Retail Calendar 2023: The Ultimate Guide For Your Ecommerce Businesses (with Downloadable Calendar Templates)

Retail Calendar 2023: The Ultimate Guide For Your Ecommerce Businesses (with Downloadable Calendar Templates)

It's time to start planning marketing strategies for 2023 right away! There are more than enough options to start a campaign that will increase sales for your store this year.

Choose a few ecommerce holidays that fit with your business and evaluate their viability throughout the year. You will know to push it harder the next year if you find that a particular product or holiday performs well for your business.

We've already compiled a brief list of noteworthy events that present priceless chances to raise sales and boost revenue in 2023. Additionally, a Google Sheet calendar and an editable calendar are included for you to mark your Retail Calendar 2023 anyway you see fit. 


What’s a Retail Calendar?

A retail calendar contains all of the sales events of the entire year that retailers can use to keep track and be proactive in planning ahead and make the best out of each opportunity.

Google Retail Calendar 2023

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The benefits of having a Retail Calendar for retailers

Having a Retail Calendar will help you to navigate the best opportunities for your businesses and increase chances to gain more sales. 


Having a retail calendar is a great way to stay organized. You know the actions you need to take to finish a task when you are organized. 

It is possible to combine a high-level calendar that provides a broad perspective of your overall strategy with more detailed calendars that specify the deadlines for your social media, editorial, and influencer marketing campaigns. 

Reduce the risk of missing out big events

When you have online sale dates 2023 in your mind, mark the important events you want to focus on and cater to in the given calendar year. This allows you to prepare ahead for each sale event and holiday date by keeping track of them all in one place.

Read more: 13 Outstanding eCommerce Design Trends To Checkout In 2023

Holiday Retail Calendar 2023

Let’s jump in our Retail Calendar 2023 with curated information to help you get the most from each special event. Just pick the occasions that align with your brand and target audience. 

Here’s what 2023 has in hand for you!

Download Our Free Retail Calendar 2023

Get Retail Calendar 2023 for FREE

01. January

  • Jan 01: New Year Day
  • Jan 15: National Hat Day
  • Jan 22: Lunar New Year
  • Jan 24: National Peanut Butter Day
  • Jan 27: National Chocolate Cake Day

The focus in the first month of 2023 is typically not on making money but rather on massive post-New Year sold-out advertisements. On January 1st, a new year begins. Following a significant decluttering effort for such an event, it's getting more and more popular to purchase all kinds of new clothing.

One of the largest holiday shopping occasions in Asia is the Lunar New Year. Many luxury firms are already utilizing this trend to their advantage, and you should too. This practice can increase sales for both your new or established business.

january retail calendar 2023

02. February

  • Feb 09: National Pizza Day
  • Feb 12: Super Bowl Sunday
  • Feb 14: Valentine’s Day
  • Feb 15: Singles Awareness Day
  • Feb 20: Presidents’ Day (US)

The creative process begins to flow in February as the effects of the New Year start to wear off. One of the most significant holidays for internet retailers is Valentine's Day.

Consumers will spend close to $23.9 billion on Valentine's Day in 2022. Although flowers, chocolates, and jewelry are popular ways to celebrate the holiday, most products can be marketed to Valentine's Day buyers, so don't worry if you're not in those sectors.

February retail calendar 2023

03. March

  • Mar 01: Pancake Day
  • Mar 08: International Women’s Day
  • Mar 17: St. Patrick’s Day
  • Mar 20: International Day of Happiness
  • Mar 20: First Day of Spring
  • Mar 23: World Puppy Day

The month of March is associated with spring and is full of important holidays that you should note in your online retailer's calendar.

The celebration of women's rights and accomplishments on International Women's Day draws attention to topics like gender equality. You should be able to increase traffic to your website and raise funds for a deserving cause by empowering women through messages of support or merchandise concerning women's issues.

04. April

  • Apr 01: April Fools’ Day
  • Apr 11: National Pet Day
  • Apr 22: Earth Day
  • Apr 23: World Book Day
  • Apr 28: National Superhero Day

The middle of spring is a preferred time for various marketing strategists to increase their clientele and streamline their online business processes. Earth Day is held annually on April 22. On this day, celebrations for environmental conservation take place in several nations.

This is an excellent chance to demonstrate your commitment to a cause. Place a strong emphasis on your eco-friendly, recyclable, and recycled products. Additionally, talk about your ideas or a personal experience.

05. May

  • May 07: National Fitness Day (US)
  • May 14: Mother’s Day
  • May 17: World Baking Day
  • May 25: National Wine Day

If your eCommerce business remembers a few key dates, May might turn into a month with increased sales. It's time to pull out the t-shirts and store the thick, large coats.

Another significant holiday in the retail calendar where consumers typically spend a lot is Mother's Day. Consumers spent over $31.7 billion on this holiday in 2022, and it's predicted that number will rise even further in 2023.

May retail calendar 2023

06. June

  • June 01: International Children’s Day
  • June 04: National Cheese Day
  • June 18: Father’s Day
  • June 21: International Yoga Day

The start of summer brings a variety of exciting occasions, feasts, and holidays; now is the proper time for your marketing team to get riled up.

Over $20 billion is spent in the months leading up to Father's Day, making it a significant day in the holiday shopping calendar. Make sure you've advertised father-specific presents like technology, grooming products, and gift cards - and take into account special discounts.

07. July

  • Jul 04: Independence Day (US)
  • Jul 07: World Chocolate Day
  • Jul 11-12 (estimated): Amazon Prime Day
  • Jul 30: International Friendship Day

The most amazing patriotic holiday ever occurs in July. No other festival, for instance, unites Americans like the 4th of July. Travel-related products that would be popular at an outdoor party seem like natural selections with roughly 50 million Americans traveling to see friends and family.

08. August

  • Aug 08: International Cat Day
  • Aug 09: Book Lovers Day
  • Aug 19: World Photography Day
  • Aug 26: International Dog Day

Throughout the month of August, there are a number of distinct eCommerce holidays that you may take advantage of. Dogs and cats are a man’s best friend, and they deserve their own day. Pet-themed products are a massive niche for print-on-demand.   

09. September

  • Sep 04: Labor Day
  • Sep 10: Mid-Autumn Festival
  • Sep 16: First Day of Oktoberfest
  • Sep 27: World Tourism Day

Labor Day was created as a day off for workers and serves as the birthdate of the American labor movement. Whether it's for school, college, or fall, businesses have the ideal opportunity to entice customers with a new season's worth of clothing.

10. October

  • Oct 01: International Coffee Day
  • Oct 04: World Animal Day
  • Oct 29: National Cat Day
  • Oct 31: Halloween

Spooky month is already here! On October 31, several nations around the world celebrate Halloween. For those who celebrate Halloween, it's all about the costumes, the themes, and the youngsters going around the neighborhood collecting free candy.

Use this day to add a little spook to your social media ads, run a special discount on costumes or accessories, or showcase how your company celebrates Halloween.

october retail calendar 2023

11. November

  • Nov 11: Singles’ Day
  • Nov 13: World Kindness Day
  • Nov 19: International Men’s Day
  • Nov 23: Thanksgiving (US)
  • Nov 24: Black Friday
  • Nov 26: Small Business Saturday
  • Nov 27: Cyber Monday

When is the biggest sale in USA 2023 happen? Most answers will lead to the Black Friday—arguably the biggest retail date for your calendar and one you simply can't ignore. 

Black Friday events have significantly shifted online over the past two years, and in 2022, online revenue increased to record $9.12 billion. This presents a massive potential for e-commerce.

The biggest online shopping day of the year so far is Cyber Monday, which falls on the Monday following Black Friday. Similar to Black Friday, the majority of shoppers are seeking significant deals on this day. The competition will be ferocious, and you'll be competing against the greatest alternatives available.

12. December

  • Dec 03: Make A Gift Day
  • Dec 14: National Free Shipping Day (US)
  • Dec 17: Super Saturday
  • Dec 24: Christmas Eve
  • Dec 25: Christmas Day
  • Dec 26: Boxing Day
  • Dec 31: New Year’s Eve

Not only do we begin to compile all of the accomplishments in the final month of the year. The biggest holiday shopping season is, of course, the one surrounding Christmas. Consumer spending in the months leading up to the main day on December 25 seems to increase yearly.

Your products will stand out and become customer favorites with the help of innovative marketing strategies and promotional commercials.

december retail calendar 2023

Tips for holiday marketing campaigns to optimize your 2023 Retail Calendar

Ready to take your online store to the next level in 2023? But first, let’s check out some of our tips that will help you to streamline the marketing activities. 

Identify your target customer segments

To carefully choose the products for your store, identify your target market. Then compile a variety of goods that your target market will undoubtedly be interested in acquiring on one of the internet shopping holidays this quarter.

For example, if your target customers are Americans then custom an US shopping sales calendar 2023 is a must. Thankfully, we have done all the leg work so you don’t have to, check our calendar to catch the latest dates in 2023. 

Offer fast shipping

Customers should be able to order and receive their products at least a few days prior to special occasions. Make sure your products can be shipped quickly (3 days) before ordering.

Store with holiday-themed images

Encourage customers to click through to your items and upsell options with eye-catching holiday-themed designs. To prepare for the shopping season, go all-out and adorn your shop.


Holidays are a regular component of your store's sales cycle, and you can increase sales by making plans around the upcoming holiday sales in 2023 on the retail holiday calendar. Remember that there will probably be a lot of competition because seasonal sales are nothing new. You’ll need to make sure your brand stands out from the crowd with beautiful landing pages. 

With simply a simple drag-and-drop editor, PageFly can empower Shopify merchants in creating a variety of ideal landing pages for their marketing and sales efforts. So, why not try PageFly right now, today? 

Finally, don’t forget to get your Retail Calendar to plan ahead for the future marketing plans. Once you’ve filled up your retail calendar, you can start working on a plan of action and start making profit.

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