In an age where new and innovative products pop up every single day, it becomes too difficult a task to decide what the customers will enjoy and what they won't, especially in a market filled with endless competition. Well, no need to stress anymore! As we reach closer to the end of this year, here is a list of the top 20 trending products to sell in 2024 that can form part of your online or offline store. Most of these trending products are evergreen and have sustained market troughs for the past three to five years. So, selling them in the future ahead might give you an edge over other sellers. Let’s see the 20 trending products here.
Outline
Trending Products for Your Online Business- Portable chargers
- Sunscreen
- Laptop stickers
- Hair Accessories
- Athleisure
- DIY Slime Kits
- Home Genetic Testing Kits
- Wearable Fitness Tracker
- Personalized collars
- Fridge Magnets
- Portable Bluetooth Speakers
- Signage
- Collapsible Grip and Stand
- Smart Lighting
- Temporary Tattoos
- Rugs
- Smart Baby monitors
- Luggage Tags
- Funky Socks
- Playing cards
Trending Products for Your Online Business
Portable chargers
Ever gone out and suddenly found out that your phone is about to die and you don't have a charger? Or you're going camping and won't have access to a plug point for a long time? Or is there a prolonged power outage in your area, and you have no way of charging your phone? Portable chargers, better known as power banks, are a convenient way to ensure that you're never stuck in such a situation, and a lot of them are also pocket-sized so they can be easily carried anywhere! Margins are as high as 45%, and online sales make the major chunk.
The global market size for portable chargers has already surpassed the $6.8 billion mark and is expected to reach $17.3 billion in the coming years. This expansion is owed to the recent innovations in the product including the incorporation of multiple sockets and long-lasting battery life. Future developments in terms of size and alternative & environmentally friendly ways of charging the power bank will further increase demand. Portable chargers are a great way to boost your eCommerce store sales.
Price: $10-$60
Profit margin: 45%
Sunscreen
The past two years saw people stuck in their homes as Covid-19 took over the world, but as people slowly but surely stepped out into the sun after unending lockdowns, there was nothing they needed more than sunscreens. An essential in every household, sunscreens are scientifically proven to prevent damage to the skin and even decrease the chances of skin cancer.
The valuation of the sun-protection market lay at $14.04 billion in 2022 and is projected to hit $16.84 billion by 2027. The biggest obstacle in the past two years was the Covid-19 pandemic. Currently, the primary hurdle that stands in the way of market expansion is the lack of education regarding the importance of sun protection. A marketing strategy that effectively conveys the risks associated with not protecting your skin can give your product a huge boost.
Average Price: $8.5
Profit margin: 40%
As you explore these trending products, consider the impact of your online store's loading speed on customer experience. Before adding new products, it's wise to use a page size checker to ensure your website remains fast and responsive. This simple step can significantly enhance user experience, especially when dealing with high-traffic product pages.
Laptop stickers
Laptop stickers provide individuality to each laptop and also allow people to display their interests out in the open. There are also laptop sticker skins that cover the entirety of the laptop, helping to prevent it from damage. Laptop stickers also work on multiple surfaces and can be used on cupboards, refrigerators, and wardrobes.
A major advantage of selling laptop stickers is the low production cost associated with the same. Selling them in packs or sets can also maximize your profits. The market is expected to breach the $97 billion target soon, owing to higher market demand as the younger generations become more and more tech-savvy and new tech products keep emerging in the market.
Price: $2-$6
Profit margin: $2.50 – $4.50
Hair Accessories
Hair accessories cover a wide range of products, from scrunchies to hair bands to hair extensions. While the primary demographic for hair accessories is young and teenage girls, even women in their 20s and 30s have shown a growing interest in these products.
The market for hair accessories was valued at 18.29 billion in 2021 and is projected to hit $46.60 billion by 2029. Evolving trends in fashion and accessories keep the market growing, and products that are both functional and fashionable remain the most in demand. Sellers aiming to establish themselves in the market can either work towards specializing in a set category of products while bringing something new to the table to distinguish themselves or offer wide-ranging products, allowing consumers more choices across the board.
Price: $6-$14
Profit margin: 53%
Athleisure
Athleisure refers to athletic clothing with a comfortable edge, so you can do rigorous workouts, and lay around lazily or even go out wearing them. This multi-purpose service by athleisure has made it one of the trending products to sell in 2024.
The market size for athleisure was valued at $306.62 billion in 2021 and is expected to expand at a CAGR of 8.9% until 2030. An increase in health consciousness, along with evolving fashion trends geared towards more comfortable clothing is fueling this expansion. Those between the ages of 16-30 are the primary demographic of athleisure. Setting yourself apart from other brands can be done by meshing other styles currently trending among gen-z and millennials with athleisure or even distinguishing yourself as an eco-friendly brand.
Average Price: $64
Profit margin: 20%
DIY Slime Kits
Making and playing with slime is a fun activity that everyone enjoys, but that is not the only purpose it serves. DIY slime kits can also teach kids basic principles of science and boost their creativity and critical thinking skills. It's a unique way to mix education and fun and is an absolute hit with artsy and science-y kids. Immediate sales for these DIY kits easily cross the 1000 mark on average.
The primary demographic for slime is children and young adults, and the most effective way to market your product is through social media. The hashtag #slime on Instagram has over 15 million posts, and youtube has hundreds of videos of DIY Slime. The way to distinguish yourself from other products is to experiment and come up with unique textures, colors, and even sounds, because who doesn't love those ASMR videos of the sticky sound that slimes make. Profit margins of 59% are good for any eCommerce business - Google trends data shows them already!
Price: $5-$25
Profit margin: 59%
Home Genetic Testing Kits
Genetic Testing Kits are a unique way to learn more about yourself, including about your health, where your ancestors are from, finding out if you have any long-lost relatives, and learning more about your ethnic composition. We now have at-home DNA testing kits where you can assess yourself from the comfort of your home.
With the advancement of technology and the subsequent reduction of costs associated with genetic testing, the market for home genetic testing kits is estimated to reach $10 billion by 2028. The increase in demand for home tests can also be attributed to the several advantages it holds over conventional genetic testing, including being faster, cheaper, non-invasive, and requiring zero to minimal assistance from a healthcare provider. The range of traits and health conditions that can be conveyed through at-home tests is growing, which further explains why they are getting so popular.
Price: $100-$360
YoY Business Growth: 7.6%
Wearable Fitness Tracker
Wearable Fitness trackers are convenient devices for providing accurate and precise information related to your health, including your heart rate, daily footsteps, and calories. They're also very effective motivators as they allow you to set your daily goals. Moreover, they also add a stylish look to your attire, making for the perfect accessory.
The global market for fitness trackers is expected to reach $192 Billion in 2030, with a CAGR of 17.5% from $45 billion in 2021. As the public is becoming more conscious about their health and lifestyle, the demand for health monitoring gadgets is increasing, which explains the drastic expansion in market size that fitness trackers are experiencing. Advanced features such as wireless connectivity, portability, wearability, and accuracy make it a crucial product in the fitness industry.
Price: $20-$129
Profit margin: 25%
Personalized collars
All dog owners subconsciously have the fear of their dogs getting lost and not knowing the way back home. Personalized collars with details about the dog's name and the owner's phone number are not only an effective way to ensure the dog's safety but they can also be accessorized with cute and funky designs based on the buyer's preferences.
The pet industry has seen considerable growth in the past decade, growing to nearly $6 billion. In the United States alone, 44% of all households have a pet dog, and the number continues to rise. Due to this, the pet collar industry is expected to see a CAGR of 6% between 2021 and 2031.
Pet collars can be sold by themselves or as part of a larger brand comprising other pet accessories. Making your product as unique as possible by incorporating a signature style or allowing buyers significant freedom in being able to customize it according to their liking will make your product stand out.
Price: $13-$37
Profit margin: 60%
Fridge Magnets
Fridge magnets add a fun and whimsical aura to any kitchen, but there is more to them than just their physical appearance. Fridge magnets serve multiple purposes, including being used to put up grocery lists and photographs, and can even work as a gift or a souvenir from the favorite place you visited!
The advantage of selling fridge magnets is that consumer interest has remained relatively stable over the last five years, as depicted by Google Trends. The global fridge magnet market stood at $1.24 Billion in 2021 and is expected to grow at a CAGR of 6.3% by 2028. It's becoming increasingly rare to find a household without a single fridge magnet, and it is estimated that 87% of Americans have magnets on their refrigerators!
Price: $6-$28 (for a pack)
Profit margin: 40%
Portable Bluetooth Speakers
Whether you're going on a trip, hanging out with your friends, or just want to jam to some music in your bedroom, portable Bluetooth speakers make all of that possible.
The market size for portable Bluetooth speakers was estimated to be at $1.21 Billion in 2018 and is expected to grow at a CAGR of 11.71% till 2025. The advancement made in audio technology is a large driver behind the increasing demand for Bluetooth speakers, and additional features like a waterproof system and niche applications can make your product stand out.
Price: $20-$119
Profit Margin: $15-$35
Signage
Signage offers a lot of artistic variation, from Neon lights which are used to make the sign pop in your bedrooms, to the more formal signs used for offices, businesses, and conveying directions. Apart from having your own designs, you can also give customers the option to design the signage according to their personal preferences; whether it be a design of their names or a quote. LED signs have especially taken off in the past year, and have become an important part of the interior design of rooms as well as stores and showrooms.
Price: $17-$57
Profit margin: 24%
Collapsible Grip and Stand
Collapsible Grip and stand, popularly known as Pop sockets, serve a dual purpose, where they not only act as a convenient holder for your phone, so you can easily binge-watch your favorite TV show while lying sideways on the bed, but they also make your phone look a whole lot more aesthetic.
Pop Socket sales have increased at a stable rate of 9% from 2015 to 2020, with the market valued at $700 Million in 2020. After a sudden explosion in demand followed by a decline, demand has again increased post the pandemic, especially in online markets such as Amazon. Customers largely comprise Millenials and Gen-Z, and demand is focused more on fashionable pop sockets which incorporate quotes,funky designs, and aesthetic patterns.
Price: $9-$40
Smart Lighting
Smart lighting allows people to connect the LED lights in their homes with apps on their phones, so that they can control the lights from anywhere and everywhere, even from the comfort of their couches. These smart lights can also follow schedules, so people can pre-set when they require the lights to be switched on and off.
The market size for smart lighting was valued at $14.72 billion in 2021 and is projected to reach $94.16 billion by 2030; undoubtedly, aprofitable product category that you can immediately start selling. There are two things people love most in the world: things that make their life easier and more convenient, and experimenting with cool new tech! Smart lighting is transforming the lighting sector in unprecedented ways, and there has never been a better time than now to make use of the high levels of interest in the industry.
Price: $42
Profit margin: 25%
Temporary Tattoos
Kids love temporary tattoos, whether they depict their favorite cartoon characters or different shapes and animals. But temporary tattoos can be used for other purposes as well, such as for special events or festivals like Halloween and Christmas, for henna, or even to test out how it looks before you get a permanent one.
The global market demand for temporary tattoos was estimated to be at $958.95 million in 2021 and is projected to reach $1.57 billion by 2028. Children account for a larger percentage of the market share at 61%, and developing creative techniques and marketing strategies to reach the younger generation can create high demands for your product. A key setback restraining market growth is that temporary tattoos can lead people to develop certain skin conditions like rashes, so creating tattoos using alternative skin-friendly material can be groundbreaking for this market.
Price: $10-$50
Profit margin: 55%
Rugs
Rugs are very effective in making your place cozier as they provide more warmth than floors and have greater insulation. They also help make the air you breathe cleaner by trapping dust particles. Not only that, but they come in various shapes, sizes and designs, and can enhance the look of your home. There are also niche categories that have emerged within rugs, such as illusion rugs, which the younger demographic is a big fan of. You can decide the patterns and styles of the rugs based on whatever demographic you choose to target.
The carpet and rug market demand has already reached $78 billion in 2021 and is expected to reach $120 billion by 2030. Tufted rugs made by pulling loops of yarn through the rug's backing material are expected to grow the most during this period, as they offer high durability and elasticity. The growing demand is also fueled by the realization that rugs and carpets greatly reduce fall damage, and are an effective method to child-proof the home. The best way to level up your online store for rugs and carpets is through Google Shopping ads.
Price: $20-$90
Profit margin: 40%
Smart Baby monitors
One of today's hi-tech products, baby monitors are a must-have for parents of babies and infants, and offer a convenient way to track the baby's activities when you're in a different room through both sound and video. So whether the baby starts crying, or has just woken up, the parents can be immediately alerted without the hassle of checking in every 15 minutes and worrying all the time. While baby monitors are considered consumer electronics, they are mostly easy to use as compared to their counterparts- an ideal way to attract customers.
The smart baby monitor market was estimated to be $ 989.38 million in 2020 and is projected to hit $1.81 billion by 2028. The search queries are ever-increasing and now we know why! The search volume speaks for itself.
Increasing concern about child safety and a higher number of households where both parents are working has made baby monitors one of the hottest trending products. Developing more efficient and user-friendly technology that enables smooth monitoring of the child can give you an advantage in the market.
Price: $35-$380
Luggage Tags
Ever gone on a vacation, all ready to have a relaxing week, and realized that it's extremely difficult to identify your luggage at the baggage carousel? Or even worse, that the luggage has been misplaced? Luggage tags are an extremely convenient way to not only be able to easily identify your luggage, but also to track your missing luggage.
Selling luggage tags allows you access to the luggage market- a best-selling product with the potential to cross $69.4 billion by 2027. While coronavirus and the subsequent lockdowns led to a decline in the market size, the world has finally opened back up, and people want nothing more than to travel outside their towns and cities. Not having to worry about lost and misplaced luggage will make their vacation just that much more relaxing. Luggage tags, as a niche product category, are in high demand today, and if you are looking for trending products to sell in 2024, then the product is ideal for your online business.
Price: $5-$13
Funky Socks
Much like ugly Christmas sweaters, the beauty of funky socks lies in the fact that they are bizarre, and some may even say ugly, to look at. The craze for crazy socks has increased so much that even Canadian Prime Minister Justin Trudeau has been seen rocking them.
The market size for socks was estimated to be 44.76 Billion in 2020, and funky socks are a niche product within it. The advantage of funky socks is that they stand out amidst the thousands of boring black-and-white socks, and the target demographic isn't just kids, as depicted by Trudeau himself, but anyone who's bold enough to let their inner crazy out. For consumers crazy about online shopping and affordable price, selling socks can bring organic traffic with minimal digital marketing efforts, making it a profitable niche.
Price: $4-$35
Profit margin: 60%
Playing cards
Playing cards can be used for a variety of purposes, including simply playing with friends, performing magic tricks, as souvenirs, or even for educational use. Adding your own touch to the cards you sell, either in purpose or appearance, can make them stand out from the deck (no pun intended).
The market for playing cards is valued at $3 billion in 2024 and is expected to experience an annual growth rate of 3.50% (CAGR 2024-2028), making it a trending product and your target's audience favorite. The re-emerging popularity of tabletop games over the pandemic has led to a resurgence in demand for playing cards, and it is expected to increase in the coming years. Opening up of gaming lounges, the gaming industry's mega-events, and the development of unique, recreational, and new trends are responsible for this expansion. The global market for playing cards is highly competitive, but focusing on product innovation and new concepts and designs can attract more customers. It is advisable to keep multiple other sales channels open for playing cards-Amazon, Shopify, and eBay.
Price: $4-$30
Profit margin: 40%
Parting Note
That's all folks! If you are a small-business owner with an online store or looking to be one, then these 20 trending products could be a fresh start to reaching out to your target audience. Google Trends shows already the consistently high-profit margins online businesses are making over these hi-tech products. My advice is simple- run Google shopping ads, follow Google trends data, create a dropshipping store, and find high-demand, high-performing trending products. So, what are you waiting for? Start selling now and don't forget to maximize your eCommerce sales through your own Shopify store.
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