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A/B test your Shopify pages
to find what converts best

Use PageFly’s built-in A/B testing to compare page variations
and discover what actually improves conversions.

Start A/B Testing

Included in PageFly paid plans

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Create test variations for any page in seconds

Test different layouts, visuals, or call-to-action buttons.

Test with full flexibility

Create page variations directly in the PageFly editor. Test individual elements, sections, or entire pages.

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Simple testing workflow

Create and manage page variations in seconds with an intuitive testing interface.

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Run and manage your A/B tests with ease

Set up and control your tests without coding.

Choose your winning metric

Decide how success is measured — from add-to-cart rate to overall conversion rate.

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Control traffic allocation

Split traffic between page variations and adjust the distribution as your test progresses.

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Schedule your tests

Plan experiments for product launches, flash sales, or seasonal campaigns.

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Track your test performance instantly

Monitor your experiments with built-in analytics.

Built-in test analytics

Track visitors, conversions, and performance across test variations.

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Publish winning variations instantly

Turn the best-performing version into your live page with one click.

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Accurate A/B testing you can trust

Make decisions with statistically reliable test results.

Reliable statistical testing

Powered by Bayesian statistical models — the same testing approach used by tools like VWO and Optimizely — to identify winning page variations more accurately.

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Start testing with limited traffic

Launch experiments even with smaller traffic volumes and still get meaningful insights.

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Preview your variations

Review each test variation across devices before launching your experiment.

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Clear test results

Quickly see which variation is performing better with clear win probability insights.

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Start optimizing your store with A/B testing

Run smarter experiments and identify winning page variations faster.

Start A/B Testing

Included in PageFly paid plans