A/B test your Shopify pages
to find what converts best
Use PageFly’s built-in A/B testing to compare page variations
and discover what actually improves conversions.
Included in PageFly paid plans
Create test variations for any page in seconds
Test different layouts, visuals, or call-to-action buttons.
Test with full flexibility
Create page variations directly in the PageFly editor. Test individual elements, sections, or entire pages.
Simple testing workflow
Create and manage page variations in seconds with an intuitive testing interface.
Run and manage your A/B tests with ease
Set up and control your tests without coding.
Choose your winning metric
Decide how success is measured — from add-to-cart rate to overall conversion rate.
Control traffic allocation
Split traffic between page variations and adjust the distribution as your test progresses.
Schedule your tests
Plan experiments for product launches, flash sales, or seasonal campaigns.
Track your test performance instantly
Monitor your experiments with built-in analytics.
Built-in test analytics
Track visitors, conversions, and performance across test variations.
Publish winning variations instantly
Turn the best-performing version into your live page with one click.
Accurate A/B testing you can trust
Make decisions with statistically reliable test results.
Reliable statistical testing
Powered by Bayesian statistical models — the same testing approach used by tools like VWO and Optimizely — to identify winning page variations more accurately.
Start testing with limited traffic
Launch experiments even with smaller traffic volumes and still get meaningful insights.
Preview your variations
Review each test variation across devices before launching your experiment.
Clear test results
Quickly see which variation is performing better with clear win probability insights.
Start optimizing your store with A/B testing
Run smarter experiments and identify winning page variations faster.
Start A/B TestingIncluded in PageFly paid plans
