According to Statista, Shopify services the most number of ecommerce worldwide – making it the most popular platform for online entrepreneurs. This is in no doubt because of its user-friendly platform and powerful ecommerce tools. And now, things just got even better – courtesy of Shopify Magic.
With the increasing popularity and use cases of artificial intelligence nowadays, it is important to take advantage of this technology in your daily workflow to maximize productivity. Not only that, AI tools are extremely intelligent and they have been proven to be great in various applications.
And for Shopify merchants like you, now is the best time to learn how to use generative AI and integrate it with your business. In this article, we’ll dive deeper into Shopify’s AI tool for ecommerce that could revolutionize the way you do business.
What Is Shopify Magic AI?
Source: Shopify
Shopify Magic AI is the platform’s proprietary tool that takes advantage of artificial intelligence, particularly generative AI, to provide a wide range of uses for your Shopify store – catering to various text generation needs and other assistance within its ecosystem.
Since its introduction, this Shopify AI tool has been proven invaluable for:
- Store building
- Marketing
- Customer support, and
- Back office management
The content generated by Shopify Magic AI is closely similar to those written by real humans because it uses LLMs or Large Language Models to understand human language.
With that in mind, as smart as it is, the text generated by Shopify Magic also relies on your inputs and store data for accuracy. Thus, Shopify Magic AI will have different suggestions for different stores.
Now let's tackle the various generative AI-powered features of Shopify Magic and how these can help you with your time-consuming tasks:
Store Building
The content generated by Shopify Magic AI is closely similar to those written by real humans because it uses LLMs or Large Language Models to understand human language.
With that in mind, as smart as it is, the text generated by Shopify Magic also relies on your inputs and store data for accuracy. Thus, Shopify Magic AI will have different suggestions for different stores.
Now let's tackle the various generative AI-powered features of Shopify Magic and how these can help you with your time-consuming tasks:
Theme editor
Having trouble with web copywriting? Shopify has got you covered. Shopify Magic can help you generate meaningful copy on your theme editor based on the details that you provided such as titles and headings.
As of this writing, Shopify Magic supports 8 languages in its automatic text generation:
- English
- German
- Spanish
- French
- Italian
- Japanese
- Portuguese (Brazilian)
- Chinese (Simplified)
Product descriptions
Among the standout features of Shopify Magic is its ability to write product descriptions. By leveraging advanced language processing, Shopify Magic product descriptions can reflect your unique brand voice.
This feature could help you save hundreds of hours if your store has large amounts of SKUs such as if you are dropshipping. And since the output of this Shopify AI tool is similar to a professionally written one, it will help enhance the appeal of your products.
Read more: Top 7 Best Shopify Page Builder Apps with Detailed Reviews in 2024
Pages
Aside from your home page, and product pages, your online store could also include About and Contact pages. For those, no need to hire an extra hand to populate these pages with useful information. Given the right context, Shopify Magic AI can help you build these.
Shopify Magic product descriptions are just one of this AI’s powerful text-generation abilities. By giving Shopify Magic the right context, you can also generate web pages out of scratch. But if you already have an existing one, you can generate an improved version by giving additional instructions. And in its response, it will automatically take into account the current content of your page.
Product photography
Shopify Magic isn’t just great at creating text. You can also use it to enhance your product photography. That way, you can enhance how your products look so they are more attractive to your customers.
With this new feature, you can remove the background from your images and replace it with anything you want. This will be highly beneficial for dropshippers as they no longer have to use stock photos from their suppliers. Instead, they can generate image backgrounds that are unique to their brands.
And here’s the thing, this Shopify Magic AI feature is available in the mobile Shopify app so you can edit your store even when you’re on the go.
Marketing
Marketing is one of the most crucial aspects of running an online store. Because without a robust marketing strategy, you could be left out by your competition.
Thankfully, Shopify Magic has some features that can be used for your marketing efforts such as generating blog posts and email copy.
Blog posts
If you are regularly publishing blog posts on your online store, Shopify Magic can help. It excels in crafting engaging blog posts that could help you express your brand in different ways. Blog posts can also be used to help provide answers or solutions to your customers who are looking for help within your niche.
Shopify Email
Shopify Magic extends its, uhmm.. “Magic” to your communication channels by empowering the Shopify Emails app by generating punchy and compelling subject lines.
Not only that, you could even write entire emails out of it.
So if you are just starting out and you are just using Shopify Email for your campaigns, you should be excited. Because this AI tool can help you generate emails big brands and high rollers do.
Quick read: Shopify Motion Theme Review: Start Your Online Store Effortlessly
Campaigns
Shopify Magic AI is now updated to be highly useful creating marketing campaigns. Before the Shopify Editions Summer ‘24 update, creating marketing campaigns used to be a manual task.
But with the help of Sidekick, creating marketing campaigns such as discount codes and coupons is just a prompt away. Simply type what you want to happen and Sidekick will generate it for you.
Although Sidekick is not yet available to all online stores today, Shopify is working hard to enable it to more stores towards the end of the year.
So if this feature isn’t available to you yet, just wait a little and you’ll be able to use this powerful tool to enhance your online store.
Customer Support
Having an efficient customer support system will help keep your customers happy and satisfied – increasing brand loyalty.
Shopify Magic does understand human language, thus, you can use it to write answers to your live chat. It can also suggest replies to specific chats based on your Shopify store data
Shopify Inbox instant answers and suggested replies.
Source: Shopify
One way to boost conversion is by having a live chat app that could assist your customers in their real-time needs. That’s why Shopify Magic supports the platform’s native live chat app, Shopify Inbox.
By integrating Shopify Magic with your live chat, you can enjoy efficient conversation with your customers even when you are asleep – leaving your customers satisfied.
But more than that, you can now use Shopify Magic AI when you are chatting live with your customer. With Shopify Magic understanding every single detail of your store, it automatically generates accurate responses that are based on your store data.
That way, your customers don’t have to wait while you scour your store for answers. You can send Shopify Magic’s response suggestion or you can tweak it before sending.
Back Office Management
Store building could take up a lot of time. And as user-friendly as it is, Shopify still requires a bit of a learning curve to get accustomed to. Thankfully, Shopify Magic can offer assistance in-store building by helping you navigate through your admin using Sidekick.
Sidekick
Sidekick is your personal assistant in navigating the back end of your online store – and if you’re a beginner, you’ll be extremely grateful for this feature.
Instead of manually navigating your store admin, you can simply type an action that you want to perform and Sidekick will lead you right to it.
So for example you want to create a product (with specific instructions), Sidekick will help you set up a product by pointing you to where you should be. It can include quick links within your admin store so the process is cut short for you.
Source: Shopify
And if you click the quick link, it will lead you right to where the action should be performed.
Source: Shopify
In this case, since the query is to create a product, Shopify Magic automatically created a product listing and it also populated the product description and the price according to the instructions given to it.
Note: You need to sign up to its Early Access program before you can use Sidekick
How Much Does Shopify Magic Cost?
Undeniably, Shopify Magic is packed with powerful AI features that could significantly alleviate your workload in your day-to-day business.
With that in mind, you must think that Shopify Magic costs a fortune. Wrong!
Shopify Magic is 100% FREE for all Shopify subscriptions. So whether you’re using the cheapest Shopify Lite or to top-tier Shopify Plus, Shopify Magic is at your disposal.
How Does Shopify Magic Work?
Shopify Magic is automatically integrated with your online store. Thus, you don’t need to install any third-party app or perform a complicated installation to use.
Keep in mind that Shopify Magic only works (for now) for the use cases mentioned above.
Here’s a step-by-step guide on how Shopify Magic works:
Step 1: Look for the Magic icon
If you want to use Shopify Magic for any of its applicable uses, simply look for and click the Magic icon and you can start using it.
Step 2: Type your prompt
After clicking the Magic button, a pop-up window will appear. Here, you can type the specific features and keywords that you want to include in your text output. You can also choose across several tones of voice such as expert, persuasive, sophisticated, and more. Moreover, you can add special instructions if you want to.
After that, click “Generate” to produce an output.
Step 3: Finalize the process
After clicking the “Generate” button, Shopify Magic will come up with a text response suggestion based on your prompts.
If you are not satisfied with it, you can modify features and keywords, tone of voice, and special instructions, or you can simply click “Generate again” to generate a different response.
If you are happy with Shopify Magic’s response, click “Keep” and it will automatically be applied to the text box.
There you go – you now have a professional product description. Shopify Magic is extraordinarily easy to use, isn’t it? Let’s test it even more in the next section.
Let’s Test It
Let’s further test Shopify Magic to see how smart it really is. For that, we will generate a sample blog post and we will provide special instructions to see if it can generate a meaningful text response.
Here are the details of our sample blog post:
Title: What Is A Page Builder?
Prompts:
- What’s this blog about?
- what is a page builder, Shopify page builders
- Tone
- Expert
- Special instructions
- create a short introduction
- include H2s to explain important sections
- give 3 examples of page builders for Shopify
- conclude the blog by persuading Shopify users to use a page builder
The result:
This is just a basic blog generated by simple prompts and some specific instructions. Shopify Magic did not fail to follow the prompts given to it and it successfully generated a useful article.
Now, go back to the special instructions given above and check the blog below to confirm if the blog is compliant.
In under a minute, we were able to produce a blog. If you want a longer blog for your online store, all you need is to provide more context in the prompt sections and give more specific instructions to further customize your content.
Don’t forget to choose the tone of voice that suits your brand.
It’s that easy! And the same process can be applied whether you are creating a product description, an email, or any of Shopify Magic’s applicable uses.
Conclusion
Shopify Magic is one of those tools that you should be taking advantage of in your ecommerce business. Since it’s 100% free, there is no risk in using it.
In fact, there’s a lot more to gain if you learn how to use it well.
One thing to keep in mind when using generative AI such as Shopify Magic is that the quality of your output relies heavily on your prompts.
That’s why it is important that you learn how to command Shopify Magic in order to produce the results that you expect.
Explore more, check out: Is the Impact Shopify Theme the Ultimate Choice for Brands Seeking Impactful Designs?
