CRO Materials To Help You Grow

Explore free CRO materials

CRO fundamentals

5 Key areas to optimize for higher conversions on your store

Homepage: Clearly state your value proposition, use quality visuals, place CTAs strategically, and simplify navigation.
Product Pages: Showcase compelling images, detailed descriptions, and customer reviews to build trust.
Cart & Checkout: Streamline checkout, reduce friction, and add trust signals like security badges.
Landing Pages: Align messaging with user intent, use action-driven CTAs, and keep the design clean.
Blog Content: Add contextual CTAs, diverse content formats, and internal links to drive conversions.

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CRO fundamentals

Feature a wide selection of products

Showcase diverse collections highlighting your complete product range
Present your actual inventory instead of overwhelming with sales content
For smaller catalogs, feature individual bestselling items rather than broad categories
Use collection list elements to create an engaging shopping experience

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Homepage optimization

Feature a wide selection of products

Showcase diverse collections highlighting your complete product range
Present your actual inventory instead of overwhelming with sales content
For smaller catalogs, feature individual bestselling items rather than broad categories
Use collection list elements to create an engaging shopping experience

View article

Homepage optimization

Showcase clear and attractive thumbnails

Use consistent, high-quality photography that maintains visual cohesion
Feature products against clean, solid backgrounds to highlight key details
Implement hover functionality to reveal lifestyle imagery showing practical applications
Consider customized interactive product displays with various hover media options

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Homepage optimization

Highlight best sellers strategically

Create a dedicated section for top-performing products as guidance for new visitors
Position this section below product offerings but above customer testimonials
This strategic placement strengthens FOMO feeling while setting up social proof
Use this section as a starting point for visitors who want guidance on what to explore

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Landing page design

Use action-oriented button text

Replace generic buttons like “Submit” with clear, specific actions
Examples: “Download Your Free Guide” or “See Your Custom Results”
Increases click-through rates and sets accurate expectations

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Landing page design

Strategic visual breaks

Avoid overwhelming visitors with large text blocks
Use images, videos, or infographics to illustrate key points
Helps reinforce the message and improves readability

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Landing page design

Ruthless editing

Remove unnecessary words and keep sentences concise
Prioritize the most compelling points for clarity
Ensures both desktop and mobile users get key information quickly

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Landing page design

Touch-friendly text formatting

Use a font size of at least 16px for readability
Keep paragraphs ultra-short (1-2 sentences)
Leave space around clickable elements for easier navigation on all devices

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Product page optimization

Create a "cut out" style image with text overlay

Direct labeling: place measurements directly on the corresponding product parts.
Clear connection: ensure each dimension is visibly linked to the right section (e.g., width, depth, height).
Improved visualization: helps shoppers quickly assess if the product fits their space.

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Product page optimization

Utilize dynamic elements

Update titles to reflect changing content (e.g., "Latest Customer Reviews")
Ensure accurate section titles (use "Product Specifications" instead of "Information")
Emphasize significant features/benefits in titles for improved navigation

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Product page optimization

Visual appeal

Use high-resolution product images in various contexts
Include lifestyle photos and infographics
Create engaging experience without overwhelming visitors

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Product page optimization

Implement a sticky TOC to improve content discovery

Sticky TOCs help users navigate long PDPs without missing key information.
27% of users overlook content in tabbed layouts, while a well-placed TOC reduces this to just 7%.
Some sites achieve 0% oversight with well-implemented TOCs.

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Product page optimization

Add a recently viewed items list for better navigation

Make it easy for users to return to previously viewed products without relying on the back button or repeated searches.
Display the list on multiple pages, including product pages, category pages, and search results.
Helps reduce friction, keeps shoppers engaged, and improves conversions.

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Apparel

Minimalist fashion: DIARRABLU's 7-figure success

DIARRABLU's 7-figure Shopify success in minimalist fashion showcases effective ecommerce strategies and the impact of PageFly.

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Copy of Add branded font

Copy of Create a unique look that makes your site professional and stand out from others.

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Copy of Build blog post

Copy of Build brand awareness, build trust, and establish relationship with your customers.

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Copy of Add Instagram shoppable feed

Copy of Enhance your store's sisuals and drive sales with Instagram feeds.

Copy of View use case

Copy of Add trust badges

Copy of Increase conversion rate by giving shoppers confidence in your products.

Copy of View use case

Copy of Display social feed

Copy of Build trust and connection with your customers.

Copy of View use case

Copy of Add social share icons

Copy of Maximize the word of mouth for your products, the best way to get quality sales.

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Successful merchants don't keep secrets

Learn alongside thousands of successful store oweners with our weekly optimization tips

Frequently asked questions

What exactly is Conversion Rate Optimization (CRO) and why should I care about it for my online store?

Conversion Rate Optimization is the systematic process of increasing the percentage of visitors who take desired actions on your website, whether that's making a purchase, signing up for your newsletter, or engaging with your content.

For store owners, even a small improvement in conversion rate can translate to significant revenue growth without spending more on advertising. For example, increasing your conversion rate from 2% to 3% represents a 50% increase in sales from the same traffic!

I don't have much time or a large team. How quickly can I implement these CRO strategies?

We understand the time constraints of running an online business. That's why our team has spent days transforming premium research from CRO experts into accessible, implementation-ready resources. We've created a tiered approach with "Quick Wins" that take just 15-30 minutes to implement but leverage advanced conversion psychology principles.

Do I need to be a marketing expert or hire one to use these CRO resources?

Not at all. We've created our resources to be accessible for everyone, regardless of marketing experience. Each strategy includes beginner-friendly explanations and visual examples. That said, we also offer advanced material for those who want to dive deeper into CRO techniques.

Can I implement these CRO strategies myself using PageFly, or will I need other tools?

While our CRO resources are designed to work seamlessly with PageFly's page builder, we understand that effective conversion optimization involves your entire store ecosystem. Our guides clearly indicate which strategies can be implemented directly within PageFly and which might require additional tools. Where possible, we provide integration instructions for popular e-commerce apps and platforms to create a cohesive optimization strategy across your entire customer journey.

CRO Materials To Help You Grow

Explore free CRO materials

5 Key areas to optimize for higher conversions on your store

Product pages

Cart & checkout

Landing pages

Blog Content

Feature a wide selection of products

Feature a wide selection of products

Showcase clear and attractive thumbnails

Highlight best sellers strategically

Use action-oriented button text

Strategic visual breaks

Ruthless editing

Touch-friendly text formatting

Create a "cut out" style image with text overlay

Utilize dynamic elements

Visual appeal

Implement a sticky TOC to improve content discovery

Add a recently viewed items list for better navigation

Minimalist fashion: DIARRABLU's 7-figure success

Copy of Add branded font

Copy of Build blog post

Copy of Add Instagram shoppable feed

Copy of Add trust badges

Copy of Display social feed

Copy of Add social share icons

Successful merchants don't keep secrets

PageFly CRO features

A/B testing

Image to PageFly

Frequently asked questions

Build your storefront that converts

CRO Materials To Help You Grow

Explore free CRO materials

5 Key areas to optimize for higher conversions on your store

Product pages

Cart & checkout

Landing pages

Blog Content

Feature a wide selection of products

Feature a wide selection of products

Showcase clear and attractive thumbnails

Highlight best sellers strategically

Use action-oriented button text

Strategic visual breaks

Ruthless editing

Touch-friendly text formatting

Create a "cut out" style image with text overlay

Utilize dynamic elements

Visual appeal

Implement a sticky TOC to improve content discovery

Add a recently viewed items list for better navigation

Minimalist fashion: DIARRABLU's 7-figure success

Copy of Add branded font

Copy of Build blog post

Copy of Add Instagram shoppable feed

Copy of Add trust badges

Copy of Display social feed

Copy of Add social share icons

Successful merchants don't keep secrets

PageFly CRO features

A/B testing

Image to PageFly

Frequently asked questions

Build your storefront that converts

Language

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