It’s that time of the year again - Easter! And whether you’re looking for ways to engage with your customers or increase sales, Easter sales season is the perfect time to make the most of it. With bright colors, chocolates, and Easter bunny, it provides plenty of business opportunities to create fun, creative marketing campaigns. From hosting an Easter-themed photo contest to creating Easter-themed products, there are plenty of creative Easter marketing ideas that can take local businesses to the next level.
So if you're looking for creative Easter marketing ideas, you've come to the right place. In this blog post, we will show you everything you need to or should know about this upcoming holiday, from ideal products to sell to excellent Easter marketing ideas and examples for your inspiration. Buckle up, read on to learn more about creative strategies that are sure to help encourage sales and let’s see how to rock your Shopify store sales this season!
- Everything You Need To Know About Easter
- Ideal Products To Sell On Easter
- Decorated eggs
- Easter decorations
- Easter DIY products
- Easter baskets
- Easter food and candies
- Personalized Easter items
- Egg-cellent Easter Marketing Ideas And Campaigns For Your Shopify Store 2024 (And Examples)
Everything You Need To Know About Easter Season
What is Easter?
Easter is one of the principal holidays, or feasts, of Christianity. This commemorates Jesus' Resurrection, which took place three days after his crucifixion-related death. The joyous end to the Lenten season of fasting and repentance is Easter for many Christian churches. Easter Sunday, a day when Christians celebrate Jesus Christ's resurrection, is of course the culmination.
Easter is a "moveable feast," meaning it can occur anywhere between March 22 and April 25, unlike fixed holidays like Halloween and Christmas. As a result, it doesn't always happen on the same day. Easter Sunday, April 9, 2023, is the date this year, which is a lot earlier than it was last year (April 17).
Some fun facts about Easter to shake your inspiration
According to an ancient myth, wearing new clothing on Easter would bring you luck for the rest of the year. It was so generally accepted, in fact, that wealthy New Yorkers would physically strut their stuff after attending Easter mass at upscale midtown churches.
At least, that could be one of the causes, which can be traced back to the early Christians in Mesopotamia. Although there isn't a clear explanation for the tradition, that is one of the theories.
Every year, the two holidays compete to see who can sell the most candy. The week before Easter is actually sometimes when consumers purchase more candy than the week before Halloween.
Why? because this salty treat's twists resemble crossed hands in prayer. Because life is all about balance, we believe it is time to bring back this savory snack to the holiday that is overflowing with sweets.
- Each year, the US sells about 91 million chocolate bunnies for Easter.
Besides, 16 million dyeing kits and 180 million eggs are bought for Easter every year. This fact sure gives you an idea about what to sell on this holiday.
5 Ideal Products To Sell On Easter
Easter is about to come, so get on the Easter trend train as soon as you can if you're a drop shipper or even just a regular eCommerce seller. Here is the list of the top 7 products to sell on Easter this year:
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01. Decorated eggs
Easter eggs and Easter baskets are obviously the two most popular items this time of year. As mentioned above, around 180 million Easter eggs are sold each year, so there is no doubt about this option. The selection of colors and sizes is also enormous. Therefore, as long as you offer the goods, it actually makes no difference which one you choose to dropship.
02. Easter decorations
On average, US consumers choose to spend $63 on holiday decorations. For Easter, the majority of these items have a festive spring theme. However, you should concentrate on offering these kinds of decorations in your Shopify store.
03. Easter-themed clothes
Online retail stores now have a huge need for clothing, especially in terms of children's clothing. Clothing is one of the biggest retail category at Easter time with spending of $3.44 billion. Also, along with food ($63), clothing is the second most spent items in Easter ($47 per household).
This could be a fantastic opportunity for you to earn some extra money this season as a dropshipper. To draw new visitors to your store, provide Easter discounts and other incentives. It's likely that the majority of shoppers are seeking affordable apparel.
04. Easter basket
The most well-liked activities for this holiday, especially for children, are Easter baskets and Easter egg hunts. A lot of parents like to plan small events where kids can participate in hunting for all the hidden Easter eggs. Once they've found them, they collect them in these unique Easter baskets. More than 60% of parents in US planned to send their children Easter baskets last year. So, whether you sell the customized-empty baskets or filled-baskets, this is absolutely a profitable way.
05. Easter food and candy
IRI, a Chicago-based market research company, reported that chocolate candy sales for the 52 weeks ending December 4, 2022, reached around $17.90 billion. You can conduct some studies to identify candies with a tasty flavor and a fair profit margin for dropshipping (mainly chocolate). To find out what other customers think of the taste, you can also read the reviews or purchase some to sample before you sell.
8 Egg-cellent Easter Marketing Ideas And Campaigns For Your Shopify Store 2024 (And Examples)
Easter is a great opportunity to show your customers that you care. It’s a time to show your appreciation for your best customers and reward them for being loyal customers. By coming up with creative Easter marketing campaign ideas, you can make sure your customers feel valued and appreciated and help your business reach its goals.
Special discounts on recommended items or Easter bundles
Offering a special Easter sale is a great way to boost sales and reward your customers. You could offer discounts on popular products or even free delivery for certain items. By taking this opportunity, you will not only look to gain potential customers but also ensure that they don’t get disappointed by not having enough options available during your store visits.
Offer Easter sales on products related to Easter and encourage your customers to take advantage of the offer. This is sure to help you reach your online sales goals and create a great experience for your customers.
Also, create your Easter-related collections. This could be done by featuring new products or adding more customer testimonials. You can go further and hold giveaways or provide coupon codes as a way to increase customer engagement.
If you sell food, suggest special Easter recipes and menus
There are numerous different Easter dinners that we might enjoy in addition to colorful hard-boiled eggs. Encourage your customers by providing them with Easter meal dish suggestions!
To display recipes as they were intended, make a photo gallery by product category. People can vote for their favorite recipes, verify the items they require, and even download them from an interactive recipe catalog from your store. This way, customers will be more inclined to buy stuff from your Shopify store since the campaign is quite helpful, unique and outstanding.
Social media campaigns with a hashtag, Easter contest and special prizes
- You can use social media platforms to promote your Easter campaigns.
Create special Easter content and use it to create social media posts that are sure to attract customers and spread the word about your holiday campaign. You can post fun Easter-themed photos, videos, and more. You can even create a hashtag and ask your customers to share their stories with you. This way helps increase engagement and give your followers something to talk about.
For example, the campaign “Bunny Tryouts” (2021) of Cadbury was an interesting approach for them to interact with their audience. The winner of the contest, a furry one, will appear in a commercial for Cadbury. Social media users can submit images of their pets with the hashtag #CadburyBunnyTries. The marketing team at Cadbury made the decision to allow for several representations of the Easter bunny. Candidates for the job included dogs, cats, a pony, an alpaca, a frog, and finally a rabbit, all of which were, of course, outfitted with bunny ears.
- Hosting an Easter-themed photo contest is also a great way to engage your customers and increase brand awareness. Ask your customers to submit their best Easter-related photos, and then pick the winners. You can even offer prizes for the winners, such as discounts on your products or Easter gift-giving. This will encourage people to participate and spread the word about your business.
Additionally, you can use the photos as content for your social media channels. Ask your customers for permission to use the photos and use them to create posts that are sure to grab the attention of your followers.
- Running an Easter giveaway to show your customers that you care and reward them for their loyalty. Create a special Easter giveaway and ask your customers to enter for a chance to win. You can offer a special prize or give out discounts to all participants. This is sure to create some excitement and get your customers involved in Easter the fun way.
Re-decorate your Shopify store with Easter-themed (countdown timers, landing page,...)
To spice up your Easter eCommerce campaign, add an Easter design to your website. You might add Easter eggs, chocolate, bunnies, baskets, cakes, lilies, and nests to redecorate your Shopify store. Several suggestions include:
- Making it easy for your shoppers to find your Easter items on your website by adding a menu item for it.
- Using banners on your site or an Easter landing page to remind visitors of the approaching holiday.
- Transforming the font styles in your words into Easter-related patterns and symbols.
- Using fonts and colors with an Easter theme on your website. Easter is a springtime holiday, thus pastel colors like baby blue and pink are frequently used.
Interactive games to engage customers
- An Easter egg hunt will absolutely help engage with your customers and create some fun. Create a special Easter-themed egg hunt and ask your customers to find the eggs. You can offer a special reward to the winner or give out special discounts to all participants. This will create some excitement and get your customers involved in the Easter fun.
Additionally, you can use the egg hunt as an opportunity to get creative with your Easter marketing campaign. Create special Easter-themed content and use it to promote your egg hunt.
Eggxample: The enjoyable egg hunt of Banana Republic
When presenting their Easter campaign, Banana Republic adheres to the brand's traditional basic and clean lines. This Easter promotion is entertaining, encourages subscribers to explore the brand's website for further discounts, and offers a 40% discount to everyone. Everyone enjoys an Easter egg hunt, so the CTA, "Start Hunting," is very catchy.
To make sure that your contacts are warm, you can use an e-commerce marketing platform like the helpful crowd to send out products via email with links to the trending items on your website. Your chances of success can be greatly increased by designing your brand’s newsletters. You have many opportunities to include traditions in an Easter email because the Easter season is associated with them. Making reference to these customs makes your message more relevant and encourages an emotional reaction from a broader audience. Play up those endearing emotions.
Easter is a fantastic opportunity to connect with your customers and showcase your most recent deals. So let's get started with Easter email promotion ideas and sms campaigns so you may use the occasion to boost holiday sales for your business.
Eggxample: Simple but eggcellent concept from J.Crew
Many customers just want the savings, not a virtual Easter egg hunt, and they get that in these kinds of straightforward marketing efforts.
Customers feel appreciated when the phrase "loyal customers" is included. The wording also makes it clear that the discount is valid at both physical stores and online retailers. Finally, including an expiration date in the offer triggers the FOMO effect in clients looking for a bargain.
Create slogans and/or thank you letters and messages with wordplay and puns
There are so many reasons to feel hoppy when Easter time arrives. When preparing for some springtime celebrations, these hilarious Easter puns are just what you need to put you in a good mood for your customers through slogans. Here are some eggcellent examples for you to copy from:
- Hope you have an egg-stra special Easter.
- Keep calm & Easter on.
- Spread love, spread smiles to make it a bunniful Easter.
- Color me egg-cited to wish you a Happy Easter!
- Sending you warm Easter wishes … by hare-mail!
- Check out our EGGstra special deals!
Include a special Easter-related gift for each order in a defined time
With every order gained during your campaign, you can present your customers with special Easter-themed items, such as Easter eggs filled with candy, Easter baskets, and more. This will help you stand out from the crowd and show your customers that you care about them and their holiday.
Eggxample of easter-products: Deliveroo and their Easter dragon eggs
This Easter advertisement serves as a reminder of how crucial it is to comprehend your target market. A popular dish and a favorite TV show are frequently combined by customers of an online delivery service app.
Deliveroo raised its levels of brand identity by selling chocolate eggs in the shape of dragons on its platform to celebrate both the Easter holiday and the last season of Game of Thrones. Deliveroo received hundreds of brand mentions and social media shares as a result.
Last but not least, Deliveroo also made use of the concept of scarcity, a tried-and-true marketing strategy! By posting a limited edition of dragon eggs on its app, the company drew in a lot of new customers who were Game of Thrones devotees and eager to purchase these chocolate eggs.
Tips for a successful Easter campaign
When it comes to a successful Easter marketing campaign, there are a few things to keep in mind. Here are some tips to help you get the most out of your Easter marketing campaigns:
- Focus on your customers: Make sure your Easter marketing campaign focuses on your customers. Ask for feedback and use it to create campaigns that are sure to grab the attention of your customers.
- Always start with a little fun: Make sure your Easter marketing campaigns are fun and engaging. Use creative content and come up with campaigns that are sure to get your customers involved in the Easter fun.
- Put together a comprehensive plan: Before you start your Easter marketing campaigns, make sure you have a clear plan in place. Come up with a timeline and make sure all your goals are achievable.
- Promote your campaigns: Make sure to promote your Easter marketing campaigns across all your social media channels. This will help you reach more people and increase your chances of success.
- Track your results: Tracking your results is an important part of any marketing campaign. Make sure to track your Easter marketing campaigns so you can see what's working and what isn't, and use the data to create better campaigns in the future.
An excellent opportunity to involve your clients and grow your Shopify business is around Easter. You may grow your business to new levels with the help of these innovative Easter promotional strategies. There are a lot of original ways to pique interest in the business, such as holding an Easter-themed photo contest or developing products with an Easter theme. Just keep in mind to create a detailed plan, advertise your campaigns, and monitor your outcomes. You can have a profitable Easter marketing campaign using these suggestions, which will enable you to advance your business. Now that you know how to make the most of Easter with creative marketing strategies, you’re well on your way to rock this season. Get creative and start planning your Easter promotions today! We hope this blog post has helped you in some ways while planning for your upcoming holiday and see you soon in the next articles!