Use PageFly’s built-in A/B testing to compare page variations
and discover what actually improves conversions.
Included in PageFly paid plans
Test different layouts, visuals, or call-to-action buttons.
Create page variations directly in the PageFly editor. Test individual elements, sections, or entire pages.

Create and manage page variations in seconds with an intuitive testing interface.

Set up and control your tests without coding.
Decide how success is measured — from add-to-cart rate to overall conversion rate.


Split traffic between page variations and adjust the distribution as your test progresses.

Plan experiments for product launches, flash sales, or seasonal campaigns.

Monitor your experiments with built-in analytics.
Track visitors, conversions, and performance across test variations.

Turn the best-performing version into your live page with one click.

Make decisions with statistically reliable test results.
Powered by Bayesian statistical models — the same testing approach used by tools like VWO and Optimizely — to identify winning page variations more accurately.
Launch experiments even with smaller traffic volumes and still get meaningful insights.

Review each test variation across devices before launching your experiment.

Quickly see which variation is performing better with clear win probability insights.

Run smarter experiments and identify winning page variations faster.
Start A/B TestingIncluded in PageFly paid plans