A Guide to Better Scrolling and Cross-Sell Placement on Product Pages

Findings

Don't let your page design get in the way of making sales. When users have to navigate through multiple columns or disjointed scrolling sections, they're more likely to leave your site frustrated. Instead, keep it simple with a smooth, single-column layout that lets them scroll naturally through your product information. Think of it as creating a clear path to purchase – the easier you make it for customers to learn about your product, the more likely they are to buy it.

The data backs this up: putting your cross-sell sections at the bottom of the page, after all the main product details, helps maintain user focus where it matters most. This strategic placement ensures customers get all the essential information about your product before seeing related items. It's a proven approach that not only reduces user frustration but also increases the chances they'll stay engaged long enough to make a purchase decision.

Tips for desktop

Prioritize product details

Don't place product recommendations too early on your page. Why? Because customers need to see all the important product details first. When you put cross-sell sections near the top, shoppers might think they've reached the end of the page and stop scrolling. This means they'll miss important information like product specs, descriptions, and reviews that could help them make a purchase decision.

✅ Built with PageFly, SwitchEasy highlights product recommendations near the footer, ensuring customers finish focusing on the main product first. This is the perfect moment to offer more options if the main product isn’t what they’re looking for.

This can done well with PageFly’s Product List element, you can structure your product details in a clear, easy-to-follow format, preventing clutter and ensuring that important information appears in the right order. This keeps users engaged with the main product before they encounter related suggestions, reducing distractions and improving their overall shopping experience.

Smart use of page width

Instead of taking up the full width of your page, try putting cross-sell items in a sidebar or partial-width section. This way, customers can still focus on the main product while seeing other suggestions. Just remember to keep your product images big enough to be eye-catching – if they're too small, people might ignore them.

✅ SwitchEasy also makes smart use of page width by adding a sidebar or partial-width section while keeping product images large enough to stay eye-catching.

Tips for Mobile

Keep scrolling simple

Make sure your page scrolls normally, from top to bottom. Avoid designs where different parts of the page scroll separately (called split-scrolling). This can confuse shoppers and make them feel lost on your page. When customers get frustrated with confusing navigation, they're more likely to leave without buying anything.

✅ Powered by PageFly, FiberBorne keeps shoppers engaged with a single-screen product page, allowing them to scroll smoothly from top to bottom without interruptions.

Keep recommendations short

On mobile devices, long sections of product recommendations can be tiresome to scroll through. Keep these sections brief and to the point. If customers have to swipe through too many recommendations to get to important product information, they might get frustrated and leave.

✅ Feinkost Käfer uses PageFly’s product list element as a carousel for product recommendations instead of a long section, making the page more compact and easier to navigate.

Instead of overwhelming users with long, cluttered lists, the Content List element on PageFly’s editor can help you present just the right amount of content in a structured way. This ensures customers can easily browse through recommendations without unnecessary scrolling fatigue, making their shopping experience more enjoyable and efficient.

Optimize carousel size

If you use sideways-scrolling carousels for product recommendations on mobile, make sure they don't get in the way. When these sections are too big, customers might accidentally swipe sideways when they mean to scroll down. Keep these sections compact and make sure they don't interrupt the natural up-and-down scrolling of your page.

✅ Feinkost Käfer's carousel might be slightly oversized for mobile screens, but Laballons, a PageFly-powered store offers a better example with product recommendations that fit perfectly.

Conclusion

To sum it up: Keep things simple and smooth! Place cross-sells at the bottom, avoid split-scrolling, and make sure your page is mobile-friendly. That way, your customers stay engaged and ready to shop!