Thinking of starting a jewelry store? Or are you running one already without much luck? Don’t worry, we got you covered. In this article, we will walk you through some of the best Shopify jewelry stores today to inspire you to level up your game. One key element that sets these stores apart is their exceptional Shopify store design, which helps create an engaging and visually appealing online shopping experience.
We’ve curated a list of 30 examples for your inspiration – more than enough to allow you to see various ways to go about your budding business.
If you are also interested in exploring other industries, you might find it useful to look at Shopify beauty stores, which offer insights into the versatile applications of Shopify for different niches.
Let’s begin!
Top Shopify Jewelry Stores – Inspiring Examples
Let’s take a look at these best Shopify jewelry stores. And as promised, we’ve analyzed these online stores that contribute to a great customer experience, ensuring that they stand out. For those wondering how does Shopify work, it’s important to understand that its user-friendly platform allows these stores to streamline their operations and offer a seamless shopping experience.
So without much ado, join us as we delve deeper into our list.
QALO
https://qalo.com/
The first one in our top Shopify jewelry stores is Qalo. So, what makes it a successful Shopify jewelry store? A unique product!
They predominantly sell silicone rings, ideal for people with active lifestyles. Their customer roster even features notable athletes like LeBron James and Stephen Curry, who wear QALO wedding rings—how cool is that?
What makes QALO unique?
- It’s simple yet urgent, showcasing large, bold images of their rings that resonate with their target audience—active individuals.
- Their logo is minimalistic and edgy, paired with a custom font often associated with sports products, making everything about the storefront scream “Active!”
- Their shipping policy is crystal clear: free domestic shipping on all orders over $40, prominently displayed on their homepage.
Monica Vinader
https://www.monicavinader.com/
Monica Vinader is a globally recognized jewelry Shopify store blending timeless elegance with sustainability. Their brand philosophy centers around crafting high-quality jewelry while prioritizing ethical sourcing and materials, such as recycled gold and silver.
What makes Monica Vinader unique?
- The website's USP lies in its ability to offer personalization services, allowing customers to engrave their pieces for a more intimate connection.
- The web design is luxurious and user-friendly, incorporating a minimalistic layout with large, vibrant product images that captivate visitors.
- Navigation is seamless, and detailed product descriptions help guide purchase decisions.
- Monica Vinader offers free worldwide shipping and returns, alongside premium packaging options, ensuring an exceptional shopping experience.
SHASHI
https://shopshashi.com/pages/shipping
SHASHI is one of the top 25 best Shopify stores worldwide, standing out among stores across all niches, not just jewelry.
It’s a very simple store, yet it has risen to such prominence—there must be an explanation for their success, right?
Their synchronized products are a key factor. While their inventory isn’t technically niched, they focus on cohesive aesthetics. For instance, most of their metal jewelry, including rings and necklaces, follows a rose gold color scheme, while their bracelets feature vibrant, popping colors reminiscent of rainbows.
What makes SHASHI unique?
- Their Shopify store’s minimalist web design amplifies the products’ appeal.
- Clicking on a product reveals all the necessary details, alongside options to choose colors and sizes.
- Their shipping policy is another clever strategy. Free shipping on orders over $75 encourages customers to shop more.
- They also dedicate a clear and accessible section to outline their shipping terms, ensuring transparency and trust.
King Ice
https://www.kingice.com/
Bling bling! King Ice ranks as the 24th most successful Shopify store worldwide, and it’s no surprise given their intriguing niche and bold branding.
This Shopify jewelry store caters to rappers and hip-hop enthusiasts, offering accessories that perfectly embody the culture. Think dazzling rings, pendants, and chains in predominantly gold or silver—exactly what you’d expect from modern hip-hop style. Their choice of products has even landed them collaborations with iconic names like 2Pac and major brands like MTV.
What makes King Ice unique?
- Their web design is striking. Bold and unapologetically luxurious, it embraces the opulent aesthetics of hip-hop.
- The lion logo exudes strength, while featured collection photos resemble frames from a modern rap music video.
- By forgoing minimalism, King Ice successfully reinforces its brand identity centered on luxury and abundance.
- Their shipping policy is another highlight, offering up to five domestic options, including free shipping, and two international options. Each term is clearly stated, making this jewelry Shopify store a model for well-thought-out logistics.
Babe
https://wearebabe.com/
Why wear something generic when you can make a bold statement? Babe, a Shopify jewelry store, encourages you to proudly adorn yourself with pieces like a bangle that literally declares, “I am that b***h.”
This jewelry line celebrates feminism and individualism, shattering expectations about how women “should” behave. It’s a refreshing take that stands out for its uniqueness and boldness. Their niche is as rebellious as their products.
Where else can you find accessories that proudly smash stereotypes? Their custom-crafted jewelry, drinkware, and other surprising items are designed for bold women who break the mold—a sentiment perfectly captured in their slogan. The products are affordable, making self-expression accessible to all.
What makes Babe unique?
- The website’s design mirrors the brand’s audacious personality. Everything screams “Strong!” and caters to people with a great sense of humor—even the discount codes are cheeky.
- Their shipping policy is highly reasonable. All U.S. orders ship for free, and international customers get free shipping on purchases over $115.
- This Shopify jewelry store truly embodies empowerment and individuality.
Catbird
https://www.catbirdnyc.com/
A leader in the independent jewelry market, Catbird NYC is a Shopify jewelry store that focuses on artisanal craftsmanship and eco-conscious practices. This rings + Shopify brand has a cult following for its handmade, dainty pieces that are perfect for everyday wear.
Their philosophy emphasizes sustainable production, and they proudly use recycled gold in their collections.
What makes Catbird unique?
- The website design reflects their chic and artistic brand image.
- The layout is clean and easy to navigate, featuring curated collections and high-quality product imagery.
- Their signature “Wedding Annex” section caters to bespoke bridal jewelry needs.
- Catbird NYC also offers free shipping within the U.S. on orders above a certain threshold, adding value for customers while encouraging sustainable luxury.
Glamira
https://www.glamira.com/
Glamira is a global rings + Shopify jewelry brand that specializes in customizable designs. Their philosophy revolves around individuality, allowing customers to personalize nearly every aspect of their jewelry, from gemstone selection to engraving.
This approach caters to those seeking unique, tailor-made pieces for special occasions like weddings and anniversaries.
What makes Glamira unique?
- The website’s sleek, modern design enhances the personalization process. It features a user-friendly interface with tools that let customers visualize their designs in real time.
- Glamira’s extensive product range includes engagement rings, necklaces, and bracelets, making it a versatile choice for diverse tastes.
- Their shipping policy includes free delivery and returns in many regions, offering flexibility and confidence for online shoppers.
Rebel Nell
https://www.rebelnell.com/
Rebel Nell truly lives up to its slogan, “One of no other kind,” a phrase that perfectly encapsulates the essence of this exceptional Shopify jewelry store. So, what sets them apart?
Their unique selling point lies in their mission to employ, educate, and empower women. Founded in 2013, Rebel Nell was created to help women facing barriers to employment.
Every purchase made from their store contributes directly to transforming lives—a testament to their impactful business model. But their uniqueness doesn’t stop there.
What makes Rebel Nell unique?
- Rebel Nell’s jewelry is crafted from scraps of Detroit graffiti, turning layers of graffiti into wearable pieces of art. Each product is one-of-a-kind, with no two pieces looking alike.
- Despite their bold and creative approach to jewelry design, their web design is simple and minimalistic, allowing the products to take center stage.
- Their logo reflects their rebellious spirit, adding a creative flair to their brand identity.
- When it comes to shipping, Rebel Nell offers free standard shipping on orders over $100, adding even more value to their distinctive offering.
This jewelry Shopify store is a true pioneer in combining social impact with innovative design.
Shreve
https://shreve.com/
Shreve & Co. is a luxury jewelry store with a rich heritage spanning over a century, offering timeless elegance and impeccable craftsmanship. Renowned for its exclusive collections, the brand celebrates life’s special moments with fine jewelry and timepieces.
Known for its unparalleled service, Shreve & Co. curates pieces from globally acclaimed designers such as Rolex, Mikimoto, and Cartier, making it a top destination for high-end, one-of-a-kind treasures.
What makes Shreve’s online store unique?
- The website reflects the brand’s sophistication through a sleek and minimalist design that is both user-friendly and visually stunning.
- High-resolution images showcase each piece in exquisite detail, enhancing the browsing experience.
- Shreve & Co. provides complimentary shipping on all online orders, blending elegance with convenience.
Vivien Frank
https://www.vivienfrank.com/
Vivien Frank is a heartfelt brand founded by Simona, who left the fast-paced film industry to become a stay-at-home mom and pursue her passion for jewelry design.
Her dedication and talent have transformed a hobby into a thriving Shopify store, earning features in prestigious magazines like Vogue UK and Glamour. The brand’s name is a tribute to her two children, embodying a personal and meaningful touch.
What makes Vivien Frank unique?
- Vivien Frank’s unique selling point lies in its innovative fusion of Urban Bohemian Glam with diverse materials, resulting in stunning, handmade creations.
- Whether you’re looking for rings + Shopify store or other exquisite jewelry pieces, each product reflects careful craftsmanship and bold experimentation.
- The store’s web design mirrors the premium aesthetic of a high-end magazine—classy, detailed, and informative without sacrificing elegance.
- For customers, shipping is also reasonable, with free shipping offered on orders exceeding $150. This Shopify store truly balances sophistication with a personal, artisanal touch.
Gwen Delicious
https://gwendelicious.com/
Gwen Delicious is another inspiring Shopify store founded by a stay-at-home mom. Its founder, Bonnie, turned a childhood hobby inspired by watching her father craft jewelry into a full-time business, which she now runs with her husband.
Although it may not be a traditionally large-scale success, Gwen Delicious earns its place on this list thanks to its distinctive and quirky jewelry pieces.
What makes Gwen Delicious unique?
- The unique product line of this bracelets + Shopify store is a standout feature. Bonnie’s collection includes necklaces with pendants resembling wax seals, a design inspired by her childhood love of adventure.
- While these nostalgic pieces are a signature, the store also offers more modern designs, including bracelets (cufflinks) and other accessories that showcase her versatility as a designer.
- Design-wise, the website opts for simplicity. Though it may lack the glitz of some competitors, its intuitive and informative layout ensures a smooth shopping experience.
- Shipping is an area where Gwen Delicious stands apart; the store doesn’t offer free shipping, though the costs remain reasonable.
This Shopify store exemplifies the charm of turning a personal passion into a unique jewelry brand.
Missoma
https://www.missoma.com/
The next one on our list of top Shopify jewelry stores is Missoma. Missoma is the most visited jewellery Shopify store in the world, ranking 19th on the list of top Shopify stores. It stands out for its broad appeal and mission: to inspire confidence, spark creativity, and fuel collaboration.
While it’s a large brand that doesn’t fit into a niche, its clear purpose serves as a compelling unique selling point.
What makes Missoma unique?
- The store’s elegant web design reinforces its fashionable image. With a layout reminiscent of a high-end magazine, Missoma keeps things simple and easy to navigate, proving that sophistication doesn’t require excessive embellishment.
- Another impressive aspect is its massive audience base, with 438k followers on Instagram alone—an undeniable testament to its global reach and popularity.
- Missoma also shines in its shipping options, offering a variety of choices tailored to customers in the UK and beyond. Their well-thought-out policy includes free shipping, adding convenience and value for their shoppers.
Baby Gold
https://www.babygold.com/
Baby Gold is a standout destination for personalized, high-quality gold jewelry. This Los Angeles-based brand specializes in customizable 14k solid gold pieces that resonate with modern minimalism and enduring craftsmanship. Baby Gold’s commitment to blending individuality with timeless elegance makes it a go-to choice for those seeking meaningful jewelry.
What makes Baby Gold unique?
- Baby Gold’s distinctive appeal lies in its focus on personalization and ethical craftsmanship. Customers can design custom jewelry with initials, names, or meaningful symbols, creating one-of-a-kind pieces that reflect personal stories.
- The brand’s ethical practices are another defining feature. Baby Gold uses responsibly sourced gold and maintains eco-friendly production processes.
- The website offers an intuitive and user-friendly interface, allowing customers to explore collections by categories such as necklaces, rings, earrings, and bracelets. The customization options are straightforward, with easy-to-use tools for designing personalized pieces.
- Baby Gold also offers free shipping and returns within the U.S., along with international shipping options, making it accessible to a global audience.
CRAFTD London
https://uk.craftdlondon.com/
CRAFTD London is a UK-based Shopify jewelry store with supporters from over 100 countries. The brand’s mission is to challenge the wastefulness of fast fashion by focusing on quality, original products that stand the test of time.
Founded by Alex and Danny, CRAFTD London’s collection primarily includes pendants and chains, with additional offerings such as rings and earrings. It’s encouraging to see how men are embracing jewelry more openly, and this brand has played a key role in that shift.
What makes CRAFTD London unique?
- This jewelry + Shopify store’s web design is straightforward yet distinctive.
- The clean layout features a custom logo that’s truly unique, along with helpful icons for essentials like shipping and warranty.
- When it comes to shipping, CRAFTD London doesn’t disappoint. They offer free shipping options alongside other choices, ensuring accessibility and convenience for their global customer base.
- Their niche is refreshingly manly, catering specifically to men’s jewelry.
Mejuri
https://mejuri.com/eu/en/
Mejuri is a modern fine jewelry + Shopify brand that democratizes luxury with accessible pricing and minimalist designs. Their philosophy is rooted in empowering women to invest in themselves with jewelry meant for everyday wear rather than special occasions alone.
What makes Mejuri unique?
- The website’s design is as sleek as the brand’s ethos, with a clean aesthetic, intuitive navigation, and striking product photography.
- Collections are well-categorized, and a virtual try-on feature enhances the shopping experience.
- Mejuri’s shipping policy includes free shipping for orders over a certain amount, along with hassle-free returns.
- Their blend of affordability and sophistication appeals to a new generation of jewelry buyers.
Ana Luisa
https://www.analuisa.com/
Ana Luisa has earned its place as the 47th most successful Shopify store worldwide and has been featured in prestigious magazines like Elle and Vogue, among many others. At first glance, there might not seem to be anything particularly unique about this brand, but a closer look proves otherwise.
It holds the distinction of being the first direct-to-consumer jewelry brand to achieve carbon-neutral status. Most of their products are sustainably crafted, ensuring they leave no CO2 footprint behind—a testament to their commitment to eco-friendly practices.
What makes Ana Luisa unique?
- Their web design mirrors this simplicity and elegance. Minimalistic to the core, the site uses a clean black-and-white palette with subtle touches of grey.
- The understated logo perfectly complements the overall design.
- When it comes to shipping, Ana Luisa offers free shipping on orders over $100, adding extra convenience for their eco-conscious customers.
- Ana Luisa embarks on a remarkable quest as a US-based bracelets + Shopify brand that prioritizes environmental consciousness.
Miansai
https://www.miansai.com/
Miansai, founded by Michael Saiger, is a highly successful jewellery Shopify store with flagship locations in New York’s Soho neighborhood and Venice Beach. As one of the top 500 Shopify stores, Miansai has built a reputation for quality and sophistication.
What makes Miansai unique?
- The bracelet + Shopify store’s web design isimpressive, reflecting its premium branding. It is simple, intuitive, and easy to navigate, making it a pleasure for customers to browse.
- Their niche lies in high-end jewelry crafted from fine metals like 14k and 18k gold. Every piece is handmade by a team of over 30 skilled craftsmen and artisans, ensuring exceptional quality and craftsmanship.
- Miansai also caters to a diverse audience, offering jewelry for both men and women.
- When it comes to shipping, Miansai offers free 2-day shipping for orders over $125, adding a touch of convenience to their luxury shopping experience.
Maison Miru
https://www.maisonmiru.com/
l yet elegant designs, particularly its statement earrings and piercing-friendly pieces.
The brand’s philosophy encourages customers to express individuality through bold, creative jewelry choices.
What makes Maison Miru unique?
- The website exudes warmth and personality, with an easy-to-navigate layout and stunning product imagery that highlights their unique offerings.
- Maison Miru’s “Ear Bar” section is a customer favorite, offering curated styles for ear piercings.
- Their shipping policy includes free standard shipping within the U.S. for orders over $75, making their products accessible while enhancing the overall customer experience.
Mint & Lily
https://mintandlily.com/
Mint & Lily, a successful Shopify jewelry store, specializes in meaningful, personalized jewelry pieces designed to celebrate individuality and special connections.
What makes Mint & Lily unique?
- Their philosophy revolves around creating unique accessories that tell a story, such as bracelets and necklaces engraved with names or significant dates.
- The website design is clean and welcoming, showcasing the personalization process with vivid imagery and clear navigation.
- The site also offers a section for gifting ideas, simplifying the shopping experience for special occasions.
- Mint & Lily provides free shipping for orders over a set threshold, enhancing customer satisfaction and adding value to their thoughtful products.
PDPAOLA
https://www.pdpaola.com/
PDPAOLA, another standout Shopify jewelry store, is a brand dedicated to empowering women and encouraging them to express themselves in the most authentic way possible. Ranked among the top Shopify stores, PDPAOLA places a strong emphasis on celebrating individuality and self-expression.
What makes PDPAOLA unique?
- What sets them apart isn’t just their products but their promotional approach. As a brand prioritizing women’s empowerment, PDPAOLA challenges conventional beauty standards by featuring models who radiate confidence and authenticity.
- The jewelry + Shopify store’s design is truly chef’s kiss. With big, high-quality original photos, the homepage bursts with elegance and style, reminiscent of a polished fashion catalog. It’s a design that’s both simple and stunning, creating a lasting impression.
- To make the shopping experience even sweeter, PDPAOLA currently offers free shipping on all orders with the code FREE.
Edenly
https://en.edenly.com/
Finishing our list of the best Shopify jewelry stores is Edenly. Edenly is a sophisticated online destination offering exquisite gold and diamond jewelry crafted with precision and care.
Known for its European roots, the brand combines tradition with modernity, creating a collection that appeals to diverse tastes and occasions.
What makes Edenly unique?
- Its unique selling point lies in its affordability and transparency, offering ethically sourced and high-quality pieces that are both elegant and attainable.
- The website’s design is elegant and intuitive, with a seamless navigation experience. Customers can browse by category, style, or occasion, ensuring a personalized shopping journey.
- Edenly also offers competitive shipping options, including free delivery for orders above a certain value.
- Edenly epitomizes a perfect blend of luxury and accessibility, making it a favorite for customers worldwide.
More Shopify Jewelry Store Examples Worth Checking
In addition to the previously discussed brands, several other notable jewellery Shopify store examples offer unique and diverse collections that cater to various styles and preferences.
Here are some worth exploring:
- Effy Jewelry: Specializes in bold, statement pieces featuring vibrant gemstones and intricate designs.
- Aurate: Ethically sourced fine jewelry.
- Oak & Luna: Focuses on contemporary, minimalist jewelry with customizable options like engraved rings and necklaces.
- Gorjana: Provides versatile, everyday jewelry crafted from high-quality materials, including layering necklaces and stackable rings.
- Jewlr: Features customizable jewelry, allowing customers to design pieces with personalized engravings and birthstones.
- Bulgari: Renowned for luxury jewelry collections that blend classic elegance with modern design elements.
- Myka: Specializes in personalized jewelry, offering a range of customizable necklaces, bracelets, and rings.
- Jenny Bird: Known for contemporary statement pieces, including bold earrings and sculptural necklaces.
- Story Jewellery: Offers meaningful jewelry gifts, such as rings and bracelets with inspirational messages.
- 77 Diamonds: Provides bespoke diamond jewelry, including engagement rings and fine diamond accessories.
Five Pillars Of A Successful Jewelry + Shopify Store
Now that you have 30 jewelry + Shopify store examples to inspire, let’s talk about how you can increase your chances of success in the cut-throat jewelry business.
Here are the five pillars that you should keep in mind:
Niched Products
To stand out in the crowded Shopify jewelry market, focus on a unique selling point like hand-made items, occasion-specific pieces, sustainable materials, or specialized accessories. Aligning with a niche not only attracts loyal customers but also keeps your brand focused and memorable.
A Great Facade
Your website must be clean, visually appealing, and easy to navigate, with elements like custom logos, original photography, and intuitive navigation boosting professionalism. A polished design reflects your brand identity and ensures a positive user experience that encourages repeat business.
Social Media
Leverage visual platforms like Instagram and Pinterest to showcase products, engage audiences, and gather feedback on your marketing strategies. Experiment with various platforms to find the best fit for your niche and turn social followers into loyal customers.
Cheap, If Not Free Shipping
Affordable or free shipping is essential to compete, and strategies like incorporating shipping costs into product prices or incentivizing bulk orders can balance profitability. A clear shipping policy builds trust and positions your Shopify jewelry store as customer-friendly.
Great SEO Performance
Optimize your store with SEO add-ons, targeted keywords, original photos, and engaging blogs to rank higher on search engines and attract traffic. Strong SEO strategies paired with meaningful content can convert visitors into loyal customers while building your brand authority.
Conclusion
The world of Shopify jewelry stores is brimming with inspiration, innovation, and creativity. From brands that champion sustainability and empowerment to those that redefine luxury and craftsmanship, each store we’ve explored showcases the unique possibilities of e-commerce in the jewelry industry.
As you embark on your journey to create or enhance your store, take these Shopify jewelry store examples as motivation to carve out your own unique space. Focus on your brand’s story, prioritize quality, and always aim to deliver a seamless shopping experience.
The success of these stores proves that with creativity, authenticity, and customer-first strategies, your jewellery Shopify store can shine just as brightly.
