The new era of eCommerce has made becoming a global entrepreneur easier than ever before. There are so many options in terms of platforms, inventory fulfillment, and shipping. Sometimes it’s difficult to pick just one.
Luckily, you don’t have to.
If you run a successful Shopify store, you can easily integrate with Amazon to sell on that marketplace as well. This is a great option, as it gives you access to the world’s largest eCommerce platform.
I. How Merchants Benefit From Shopify Amazon integration
A Shopify seller with a successful line of products should have no issue being profitable on Amazon. When beginners first learn how to sell things on Amazon, they’re assuming a lot of risk, since they don’t have a proven business model.
An experienced Shopify seller, on the other hand, already has products that people are buying. So, it’s only a matter of expanding to Amazon and offering those same products there.
This can only benefit the seller, since 49% of shoppers start their product search on Amazon. If you take the time to integrate your Shopify store with Amazon, you’re almost guaranteed to increase your profits.
II. Choosing which products to list on Amazon
The fact that you’ve already managed to sell products using Shopify means you should find success on Amazon as well. However, Amazon is a different environment, so it’s worth doing some research to see which of your products will perform best on their site.
After reviewing the data, you may decide to only list some items on Amazon and keep others just on your own site.
Luckily, there are a number of excellent market intelligence tools out there that can provide you with all of the information that you need in order to make these decisions confidently. One of those tools is the AMZScout Pro Extension.
Here’s an example: say you sell a variety of kitchen gadgets and related items in your Shopify store, and you’re thinking of listing a whisk on Amazon. In order to see how whisks are selling there, type “whisk” into the Amazon search bar and then run the AMZScout Pro Extension once the results come up:
Here you can see the monthly sales volumes for every listing in the search results. You have access to the number of units that they sell, their margins, and many other columns of crucial information. The extension also shows you the sales history of every item and even provides a breakdown of the niche as a whole:
This is the sort of information that can help you to choose the strongest products from your Shopify store that would work in the Amazon environment. You can also use the information shared about the individual item prices or the average price to come up with a price tag for your item that will perform well on the site.
Doing this type of research should be done prior to starting any integration process. Once you have gathered the necessary information, you’ll know exactly which products you want to list and at what prices.
III. Requirements to integrate Shopify with Amazon
There are a few requirements you’ll need to meet before you can integrate your accounts:
- Have an active Amazon Professional Seller account, along with your active Shopify store.
- In order to get an Amazon account, you need to go through something called a “Tax interview”, which is basically just a straightforward questionnaire.
- You also need to have the necessary bank accounts. If you wish to sell in the US, you’ll need to have a US bank account where Amazon can transfer your earnings. You also need one other bank account, which doesn’t have to be a US-based bank account, for the changes. If you are a US citizen you can actually use the same account for both.
- Make sure the currency your products are sold in matches the Amazon marketplace you choose to sell on.
- Your return policy must be equivalent to Amazon’s. Depending on which products you sell, you may need to get approval from Amazon to sell them on their platform. Click here to view a list of products that require approval.
IV. How to integrate Shopify and Amazon
Integrating Shopify with Amazon can be done in four steps:
4.1. Add Amazon as a Sales Channel
You can add Amazon as a sales channel from your Shopify Admin page:
1. Log in to Shopify admin.
2. Click the ‘+’ icon next to “Sales Channels.”
3. Click “Amazon.”
4. Select “Add Channel.”
5. Click “Connect to Amazon.”
6. Follow the directions to link your Shopify and Amazon Seller Central accounts.
7. Once this process is completed, go to your Amazon Seller Central account to confirm that you would like Shopify to access your account.
If you prefer, you can also add Amazon as a sales channel through the Shopify App Store.
4.2. Create/Link Your Amazon Listings
You’ll need to create your Amazon listings before they appear on the site. You can do this through your Shopify Admin page. Click “Create Listing,” then select the Shopify product you want to list on Amazon.
- If you’re selling an item that’s already listed on Amazon, click “Find Product” and choose the item that matches your product. Enter your sales price and then click “Publish.”
- If you’re selling an item that isn’t currently listed on Amazon, click “Create Listing.” Choose your category and fill in the details of your product. Click “Publish” once it’s complete.
You may already have products listed on Amazon, in which case you’ll need to link those to your Shopify account.
1. From your Shopify Admin page, click “Amazon.”
2. Click “Link Products.”
3. Select “Browse Products” next to the item you want to link.
4. Choose the product you want to link, then click “Select Product.”
5. Fill in the required information, then click “Link Products.”
4.3. Manage Your Inventory
When it comes to your inventory, you can either automatically sync your Shopify inventory to Amazon, or update your inventory manually.
4.4. Sync Your Inventory
When editing your listing, select the option “Use Shopify inventory settings.” Then, under “Inventory,” select “Shopify tracks this product’s inventory.” With this option, Shopify will automatically update your inventory numbers on Amazon.
If you select “Don’t track inventory,” your stock will always appear as 100 on Amazon.
4.5. Manage Your Inventory Manually
You can also manage your inventory manually on Amazon if you like. When creating or editing one of your listings in Shopify, choose the “Manually Manage Inventory” option, then enter the quantity you have available.
4.6. Fulfill Your Orders
When customers place an order on Amazon it will be recorded in your Shopify Orders, just like any other order from your store. However, these orders will be labeled “Amazon” so you know they came from that marketplace.
When fulfilling orders, make sure you follow Amazon’s policies at all times.
To fulfill your Amazon orders in Shopify:
1. Log in to your Shopify admin page.
2. Click “Orders”.
3. Select the order number.
4. Under the “Order Details” section, click “Start fulfilling” to open the fulfillment page. You can fulfill part or all of the order if you wish.
5. Check which shipping method the customer chose, then select the customer’s preferred method (standard, expedited, or priority).
6. Select “Mark as fulfilled”.
7. Click “Fulfill items” to complete the process.
V. How To Adapt Your Shopify listings to Amazon
If you have a successful Shopify store, you’ve probably optimized your listings according to Google SEO needs. The issue is that Amazon has its own search algorithm.
So, it’s key to your success on Amazon to make sure that the keywords you’ve included in your listings are search terms that people actually use on that site when they’re looking for products to purchase.
Using the right keywords will determine how many searches your product appears in. Also, getting consistent sales for a search term that’s included in your listing is what gives you higher organic rankings on Amazon.
Once again, there are tools designed specifically for the purpose of finding the right keywords for your Amazon listing. One of those tools is the AMZScout Reverse ASIN Lookup Tool.
To use it, choose a product that’s already selling on Amazon, go to it’s listing page, copy the ASIN number, and then paste it into the tool. You’ll then be provided with a list of all the keywords that the product is indexed for, in order of monthly searches.
You can also use the AMZScout Keyword Search tool to find more valuable search terms. Enter the name of your product, or your niche, into this tool for additional relevant keywords.
Once you locate all of the relevant high-volume keywords, make sure that you include them throughout your listing, including your product title, bullet points, product description, and the backend of your listing.
There’s no need to repeat them since there is no benefit to a keyword showing up multiple times. Also, make sure that you include them in an organic way so that the listing copy still makes sense and relays the relevant information to the customer.
If you’re a Shopify seller, you should definitely consider integrating your store with Amazon.
Just make sure that before you start the process you do your due diligence, and based on this information select the products that are most likely to perform well. You’ll also want to do proper keyword research for the products you’ve selected.
Once you complete these steps, and integrate your accounts, you’ll open yourself up to millions of new customers, which can only benefit your business.