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Landing page design

Design Landing Pages With 6 Essential Elements

By Victor Bui | Mar 31, 2025 | 5 minutes read

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Main problems ❌

  • Spending hours designing landing pages but seeing low conversion rates
  • Struggling to identify which design elements truly matter
  • Getting overwhelmed with too many design options and features
non-optimized banner.

❌ The image above illustrates a hero banner on a landing page that has too many elements (countdown timer, heading, paragraph, button, and customer form are added excessively on the hero banner), resulting in a non-optimized hierarchy and overwhelming the visitor with too much information.

Solutions ✅

  • Focus on key design elements: Prioritize 6 proven elements - headline, images/video, features/benefits, credibility elements, expectation managers, and call-to-action - to drive conversions effectively.
  • Strategic implementation: Optimize placement and appearance of these elements to enhance user engagement and increase conversion rates on landing pages.
  • Streamlined approach: Concentrate on high-impact sections like the hero banner and testimonial section to simplify design efforts and maximize results.
effective landing pages using six essential elements

✅ Cantrip, a PageFly user, builds compelling landing pages by strategically incorporating six proven design elements for conversions throughout their designs.

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Table of content

Meet Keychron

Challenge

Solution

How Keychron found PageFly?

Hightlight solutions that PageFly provides

Product Details Page

Results

CRO side banner.gif__PID:b56d1244-9308-4d56-9fc2-86fdd229c567

Findings

CXL Institute highlights key strategies for designing high-converting landing pages, focusing on 6 essential elements: headline, images/video, features/benefits, credibility, expectation managers, and call-to-action buttons. Focusing on these key elements will significantly improve user engagement, trust, and conversions, ultimately saving you time and effort by avoiding less important tasks.

Unbounce optimizes landing pages by effectively integrating six key design elements to boost conversions. These include compelling headlines, engaging visuals, structured benefits, credibility elements, expectation management, and strong CTAs. By leveraging these, Unbounce enhances user engagement, reduces bounce rates, and increases conversions.

6 most important design

Tips for using 6 elements effectively

Headlines

CRO Promo Box.png__PID:45c057f2-2abe-4e26-9048-6b90471930c6

Headline is the first thing visitors see, and it should immediately convey the value of your offer. To do this:

  • Make it bold and highly visible to grab attention.
  • Ensure it clearly communicates your value proposition in a few words.
  • Use contrasting colors and large font sizes for easy readability.
  • Keep it concise and compelling - avoid vague or overly complex messaging.
example of headlines from XMiles

XMiles implemented the techniques mentioned when using the heading element in PageFly, and these changes contributed to a 500% increase in conversions since the first launch.

Images/Videos

People process visuals faster than text, so using high-quality images or videos can make a big impact. Here's how to maximize their impact:

  • Choose images that directly support your offer, not generic stock photos.
  • If using a product image, make sure it visually demonstrates your value proposition.
  • For videos, include a clear play button to indicate it’s watchable.
  • Add a short caption under videos to set expectations (e.g., duration and content summary).
Example of Images_Videos

Spada showcased its real products by using PageFly Image elements with high quality, optimized for speed with lazy loading, in a visually appealing and user-friendly layout.

Features/Benefits

This element highlights why a product or service is valuable to the user. To simplify the decision-making and encourage conversions, you can:

  • Present features in a scannable format - use bullet points, numbers, or icons.
  • Focus on benefits, not just features (e.g., “Faster loading times” instead of “Optimized code”).
  • Use spacing and simple formatting to make the list easy to read.
  • Include relevant product images alongside feature descriptions.
Benefits section.png__PID:377c9f2b-ca6d-427f-b473-ee4422e4365f

Crazy Ape showcases benefits using list elements in PageFly to organize information scientifically, along with icons to add visual appeal to the content.

Credibility elements

Visitors need reassurance before making a decision. Adding trust signals increases confidence in your offer. For best results:

  • Add real customer testimonials - keep them short, relevant, and impactful.
  • Display logos of well-known brands that use your product/service.
  • Use spacing and simple formatting to make the list easy to read.
  • Include relevant product images alongside feature descriptions.
Credibility Elements

Skin Discovery highlights major brands that have used their services by using the Content List element in PageFly, thereby increasing visitor trust when they access their landing page.

Expectation managers

"Expectation Managers" are elements that set clear expectations for users, and help you clearly communicate what happens next to avoid confusion or hesitation. These elements reduce uncertainty and build trust, making users more likely to engage and convert.

Here's how to make them really work:

  • Address user concerns before they arise - use an FAQ or brief explanatory text.
  • Set expectations on what happens after clicking the CTA (e.g., “You’ll receive a confirmation email within 10 minutes”).
  • Show estimated time commitment for actions (e.g., “Watch this 30-second demo”).
  • Keep critical information near the CTA so users see it before making a decision.
Expectation Managers elements.png__PID:73287879-c36a-463e-a446-cb9d2b753ef6

Mozy uses Accordions in PageFly to clearly guide users and prevent confusion. They do this through an FAQ section for common questions or buttons linking to their Help Center.

Call-to-action (CTA) buttons

Your CTA should stand out and make it clear what action the visitor should take next. To leverage its full potential

  • Make it stand out visually - use a bold, contrasting color different from the rest of the page.
  • Keep the CTA clear and action-driven (e.g., “Get Started Now” instead of “Submit” only).
  • Place the CTA strategically at key points, ensuring it's visible without excessive scrolling.
  • Avoid distractions - minimize unnecessary links or competing elements near the CTA.
examples of CTA

A loyal PageFly customer, A&A Jewels Co., uses clear, specific CTA button text (not just "Shop Now") alongside brand colors and bolding for maximum impact.

Conclusion

Mastering these 6 essential design elements is your key to creating high-converting pages. With PageFly, you can easily implement all these elements - from creating attention-grabbing headlines to designing compelling CTAs. Whether you're creating your first landing page or optimizing an existing one, focusing on these core elements will help you save time and achieve better conversion rates.

Frequently asked questions

How do I know which elements to emphasize most?

Use your information hierarchy as a guide. Prioritize elements that directly support your page's main goal and address your visitors' key concerns. For example, this PageFly template maximizes Valentine's Day sales by instantly showcasing the offer. Clear headlines and compelling imagery immediately communicate the value proposition, while 3 prominent call-to-action buttons provide easy access to products, eliminating scrolling and encouraging immediate engagement.

Should I include all six elements on every landing page?

Yes, but their prominence may vary depending on your specific goals. The key is to implement them in a way that supports your information hierarchy.

What are some common mistakes to avoid in landing page design?

Here are some common mistakes to avoid in landing page design:

  • Cluttered hero sections with too many elements
  • Weak or vague headlines
  • Overuse of stock images instead of real visuals
  • Unclear CTAs or too many competing actions
  • Slow page load speeds
  • Lack of trust signals

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