/month and provides up to 35 custom pages. Grow costs $199/month and provides unlimited pages, and Advanced costs $399/month, also providing unlimited pages, plus other benefits.

To justify this leap in price over PageFly, Shogun has more robust functionality and handy features that we’ll tackle in more depth in later parts of this guide.

Pages And Template Variance

Both PageFly and Shogun provide pre-made templates and design elements that you can start with. However, comparing quality, quantity, and diversity, PageFly stands out.

Winner: You can build more with PageFly

From homepage, product page, collection page, blog page, password page to regular page, you can easily pick 1 from 130 templates and even choose a style based on the current holiday or special sales.

If you don’t want to use templates, you get 350+ pre-built sections and elements to start from scratch seamlessly.

Read more: How Shopify landing page app helped me create perfect landing pages

Shogun doesn’t have a “password page” option

Shogun's page types include “Standard” pages (which can be used to create home pages, landing pages, about us pages,  etc.), product pages, collection pages, and blog pages.

There is no integrated option to create a password-protected page on Shogun, unlike PageFly.

Customization Ability in Page Building

Both page builders are better than Shopify themes in customizing the storefront with HTML and CSS code. But regarding larger and more complex tailoring, PageFly outweighs Shogun.

Winner: PageFly is more flexible

Using PageFly, you can create any layout using their Flex feature, instead of relying solely on a predefined library. This is the gap that many other page builders have, not just Shogun. For example:

You can also customize your bundles, pop-ups, upsell on the product page and thank you page, announcement bar, and progress bar. Shogun doesn’t support any of this.

Shogun moves towards simplicity and being an overall solution

With limited customization options, Shogun, on the other hand, offers more marketing features than PageFly. They aim to be an overall tool for page creation and CRO enhancement.

Beginner-friendliness

Drag-and-drop builders' very purpose is to allow non-developers to create webpages and make changes on the fly without much headache.

Therefore, these page builders must be intuitive, straightforward, and beginner-friendly.

Winner: PageFly takes the crown

Why? Because PageFly’s focus on being an outperformed page builder allows them to bring the right tool for the task.

Shopify merchants can easily create landing pages with PageFly without being engulfed in other features they may not need.

Plus, PageFly’s interface looks pretty close to the Shopify standard theme that you can start right away without learning much. You can seamlessly launch your page, all optimized for search engine, page speed, and user experiences.

On the other hand, when you need a more advanced tool, PageFly is still ready with:

• Global Styling to keep a consistent look across the storefront.
• Lazy loading to improve page speed when needed.
• Auto backup with version history to manage all your editing.
• Allow sharing/ exporting/ importing pages and elements across stores.
• Allow bulk publishing.
• Publish scheduling for blogs and landing pages.
• Create animations.
• Option swatches.
• CRO-led elements such as countdown timer, sticky add to cart, option swatches, etc.

New users might need more time to learn about Shogun

Shogun has a smorgasbord of other marketing features in addition to its page builder from which more established online sellers may benefit, such as:

• AI-powered generative content.
• A dedicated keyword research and SEO tool.
• Flushed-out AB testing.

While bigger stores find tremendous use for these tools, for a first-time or novice Shopify merchant, even just exploring these features can be time-consuming and counter-productive.

Responsive Design

Both page builders have responsive design capabilities, allowing merchants to effortlessly create webpages that will dynamically adapt to any screen size.

This means that webmasters won’t have to worry about creating separate pages for mobile and desktop.

Winner: PageFly can create a separate design for both PC and mobile screens

Sometimes, a page’s image looks great on a desktop, but its responsive design look on mobile appears cropped, leaving the image’s subject out of the page’s layout.

PageFly maneuvers around this typical issue (along with other responsive design headaches) by giving users the freedom to create dynamically-served versions of the same webpage.

Web builders can tweak margin and padding sizes, adjust image and text position, stack page elements differently, and even hide elements for each device.

With this feature, webmasters can tailor the page experience for each device. PageFly users may also use a single responsive design across all devices if they wish.

Shogun is a bit more limited when it comes to creating device-unique page layouts

Shogun also allows users to resize text, margins, padding, image size, and hide elements for each device, similar to PageFly.

However, this feature is a bit more limited than that of PageFly.

For one, PageFly can switch up the page’s font type and color for each device, allowing each device a more distinct look. PageFly can also change images and background color for each device — as if creating a totally new page for each device.

SEO and Page Speed Optimization

Site speed is a decisive SEO element. Shopify sites can be slowed down, depending on the amount of code, plug-ins, and lengthy HTML, among other things, that the site has to execute.

The page builders used can be a contributing factor to an incrementally faster or slower Shopify store.

Winner: Shogun has better built-in SEO capabilities than PageFly

Shogun allows users to edit meta fields, such as the meta description and title, directly from the Shogun page builder.

Furthermore, Shogun’s AI-powered “AI SEO” feature makes search-optimized suggestions to meta titles and descriptions depending on the content that’s already on the page.

This allows webmasters to quickly produce search-optimized pages.

Moreover, Shogun doubles as a keyword research tool.

Source: Shogun

It provides users with an SEO audit of their site. This audit shows users the keywords they’re ranking for, the volume they’re getting for a particular keyword, and the CPC cost for a particular keyword, among other things — similar to a fleshed-out keyword research tool.

Shogun can also create search-optimized blog content quickly and efficiently with AI, allowing webmasters to rapidly build a blog.

As for site speed, Shogun has built-in image compression capabilities. This allows users to quickly compress any high-resolution image into a smaller file size without compromising image quality. Having this feature allows for a much faster page load speed.

PageFly lacks advanced SEO functionality

Although you can set up your meta, URL, internal/ external links, page speed optimization, and other standard SEO activation, PageFly does not support keyword research or AI content assistants like Shogun.

However, with over 190+ integration options, you can easily connect with marketing apps to improve your store conversion rates and user experiences.

Syncing Ability for Pages, Stores, Sections

In fact, you can save frequently used elements to reuse them across pages and sections in both Shogun and PageFly. But when it comes to “what extent”, only 1 page builder is better.

Winner: PageFly offers deeper syncing control.

Being a highly customized page builder on Shopify, PageFly has many features that support your seamless editing process:

• Global Styles: Create a predefined styling for both sections and elements based on your branding, then save and use it across stores.
• Product metafields: PageFly can quickly add Shopify metafields and metaobjects into custom pages, streamlining product information, instead of starting from scratch.
• Add PageFly elements to an existing Shopify theme: This synchronization supports merchants to expand their ideas with a Shopify theme. After spending dozens of hours on a theme, you wouldn’t want to discard it and start over.
• Advanced Flexibility: PageFly typically gives greater creative and technical control, which can be ideal for heavily customized multi-page syncs (e.g., dynamically updating large page blocks or intricate layouts).

Shogun focuses on syncing reusable elements.

Meanwhile, Shogun tends to be more rigid in saving and cloning elements across pages. Although it works well with templated elements, custom or nested elements might require a custom sync setup.

Additionally, you can’t automatically sync a Shogun element with a Shopify theme since Shogun pages and sections are created and managed within its editor, separate from your theme’s code.

You need to do it manually by copying CSS or snippets into the theme, which is very error-prone.

Analytics

Though Shopify already has an analytics function, some third-party page builders have their own integrated analytics. This allows page builder users to assess the performance of the pages they create.

Winner: Shogun has built-in analytics and can AB test multiple pairs of test pages at scale

AB testing allows Shopify users to test different page versions and designs against each other, allowing for a more data-driven web-building process.

When done at scale, Shopify users can increase their conversions and marketing metrics by consistently publishing the most optimal page possible.

Shogun also has built-in analytics, allowing users to track their custom pages’ visits and conversions.

PageFly doesn’t have an AB testing function

PageFly’s analytics integrates with Google Analytics 4 (GA4) to retrieve six valuable metrics — add-to-cart rate, sessions, visitors, product view rate, sales, and conversion rate.

However, users can’t AB test two different page versions from the PageFly app.

The Meta Pixel (formerly Facebook Pixel) is a useful integration for PageFly users, allowing them to AB test their custom pages, as well as monitor visitor activity on the website.

Customer Support

It’s normal to struggle when trying out page builder tools like PageFly and Shogun. But it would also be abnormal if your app provider failed to provide instant support when you need.

Both Pagefly and Shogun have published many guides and instructions, but for in-person support, only one is better.

Winner: PageFly support is constantly praised, with live 24/7 chat even for Free plan

For any plan, even at $0, you can get instant support from PageFly team through email, live chat, or even live video instructions.

Their team works globally 24/7 and supports multilingual chat. You can see hundreds of reviews on the Shopify app store saying how fast they respond and how effective they are in giving answers.

Sometimes, you can ask them to do a store review, where they show you how to improve the interface and performance with PageFly.

Shogun support falls behind with limited options and long wait times

You can contact Shogun support by filling out their form and waiting for someone to reply through email. Their live chat support is only available for “Grow” plan users, which starts at $199/month.

Which Shopify Page Builder is Right for You?

Comparing PageFly vs Shogun is an apples-to-oranges comparison. They appeal to different user types, so pitting them against each other would be like deciding whether Photoshop or Canva is better.

PageFly: For New Business and For In-depth Customization

If your Shopify standard theme no longer serves your needs, PageFly is a great tool to support every customization. Either adding a few new sections or starting from a canvas page, you can build your dream pages with no code required, instantly.

Choose PageFly when:

• You want to spice up your storefront.
• When you want to make small changes without messing up the already-built theme.
• You have a large product library and need an extensive customization tool.
• If you need a dedicated page for sale or holiday season, PageFly has many sale-boost and CRO-led elements.
• Are solopreneurs or new businesses on Shopify. With PageFly's proactive customer support, you can guide you through every step of building a store, which newcomers usually struggle with.
• You are looking for a cost-effective option to optimize ROI.
• If you don’t know anything about coding, PageFly can be a great start.
• You need to build SEO-optimized pages and already have other tools to support marketing.

Shogun: For Simple Customization And Marketing-led Pages

Shogun comes with a different approach from PageFly. Although their customization ability isn’t as strong as PageFly, the tool offers more marketing tools to manage your store performance.

Ideally, people who can benefit from Shogun include:

• Online shops with a consistent and sizeable monthly revenue, considering that Shogun costs more (and by a large margin) than PageFly.
• Businesses that have successfully updated their store. You don’t need many customization options but looking for marketing features to improve the pages in CRO.
• Owners with multiple online stores.
• You need to build simple pages.

How Merchants Reviewed PageFly vs Shogun

Currently, PageFly is rated 4.9/5 from 11,800+ reviews while Shogun is rated 4.7/5 from 3,300+ reviews.

Let’s hear some discussion about PageFly vs Shogun on Reddit and Shopify Apps Marketplace:

“Shogun is great for quick, easy, and safe edits that you can’t do too much damage. But I have built some killer pages that are very complex in their underpinnings with PageFly” - review from Reddit discussion on Shogun vs PageFly.

“A cheap Shogun plan lets you create some specialized page with no complex plus marketing features. But I would pick PageFly for a heavily custom page, they are much better” - review from Reddit discussion on PageFly vs Shogun.

“I’m not very tech-savvy, but PageFly is so easy to use and gives me much creative freedom to build pages that truly reflect my brand personality” - reviewed by Neonbir after 1 year of using PageFly.

“Shogun is nice to build pages with simple texts and images. But I did stumble over a few glitches when adding complex elements” - reviewed by Outside Sports from New Zealand.

Overall, Shogun is favored for its marketing ability, simple page building, and safe edits, while PageFly wins praise for deeper customization, complex design elements, and user-friendly drag-and-drop.

But keep in mind that different merchants have different experiences with each tool. You need to make decisions based on your store’s needs.

Comparing Alternatives: PageFly vs Shogun vs Gempages

But what if you want to build a library of blogs?

This is where the Shogun and PageFly alternative, Gempages, does slightly better. With PageFly, you need to pay $49 per month for unlimited blog slots, that price for Shogun is $249 per month, and Gempages only need $29 per month.

Gempages is the cheapest “unlimited page” option among the three — which is great for building a blog or publications who wish to scale a blog.

They also offer many marketing and AI content generation features like Shogun, yet may lack certain complex support in customization like PageFly. For example, Gempages doesn’t support adding specialized sections into Shopify themes like PageFly, you must build an entire new page.

Check out this infographic for a deeper comparison of PageFly vs Shogun vs Gempages:

For more detailed, you can visit PageFly vs Shogun and PageFly vs Gempages by Shopify.

You might want to read more: 

• Top 7 Best Shopify Page Builder Apps with Detailed Reviews in 2024
• Top 10 Coming Soon Apps For Pre-Launch Shopify Store in 2024 (+ Tutorial)

Making The Right Choice

There is no universal “best” page builder app for every business out there. There’s not much insight to gain when solely focusing on arguments like “PageFly vs Shogun vs Gempages.”

Instead, assess what your business needs. Look for gaps in your website and internal workflow. Do you want to build landing pages or need other apps, such as testimonial apps?

The best page builder is the right page builder.

You might even find that you don’t need a third-party page builder at all.