The partnership between Yotpo and PageFly is a deft move that will solidify their positions at the very pinnacle of eCommerce page building solutions.
By combining forces they will ensure that customers who’ve grown fond of PageFly’s hassle-free page building efficiency will now be able to discover and implement the revolutionary power of User Generated Content, which has become synonymous with the Yotpo brand.
I. About Yotpo
Yotpo helps you gather and maintain all your user generated content.
Yotpo is the leading eCommerce marketing platform, helps thousands of forward-thinking brands accelerate direct-to-consumer growth.
Yotpo’s single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships.
Integrated with the tools you use every day, including Google, Instagram, top eCommerce platforms, and key players in the ecosystem, Yotpo allows brands to harness the power of user-generated content to build trust and engage customers.
II. What is User Generated Content and why it is important?
User-generated content is basically any type of content that was created by users of a specific website. In the heyday of the net, it usually referred to conversation logs on chat rooms or notice boards. But today it can be anything ranging from a comment, picture, video, or a review. The fact that it is something that organically grows from real people interacting with something virtually is exactly what makes it so darn precious
Fact: UGC increases a company’s conversion rate.
To understand this try imagining your favourite store the busiest time of the day. Now Imagine you walk in, but there’s no sign of anyone else but the salespeople or cashiers and you.
Weird right? Chances are you’ll think there’s something wrong with the store. This is how people feel when they get to an online store with no sign of user generated content. No UGC means no authenticity, no authenticity means no trust. And no trust means those all-important CRO numbers take a nosedive into the red… If you don’t want to take our word for it, just have a look at the stats…
2.1. UGC - What Do The Stats Say?
In the last couple of years, UGC was dominated by a social phenomenon called the influencer. Now love them or loathe them, these influencers were impossible to ignore. Until now, it seems. Real organically grown UGC, it turns out, is much more valuable than a glitzy photo of some so-called somebody on a beach. That may be why:
- 87% of consumers say that authenticity is an important factor when deciding what brands they like or support.
- 85% of customers felt that UGC was the most important factor when it came to how trustworthy or authentic an online outlet was
- 93% of people looked at reviews when making a purchasing decision about an unknown brand.
- When it came to choosing between UGC and influencer content consumers reported that UGC was almost 12 times as impactful.
- A paltry 8% of consumers reported that influencer content highly impacts their buying habits, down from 23% in 2017.
Most importantly, however, is the fact that user generated content provides consumers with something that influencers can never bring to the table: A personalised experience. This is something that is massively important for today’s online shopper with 73% of Gen Z and 70% of millennials stating as much.
The impact across different industries is clear.
One of the most interesting pieces of data to have emerged from recent studies is the disconnect of this concept of ‘personalised experience’ between what marketers believe they achieve and what consumers report.
When polled an overwhelming 92% of marketers indicated that they believe that their brands provide this personalised experience, while only 45% of consumers reported feeling this experience. The massive discrepancy between these two numbers means that marketers are either lying, or they are providing something they think of as a personalized experience but the consumer does not. In short, marketers are giving consumers what marketers think they want, instead of giving them what they really want.
More and more shoppers are turning to UGC before making a purchase, most of them opting for reviews.
2.2. UGC also significantly increases the time spent on a website
- Websites with UGC galleries receive visitors who spent up to 90% more time on the site.
- When included in an online purchasing journey UGC increases conversion rates by a whopping 10%.
- UGC also impacts the number of return visitors with a 20% increase in sites that feature it.
As you can see, UGC is important and it’s going to keep on being important for the foreseeable future. The question of why one will need an app like Yotpo to manage this force remains.
Why not just have a strong social media presence and have people do your marketing work for you?
III. Yotpo - Harnessing the power of modern-day word of mouth.
The question remains: How does one begin to navigate a world where UGC constantly spawns without relent? The biggest challenge is the fact that consumers are much more likely to leave a negative review after a bad experience than they are to leave a positive review after a good experience. Yotpo addresses this with tools for collecting reviews via email or text. These tools are powered by some very impressive algorithms to get people who’ve had a good experience to leave a review.
The main things that set Yotpo apart from the rest are:
- Their Smart Algorithm - A deviously impressive little calculation that determines which products to request reviews for and when this should occur.
- Algorithm-powered Reminders - This allows you to send an email reminder to your customers to leave a review, at the most optimal moment.
- The Use Of Precise Data - This enables Yotpo to email customers at exactly the right time.
- Their Review Request Emails - This proprietary technology provides 40 - 50% email open rates and a 6 - 11% review response rate.
Yotpo puts the proof in social proof
Yotpo understands that they are talking to real people talking about real products. That’s why Yotpo doesn’t only concentrate on reviews but also seeks out and returns relevant photos, videos and customer interaction like questions and answers.
The reviews speak for themselves.
One of the most valuable aspects of Yotpo is the ability to leverage social media to provide amazing results for their users.
They can do this because they’ve partnered up with 26 eCommerce platforms and enjoy an exclusive partnership with Google. As an official Shopify partner, Yotpo has received over 1500 5-star ratings from customers. In return, Shopify merchants who use Yotpo have sold over $1 billion in goods and services.
Yotpo is also already optimised for mobile, ensuring that no customer is lost due to buggy interaction on their mobile devices.
Yotpo is now available on PageFly’s user-friendly platform!
But the best part is that all of this is now available directly from the PageFly user interface!
All that needs to be done for customers to now enjoy the best of both worlds is to make sure your PageFly app is up to date and also ensure that they’ve downloaded the Yotpo app from the Shopify app store. This way users will have access to Yotpo’s Reviews Widget, the Q&A Widget, Star Ratings, Reviews Highlights, Reviews Carousel, and Reviews Badge.
All of these widgets follow PageFly’s easy to use drop and drag method and are available from the hassle-free user interface.
To see precisely how these widgets and elements work on the PageFly app feel free to check out this quick guide about the integration.
Any store utilising PageFly’s proven Conversion rate optimizing page templates as well as Yotpo’s UGC curation abilities is sure to be reaping the benefits, especially in a climate where the smallest of advantages will make a massive difference.