Keychron

Challenge

Shopify’s default page editor provided restricted design options, making it difficult for Keychron to achieve the unique style they envisioned.

Solution

PageFly has empowered Keychron with robust page design and optimization tools, enabling them to create high-quality product pages with ease.

Meet Keychron

Established in 2017, Keychron's journey began with a simple yet ambitious goal: to create a mechanical keyboard that seamlessly served Mac users while remaining compatible with Windows systems. Frustrated by the lack of high-quality office keyboards for Mac in a market saturated with gaming keyboards for Windows, the founders of Keychron set out to fill this gap. They introduced the Keychron K1—the world’s thinnest mechanical keyboard, which quickly gained popularity on Kickstarter. Building on this success, Keychron launched the Q1 in 2021, the world’s first mass-produced full-metal custom mechanical keyboard, offering unmatched customization options for users around the globe.

Over the years, Keychron has earned accolades from leading media outlets like The Verge, Forbes, and Wired, and their keyboards have consistently ranked among the best. Today, Keychron continues to innovate with a diverse range of products, from compact 60% layouts to full-size keyboards, all designed with the needs of different users in mind. The company is also expanding into office peripherals, further solidifying its commitment to enhancing the user experience.

Challenge

In their pursuit of creating a website that truly reflected their brand and showcased their products effectively, Keychron encountered several key challenges.

Shopify’s default page editor provided restricted design options, making it difficult for Keychron to achieve the unique style they envisioned. Additionally, with the growing number of customers shopping on mobile devices, ensuring the website performed consistently well across all platforms became increasingly important.

However, maintaining a visually appealing and functional experience on computers, tablets, and mobile phones was a significant challenge. Keychron needed a solution that offered greater design flexibility and ensured their site looked and functioned perfectly on any device. This led them to choose PageFly, which provided the tools and capabilities necessary to overcome these obstacles and create custom pages that are both high-conversion and user-friendly.

Solution

How Keychron found PageFly?

Keychron discovered PageFly while exploring the Shopify App Store, where the app's high ratings and positive user reviews caught their attention. Intrigued by the feedback, they decided to give PageFly a try. Before making a final decision, Keychron thoroughly researched by reading user reviews and case studies to understand how other businesses had benefited from the tool. They also explored various online communities, including e-commerce forums and social media, where PageFly was consistently recommended as one of the top page-building tools. This thorough evaluation led Keychron to confidently choose PageFly as their solution.

Highlight solutions that PageFly provides

PageFly has empowered Keychron with robust page design and optimization tools, enabling them to create high-quality product pages with ease. The platform's intuitive features and excellent customer support have made the entire process smoother and more efficient.

Product Details Page

For complex products like keyboards, PageFly’s dynamic content feature enables Keychron to clearly present product structures and features using a blend of images and text, making the content engaging and informative.

Blog Post Page

Keychron uses their blog to address potential product issues and offer solutions. PageFly’s integration of images and text helps users quickly grasp this information, enhancing product usability.

Useful resources and customer support

PageFly's live chat feature has been invaluable for Keychron, enabling them to quickly reach out to the support team and receive immediate assistance whenever issues arise.

Besides this, PageFly offers a wealth of documentation and tutorial resources, including video tutorials and the help center, which have been extremely helpful to us during their usage.

Ease of Use

PageFly’s simplicity and user-friendly interface have significantly reduced the time and costs associated with training employees, allowing Keychron to get up and running with the software quickly and efficiently.

Results

As our team continues to progress, our product range is growing and becoming more diverse. Having a robust, user-friendly web editor is crucial. PageFly is our top choice!

With over 1,200 pages created using PageFly, the website has seen a 150% increase in visitor traffic, now attracting more than 400,000 organic visits each month and approximately 1,000 new visitors daily.

This surge in traffic is a testament to PageFly’s effectiveness in improving online visibility and user engagement. Additionally, the detailed product pages crafted with PageFly have significantly increased customer satisfaction by providing comprehensive information, leading to a more informed and contented customer base.