Black Friday Landing Page – 5 Best Free Templates For BFCM 2024 [+Tips]

Black Friday is one of the biggest shopping events of the year, and having a well-optimized Black Friday landing page can make all the difference in capturing the attention of eager shoppers.

In this article, we’ve handpicked the best Black Friday landing page templates that feature creative designs, strong calls to action, and effective tactics to boost conversions.

But it doesn’t stop there—at the end of the article, you’ll also find actionable tips to create an irresistible landing page that maximizes sales and drives engagement.

Whether you're launching limited-time offers or exclusive discounts, these insights will help you stand out during the busiest shopping season and turn visitors into loyal customers. Let’s dive in!

Black Friday Landing Pages – Why Use Them?

BFCM (Black Friday Cyber Monday) is an eagerly awaited event for both businesses and customers.

For businesses, it offers a prime opportunity to clear inventory, acquire new customers, and boost revenue before the holiday season peaks.

Meanwhile, shoppers eagerly anticipate deep discounts, exclusive deals, and flash sales, often planning their purchases in advance. This dynamic makes BFCM one of the most competitive and profitable times of the year.

Source: National Retail Federation

In 2023, the Thanksgiving weekend alone attracted over 200 million shoppers, surpassing 2022’s 196 million shoppers by nearly 4 million, according to the National Retail Federation.

Source: National Retail Federation

Black Friday and Cyber Monday emerged as the top-performing days, generating $90.6 million and $73.1 million in total online sales, respectively. These figures highlight the immense potential BFCM holds for driving both traffic and sales.

Given this surge in consumer spending, it makes perfect sense to have a Black Friday marketing strategy lined up for this huge season.

Thus, choosing the best Black Friday landing pages and incorporating Thanksgiving marketing ideas can help you capitalize on customer spending throughout the holiday season.

Black Friday landing pages help businesses showcase their best offers in one place, streamline the shopping experience, and create a sense of urgency. A dedicated landing page can significantly enhance conversions, ensuring that you can capture the attention of shoppers and turn them into paying customers during this peak sales event.

Black Friday Landing Page Examples – 5 Templates That You Can Use

Now that you know the potential significant impact of the Black Friday rush in your business, you might be wondering how to start with your Black Friday landing page design.

We’ve got you covered!

Here’s a list of Black Friday templates that you can use for your Shopify brand for fast deployment of your promotions.

You can find more of these templates here: Templates | PageFly

Note: The layouts and all other elements of these templates are merely suggestive. These templates are highly customizable using the PageFly drag-and-drop builder so you can modify them to fit your branding style.

Everywear BFCM

The first one in our list of Black Friday landing page examples is Everywear BFCM.

The Everywear BFCM landing page template nails the Black Friday vibe with its sharp color combo of black, white, and bold red—perfect for creating that sense of urgency shoppers love.

The fonts are modern and super easy to read, with big, bold headings that scream “Don’t Miss Out!” without being too loud.

The image blocks are just the right size, giving a clean, organized look without crowding the page. Overall, the design feels sleek, simple, and easy to navigate, especially on mobile.

It’s a solid choice to keep visitors engaged and clicking through to score that Black Friday deal.

Curve BFCM

The Curve BFCM landing page template is a sleek, modern choice for Black Friday campaigns.

The color combination of bold blacks and vibrant reds instantly grabs attention, creating a sense of urgency perfect for the sales-driven BFCM season.

The fonts are clean and easy to read, complementing the overall minimalist vibe while keeping the focus on the offers. Image block sizing is well-balanced, allowing for both product highlights and promotional banners without overwhelming visitors.

Overall, its sharp, clear design and well-structured layout make it an effective template for any brand looking to maximize conversions during Black Friday.

Fashion Home BFCM

The Fashion Home BFCM landing page template features an eye-catching color combination of full-width bold black and orange sections, evoking excitement and grabbing attention when needed —perfect for a Black Friday vibe.

The fonts are clean and modern, with a mix of bold headlines and legible body text that emphasize key promotions. The image blocks are well-sized, offering a balanced layout without overwhelming visitors, while maintaining a sleek and organized feel.

Overall, this Black Friday landing page design feels minimal yet impactful, drawing attention to CTAs and discounts. This combination of vibrant colors, easy-to-read fonts, and well-placed images ensures smooth navigation and a high-converting user experience.

Carpetpia

Next one in our Black Friday landing page examples is Carpetpia.

Carpetpia offers an engaging design perfect for Black Friday promotions. Its warm color palette, blending deep browns and autumnal oranges, evokes a cozy holiday feel while maintaining elegance.

The fonts are clean and modern, with bold headings that capture attention and readable body text for smooth browsing. The image blocks are well-sized, creating a balanced visual hierarchy that draws focus to key offers without overwhelming the viewer.

The layout’s simplicity, combined with clear CTAs and strategic spacing, ensures a smooth user experience.

This makes it an excellent template for Black Friday landing pages, driving conversions effectively.

Fashion Collection BFCM

The next one in our Black Friday landing page examples is this attention-grabbing template.

The Fashion Collection BFCM landing page template impresses with its full-width design decorated by bold colors and tiny graphic elements that complete the look.

The easy-to-read fonts enhance visual hierarchy, guiding visitors effortlessly through the content. Image blocks are sized perfectly with variations, ensuring product visuals are prominent without overwhelming the layout.

Strategic spacing between elements boosts readability and adds a premium touch.

Overall, the template offers a seamless blend of elegance and functionality, combining sharp visuals with persuasive messaging, making it an excellent choice for boosting conversions during Black Friday and Cyber Monday.

Black Friday Landing Page Design Tips

Creating the best Black Friday landing pages is essential for businesses to maximize sales during BFCM.

A well-optimized Black Friday landing page design helps streamline customer journeys, increase conversion rates, and align with business goals.

Below are the key elements you should focus on to maximize sales during the holiday..

Set a Clear, Specific Goal

Effective Black Friday landing pages focus on a single objective—whether it's launching a new product, announcing exclusive discounts, or driving traffic to a specific category.

Keeping the page targeted ensures it appeals to the right audience and encourages them to take action.

Simplify Decision-Making for Customers

A cluttered website can overwhelm shoppers with too many choices. The best Black Friday landing pages narrow the options, guiding visitors to one action—whether it's signing up for a discount code or purchasing directly.

This clarity helps reduce friction and increases the chance of conversions.

Use Compelling Headlines and CTAs

Your headline is the first thing visitors see. Make it bold and clear, announcing offers like "SALE Up to 80%" or "Limited-Time BFCM Discount Codes."

Ensure your call-to-action (CTA) is prominent and action-driven, such as “Shop Now” or “Get Code.” Incorporating urgency through countdown timers also motivates immediate purchases.

Design with Aesthetic Simplicity

Use visually appealing yet simple backgrounds to make your Black Friday landing page design stand out. Choose a theme color aligned with your store’s brand or the festive season.

Adding relevant images or videos can enhance customer engagement, but keep the layout uncluttered.

Optimize for Mobile Devices

Mobile-friendly design is crucial, as many shoppers browse from their smartphones.

Your Black Friday landing page must load quickly and offer a seamless experience on smaller screens, with easy-to-click CTAs and simplified navigation.

Track Performance for Insights

Landing pages provide valuable data on customer behavior and campaign performance. Monitor metrics like click-through rates and conversions to understand what’s working.

Use these insights to adjust strategies mid-campaign if needed.

Boost Paid Search Campaigns

A dedicated Black Friday landing page design improves the effectiveness of paid ads by aligning ad copy with landing page content.

This creates a consistent message that improves click-through rates, ensuring visitors find exactly what they were promised in the ad.

Include A Buy Now, Pay Later Option

Offering Buy Now, Pay Later (BNPL) solutions gives customers greater flexibility, encouraging them to make purchases even if they aren’t ready to pay upfront. Many shoppers appreciate the ability to spread payments over time, especially during BFCM when budgets may be tight.

Including a BNPL option on your Black Friday landing pages can significantly boost conversions and average order value.

These elements not only simplify the shopping experience but also position your business to capture a larger share of the BFCM market. With targeted offers, visually appealing designs, and optimized mobile layouts, the best Black Friday landing pages can drive meaningful results during the most critical shopping season of the year.

Conclusion

Preparing for Black Friday and Cyber Monday (BFCM) is crucial for maximizing your store’s performance during the busiest shopping season of the year.

A well-designed landing page plays a vital role in capturing attention, engaging visitors, and driving conversions. Thus, using a suitable template simplifies the process, helping you deploy promotions quickly while maintaining brand consistency.

Additionally, the right layout, combined with compelling CTAs and optimized design elements, ensures a seamless shopping experience that encourages immediate action.

Now is the time to choose a template that fits your brand and start building your BFCM landing page—don't miss out on the opportunity to turn traffic into sales this holiday season!