Syurui

Shoji Sake Store (Syurui), a leading Japanese sake retailer with over 80 years of history, creates engaging special feature pages and product launches with PageFly. This user-friendly platform helped them streamline their content creation process while maintaining high customer engagement through their online store.

Challenge

Restricted by standard page creation tools, Syurui needed a solution to create frequent special feature pages and maintain customer engagement.

Solution

Syurui discovered PageFly through the Shopify App Store and implemented it from the launch of their online store.

Meet Syurui

Shoji Sake Store is a multi-channel retailer specializing in sake and alcoholic beverages. Starting in 1938 as a produce transportation business, they evolved into a pioneering force in beverage retail. In 1985, they revolutionized the industry by introducing catalog-based ordering with phone and fax delivery services. Today, they operate a sophisticated e-commerce platform, combining traditional expertise with modern digital retail solutions.

Challenge

Restricted by standard page creation tools, Syurui needed a solution to create frequent special feature pages and maintain customer engagement. They required a solution that would allow them to:

• Create pages efficiently and quickly
• Minimize production costs
• Reduce lost business opportunities
• Maintain fresh, engaging content for their customer base

Solution

How Syurui found PageFly?

Syurui discovered PageFly through the Shopify App Store and implemented it from the launch of their online store. They chose PageFly for several key features:

• User-friendly interface: Simple and intuitive design tools
• Unlimited page creation: No restrictions on content development
• Built-in features: Eliminated the need for extensive technical knowledge

Highlight solutions that PageFly provides

Syurui leverages PageFly in two primary ways:

Special Feature Pages and Blogs

• Utilizes the product loading feature to showcase recommended products
• Creates engaging content through their blog platform

Example: World Beer Collection feature page

Product Reservation System

• Implements forms for product pre-orders. Examples: Their Primeur 2023 campaign pages showcase this functionality
• Successfully manages seasonal and special product releases

Therefore, Syurui reports several qualitative benefits:

• Reduced page creation time
• Lower production costs
• Minimized loss of business opportunities
• Improved content delivery efficiency

And Syurui specifically praised PageFly's customer support, noting:

• Quick response times
• Helpful and courteous service
• Satisfactory resolution of issues

Future outlook

Syurui remains committed to their partnership with PageFly, with plans to:

• Continue creating engaging content for their customer base
• Leverage PageFly's features for future page development
• Maintain their innovative approach to online sake retail

Conclusion

Syurui's case demonstrates how traditional beverage retailers can successfully transition to e-commerce while maintaining their innovative spirit. Their implementation of PageFly showcases how the right tools can support both operational efficiency and customer engagement in the specialty beverage market.

The company's history of innovation, from their 1985 catalog system to their current e-commerce presence, shows their consistent ability to adapt to changing market conditions while maintaining their core focus on customer service and product excellence. PageFly has become an integral part of their digital strategy, enabling them to continue their tradition of innovation in the digital age.