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Beauty e-commerce is on the rise. Take a look at these statistics: The US online beauty market is forecast to generate about $86 billion in sales in 2023, with expectations to surpass $94 billion by 2026. This presents numerous significant chances for beauty brands, including those in skin care, hair care, grooming, fragrances, period care, and beyond, to grow. However, creating a successful online Beauty store requires a strategic approach, from offering a diverse range of products to ensuring an exceptional customer experience.
To help you navigate this competitive landscape, we've handpicked the Top Shopify Beauty Stores for merchants. This was inspired by our dedicated article Top Shopify Store.
The Top 50 Shopify Beauty Stores serve as prime examples of how to build a thriving hardware business in the digital space, showcasing unique product offerings, exceptional customer service, and user-friendly designs.
So, let's explore these Top Shopify Beauty Stores and uncover valuable insights to inspire and elevate your own online Beauty business.
🔎 Tips: Discover More Beauty Successful Stories On Shopify
- Location: Headquartered in Los Angeles, California, USA.
- Estimated Revenue in 2024: Specific figures for 2024 are not publicly disclosed.
- Overview: Founded by Kylie Jenner, Kylie Cosmetics offers a range of makeup products, including lip kits, eyeshadows, and face products. The brand emphasizes cruelty-free and vegan formulations.
- Customer Reviews & Feedback: Customers appreciate the wide variety of shades and the quality of the products. Some have noted that certain products can be drying, but overall, the brand maintains a positive reputation.
- Location: Based in Los Angeles, California, USA.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: Founded by Kim Kardashian, SKIMS offers a range of shapewear, loungewear, and underwear designed to cater to diverse body types and skin tones.
- Customer Reviews & Feedback: Customers praise the comfort, fit, and inclusivity of the products. Some have mentioned sizing inconsistencies, but overall feedback is positive.
- Location: Headquartered in Boise, Idaho, USA.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: This Shopify Beauty Store specializing in dietary supplements, fitness apparel, and accessories. The platform also offers a wealth of fitness-related content and community forums.
- Customer Reviews & Feedback: Users appreciate the extensive product range and informative content. Some have reported issues with shipping times and customer service.
- Location: Based in New York City, New York, USA.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: Glossier offers skincare and makeup products with a focus on natural beauty and minimalism. The Shopify Cosmetics Store emphasizes community feedback in product development.
- Customer Reviews & Feedback: Customers love the brand's aesthetic and product simplicity. Some have noted that certain products may not be suitable for all skin types.
- Location: Headquartered in Los Angeles, California, USA.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: Morphe is known for its makeup brushes, eyeshadow palettes, and collaborations with influencers. The brand offers a wide range of affordable beauty products.
- Customer Reviews & Feedback: Customers appreciate the quality and affordability of the products. Some have expressed concerns about certain collaborations and product quality inconsistencies.
- Location: Based in Toronto, Ontario, Canada.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: Inkbox offers semi-permanent tattoos that last 1-2 weeks, allowing customers to experiment with body art without long-term commitment.
- Customer Reviews & Feedback: Users enjoy the variety of designs and the quality of the tattoos. Some have mentioned that the application process can be tricky.
- Location: Headquartered in El Segundo, California, USA.
- Estimated Revenue in 2024: The brand crossed $400 million in net sales in the 12 months ending in February 2024.
- Overview: Founded by Selena Gomez, Rare Beauty offers makeup products that promote self-acceptance and challenge unrealistic beauty standards.
- Customer Reviews & Feedback: Customers praise the inclusive shade ranges and the brand's commitment to mental health initiatives. The Soft Pinch Liquid Blush is particularly popular.
- Location: Based in Santa Barbara, California, USA.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: OLAPLEX offers hair care products that repair and strengthen damaged hair using patented bond-building technology.
- Customer Reviews & Feedback: Users report noticeable improvements in hair health and texture. Some have mentioned that the products can be pricey.
- Location: Headquartered in San Diego, California, USA.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: MANSCAPED specializes in male grooming products, including trimmers, skincare, and hygiene products tailored for men.
- Customer Reviews & Feedback: Customers appreciate the quality and design of the grooming tools. Some have noted that certain products are on the higher end of the price spectrum.
- Location: Various online retailers offer body jewelry; specific locations vary.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: Body jewelry encompasses a range of accessories for piercings, including earrings, nose rings, and belly button rings, available through various online platforms.
- Customer Reviews & Feedback: Feedback varies by retailer; customers often look for quality materials and a wide selection.
- Location: Headquartered in Los Angeles, California, USA.
- Estimated Revenue in 2024: $35 milliion
- Overview: Milani Cosmetics offers a wide range of makeup products, including foundations, lipsticks, and eyeshadows, with a focus on inclusivity and affordability.
- Customer Reviews & Feedback: Customers appreciate the quality and affordability of Milani's products, particularly praising their pigmentation and longevity. Some users have noted that certain products may not suit all skin types, but overall, the brand maintains a positive reputation.
- Location: Headquartered in Los Angeles, California, USA.
- Estimated Revenue in 2024: Around $20 million in revenue.
- Overview: Arctic Fox offers vegan and cruelty-free semi-permanent hair dyes in vibrant colors, known for their conditioning properties and long-lasting results.
- Customer Reviews & Feedback: Users love the vibrant colors and the fact that the dyes are gentle on hair. Some have noted that certain shades may fade faster than expected, but overall satisfaction is high.
- Location: Based in Miami, Florida, USA.
- Estimated Revenue in 2024: About $50 million
- Overview: Truly Beauty offers a range of skincare, body care, and hair care products that combine health and beauty, focusing on clean, vegan, and cruelty-free formulations.
- Customer Reviews & Feedback: Customers appreciate the unique formulations and aesthetically pleasing packaging. Some have mentioned that certain products are on the pricier side, but many feel the quality justifies the cost.
- Location: Headquartered in Portland, Oregon, USA.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: Pacifica offers a wide range of beauty and personal care products, including skincare, makeup, and fragrances, all of which are 100% vegan and cruelty-free.
- Customer Reviews & Feedback: Users appreciate the brand's commitment to sustainability and the quality of its products. Some have noted that certain products may not work for all skin types, but overall feedback is positive.
- Location: Based in London, UK.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: Pixi Beauty offers skincare and makeup products that aim to bring out the natural beauty in all women, with a focus on innovative formulations and multitasking products.
- Customer Reviews & Feedback: Customers love the Glow Tonic and other skincare products for their effectiveness. Some have mentioned that certain products can be fragranced, which may not suit everyone.
- Location: Headquartered in Los Angeles, California, USA.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: Lashify offers an at-home lash extension system that provides salon-quality results, allowing users to apply and customize their lash look.
- Customer Reviews & Feedback: Users appreciate the quality and natural look of the lashes. Some have mentioned a learning curve with application, but overall satisfaction is high.
- Location: Based in Anaheim, California, USA.
- Estimated Revenue in 2024: Not publicly disclosed.
- Overview: Young Nails offers professional-grade nail products, including acrylics, gels, and nail art supplies, catering to both professionals and enthusiasts.
- Customer Reviews & Feedback: Customers praise the quality and durability of the products. Some have noted that certain products require professional skill to use effectively.
