Include Dimension Images in Expected Locations on Product Pages

Findings

Research from Baymard Institute indicates that users require precise measurements to feel secure in their purchasing decisions. A "Dimensions" image helps bridge the gap between written data and physical representation. However, testing revealed a significant concern: many participants struggled to locate the "Dimensions" image when it was positioned away from expected areas. Here are some insights:

• Users look for the dimensions image in the gallery or near written measurements.
• Poor visibility of this image may cause users to leave or misread specs.
• Testing showed dimension visuals boost purchase confidence, particularly for new buyers.

The following are best practices for optimally placing dimension images on product pages:

Tips for desktop

Place dimension images in the main gallery

Ensure "Dimensions" images are prominently displayed in the main product image gallery, ensuring they are easily visible without excessive scrolling. This mirrors familiar shopping behaviors found across various e-commerce platforms.

A PageFly user, Sonex Nonstick, effectively showcased their product dimensions by featuring a detailed dimension image alongside primary product photos in their gallery, ensuring customers could easily find this crucial information while browsing.

Showcase clear and attractive thumbnails

Place the "Dimensions" image along with any written dimension information in the product details section. Use clear headers such as “Specifications,” “Measurements,” or “Dimensions” to clearly delineate the section.

Another PageFly user, Merowings, enhances product understanding by placing a detailed dimension diagram next to written measurements in their product description, allowing customers to quickly grasp the item's size through both visual and text formats.

Add alt text to dimension images

Use descriptive alt text for "Dimensions" images to make product details accessible to screen reader users and improve SEO. Clear alt text helps visually impaired users understand product measurements while also allowing search engines to better index the images, making the product more discoverable in search results.

PageFly's intuitive editor streamlines your store's accessibility by making it simple to enhance images with descriptive alt text, customize title text, and optimize image quality - ensuring all shoppers can access your product information effectively.

This practice helps screen reader users understand product measurements, making the shopping experience more inclusive and user-friendly for visitors who rely on assistive technologies.

Tips for Mobile

Display dimension images optimally on mobile

Place dimension images where users can easily see them in the mobile view, without requiring lengthy scrolling. Keep the layout clean and uncluttered to help customers quickly find and understand product sizes, reducing frustration and increasing the chances they'll complete their purchase.

IKEA optimizes their mobile shopping experience by strategically placing dimension information at the top of the product details tab, allowing customers to immediately view sizing details without needing to scroll through lengthy content - a practice that keeps shoppers engaged and informed from the start of their product exploration. Source: Baymard

Ensure image responsiveness on mobile

Mobile devices come in a wide range of screen sizes and resolutions. Dimension images need to adapt to these differences to look good on every device.

By using PageFly, you can optimize your images for different screen sizes, ensuring that they resize correctly and maintain visibility and legibility, which significantly enhances user experience during scrolling and contributes to a more polished and professional website.

Conclusion

Integrating "Dimensions" images effectively into your product pages can significantly enhance user experience by aligning with customer expectations.

With PageFly, you can strategically place these images in both the main gallery and adjacent to written dimensions, helping build consumer confidence, reduce abandonment rates, and ultimately improve conversion rates.

In addition, PageFly's responsive design capabilities ensure your dimension images are optimized across both desktop and mobile platforms, creating a smoother and more engaging shopping experience that drives successful purchases.