In the rapidly changing landscape of technology, competitive intensity and rising sales support costs oblige greater attention to customer relationships. It means knowing how to engage with them and influence their behavior, then using these insights to meet their ever-changing needs. However, market rivalry is increasing making it difficult for retailers to develop new customer connections and keep existing consumers who will continue to purchase and use their products in the future. With that in mind, in this episode, let's crack the mystery box titled: Customer Ownership.
Who should attend:
E-commerce merchants and marketers who want to enrich their expertise in order to know how to create and own relationships with customers.
Tracy Nguyen - Digital Marketer at PageFly
With 5 years of experience in eCommerce, driving growth for online stores, Dimitar is now a Demand Generation Manager at Yotpo SMSBump, an SMS marketing and automation platform for Shopify businesses. He is determined to help brands establish long-lasting relationships with customers.
Francis is the Head of Global Partnerships at LimeSpot. He sees personalization as the intersection shoppers delight and merchant success: All sides win by engaging in more meaningful and rewarding shopping experiences.
Date: Jan 19th, 2022
Time: 10AM (EST)
Duration: 1 hour