By Victor Bui | Mar 31, 2025 | 5 minutes read
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Main problems ❌
❌ The image above illustrates a hero banner on a landing page that has too many elements (countdown timer, heading, paragraph, button, and customer form are added excessively on the hero banner), resulting in a non-optimized hierarchy and overwhelming the visitor with too much information.
Solutions ✅
✅ Cantrip, a PageFly user, builds compelling landing pages by strategically incorporating six proven design elements for conversions throughout their designs.
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CXL Institute highlights key strategies for designing high-converting landing pages, focusing on 6 essential elements: headline, images/video, features/benefits, credibility, expectation managers, and call-to-action buttons. Focusing on these key elements will significantly improve user engagement, trust, and conversions, ultimately saving you time and effort by avoiding less important tasks.
Unbounce optimizes landing pages by effectively integrating six key design elements to boost conversions. These include compelling headlines, engaging visuals, structured benefits, credibility elements, expectation management, and strong CTAs. By leveraging these, Unbounce enhances user engagement, reduces bounce rates, and increases conversions.
Headline is the first thing visitors see, and it should immediately convey the value of your offer. To do this:
XMiles implemented the techniques mentioned when using the heading element in PageFly, and these changes contributed to a 500% increase in conversions since the first launch.
People process visuals faster than text, so using high-quality images or videos can make a big impact. Here's how to maximize their impact:
Spada showcased its real products by using PageFly Image elements with high quality, optimized for speed with lazy loading, in a visually appealing and user-friendly layout.
This element highlights why a product or service is valuable to the user. To simplify the decision-making and encourage conversions, you can:
Crazy Ape showcases benefits using list elements in PageFly to organize information scientifically, along with icons to add visual appeal to the content.
Visitors need reassurance before making a decision. Adding trust signals increases confidence in your offer. For best results:
Skin Discovery highlights major brands that have used their services by using the Content List element in PageFly, thereby increasing visitor trust when they access their landing page.
"Expectation Managers" are elements that set clear expectations for users, and help you clearly communicate what happens next to avoid confusion or hesitation. These elements reduce uncertainty and build trust, making users more likely to engage and convert.
Here's how to make them really work:
Mozy uses Accordions in PageFly to clearly guide users and prevent confusion. They do this through an FAQ section for common questions or buttons linking to their Help Center.
Your CTA should stand out and make it clear what action the visitor should take next. To leverage its full potential
A loyal PageFly customer, A&A Jewels Co., uses clear, specific CTA button text (not just "Shop Now") alongside brand colors and bolding for maximum impact.
Mastering these 6 essential design elements is your key to creating high-converting pages. With PageFly, you can easily implement all these elements - from creating attention-grabbing headlines to designing compelling CTAs. Whether you're creating your first landing page or optimizing an existing one, focusing on these core elements will help you save time and achieve better conversion rates.
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