A landing page is a web page designed with a single goal in mind, often to capture leads or drive sales. Unlike main store pages, landing pages are laser-focused, free from distractions, and crafted to convert visitors into paying customers.
For Shopify merchants, landing pages are an essential tool. They allow you to target specific audiences with tailored messaging and offers, maximizing the return on your marketing efforts.
By mastering the art of how to build a landing page, you can unlock a powerful marketing weapon for your Shopify store. This guide will walk you through the essential steps to create landing pages, great examples, and other Shopify landing page tips.
Let’s get started!
What Is a Landing Page?
A landing page is a standalone web page specifically crafted for marketing or advertising campaigns. It’s where a visitor "lands" after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Landing pages are an excellent option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
Effective landing pages are often simple, brand-consistent, and devoid of distractions like complex navigation elements or numerous links that might detract from the CTA.
How to Create a Landing Page - Guide for Shopify Merchants
🔑 How to create a landing page on Shopify within 4 steps:
- Step 1: Define the goals of your Shopify landing page
- Step 2: Simply drag and drop on PageFly
- Step 3: Implement conversion rate optimization strategies
- Step 4: Monitor the data
Step 1: Define Landing Page Goals
The first step of how to build a landing page starts with defining a clear objective. Common goals for a Shopify landing page can be:
- Growing email list: Capture valuable leads for future marketing campaigns.
- Promoting a new product: Generate excitement and drive sales for a recent launch.
- Encouraging event registration: Increase attendance for webinars, workshops, or product demos.
However, simply wanting more sales isn't enough. We suggest using SMART goals to define a roadmap for success. Here's the breakdown:
- Specific: Target a defined audience (e.g., new vs. returning customers).
- Measurable: Track progress with clear metrics (e.g., email signups, sales generated).
- Achievable: Set a realistic target based on historical data and market trends.
- Relevant: Align your goal with your overall marketing strategy.
- Time-Bound: Set a deadline to achieve your objective (e.g., increase email list by 10% within a month).
👉🏼Example SMART Goal: Increase email signups by 15% from targeted social media ads promoting our summer sale within the next two weeks.
Step 2: Drag and Drop Your Landing Page on Shopify
Now, let's explore how to create a landing page without coding skills.
With PageFly landing page builder, Shopify merchants can simply drag and drop everything to create a landing page that drives sales. PageFly is developed by Shopify certified experts and the app has around 10K happy customers on Shopify App Store.
You can follow these simple steps:
- Install PageFly from Shopify App Store
- Access to 120+ FREE PageFly landing page templates and pick one
- Edit your landing page. You can change the content, add or remove the sections in the PageFly Page Editor.
- Publish your page. When you have finished editing your landing page, you can simply hit Save & Publish to make it live.
Step 3: Optimizing Landing Page for Conversions
Landing page structures
You can be creative when you design your landing page. However, to help you achieve the goal, here are 3 important parts for a landing page to follow:
- Headline
- Hero Image/Video
- Content
The first impression is everything. A powerful headline grabs attention and sets the stage for success. Focus on benefits, use clear language, and create urgency. For example, instead of "Summer Sale", try "Slash 50% Off! Stock Up on Summer Essentials".
Hero banner is another conversion powerhouse. Your hero image or video should be high-quality, relevant to your product or offer, and evoke an emotional connection.
The rest of a successful landing page is the content, which represents the purpose of the page. This part may include multiple elements. You can follow this checklist:
- Organized Content: Clearly describe your product, highlight its key benefits, and showcase social proof like customer testimonials.
- Concise Copywriting: Keep your message short, sweet, and easy to understand. Bullet points and clear headings are your friends.
- Design for Conversions: Utilize white space to avoid clutter, ensure mobile-friendliness, and guide users with a clear visual hierarchy. Don't forget a strong call to action (CTA)! Your CTA button should be clear, action-oriented ("Shop Now!"), and visually distinct.
Conversion rate optimization strategies
Every visitor who leaves your landing page without converting is a missed opportunity. That's where Conversion Rate Optimization (CRO) comes in for how to build a landing page.
CRO involves fine-tuning your landing page to maximize the number of visitors who take the desired action, whether it's buying a product or signing up for your email list.
Here's how to optimize your landing pages for conversions:
- SEO Optimization: Integrate relevant keywords to help potential customers discover your landing page through search engines.
- Minimize Distractions: Keep your landing page focused on the single goal of conversion. Remove unnecessary navigation links and avoid overwhelming visitors with too much information.
- Incentivize Action: Offer limited-time discounts or free bonuses to nudge visitors towards taking the desired action.
- Mobile Responsiveness: A significant portion of your traffic will come from mobile devices. Ensure your landing page looks great and functions flawlessly on all screen sizes.
If you want to read more about SEO tips, check our guide to Make your Shopify Product page SEO Friendly. You’ll learn more about how Shopify is good for SEO and how to utilize built-in SEO Shopify features.
Step 4: Measuring Landing Page Success
When it comes to how to build a landing page, success isn't magic - it's measurable. You can select and track these key metrics depending on your strategic approach:
- Conversion rate (visitors who take action)
- Bounce rate (visitors who leave immediately)
- Click-through rate (users who click your CTA from another source
Shopify Analytics is your treasure trove for tracking this data. Dive into the reports to see which landing pages are converting and which ones need improvement. Herein is how you can access to Shopify Analytics:
- From your Shopify dashboard, navigate to the sidebar on the left of the screen
- Choose Analytics
- You can check multiple reports or live view
- To configure the report, you can hit the Customize button. This will allow you to personalize the report in different areas
With PageFly, you can also access to Google Analytics 4 to monitor your landing pages in an advanced way. You can check our detailed guide on how to integrate Google Analytics with PageFly.
Shopify Landing Page Examples
If you are looking for inspiration to design high-converting and responsive landing pages for your Shopify store, this section is for you. Here, we'll explore various landing page templates built with PageFly landing page builder.
PageFly app has 100+ pre-designed page templates ready to use and just by simply clicking on “Create from a template” button. The page content will load almost instantly then you can start editing that page to match your products.
The 4 templates below will help showcase your products in the best light, catering to different industries like cosmetics, jewelry, and clothing.
Cosmetic & Beauty Landing Pages
For your cosmetic and beauty brand, first impressions are key. Below are two PageFly templates to craft stunning landing pages.
This template is perfect for showcasing a curated range of products, like a skincare routine set or a makeup essentials collection. The template can help you:
- Employ high-quality lifestyle images featuring diverse models using the products.
- Highlight key benefits with concise yet impactful text.
- Consider offering a bundle discount for purchasing the entire collection, enticing customers with added value.
Ella is ideal for highlighting a hero product – a new lipstick line, a revolutionary moisturizer, or a limited-edition palette. It is because using Ella, you can:
- Showcase high-quality, close-up images that capture the product's texture and design.
- Utilize a short video demonstrating its application or benefits.
- Include clear call-to-actions (CTAs) like "Shop Now" or "Add to Cart" in a contrasting color for easy visibility.
Jewelry Shopify Landing Page
A landing page can be a dazzling introduction to your exquisite jewelry pieces.
Nivellia creates a sense of excitement with a landing page dedicated to your latest collection. Moreover, the template help you save a lot of time to design a high-converting landing page. You can:
- Use high-resolution images on a clean background, showcasing the intricate details of each piece.
- Include Instagram feed to trigger the mood and fashion sense.
- Utilize a special offer section to encourage purchasing personalized items.
Clothing Shopify Landing Page Examples
At the first glance, the landing page should visually translate the essence of your clothing brand.
Maize Thanksgiving immerses shoppers in the mood of your seasonal collection. Moreover, the template also help you:
- Display background images that evoke the season's feel – a sweet pumpkin vibe for hoodie, a vibrant summer beach for swimwear, or a cozy fireplace for winter apparel.
- Feature social feed to showcase product variety and styling inspiration to customers.
Learn More From Shopify’s Landing Pages
Now let’s take a look at some cases of how Shopify makes landing pages and drives traffic to the Shopify website. We will analyze the best tactics that Shopify uses for landing pages so you can learn more from the platform.
Check out these Landing Page Examples:
- Best 20 Examples of High-Converting PPC Shopify Landing Page
- Facebook Landing Page: Is It Easy? (Tutorials + Examples + Best Practices)
Build a No Header and Footer Landing Page
This Shopify Free Trial landing page structure looks quite simple. The primary goal of this landing page is getting the user to sign up for the Shopify free trial.
It’s the main CTA (Call To Action). From top to bottom, you won’t find a header or footer. The reason is simple, Shopify doesn’t want the user to abandon this landing page and go further to other Shopify pages.
Use PPC to Target Good Intent Keyword
Shopify has put itself in their customer’s shoes. Shopify merchants are store owners who are looking for an online store solution.
For example, cosmetic and beauty merchants might search “sell cosmetics online”. You can open your web browser in Incognito mode and search “sell cosmetics online”.
As you can see the “paid result” includes Shopify’s landing page. Now, let’s get back to the search result, in the top 10 results with keywords “sell cosmetics online”. The first Organic result is the page.
Shopify has implemented Google Adwords campaigns and based on the niche search keywords. You can see the same concept on other landing page targeting merchants in jewelry niche. It has driven traffic to the appropriate landing page and improve the organic result as well.
Target Specific Audience and Niches
Shopify creates a lot of landing pages to target specific audiences and business niches. This is a smart move with a potential acquisition of customers.
For example, Shopify has 2 different landing pages targeting t-shirt merchants and vitamins store owners.
In this way, Shopify can define which group of sellers have a greater interest in using the platform.
How to Create A Landing Page - Wrapping Up
Above are all the steps of how to build a landing page, 4 landing page examples in different niches, and the tips we pointed out from Shopify’s landing pages.
Remember, successful landing pages are all about captivating your audience and guiding them toward a desired action. By following these steps and tailoring your design to your specific products, you can create landing pages that become powerful tools for driving sales and brand awareness.
