We’re all surrounded by remarkable women in our lives – our mothers, grandmas, sisters, partners, friends, colleagues, etc. And as a brand, the least you can do is to celebrate and honor them with unique and sincere International Women’s Day social media posts.
In this article, we’ve gathered a collection of impactful posts that you can draw inspiration from for your social media pages. So let’s explore these examples so you can make this International Women's Day (IWD) a tribute to the incredible women who make the world a better place.
- International Women’s Day Social Media Campaign
- 01. Honor A Woman Who Has Inspired You
- 02. Put The Spotlight On Your Female Employees
- 03. Promote An International Women’s Day Sale
- 04. Share A Meaningful Quote
- 05. Share Your Efforts For Gender Equity
- International Women’s Day Social Media Post Examples
- 01. Here Here Market: Female Founders Deluxe Edition
- 02. Knack: Women Caring For Each Other
- 03. Cohorted: IWD Giveaway
- 04. Knomo: Super Women
- 05. Wo: A Message From Our Founder
- 06. Foreo: Tribute To Women In Our Lives
- Hashtags For International Womens’ Day
- Final Words
International Women’s Day Social Media Campaign
In today’s digital age, social media presence is an indispensable part of doing business. That is why when special occasions like International Women’s Day arrive, it is important to show your target audience that you support this cause.
The upcoming IWD gives your brand the opportunity to express its full support for gender equality. And when executed properly, a simple campaign can positively impact your brand’s image by resonating with your audience on a personal level.
A social media campaign doesn’t have to cost you hundreds or thousands of dollars to show that you care. The International Women’s Day campaigns below can be done by ecommerce businesses of all sizes.
01. Honor A Woman Who Has Inspired You
Video Credits: LinkedIn
LinkedIn is a social media platform for job professionals and businesses. It is a very effective medium to find world-class talents for your business.
In celebration of International Women’s Day 2021, LinkedIn launched a video campaign documenting women of different nationalities and fields of expertise. The focal point of the video is getting to know how these women triumphed over the devastating effects of the global pandemic.
These women talked about their struggles – joblessness, depression, and uncertainties. It is truly relatable even for men. The two-minute long video ended with these women giving their sincere gratitude to the other women in the community who have helped them push through despite hardships.
Truly, it’s a great story of women supporting women.
As an ecommerce brand, a social media campaign like this gives a truly immersive experience and a lasting, lingering emotional impact. You can now make these types of content through the use of smartphones. It might not have the same cinematic feel, but what’s most important is the message that it conveys.
02. Put The Spotlight On Your Female Employees
Image Credits: Sam Edelman
Sam Edelman is an ecommerce shoes store that offers more than 250 designs of footwear for women. They have classy and upscale looking heels, casual and laid back loafers, a wide array of boots, sneakers, and more.
For International Women’s Day, Sam Edelman launched an email campaign titled, “Women Behind Sam”. The email contains a portrait of their email staff – underneath is a link that redirects to a dedicated content. The email newsletter also contained an offer for an in-store gift for every purchase.
Email campaigns like these can be pricey. However, you can launch a similar campaign on your social media accounts if email newsletters aren't in your budget or if you are a relatively new business with limited funds.
Although emails are recommended for sales conversion, you don’t necessarily have to do them for your International Women’s Day campaigns. Utilize your social accounts to showcase your gratitude towards your female staff and tag them in your posts. Your audience will feel a sincere and genuine message.
03. Promote An International Women’s Day Sale
Image Credits: Crocs
Crocs is known for its extremely comfy and trendy slippers. Their most famous products are footwear that are called “Clogs”.
For their International Women’s Day celebration, Crocs announced their 50% off sale on all their products. Women who like Crocs’ unique styling and comfort will surely appreciate this massive sale.
This upcoming IWD, do you have plans set in place to give your female customers a treat? If not yet, a sitewide sale (or on specific products) will surely attract your online store its much needed exposure.
It doesn’t even have to be as huge as a 50% sale. It could be a 10% price mark down, buy 1 get discount, free shipping, or maybe an added gift that doesn’t have to be that expensive.
Don’t forget to announce this sale to your social followers days leading to your promotion.
One way to maximize this social media campaign on the day of even is by uploading shoppable Instagram posts. Simply install VIBE Shoppable Instagram Feed on your Shopify store and integrate it to your IG account. After that, your customers can shop directly from your posts without having to go to your website.
04. Share A Meaningful Quote
Image Credits: Amanda Griffith Atkins
If you are a new online store, or your budget simply can’t afford a markdown or a high-production content, no need to fret.
Do what Amanda Griffith Atkins did – a simple, sincere post for women. It reads:
“Happy International Women’s Day
To the women who make the appointments, reorder the meds, research the diagnosis, and sleep on the pull out chair at the hospital. And also to the friends who listen without judgment, offer encouragement, and help us become mothers.”
Her post garnered more than 1800 likes on Instagram and this only shows that a message from the heart, with understanding and empathy, can leave a good impression.
Amanda is a licensed marriage and family therapist and she is the founder of Amanda Atkins Counseling Group. Her expertise and experience with different types of people is evident in her post as it shows real understanding of the struggles of women in the modern world.
International Women's Day quotes like this one is enough to show that your brand is aware of the struggles of women and that you have genuine support to empower them. Therefore, we highly suggest that you consider it.
05. Share Your Efforts For Gender Equity
Video credits: The HEINEKEN Company
Beers were predominantly related to men, machismo, and testosterone. But those days are gone. Nowadays, a bottle of beer is for everyone – regardless of gender.
Heineken even went beyond mere commercials and social media posts honoring women. They made tangible changes in their company’s organizational structure.
In their International Women’s Day post on LinkedIn, Heineken published a video that is like a year-end report talking about how they are staying true to their promise of balancing the power between men and women in their company.
With the hashtag #embraceequity, the video started with a voiceover that narrates the definition of “Togetherness”. This served as an effective hook to encourage viewers to listen to the 1.5-minute long video.
It then proceeded by showing how Heineken made great strides on gender balance from the year 2022 to 2023. Nowadays, Heineken’s female employees around the world are handling key leadership positions.
As an ecommerce business, there’s a lot of things to learn from Heineken’s social media campaign. In the past, there were these false stereotypes that women cannot handle key positions, or that women are weak, or that they are clumsy, etc.
Heineken broke all of those stereotypes in a male-dominated industry. They truly deserve a standing ovation.
This gives rise to a question, What does your company do for gender equity? This International Women’s Day is the perfect time to show your female customers and employees that you are united with their cause.
International Women’s Day Social Media Post Examples
As seen from the campaigns above, some might not have a direct, immediate impact on sales. However, sincere posts can help establish a positive brand image.
Social media platforms serve as catalysts for change. As such you should use them to effect positive changes in the society. Supporting International Women’s Day is very important as it helps break false notions about women.
Below are social media post ideas that you can emulate in celebration of IWD.
01. Here Here Market: Female Founders Deluxe Edition
Image Credits: Here Here Market
Bundling your products for International Women’s Day can be a good idea if you want to increase your customers’ cart value. However, you should not just bundle any product, find the ones that complement each other so your customers can find them attractive to buy.
Additionally, throwing in a discount, free shipping, or a freebie for the large purchase would be a good proposition. This strategy is applicable for Shopify stores that sell fashion accessories, skin care, clothes, footwear, and more. All you need is to be creative with your product combinations.
Once you have the products combined, post them on your social media and use Vibe Shoppable Instagram Feeds to make shopping easier for your customers.
02. Knack: Women Caring For Each Other
Image Credits: Knackshop
If you own an ecommerce store which carries diverse brands, you can emulate what Knack did in their International Women’s Day email campaign.
Find female-owned brands in your catalog and post them on social media to show your support. Throw in a heart-warming message and tag their accounts so they can see your efforts.
Posts like these can serve a dual purpose as these can communicate a sincere message and at the same time, you can also make them shoppable. This will offer a win-win situation for international women entrepreneurs like you.
03. Cohorted: IWD Giveaway
Image Credits: Cohorted
Cohorted is a UK-based Shopify store that uses a subscription-based business model. They’re known for their luxurious yet affordable beauty boxes.
For International Women’s Day, Cohorted partnered with a female-founded brand, Matilde Jewellery to create an IWD giveaway promo.
Collaborating with other related brands is a good marketing strategy as both of you will be able to tap into each other’s audiences.
Giveaways like these can boost social media engagement and brand awareness. As such, it opens up growth opportunities for your brand.
Therefore, be on the look out for this upcoming celebration and look for viable brands to partner with.
💡 Quick read: Back To School Advertisement Ideas
04. Knomo: Super Women
Image Credits: Knomo
Knomo, a backpack brand, launched an International Women’s Day campaign that focuses on their successful women designers and their journey with the company.
If you want a social media post that both uplifts your company and your female employees, this is the one that you can do.
Ask your female staff or those that are handling key positions in your company about their personal experiences in your organization and allow them to be transparent with what they have to say.
This will also give you an insight as to how your efforts for gender equity are actually perceived by the stakeholders. As such, it can help you make necessary adjustments to your management style if needed.
After getting their feedback, quote them on your social media posts.
05. Wo: A Message From Our Founder
Image Credits: wearewo
Wo is a female-owned skin care brand that focuses on solutions for oily and acne prone skins. For International Women’s Day, Karen, the owner, posted this heartwarming message on their website.
In her mini blog, she talked about the difficulties of launching a business as a woman. She also reflected about her previous difficulties and how much she’s strived towards getting to where her brand is right now.
If you are a female entrepreneur like Karen, a simple social media post like this can have a great positive impact on your female followers as you are one with their struggles. Additionally, as a leader, you can inspire young women entrepreneurs to follow their dreams and to never stop chasing them.
06. Foreo: Tribute To Women In Our Lives
Image Credits: Foreo
Foreo is known for their electronic skin care devices for aging skin, acne treatment, and more.
Their International Women’s Day social media post is the most unique one in this list because they utilized user-generated content or UGC to celebrate women from all over the world.
They had a social media campaign that invited their audience to upload a photo of women in their lives and their message to them. After that, participants had to tag Foreo to qualify.
Foreo chose from some entries for the participants and they featured them in their instagram page.
If you are looking to expand your brand awareness, as well as to increase your social media engagement, this post is something that you should try.
Hashtags For International Womens’ Day
Part of using social media platforms is utilizing hashtags to help them understand what your content is all about. Therefore, make sure that you use these hashtags for your International Women’s Day posts.
Take note that there is a proper way in using hashtags – especially on Instagram.
According to Sprout Social:
“If you’re including them within your caption, stick to 3 to 5—like Instagram recommends. If you’re going to use the first comment for hashtags, then up to the full 30 hashtags would be acceptable. However, this is not to say that you should use 30 hashtags for every post.”
Here are the hashtags that you can use on your social posts:
Copy these hashtags here:
#internationalwomensday #womenempowerment #womeninspiringwomen #womensmarch #strongwomen #womenpower #genderequality #genderequity #girlpower #women #woman #love #equality #womensupportingwomen #internationalwomensday2024 #womenempoweringwomen #womeninbusiness #happywomensday #womensrights #womenstyle #feminism #feminist #womensday #iwd #iwd2024
We hope that these social media post ideas and campaigns could serve as inspirations for your brand this upcoming International Women’s Day.
Remember that the true spirit of this special occasion does not only rely on social media posts and marketing campaigns. Instead, its true spirit can be felt by reminding us that men and women's rights are equal in all respects.
For that, make sure that your IWD social media posts convey the same message so that it can influence others in a positive way.
To all the ladies, women, and girls out there, Happy International Women’s Day! May you slay the day and each day thereafter.
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