International Dog Day is a special occasion for furry lovers, dog owners, and pet businesses. It is an exciting day to share and celebrate the love and bond we share with our four-legged friends. And for pet stores and other dog-related businesses, this is the day to connect and engage with dog owners, enhance brand visibility and drive sales. You need inspiring marketing ideas and strategies to know how to make the most of this International Dog Day. Don't worry; we have got you covered.
In this blog, we will explore how and why International Dog Day is important to businesses and what strategies and tips you need to promote this day to your target audience successfully. So, let's get started with the celebrations!
- International Dog Day: What It Represents
- Benefits of Marketing on International Dog Day
- Strategies to Promote International Dog Day and Drive Sales
- 5 Inspiring Promotion and Marketing Ideas to Boost Sales on International Dog Day
- Reach Out to Influential Bloggers or Pet-focused Media Outlets
- Engage with Social Media Influencers
- Encourage User-generated Content
- Maximize Social Media Presence
- Optimize a Website for Conversions
- 4 Ideas for Activities and Events to Engage Dog Owners
- Organizing Virtual or Local Events
- Offering Exclusive Deals and Promotions
- Sharing Valuable Resources
- Giving Back to the Community
International Dog Day: What It Represents
International Dog Day or National Dog Day is celebrated every year on August 26 and cherishes the deep-seated love and loyalty that dogs bring into our lives. Since its very first celebration in 2004, International Dog Day has gained popularity and is celebrated all around the globe to show their love and affection for their four-legged companions.
National Dog Day is aimed at raising awareness of the welfare and well-being of dogs, as well as promoting the adoption of them worldwide. This day serves as a reminder to provide shelter to dogs in need and support rescue initiatives. It shines a spotlight on the issues surrounding animal cruelty, abandonment, and overpopulation, urging individuals and communities to take action and make a positive difference in the lives of these incredible creatures.
How Does International Dog Day Impact Businesses?
The average expenditure on dogs by dog owners has consistently risen over the years. As the most popular pet in US households, dogs receive substantial financial attention, with owners typically spending an average of $730 per year on their beloved companions.
International Dog Day, in particular, serves as a crucial catalyst for dog-related businesses, igniting an influx of conversions and satisfied customers. This special occasion offers a valuable platform for businesses to exhibit their diverse offerings and establish connections with a passionate and devoted customer base.
By leveraging the significance of this day, companies can effectively showcase their products and services, ultimately fostering stronger relationships with dog owners and enthusiasts.
Benefits of Marketing on International Dog Day
Here are a few benefits that you can achieve by marketing on International Dog Day:
More Brand Visibility and Awareness
International Dog Day brings widespread attention to the importance of responsible dog ownership and the need of becoming animal welfare advocates. Brands can leverage this day to enhance their brand visibility and raise awareness about their products and services.
Boosted Customer Engagement and Loyalty
National Dog Day presents a unique opportunity for businesses to engage with their existing customers and attract new ones. And this is made happen through deals, promotions, or by hosting dog-related events that foster a sense of community among dog owners.
More Sales and Revenue
This is one of the primary goals for businesses, as they promote their products and services in the hope of more sales and more revenue. The awareness spread during this day is often translated into higher demand as dog owners find new ways to pamper their dogs.
Positive Impact and Social Responsibility
International Dog Day is also the perfect time to showcase your commitment to animal welfare and social responsibility. Supporting adoption drives, partnering with dog-related charities, or donating a percentage of sales to animal welfare organizations not only benefit dogs in need but also reinforce the social responsibility towards the animal community and ethical standing of the business, attracting conscious consumers who value companies with a purpose.
Strategies to Promote International Dog Day and Drive Sales
Here are four simple yet effective strategies that you can use to promote international day and drive sales:
Identify Your Target Audience
Before selling anything, it is vital to understand what your buyer needs.
Similarly, before marketing your products, it is important to know whom to market them to and how. Conducting market research to gain insights into the preferences, behaviors, and needs of dog owners will prove beneficial.
You can start by considering the demographics, such as age, location, and lifestyle, when defining your target audience.
- Are they young professionals living in urban areas or families residing in suburban neighborhoods?
- What are their motivations for owning a dog?
Craft Compelling Content
Many successful businesses are driven by the power of content marketing, and over 96% of marketers have vouched for this.
So why not leverage content for promoting International Dog Day too?
You can leverage popular platforms like Instagram, Facebook, and Twitter to market your business through engaging social media campaigns.
Use eye-catching visuals, storytelling, and relatable captions to connect with your audience emotionally. At the same time, you can create informative and value-adding short articles or posts related to dog care, training tips, or heartwarming stories, as they are one of the most commonly used types of content by B2C brands.
To add to this, you can also send out engaging email newsletters with exclusive offers, new product announcements, or educational content to keep your audience engaged and informed.
Optimize Your Website
Create dedicated landing pages that provide information about the day and its significance. Incorporate visually appealing images, website themes, and engaging copy, with clear calls to action to guide visitors toward making a purchase.
Ensure that your website is user-friendly and mobile-responsive, as many users access the internet through their smartphones. So, choose a fast and optimized theme that doesn't keep your customers hanging. Also, make it easy for visitors to navigate and find the products or information they are looking for. Using a page builder like PageFly will help create a seamless shopping experience and improve conversion rates.
Leverage User-generated Content
User-generated content is a powerful tool to promote and market your business. So, encourage your customers to share photos and videos of their furry friends using your products or services. Consider running social media contests or campaigns to nudge the audience to participate and incentivize customers to share their experiences.
Share or feature this user-generated content on your social media platforms, website, or even in email newsletters to engage your existing customers. At the same time, this also acts as social proof, showcasing the positive experiences others have had with your brand, building trust, and encouraging prospective customers to make a purchase.
5 Inspiring Promotion and Marketing Ideas to Boost Sales on International Dog Day
Reach Out to Influential Bloggers or Pet-focused Media Outlets
Influential bloggers and pet-focused media outlets have a significant impact on the purchasing decisions of dog owners. Tapping into their follower base will allow you to attract new customers. Reach out to relevant bloggers or media outlets with a strong following in the pet industry and propose collaborations.
Offer to provide them with your products for review or feature your brand in their content. This exposure can help increase brand awareness and credibility and drive sales as their followers trust their recommendations. Try to make it not too promotional, as users would still prefer genuine recommendations and reviews. You can even consider giving them a unique referral or discount code, which the viewers can use to purchase from your shop or online pet store.
As a dog walker, you can reach out to any local or national popular pet-focused blog or media outlet to request a feature or review of your services. By collaborating with influential bloggers or media outlets, you can leverage the reach and credibility of these platforms to promote your services to a larger audience. This can lead to increased visibility, trust, and, ultimately, more sales on International Dog Day.
Engage with Social Media Influencers
Social media influencers, particularly dog-focused influencers, have a dedicated following of dog lovers. Partnering with these popular influencers can give your brand tremendous exposure and reach. Collaborate with them to create sponsored posts or giveaways featuring your products. The influencers' authentic endorsement can create buzz, generate interest, and drive sales. Ensure that the influencers align with your brand values and have an engaged audience for maximum impact.
The influencer you are collaborating with can showcase their experience using your dog walking service and promote it to their dedicated and engaged audience. This strategy not only raises awareness about the service but also builds trust and credibility through the endorsement of a trusted influencer.
Encourage User-generated Content
We previously talked about leveraging user-generated content to promote International Dog Day as well as your business. It is a great tool to enhance customer engagement. But how do you achieve it? Through contests or campaigns on social media platforms, encourage customers to share photos, videos, or stories of their furry friends using your products. Here are a few samples ideas you can leverage for this type of promotion:
- A dog photo contest that encourages customers, as well as others, to submit their best photos of their dogs is a great idea to get customers to engage with your brand.
- Ask your followers who have purchased your products or services to create a short video testimonial sharing their experience. Prompt them to discuss how your offerings have positively impacted their dog's life.
- Encourage your audience to share their dog adoption stories with a specific hashtag. Ask them to write a post or create a video explaining how their new furry friend has changed their life. Re-share all such posts for more people to see. This is a great way to build an emotional connection with the pet owners' community and encourage non-pet owners to adopt.
Reward winners with prizes such as discounts, free products, or a feature on your social media pages. This not only boosts customer participation but also generates a stream of content that showcases your products and builds social proof, leading to increased sales.
Maximize Social Media Presence
The power of social media marketing has gained immense attention in the past few years. More and more users have started to use social media for networking, sharing photos and videos, to stay updated about the latest happenings in food, fashion, and much more.
So, what better platform to gain attention on International Dog Day other than social media?
Gaining followers and creating engagement takes time to work. So, it is imperative to showcase some efforts before celebrating National Dog Day itself. You can:
- Showcase customer testimonials and reviews on your social media channels to build trust and credibility.
- Encourage your existing satisfied customers to share their positive experiences with your products.
- Use captivating visuals that feature happy dogs using your products or images that evoke emotions related to the joy of owning a dog.
- Engage with your audience through comments, likes, and shares to foster a sense of community and increase brand visibility.
Optimize a Website for Conversions
Let's say your website has everything you need to make it look amazing for your customers. It's got vibrant colors, catchy fonts in different sizes, images, and products with affordable pricing. Still, you are not getting customers or are able to drive sales. The problem is that you need to optimize your store's site.
Ensuring your website looks good enough for you doesn't make it good enough for your customers. There should be consistency, proper navigation, and of course, high-quality images for customers to view your products before purchasing, and most importantly, the page loading time should be appropriate.
Optimizing your website for conversions is crucial in driving sales on International Dog Day. If you are running your pet store on Shopify, then a platform like PageFly will help you build pages and customize your store with easy drag-and-drop functionalities. This, coupled with a quick-loading theme, will help you boost user experience, capture attention, and ultimately increase conversions.
A few things you need to keep in your mind while optimizing your store are:
- Customize your website's design and functionality in a way you can provide a seamless experience. Easy navigation and clear calls-to-action make it effortless for visitors to find and purchase dog-related products.
- You can use dog-themed themes to create an immersive experience.
- Maintain a consistent brand identity throughout your website. Consistent branding builds trust, recognition, and customer loyalty.
- Create dedicated landing pages for International Dog Day promotions or featured products.
- Ensure your website is mobile-responsive to allow customers to conveniently browse and make purchases on their smartphones.
4 Ideas for Activities and Events to Engage Dog Owners
Here are four ideas for activities and events to take up your International Dog Day celebrations a level up.
Organizing Virtual or Local Events
The world post-pandemic still relies heavily on virtual events due to the convenience it offers. A the same time, as a dog-related business, this is a fantastic way to have people from all over the world participate. Organizing virtual or local events on International Dog Day is a great way to engage dog owners and promote your business.
Virtual meetups allow dog owners from around the world to come together, share experiences, and celebrate their furry friends. Moreover, hosting a virtual dog show where participants can showcase their dogs' talents or unique traits can generate excitement and encourage participation.
For example, The American Kennel Club (AKC) organized a virtual dog show, allowing dog owners to submit videos of their dogs competing in various categories. The event attracted thousands of participants and garnered widespread attention and engagement from dog lovers globally.
Each entry ticket was sold for $25, a portion of which was donated to Take the Lead, a 501c3 organization that assists dogs suffering from life-threatening or terminal illnesses, as well as assisting those affected by natural disasters and the COVID-19 pandemic. This was a great motivator for participants as they were also able to extend a helping hand to the dogs in need.
Offering Exclusive Deals and Promotions
Dog owners look forward to exclusive deals and promotions to purchase for their dogs as a way to celebrate National Dog Day. As a business owner, you can incentivize dog owners to make purchases and increase sales. Offering discounts on popular dog products or bundling complementary items at a reduced price can create a sense of urgency and encourage customers to take advantage of the limited-time offer.
Petco is a leading pet retailer and popular choice for dog supplies amongst dog owners. Every year, to celebrate International Dog Day, Petco offers various discounts, freebies, bundles, and other promotions on dog toys and treats to encourage buyers to purchase what they want at a better price. These exclusive deals attracted dog owners looking to pamper their furry companions and even resulted in a significant boost in sales, starting weeks before the special day.
Sharing Valuable Resources
Creating and sharing educational content on dog care, training, and health positions your brand as a reliable source of information and builds trust with dog owners. Dog owners are always on the lookout for tips and tricks to keep their dogs healthy and active. It could be something related to their diet, fun games and activities they could play at home, or even health signs to look out for in dogs to ensure they are healthy.
If you are sharing on social media, you can consider short reels and carousel posts with intriguing visual elements. You can also consider publishing blog articles, infographics, or instructional videos that help dog owners enhance their knowledge and improve the well-being of their dogs.
The American Society for the Prevention of Cruelty to Animals (ASPCA) releases informational infographics from time to time on dog protection, health and safety, summer safety, nutrition, and grooming, providing dog owners with practical guidance. These educational resources are considered valuable by dog owners due to their authenticity, and at the same time, it is widely shared on social media and contribute to raising awareness about responsible dog ownership.
Giving Back to the Community
Customers are encouraged and motivated to make a purchase if it’s for a social cause. As a dog business owner, you can consider partnering with local or national dog-related charities or even donating a portion of the sales from the International Dog Day promotion to a worthy cause. This aligns your brand with philanthropy and creates a positive image in the eyes of dog owners. It also shows that your business is committed to making a difference and contributing to the well-being of dogs beyond commercial interests.
For instance, Casper, a popular DTC mattress brand, celebrated National Dog Day with a 25% discount on supportive dog beds. These dog beds were marketed for their durability and convenience, along with three different color variants and sizes, to attract customers. To further encourage customers to purchase, Casper donated 20% of all dog bed purchases to North Shore Animal League America, a no-kill rescue and adoption organization.
These real-life examples demonstrate how businesses have successfully executed these ideas to promote their brand, attract customers, and celebrate the special bond between humans and their canine companions. Leveraging these ideas will also help your business gain similar benefits.
International Dog Day offers a prime opportunity for dog-related businesses to engage with dog owners and drive sales. At the same time, it is a promising day for dog owners to celebrate their pet best friends by spreading awareness of adoption and the general welfare of dogs. Businesses can support this cause and encourage more and more users to speak up about International Dog Day, promote and celebrate by understanding their needs, crafting compelling content, optimizing websites, and leveraging promotions and community initiatives.