Clothing Brand Name Ideas By PageFly (2025)

🎨 200+ Clothing Brand Name Ideas by Style

Luxury & Premium Fashion Names

Timeless Elegance

Modern Luxury

Streetwear & Urban Names

Classic Street

Gen Z Street

Sustainable & Eco-Friendly Names

Earth-Conscious

Modern Eco

Minimalist & Scandinavian Names

Clean Aesthetic

Nordic Inspired

Athletic & Performance Names

High Performance

Lifestyle Athletic

Gender-Neutral & Inclusive Names

Universal Appeal

Modern Inclusive

Vintage & Retro Names

Nostalgic Vibes

Modern Vintage

Trendy & Pop Culture Names

Internet Culture

Pop Inspired

🎯 The 7-Step Framework to Create Your Perfect Clothing Brand Name

Step 1: Define Your Brand Vibe (Day 1)

Ask yourself: Are you luxury or accessible? Playful or serious? Modern or vintage?

Write down 10 words that describe your brand's personality. If you're sustainable streetwear, your words might be: conscious, urban, fresh, authentic, rebellious, eco-warrior, modern, transparent, cool, community.

Quick Exercise: Show 5 people your word list. Ask them to name brands that come to mind. This reveals your competitive space and inspiration zone.

Step 2: Know Your Customer's Language (Day 2)

Who's buying? A 22-year-old TikTok user speaks differently than a 40-year-old executive.

• Gen Z: Values authenticity, humor, and social causes. Responds to names like "No Cap Co." or"Vibe Tribe"
• Millennials: Appreciate clever wordplay and nostalgia. Think "Throwback Threads" or "AdultingApparel"
• Gen X: Prefers straightforward quality signals. Consider "Heritage House" or "Classic Cut"

Action: Write 3 Instagram captions in your customer's voice. The words you naturally use are naming gold.

Step 3: Brainstorm Without Boundaries (Day 3)

Set a timer for 20 minutes. Write down everything—bad ideas included. Try these techniques:

Combination Method: Merge two unexpected words

• Urban + Zen = Urban Zen
• Digital + Threads = Digital Threads
• Future + Cotton = Future Cotton

Foreign Language Twist: Use Google Translate for style words

• "Style" in Italian = Stile
• "Thread" in French = Fil
• "Fashion" in Japanese = Fasshon

Abbreviation Play: Create memorable acronyms

• WKND (Weekend Wear)
• MNML (Minimal)
• RBNK (Riverbank Fashion)

Step 4: The Elimination Round (Day 4)

Test each name against these filters:

• ✅ The Phone Test: Can you spell it over the phone without confusion?
• ✅ The Logo Test: Visualize it on a label—does it look premium?
• ✅ The Global Test: Check meaning in Spanish, Mandarin, and Arabic
• ✅ The Growth Test: Will it still fit if you expand beyond clothing?
• ✅ The Social Test: Is the Instagram handle available?

Red Flags: Names with negative associations, hard pronunciations, or that sound like existing brands when spoken aloud.

Step 5: Check Legal Availability (Day 5)

Before falling in love with a name, verify you can own it:

• Domain Check: Use GoDaddy or Namecheap. Need .com? Budget $10-$5,000
• Trademark Search: Check USPTO.gov for exact and similar marks in Class 25 (clothing)
• Social Handles: Use Namecheckr to verify Instagram, TikTok, Pinterest availability
• Google Check: Search the name in quotes—any competitors or controversies?

Pro Tip: Have 3 backup options. Your first choice often isn't available.

Step 6: Market Test Your Finalists (Day 6)

Don't guess—test with real people:

The Stranger Test: Ask 10 strangers at a coffee shop:

• "What kind of clothing would [Name] sell?"
• "Would you remember this name tomorrow?"
• "How would you spell it?"

The Design Test: Create mock logos on Canva. Post in Facebook groups or Reddit's r/streetwearstartup for feedback.

The Memory Test: Tell someone the name once. Text them 24 hours later asking if they remember it. If less than 70% recall, keep refining.

Step 7: Commit and Protect (Day 7)

Once decided, move fast:

• Register the domain immediately (even if launching later)
• Secure social handles on all platforms (use Buffer or Hootsuite to reserve)
• File for trademark if budget allows ($1,000-$3,000 investment)
• Create a simple landing page to establish online presence
• Document your decision process for future brand story

Remember: Nike was almost called "Dimension 6." Sometimes the "pretty good" name you can start with beats the "perfect" name you never launch.

📚 How 5 Iconic Fashion Brands Chose Their Names

Zara: The Power of the Pivot

Originally named "Zorba" after the 1964 film "Zorba the Greek," founder Amancio Ortega discovered a bar with the same name nearby. Rather than compete for recognition, he quickly rearranged the letters to create "Zara"—a name that sounds fashionable in any language.

Lesson: Flexibility beats perfection. Zara became a $20 billion brand with a name created from necessity, not months of focus groups.

Lululemon: Intentionally Difficult

Founder Chip Wilson deliberately chose a name with multiple "L's" because he believed Japanese consumers would find it exotic and Western. The meaningless name allowed them to define it entirely through customer experience and quality.

Lesson: A unique, even difficult name can become an asset if your product delivers. Lululemon's unusual name is now synonymous with premium athletic wear.

Supreme: Simplicity Wins

James Jebbia chose "Supreme" in 1994 for its directness and authenticity. No creative spelling, no fashion suffix—just one powerful word that communicated the brand's confidence. The simplicity made it perfect for bold logo treatments.

Lesson: Sometimes the obvious choice is the right choice. Supreme built a billion-dollar brand on a common English word by owning it completely.

Everlane: Transparency in the Name

"Everlane" combines "ever" (timeless) with "lane" (path/journey). Founded in 2010, the name reflects their mission of timeless basics and transparent supply chain. It's professional enough for adults but modern enough for millennials.

Lesson: Abstract names can work when they evoke the right feeling. Everlane sounds trustworthy and sustainable without literally saying either word.

Fashion Nova: Speed and Clarity

Richard Saghian combined "Fashion" (what they sell) with "Nova" (new star) to create Fashion Nova in 2006. The straightforward name helped them dominate SEO and social media—when people search "fashion," they appear.

Lesson: Descriptive names can still succeed with the right strategy. Fashion Nova leveraged their obvious name to become Instagram's most-mentioned brand.

🔑 Key Takeaways:

• Great names can come from accidents (Zara's last-minute change)
• Difficult can be memorable (Lululemon's pronunciation challenge)
• Simple words can build empires (Supreme's one-word strategy)
• Abstract names need strong branding (Everlane's emotional connection)
• SEO-friendly names have advantages (Fashion Nova's searchability)