Updated 15 Oct 2026

Retail calendar 2026 and 2027

Every key sales date for the US, Canada, the UK and Europe. Each one has a go-live date and a page you can build for it today.

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Free plan, no credit card. Rated 4.9 on the Shopify App Store.

PageFly's retail calendar 2026–2027 lists the key sales dates for Shopify stores selling in the US, Canada, the UK, Ireland, Germany, the Netherlands and France. Each date shows which markets it matters in, when your page should go live (about 7 days before), and a PageFly page you can build for it.

Calendar Big dates How to plan Season tips FAQ

Key retail dates, October 2026 to December 2027

Filter by market, year and type. Past dates hide on their own, and the next three dates always sit at the top.

Next up

Halloween, Saturday 31 October 2026. Go live by Saturday 24 October.

Market

Year

Type

October 2026

Sat 31 Oct 2026
Halloween
US · CA · UK · IE
Go live by Sat 24 Oct 2026
Use it as a dry run: put your Black Friday layout in front of smaller traffic and fix what the data shows.
Build your Black Friday Cyber Monday page

November 2026

Sun 8 Nov 2026
Diwali
UK · US · CA
Go live by Sun 1 Nov 2026
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Wed 11 Nov 2026
Singles' Day (11.11)
UK · DE · NL · FR · US
Go live by Wed 4 Nov 2026
Popular with younger shoppers in Europe. A giveaway grows your list before Black Friday.
See templates
Wed 11 Nov 2026
Veterans Day
US
Go live by Wed 4 Nov 2026
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page
Mon 16 Nov to Thu 26 Nov 2026
Black Friday early deals
UK · IE · DE · NL · FR · US
Go live by Mon 9 Nov 2026
Collect emails now and give subscribers early access, so you sell to warm buyers in Black Friday week.
See templates
Thu 26 Nov 2026
Thanksgiving
US
Go live by Thu 19 Nov 2026
Check where shoppers drop off before the long weekend traffic arrives.
Find where shoppers drop off
Fri 27 Nov 2026
Black Friday
US · CA · UK · IE · DE · NL · FR
Go live by Fri 20 Nov 2026
Put the offer, the end date and free shipping above the fold. Check the page on mobile before go-live.
Build your Black Friday Cyber Monday page
Sat 28 Nov 2026
Small Business Saturday
US · UK
Go live by Sat 21 Nov 2026
Tell the story behind your store and keep one clear offer.
Build your sale page with AI
Mon 30 Nov 2026
Cyber Monday
US · CA · UK · IE · DE · NL · FR
Go live by Mon 23 Nov 2026
Keep your Black Friday page live and add a cart upsell or a free shipping bar to lift order value.
Add a cart upsell

December 2026

Tue 1 Dec 2026
Giving Tuesday
US · CA · UK
Go live by Tue 24 Nov 2026
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page
Fri 4 Dec to Sat 12 Dec 2026
Hanukkah (starts at sundown 4 Dec)
US · CA · UK · FR
Go live by Fri 27 Nov 2026
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Sat 5 Dec to Sun 6 Dec 2026
Sinterklaas (5 Dec) and Nikolaustag (6 Dec)
NL · DE
Go live by Sat 28 Nov 2026
Lead with gift ideas by price or recipient, and show the last order date for delivery.
See templates
Mon 14 Dec 2026
Date may shift
Free Shipping Day
US
Go live by Mon 7 Dec 2026
Show shoppers how close their cart is to free shipping.
Add a cart upsell
Mon 14 Dec 2026
Green Monday
US
Go live by Mon 7 Dec 2026
Lead with gifts that still arrive before Christmas and show the last order date.
Add a cart upsell
Sat 19 Dec 2026
Super Saturday (last Saturday before Christmas)
US · UK
Go live by Sat 12 Dec 2026
Last-minute buyers want certainty: show delivery dates and gift cards first.
See templates
Fri 25 Dec 2026
Christmas Day
US · CA · UK · IE · DE · NL · FR
Go live by Fri 18 Dec 2026
Lead with gift ideas by price or recipient, and show the last order date for delivery.
See templates
Sat 26 Dec 2026
Boxing Day
UK · CA · IE
Go live by Sat 19 Dec 2026
Reuse your Black Friday page with the new offer instead of building from scratch.
Build your Black Friday Cyber Monday page
Thu 31 Dec 2026
New Year's Eve
US · CA · UK · IE · DE · NL · FR
Go live by Thu 24 Dec 2026
Plan the January sale page now so it goes live on 1 January without edits.
Build a campaign page

January 2027

Fri 1 Jan to Sun 31 Jan 2027
New Year's Day and January sales
UK · IE · DE · NL · US · CA
Go live by Fri 25 Dec 2026
Reuse your Black Friday page for the January sale and change the offer and dates.
Build your Black Friday Cyber Monday page
Wed 6 Jan to Tue 2 Feb 2027
French winter sales (soldes d'hiver)
FR
Go live by Wed 30 Dec 2026
Sales dates in France are fixed by law. Translate the page and keep prices in euros.
See templates

February 2027

Sat 6 Feb 2027
Lunar New Year (Year of the Goat)
US · CA · UK · NL · FR
Go live by Sat 30 Jan 2027
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Mon 8 Feb to Mon 8 Mar 2027
Date may shift
Ramadan begins (expected)
UK · FR · DE · NL · US · CA
Go live by Mon 1 Feb 2027
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Sun 14 Feb 2027
Super Bowl LXI
US
Go live by Sun 7 Feb 2027
Same day as Valentine's Day in 2027, so pick one main message for your audience.
Build a campaign page
Sun 14 Feb 2027
Valentine's Day
US · CA · UK · IE · DE · NL · FR
Go live by Sun 7 Feb 2027
Lead with gift ideas by price or recipient, and show the last order date for delivery.
Build a Valentine's page

March 2027

Sun 7 Mar 2027
Mothering Sunday
UK · IE
Go live by Sun 28 Feb 2027
Lead with gift ideas by price or recipient, and show the last order date for delivery.
See templates
Mon 8 Mar 2027
International Women's Day
US · CA · UK · IE · DE · NL · FR
Go live by Mon 1 Mar 2027
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Tue 9 Mar 2027
Date may shift
Eid al-Fitr (expected 9 or 10 Mar)
UK · FR · DE · NL · US · CA
Go live by Tue 2 Mar 2027
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Wed 17 Mar 2027
St Patrick's Day
IE · US · UK · CA
Go live by Wed 10 Mar 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page
Fri 26 Mar to Mon 29 Mar 2027
Easter weekend (Good Friday to Easter Monday)
US · CA · UK · IE · DE · NL · FR
Go live by Fri 19 Mar 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
See templates

April 2027

Thu 22 Apr 2027
Earth Day
US · CA · UK · IE · DE · NL · FR
Go live by Thu 15 Apr 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
See templates
Tue 27 Apr 2027
King's Day (Koningsdag)
NL
Go live by Tue 20 Apr 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
See templates

May 2027

Thu 6 May 2027
Father's Day Germany (Vatertag, Ascension Day)
DE
Go live by Thu 29 Apr 2027
Lead with gift ideas by price or recipient, and show the last order date for delivery.
See templates
Sun 9 May 2027
Mother's Day
US · CA · DE · NL
Go live by Sun 2 May 2027
Lead with gift ideas by price or recipient, and show the last order date for delivery.
See templates
Sun 16 May 2027
Date may shift
Eid al-Adha (expected 16 or 17 May)
UK · FR · DE · NL · US · CA
Go live by Sun 9 May 2027
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Sun 30 May 2027
Mother's Day France (Fête des mères)
FR
Go live by Sun 23 May 2027
Lead with gift ideas by price or recipient, and show the last order date for delivery.
See templates
Mon 31 May 2027
Memorial Day (US) and Spring Bank Holiday (UK)
US · UK
Go live by Mon 24 May 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page

June 2027

Tue 1 Jun to Wed 30 Jun 2027
Pride Month
US · CA · UK · IE · DE · NL · FR
Go live by Tue 25 May 2027
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Sun 20 Jun 2027
Father's Day
US · CA · UK · IE · NL · FR
Go live by Sun 13 Jun 2027
Lead with gift ideas by price or recipient, and show the last order date for delivery.
See templates
Wed 23 Jun to Tue 20 Jul 2027
French summer sales (soldes d'été)
FR
Go live by Wed 16 Jun 2027
Sales dates in France are fixed by law. Translate the page and keep prices in euros.
See templates

July 2027

Thu 1 Jul 2027
Canada Day
CA
Go live by Thu 24 Jun 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page
Sun 4 Jul 2027
Independence Day
US
Go live by Sun 27 Jun 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page
July 2027, date set by Amazon
Prime Day
US · CA · UK · IE · DE · NL · FR
Go live by 7 days before Amazon's date
Shoppers compare prices this week. Run your own sale page with a clear reason to buy from you.
Split test your product page
Thu 15 Jul to Mon 6 Sep 2027
Back to school season (US, CA)
US · CA
Go live by Thu 8 Jul 2027
A window, not a day: keep one page live and update the offer each week.
Split test your product page

August 2027

Mon 16 Aug to Mon 6 Sep 2027
Back to school season (UK, IE, DE, NL, FR)
UK · IE · DE · NL · FR
Go live by Mon 9 Aug 2027
A window, not a day. School start dates vary by region in Germany and the Netherlands.
Split test your product page
Mon 30 Aug 2027
Summer Bank Holiday
UK
Go live by Mon 23 Aug 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page

September 2027

Mon 6 Sep 2027
Labor Day (US) and Labour Day (CA)
US · CA
Go live by Mon 30 Aug 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page
Tue 7 Sep 2027
Q4 prep: start your tests and audit
US · CA · UK · IE · DE · NL · FR
Go live by Tue 31 Aug 2027
The quiet month before Q4 is the best time to audit your pages and start A/B tests.
Audit your landing page
Sat 18 Sep to Sun 3 Oct 2027
Oktoberfest
DE
Go live by Sat 11 Sep 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
See templates

October 2027

Mon 11 Oct 2027
Thanksgiving (Canada)
CA
Go live by Mon 4 Oct 2027
A long weekend in Canada. Reuse a tested campaign page with a seasonal offer.
Build a campaign page
October 2027, date set by Amazon
Prime Big Deal Days
US · CA · UK · DE · FR · NL
Go live by 7 days before Amazon's date
An early start to holiday shopping. Test your Q4 offer here before Black Friday.
Add a cart upsell
Fri 29 Oct 2027
Diwali
UK · US · CA
Go live by Fri 22 Oct 2027
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Sun 31 Oct 2027
Halloween
US · CA · UK · IE
Go live by Sun 24 Oct 2027
Use it as a dry run: put your Black Friday layout in front of smaller traffic and fix what the data shows.
See templates

November 2027

Thu 11 Nov 2027
Singles' Day (11.11)
UK · DE · NL · FR · US
Go live by Thu 4 Nov 2027
Popular with younger shoppers in Europe. A giveaway grows your list before Black Friday.
See templates
Thu 11 Nov 2027
Veterans Day
US
Go live by Thu 4 Nov 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page
Mon 15 Nov to Thu 25 Nov 2027
Black Friday early deals
UK · IE · DE · NL · FR · US
Go live by Mon 8 Nov 2027
Collect emails now and give subscribers early access, so you sell to warm buyers in Black Friday week.
See templates
Thu 25 Nov 2027
Thanksgiving
US
Go live by Thu 18 Nov 2027
Check where shoppers drop off before the long weekend traffic arrives.
Find where shoppers drop off
Fri 26 Nov 2027
Black Friday
US · CA · UK · IE · DE · NL · FR
Go live by Fri 19 Nov 2027
Put the offer, the end date and free shipping above the fold. Check the page on mobile before go-live.
Build your Black Friday Cyber Monday page
Sat 27 Nov 2027
Small Business Saturday
US · UK
Go live by Sat 20 Nov 2027
Tell the story behind your store and keep one clear offer.
Build your sale page with AI
Mon 29 Nov 2027
Cyber Monday
US · CA · UK · IE · DE · NL · FR
Go live by Mon 22 Nov 2027
Keep your Black Friday page live and add a cart upsell or a free shipping bar to lift order value.
Add a cart upsell
Tue 30 Nov 2027
Giving Tuesday
US · CA · UK
Go live by Tue 23 Nov 2027
Keep one clear offer that fits the day, and reuse a page you already tested.
Build a campaign page

December 2027

Sun 5 Dec to Mon 6 Dec 2027
Sinterklaas (5 Dec) and Nikolaustag (6 Dec)
NL · DE
Go live by Sun 28 Nov 2027
Lead with gift ideas by price or recipient, and show the last order date for delivery.
See templates
Mon 13 Dec 2027
Green Monday
US
Go live by Mon 6 Dec 2027
Lead with gifts that still arrive before Christmas and show the last order date.
Add a cart upsell
Tue 14 Dec 2027
Date may shift
Free Shipping Day
US
Go live by Tue 7 Dec 2027
Show shoppers how close their cart is to free shipping.
Add a cart upsell
Sat 18 Dec 2027
Super Saturday (last Saturday before Christmas)
US · UK
Go live by Sat 11 Dec 2027
Last-minute buyers want certainty: show delivery dates and gift cards first.
See templates
Fri 24 Dec 2027 to Sat 1 Jan 2028
Hanukkah (starts at sundown 24 Dec)
US · CA · UK · FR
Go live by Fri 17 Dec 2027
Greet customers who celebrate and make it easy to find the products that fit the occasion.
See templates
Sat 25 Dec 2027
Christmas Day
US · CA · UK · IE · DE · NL · FR
Go live by Sat 18 Dec 2027
Lead with gift ideas by price or recipient, and show the last order date for delivery.
See templates
Sun 26 Dec 2027
Boxing Day
UK · CA · IE
Go live by Sun 19 Dec 2027
Reuse your Black Friday page with the new offer instead of building from scratch.
Build your Black Friday Cyber Monday page
Fri 31 Dec 2027
New Year's Eve
US · CA · UK · IE · DE · NL · FR
Go live by Fri 24 Dec 2027
Plan the January sale page now so it goes live on 1 January without edits.
Build a campaign page

What is a retail calendar?

A retail calendar is the list of shopping dates that matter for your store, with the date each campaign has to be ready. For a Shopify store it answers three questions: which sales to run, in which markets, and when each page has to go live.

Big dates at a glance: 2026 vs 2027

Big retail dates in 2026 and 2027
Date	2026	2027
Halloween	Sat 31 Oct	Sun 31 Oct
Singles' Day	Wed 11 Nov	Thu 11 Nov
Thanksgiving (US)	Thu 26 Nov	Thu 25 Nov
Black Friday	Fri 27 Nov	Fri 26 Nov
Cyber Monday	Mon 30 Nov	Mon 29 Nov
Christmas Day	Fri 25 Dec	Sat 25 Dec
Boxing Day	Sat 26 Dec	Sun 26 Dec

Key 2027 dates: Valentine's Day Sun 14 Feb · Easter Sun 28 Mar · Mother's Day (US) Sun 9 May · Father's Day Sun 20 Jun.

Retail calendar formats: 4-5-4 and others

Retail calendar formats
Format	How it works
Standard	Months as they are on the wall calendar. Simple, but months have a different number of weekends, so year-on-year comparisons are uneven.
4-5-4	Each quarter has 13 weeks: 4 weeks, 5 weeks, then 4 weeks. Every month starts on the same weekday, so sales compare like for like. Used by many US retailers.
4-4-5 and 5-4-4	The same 13-week quarters, with the 5-week month moved to the end or the start to match how the business closes its books.
Fiscal	A year that ends after the holiday peak, often in late January, so Q4 sales and the returns that follow land in the same year.

Most Shopify stores plan on the standard calendar. If your finance team reports on a 4-5-4 calendar, map your campaign dates to their weeks so results compare cleanly.

How to build your marketing calendar 2026 in 4 steps

Pick 6 to 8 dates

Filter the calendar by the markets you sell in and pick the dates that fit your products. A few well-prepared campaigns beat a page for every day.

Set go-live 7 days before

Every date above shows a go-live date. Use that week to check the page on mobile, fix issues and warm up email and ads.

Test on a smaller date first

Run your Black Friday page on Halloween or Singles' Day traffic, then fix what the data shows before the big day.

Reuse the winning page

Black Friday becomes Boxing Day, then the January sale. Change the offer and the dates, keep the layout that converted.

Common pitfalls

Going live on the day

Ads and emails start before the sale. A page that goes live on the day misses the warm-up traffic.

No mobile check

Most holiday traffic is on phones. Check every page at phone width before go-live.

No test before peak traffic

Try the layout on a smaller date first, so Black Friday traffic lands on a page that already works.

One page for every market

Shoppers buy in their own language and currency. Translate the page and adjust the offer per market.

Holiday marketing calendar: what to do each season

One plan per season, built on pages you can reuse.

Q4 peak: October to December

Build your Black Friday page in October and test it on Halloween traffic. Keep the winning version for Cyber Monday, then change the offer for Boxing Day and the January sale.

Build your Black Friday Cyber Monday page →

Gifting days

Valentine's Day, Mother's Day and Father's Day sell on gift ideas and delivery dates. Show the last order date near the top, and group products by price or by who the gift is for.

Build a Valentine's page →

Summer and back to school

Summer traffic is quieter, which makes it the best time to A/B test product pages. Start a test in July and go into Q4 with a page that is already proven.

Split test your product page →

Selling across markets

Dates differ by country. Sales in France run on fixed dates, Boxing Day matters in the UK and Canada, Sinterklaas in the Netherlands. Translate the page and set the offer per market.

See templates →

Retail calendar FAQ

What is a retail calendar?

A retail calendar is a list of the shopping dates that matter for your store, such as Black Friday, Christmas and Mother's Day, with the dates you need to prepare by. PageFly's retail calendar covers 2026 and 2027 for the US, Canada, the UK, Ireland, Germany, the Netherlands and France.

When is Black Friday 2026?

Black Friday is Friday 27 November 2026, and Cyber Monday is Monday 30 November 2026. In 2027, Black Friday is Friday 26 November and Cyber Monday is Monday 29 November.

How early should my holiday sale page go live?

Go live about 7 days before the date, so you have time to check the page on mobile, fix issues and test it with real traffic. For Black Friday 2026, that means by Friday 20 November 2026.

What should a marketing calendar 2026 include?

Include the big sale days in your markets, gifting days like Valentine's Day, Mother's Day and Father's Day, local holidays and sales periods in each country you sell to, and a go-live date for each page.

Can I build a page for each date with PageFly?

Yes. Each date in the calendar links to a PageFly page you can build for it, from a Black Friday Cyber Monday page to a giveaway page or a gift page. You can start from a template or describe the page and let FlyMate AI draft it. The Free plan includes 1 published page.

Plan your next sale page today

Pick a date, start from a template, and test the page before the traffic arrives. Free plan, no credit card.

Install PageFly

Retail calendar 2026 and 2027

Key retail dates, October 2026 to December 2027

October 2026

Halloween

November 2026

Diwali

Singles' Day (11.11)

Veterans Day

Black Friday early deals

Thanksgiving

Black Friday

Small Business Saturday

Cyber Monday

December 2026

Giving Tuesday

Hanukkah (starts at sundown 4 Dec)

Sinterklaas (5 Dec) and Nikolaustag (6 Dec)

Free Shipping Day

Green Monday

Super Saturday (last Saturday before Christmas)

Christmas Day

Boxing Day

New Year's Eve

January 2027

New Year's Day and January sales

French winter sales (soldes d'hiver)

February 2027

Lunar New Year (Year of the Goat)

Ramadan begins (expected)

Super Bowl LXI

Valentine's Day

March 2027

Mothering Sunday

International Women's Day

Eid al-Fitr (expected 9 or 10 Mar)

St Patrick's Day

Easter weekend (Good Friday to Easter Monday)

April 2027

Earth Day

King's Day (Koningsdag)

May 2027

Father's Day Germany (Vatertag, Ascension Day)

Mother's Day

Eid al-Adha (expected 16 or 17 May)

Mother's Day France (Fête des mères)

Memorial Day (US) and Spring Bank Holiday (UK)

June 2027

Pride Month

Father's Day

French summer sales (soldes d'été)

July 2027

Canada Day

Independence Day

Prime Day

Back to school season (US, CA)