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15+ Best Shopify Brands In 2023 To Inspire Your Business

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Shopify and Shopify Plus have grown into massive commerce platforms, offering the world best business opportunities among eCommerce. Some of the world's largest brands are migrating to Shopify and Shopify Plus, while small online stores have had spectacular success stories on the Shopify platform.

In this article, we'll look at some of the biggest brands that are currently doing online business with Shopify. Because these Shopify brands are the most popular, they are some of the top Shopify stores to use as inspiration for your own brand.

There are numerous reasons for eCommerce success or failure. Shopify provides a great foundation for businesses to get their store off to a good start, but it is up to the store owner to make it a success.


I. Why Brands Use Shopify

  • Secure: Shopify handles the back-end data regulation, security, and encryption for brands, so Shopify stores don't have to. This includes security against attacks designed to steal customer data or to purchase things using bots and scam. In addition, sensitive customer and payment information are stored.
  • Reliable: Unlike a custom-built website or front-end on a platform such as Magento, the Shopify platform features exceptionally fast and reliable servers powered by Google Cloud. When biggest brands hold Black Friday deals or product drops, excessive traffic and purchase rates can bring a custom-built site to a halt.
  • Mobile-friendly: Successful ecommerce stores use Shopify to easily convert their experience to mobile. With mobile traffic increasing, Shopify stores must be optimized and high-quality for people purchasing on the mobile store.
  • Customizable. For large Shopify brands with teams or agencies, the storefront is very customisable. Every online business wants to stand out, and Shopify helps brands to do just that by creating a shop that represents their branding.
  • Shopify apps: An ecommerce store employs multiple Shopify apps to manage everything from marketing to taxes to fulfillment in order to increase annual sales. Shopify's app store enables Shopify brands to simply integrate apps that specialize in the operations they require. Many technology firms began as Shopify apps and have grown into billion-dollar brands that power marketing and operations for the world's largest Shopify brands.

Check 👉 what companies use Shopify.

II. What Makes A Great Shopify Store

  • Design: A unique and striking Shopify storefront. Many popular Shopify stores have moved toward minimal and modern design aesthetics, going beyond the standard Shopify themes and leveraging a sophisticated page builder for a completely personalized storefront.Watch this video by PageFly to learn how to create Shopify Landing Page to convert sales
  • Photography: You want to present your high quality products in the most flattering light possible, from the moment a consumer visits the Shopify website to the moment they hit the buy button.
  • Responsiveness: People shop wherever they are, whether at home on their laptop or on the go with their mobile device. You are losing sales if your Shopify website is not optimized for mobile use.
  • Loading speed: Humans are impatient creatures. We'll simply move on if a page doesn't load quickly enough. In fact, conversion rates fall by 4.42 percent every second within the first five seconds of loading.
  • A significant influx of traffic: With a strong SEO strategy and a strong social media presence, you can begin to drive all of that fantastic traffic to your Shopify store.
  • Powerful integrations: A Shopify store can go a long way on its own, but integrations can push it over the top with additional functionality that improves the customer experience and makes the store owner's job better. Shopify apps may help you manage your email marketing, create customer loyalty programs, use social proof, provide customer assistance, and much more.

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III. Common Mistakes Merchants Make with Their Shopify Stores

  • No traffic: You can't convert if you don't have any traffic.
  • An unappealing storefront: Investing in a well-designed Shopify store is critical.
  • Pricing: Obviously one of the most important factors for customers, pricing items too high or too low might hurt your sales.
  • Shipping issues: Another constant concern for shoppers is shipping.
  • Unreliable product: Since the product is the foundation of any store, if it isn't up to the standard, the store will certainly fail. Make sure the product you sell is of the best quality, and your customers will reward you with repeat business.
  • Your niche is too narrow: If there aren't enough people to sell to, you won't be able to stay in business. When choosing a niche, make sure that the market is broad enough to sustain your business.
  • Your target market is too broad: On the other side, if you go too broad and try to sell to everyone, you may find it difficult to market to anyone.

IV. Discover the biggest brands on Shopify: Why top companies use Shopify for success.

Given that there are so many factors that influence the success of a Shopify brand, what works for one may not work for another. There are no two stores alike.

So, let's begin by taking a look at these successful Shopify stores.

1. Tesla


Does Tesla use Shopify?

Yes. Tesla is powered by Shopify, an American electric automobile and clean energy company founded by Elon Musk. Although they do not deal with dealerships, they sell all of their vehicles on their website. Tesla creates electric vehicles, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services. They do, however, sell products on Shopify that can be purchased.

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2. LVMH Moet Hennessy Louis Vuitton

The company, headquartered in Paris, France, operates a chain of personal care and beauty outlets. Sephora owns 78,000 beauty products that are available in over 2,600 retail shops worldwide as of April 2020. Despite the fact that the pandemic impacted store foot traffic, online sales achieved new highs.


We're back in the world of cosmetics, with the perennial cosmetics supply industry superstar using Shopify to create the greatest possible experience for their consumers. They successfully integrate AI chatbots into their storefront to assist customers in finding the ideal products, and their stock has been expertly organized for optimal searchability.


3. Nestlé

Nestlé's Nescafe is one of the most well-known Shopify users. Nestlé used Shopify Plus to establish a B2C or business-to-consumer platform to persuade millennials to switch to Nescafé instant coffee. The company, headquartered in Switzerland, is known for a wide range of beverage and culinary goods, confectionary, cooking equipment, and pet care.


4. PepsiCo Inc.

PepsiCo developed two direct-to-consumer websites, and, during the pandemic, where customers could order a variety of PepsiCo's trusted and valued food and beverage items. Among the company's best-selling brands are Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana.

The company's revenue in 2020 was $70.4 billion, a 5% rise from $67.2 billion in 2019.

5. Anheuser-Busch


Anheuser-Busch InBev, a Belgian beer company, is another one of popular Shopify stores. The company is one of the world's most valued alcohol producers. The company is the world's largest beer manufacturer in terms of volume and sales, with over $11 billion in sales on the Shopify platform.

The brand has been there since the late 1800s, but it wasn't until they launched on Shopify that they took the next step in engaging with their key customers to drive extra brand loyalty.

Read more: Shopify vs Shopify Plus: An All-around Review (Pricing, Features, Tutorial)

6. Kraft Heinz Co.

Kraft Heinz Company is one of the top Shopify stores. When the pandemic hit, Heinz needed a new approach to send their products to customers who couldn't purchase in physical stores due to lockdown, so they developed a new direct-to-consumer site using Shopify Plus in less than a week. Warren Buffett's Berkshire Hathaway holds 325,634,818 shares of the consumer-packaged goods company valued $11.3 billion as of March 30, 2021.

7. Red Bull

Red Bull, located in Austria, controls the world's largest energy drink market and various sports leagues, including Formula One. On their Shopify Plus site, the Red Bull Shop US, they also sell clothes and accessories.

This is the spot to acquire your Red Bull merch in 2021, from accessories to apparel, and it is one of the best Shopify stores.

Red Bull

8. Fitbit


Fitbit, which is owned by Google, was one of the first startups to introduce fitness trackers to the public in 2007., its Shopify Plus platform, now sells smart watches, accessories, and scales in addition to activity trackers.

9. Netflix

Netflix may appear to be an unexpected addition on this list! However, the movie and TV streaming service has expanded into the sale of limited-edition products are based on its most popular Netflix series. That's fantastic news for all Squid Game enthusiasts! Their store is called, and among other things, you can buy action figures based on the anime series Yasuke and Eden.

V. What companies that use Shopify - Exceptional Brands on Shopify for Inspirations

01. The top Shopify brands for your food & wellness needs



Flourist, like a lovely flower shop, displays each of its grains, beans, and freshly milled flours like a blooming bouquet. One of the best Shopify websites is also a paradise for baking enthusiasts.

Chocolate Alchemy

Chocolate Alchemy

Chocolate Alchemy, one of the finest Shopify websites, not only provides cacao beans but also a wealth of expertise to anyone interested in entering the realm of bean-to-bar chocolate production. Making chocolate is both an art and a science. Chocolate Alchemy is a school for those who are charmed by the magic of chocolate, with lessons on beans, nibs, and molds.


When IT CEO Dave Asprey visited Tibet almost a decade ago, he discovered a Tibetan drink—tea combined with yak butter.

Asprey was inspired by this to launch his own beverage company, Bulletproof, which now sells millions of cups of coffee every year.


Several Shopify plugins have been crucial to Bulletproof's success.

Yotpo, for example, assists Bulletproof in collecting customer insights and displaying user-generated content (UGC) on its website. Reviews and user-generated content (UGC) are effective forms of social proof that motivate buyers who are undecided about making a purchase to go ahead and make the transaction.

Bulletproof also makes use of Back in Stock, which allows users to sign up for notifications when an unavailable item they're interested in becomes available again. This is a simple, yet highly successful method for increasing sales in your store.

Read More: Shopify Collective: How Does It Work & Success Story

SkinnyMe Tea

SkinnyMe Tea is yet another example of social media success directly leading to ecommerce success.

Gretta Van Riel, the founder, has over 16 million followers across multiple media.

SkinnyMe Tea was able to reach $600,000 in monthly income within six months of establishing her store thanks to her social media ability. Within five years, the business had sold more than 11 million cups of tea around the world.

SkinnyMe Tea

SkinnyMe Tea has little trouble with social proof, but you can never have too much of a good thing.

To improve the effectiveness of its on-site customer reviews, it employs Loox, one of the finest Shopify review apps, which allows consumers to attach a photo to their reviews.

See more: Social Proof: The Definitive Guide for eCommerce Merchants

Death Wish Coffee Company

This coffee brand took advantage of a free Super Bowl advertisement spot to make an astounding $2,000 every minute from their Shopify store. Yes, per minute, and owing to Shopify's powerful underlying infrastructure, they were more than ready to handle the large increase of traffic that followed the Super Bowl appearance.

02. The best apparel & footwear online store



Allbirds, a footwear brand that prioritizes natural materials and sustainability, was founded by footballer Tim Brown and engineer Zoey Zwillinger. It's also stunningly designed and one of the top Shopify stores.

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The website's bright, modern style stands out against the company's earth-tone color shoes.


This serves as one of the greatest Shopify success stories of all time, as Allbirds grew from a simple Kickstarter campaign to a Shopify store that’s now valued at over $1 billion. 

Outdoor Voices

You've probably seen the #DoingThings hashtag from Outdoor Voices. The brand also does well on Shopify, where it sells women's and men's activewear.

Outdoor Voices


The footwear/apparel brand KITH "dominated music's sneaker culture," according to Billboard.

Indeed, founder Ronnie Fieg got his start selling shoes to music legends like Jay Z and Lauryn Hill at the famed New York City shoe store David Z.

Fieg now runs his own shoe brand, KITH, with which he has collaborated on designs with A-list brands including Versace and Coca-Cola.


Product recommendations are one strategy that KITH employs to boost online sales.

Amazon, the country's most successful ecommerce brand, owes much of its success to this method. Each product page on Amazon has a "Frequently bought together" section.


mnml is an online store for clothing that sells high-quality, progressive designs without the retail markup. 

Their website is as minimalistic as they come, with a bright white background that highlights bold product photos and information.


Let's face it: you're not the only online store that sells the things you do.

When a customer chooses to buy from one of your competitors, your store loses a sale.

To keep your customers, encourage them to create and use an account rather than checking out as a guest. One approach is to establish a loyalty program and reward regular members with benefits such as discounts, free delivery, and so on.

03. The top beauty Shopify stores

Package Free

Package Free

Lauren Singer, the creator and CEO of Package Free, is on a quest to make the world a less trashy place by offering package-free beauty and house supplies. Lauren lives a zero-waste lifestyle and has committed her life and career to changing consumer habits. Her 2015 Tedx Talk on how to live a zero-waste lifestyle received millions of views.

Kylie Cosmetics

Kylie Cosmetics

Another Kardashian Hall of Famer has a Shopify cosmetic brand. Kylie Jenner's Kylie Cosmetics store sells not only cosmetics but also her Kylieskin and Kyliebaby lines. Jenner is the third most followed person on Instagram, with 277 million followers, and her admirers frequently swoop on her store, selling out new products in minutes.

Kylie cosmetics

Kylie Cosmetics is certainly one of the biggest cosmetics stores on the Shopify platform—after just four years in business, the company generates over $100 million in annual sales. 

Kylie Jenner founded this Shopify brand, and given that the Kardashians are renowned social media savvy, it's no wonder that social media platforms (particularly Instagram) have played a crucial role in this store's nine-digit sales figures.


The men’s grooming online store, Beardbrand, provides an excellent example of how social media can be used to improve the performance of your Shopify store. 

It continues to be a superb example of a successful Shopify store and goes from strength to strength, becoming the go-to brand for grooming products for men.

It remains a great example of a successful Shopify site and continues to grow, becoming the go-to brand for men's grooming items.

Beardbrand has amassed over 1.6 million subscribers since launching its YouTube channel in 2012, and it has been able to turn this viewership into a continuous stream of consumers.


However, if you are successful, it might mean the difference between a struggling store and a hugely successful one.

In addition, when a potential consumer visits the Beardbrand website, the first thing they see is a prompt asking them to take a quiz. Beardbrand collects the visitor's contact information once they complete the quiz, which they may subsequently utilize for email marketing campaigns.

Luxy Hair

The hair extension Shopify store Luxy Hair has over 3 million subscribers on YouTube, and it was able to leverage that audience into a seven-figure business.

Luxy Hair

Luxy Hair is another example of a Shopify store that uses Yotpo to collect reviews and social proof. 

This app will motivate your visitors to act on sales with urgency, which then leads to more revenue for your online store.



Bailly is a vegan, all-natural fragrance company that donates 15% of proceeds from our Girl Power line to the Just Like My Child Foundation's Girl Power Project. Bailly products, like coconut oil-based smells, will neither irritate or dominate the skin while offering a delicate scent that is also nourishing.

Unwrapped Life

Unwrapped Life

Creating a beauty brand with future generations in mind, with products that eliminate the conflict between sustainability and effectiveness. Their shampoo, conditioner, and soap bars are wrapped in compostable paper, making them almost wasteless.

Applying this waste reduction mindset to all aspects of business, Unwrapped Life established a large network of wholesalers to help cut shipping while reaching more consumers, as well as launching a liquid product refill program with an online retailer.

04. The most successful activewear & outdoor gear stores on Shopify platform

Gymshark - Shopify fashion store

Gymshark's campaign was a huge success in 2020, and this apparel brand is now one of the biggest Shopify stores. In just eight years, the workout gear company had grown from Ben personally shipping out orders in jiffy bags from his garage to being valued at $1.4 billion.

Fewer than 25 UK companies have ever achieved this, with only eight having done so since 2001. After a terrible Black Friday, the brand migrated from Magento to Shopify Plus and has not looked back since.


The brand continues to grow month on month and shows no signs of stopping through 2021 and beyond. As well as being a cool Shopify store, it's a great example of a successful Shopify store on the ecommerce platform.



This Australian swimwear brand is one of the best Shopify stores that delivers basic and sporty bathing suits to women all around the world.

The homepage of TRIANGL's Shopify website features no text, only a slideshow of grainy, vintage-looking images of its bathing suits in action. The minimalist website draws visitors' attention to the product's quality and design.


TRIANGL was founded with $25,000 borrowed from friends and made $45 million in yearly sales in just three years.

Again, a strong social media presence typically paves the way to ecommerce success.

This brand has over 2.4 million Instagram followers, and its items are so popular that Miley Cyrus and Kim Kardashian have been spotted wearing them.


Visitors may observe that TRIANGL clothing looks really good on normal individuals by seeing an Instagram feed on many of its product pages.

VI. Conclusion

Each Shopify shop is different, and indeed each of these Shopify brands covered in this guide found their own unique path to success. 

By applying these lessons to your own Shopify store, you’ll be able to improve customer experience, increase sales, and ultimately make your online store much more successful.

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