Chomusubi

Meet  Chomusubi and explore how they elevate a unique gift-giving tradition with PageFly.

Challenge

Chomusubi faced difficulties setting up an online store that reflected their brand values.

Solution

Chomusubi has built over 40 pages with PageFly,  tailored to different seasonal campaigns. Their product offerings change every few months, and PageFly’s flexible page-building tools have allowed them to adapt smoothly to these seasonal shifts.

Meet Chomusubi

Chomusubi is a unique Japanese brand specializing in selling domestically produced fruits, curated specifically for gift-giving occasions. In Japan, fruits symbolize thoughtfulness and care, playing a central role in seasonal gift traditions such as ochūgen (summer gifts) and oseibo (winter gifts). These high-quality fruits are also shared during personal milestones such as weddings, childbirth, and birthdays, aligning with the custom of "returning gifts" by offering presents worth half the original value.

The challenge

With no prior experience in web development or coding, Chomusubi faced difficulties setting up an online store that reflected their brand values. They needed an easy-to-use solution that allowed them to build high-quality landing pages to highlight seasonal products and advertise effectively.

Why PageFly?

Chomusubi’s journey with PageFly began over 3 years ago when a supporter with prior experience using the platform introduced them to its capabilities. This quick guidance enabled Chomusubi to establish their online presence swiftly without needing technical expertise.

Transforming Chomusubi’s online strategy with PageFly

Since using PageFly, Chomusubi has built over 40 pages tailored to different seasonal campaigns. Their product offerings change every few months, and PageFly’s flexible page-building tools have allowed them to adapt smoothly to these seasonal shifts.

When they expanded their ad strategy beyond Google Shopping ads to Meta Ads, they saw the value of dedicated landing pages. Unlike Google Shopping ads, which lead directly to product pages, Meta Ads benefit from focused, personalized content. By creating dedicated campaign pages with PageFly, Chomusubi optimized their ad performance and increased sales, showing tangible results in their new online strategy.

Key achievements and performance with PageFly

What keeps Chomusubi with PageFly?

Chomusubi appreciates how intuitive and easy-to-use PageFly is, especially for non-technical users. Their focus now lies in refining their current setup rather than learning new tools, ensuring they can concentrate on product selection and campaign effectiveness.

Future plans with PageFly

Looking ahead, Chomusubi is focused on expanding its market share while maintaining profitability through strategic product and campaign concentration. As they grow, PageFly will remain a crucial tool for executing and optimizing future campaigns.

Conclusion

Chomusubi’s journey shows how a traditional gift-giving business can transition to the digital world using PageFly. With over 40 dynamic landing pages and 15K organic monthly visitors, PageFly has been instrumental in supporting their seasonal campaigns and advertising efforts, driving revenue and ensuring the brand’s success in the competitive e-commerce space.