Fly Fish Food

Fly Fish Food, a leading fly fishing and fly tying retailer, empowers customers with informative and visually appealing content created with PageFly. This user-friendly platform helped them seamlessly integrate product recommendations within their blog posts, leading to a significant increase in sales.

Challenge

Restricted by Shopify's standard blog page editor, Fly Fish Food sought a solution to create informative and visually appealing content.

Solution

Fly Fish Food discovered PageFly through the Shopify App Store, drawn in by its high ratings and positive user reviews.

Meet Fly Fish Food

Fly Fish Food is a multi-channel retailer specializing in fly fishing and fly tying. They boast a robust social media presence alongside a user-friendly e-commerce platform and two brick-and-mortar stores. Their primary sales focus lies in the Rocky Mountain West, but their online store attracts customers worldwide. Recognized for leadership in both retail and social media engagement, Fly Fish Food prioritizes educating and entertaining people about all aspects of fly fishing and fly tying.

Challenge

Restricted by Shopify's standard blog page editor, Fly Fish Food sought a solution to create informative and visually appealing content. Integrating product recommendations within their tutorials was crucial to bridge the gap between education and sales. They needed a platform offering:

• Easy page creation: Streamlined process for building blog pages with fly tying and fishing tutorials.
• Product integration: Seamless integration of product recommendations within blog posts.
• Content migration: Ability to migrate existing blog entries smoothly from another platform.

Solution

How Fly Fish Food found PageFly?

Fly Fish Food discovered PageFly through the Shopify App Store, drawn in by its high ratings and positive user reviews. Key factors influencing their decision included:

• Easy-to-use templates: Pre-designed templates accelerated page creation.
• Built-in features: Eliminated the need for extensive coding within Shopify.
• Intuitive interface: Simplified design and functionality for their team.

Highlight solutions that PageFly provides

Fly Fish Food's social media and marketing teams are the primary drivers of PageFly within the company. They leverage saved page templates, custom blocks, and other saved sections to streamline content creation. This efficient workflow allows them to scale up page creation swiftly, translating to more published content and ultimately, increased sales opportunities.

The impact: A content-driven sales engine

The ability to create engaging content with integrated product placements has undoubtedly contributed to their success. PageFly's ease of use has significantly increased their content output, leading to a more robust online presence, and ultimately driving sales and customer engagement.

Customer experience: A seamless journey

Customers have reacted positively to the new blog page format. The clean layout and informative content presentation provide a smooth user experience. While some customers needed to adjust to the change from their previous platform, overall feedback has been positive. Fly Fish Food credits PageFly for making it easier for customers to navigate their blog pages and find the information and products they're looking for.

Looking ahead: A content-rich future

Fly Fish Food plans to continue utilizing PageFly as the cornerstone of their content creation. With a focus on continuously expanding their blog library and creating high-quality landing pages, PageFly remains an essential tool in their arsenal and the company continues to be impressed by the platform's existing capabilities.

Results

Before

After

Fly Fish Food acknowledges significant revenue generation from the created pages. They attribute their success to PageFly's ability to:

• Scale up content creation: Faster deployment of blog posts.
• Enhance customer experience: Improved shopping experience within blog posts.
• Customer experience: Customers have expressed appreciation for the improved user experience within Fly Fish Food's blog pages, praising the clear presentation of data and information. While some initial adjustment was required due to a format change, overall customer satisfaction has increased.

Therefore, Fly Fish Food plans to continue using PageFly as their primary tool for creating and managing blog posts, landing pages, and website content. They remain open to exploring any new features or updates that enhance their user experience.

Fly Fish Food strongly recommends PageFly to any business seeking a way to streamline content creation and management while offering customers a visually appealing and engaging experience.