Looking to create a landing page that actually converts? You're in the right place. We've listed 25 landing page examples across different industries to bring you actionable insights and proven strategies.
Moreover, from this article, you will explore expert tips that will help you create pages that drive results.
Let's dive into what works and why!
What Makes a Good Landing Page?
Creative Landing Page Design Success Pattern
Drawing from our experience helping over 200,000 Shopify merchants and industry leaders like CXL, we've uncovered key patterns that consistently drive higher conversion rates. Here's what the data tells us:
- Keep it distraction-free: While 84% of landing pages include navigation bars, top performers eliminate them. Remove any elements that don't directly support conversion and focus visitor attention solely on your main offer.
- Stick to single CTA: Landing pages with one clear call-to-action generate 266% more leads than those with multiple offers. Place your CTA strategically throughout the page, ensuring each instance drives toward the same action.
- Create more targeted pages: Data shows businesses with 40+ landing pages convert 12 times more than those with just 10-15 pages. Create dedicated pages for different audience segments to increase your chances of conversion.
- Enable quick on-page: Incorporate Shopify AB testing to experiment with different page elements and measure their impact on user engagement. Regular testing and quick adjustments based on real-time performance data help your pages achieve peak conversion rates.
Simple & proven landing page structure
A successful landing page typically includes these four essential sections:
- Hero section: Your hero section should immediately grab attention with a compelling headline that addresses your visitor's main pain point. Include a clear subheadline explaining your unique value proposition, high-quality imagery that supports your message, and clean, uncluttered design that directs focus to your offer.
- Call-to-Action (CTA): Make your CTA stand out by using single CTA like "Get Started Now" or "Claim Your Offer."
- Testimonials: Build trust through social proof by including customer reviews for authenticity.
- Added benefits: Reinforce your value proposition by highlighting key features and their benefits. Include money-back guarantees, free shipping offers, and trust badges or security certificates to build confidence in your offer.
Top 5 High-Converting Landing Page Examples & Insights
1. Shopify's "Start Your Business" landing page
Key Takeaway: Simplicity sells. The page focuses entirely on getting visitors to start their free trial, a proven strategy for boosting Shopify conversion rates by removing distractions.
Landing page URL: https://www.shopify.com/start
Shopify's landing page masterfully demonstrates the power of simplicity in conversion optimization. The page opens with a crystal-clear value proposition, which is building an online store quickly, immediately connecting with aspiring entrepreneurs' aspirations.
On the other hand, using the single CTA “Start free trial” also helps this landing page acquire better performance. Maintain consistent styling for your CTAs throughout your page to create a cohesive design. PageFly's global style feature makes this effortless - simply set your style once and apply it everywhere with a click.
2. Airbnb Host landing page
Key Takeaway: Transparent earning potential + real success stories = powerful conversion combination.
Landing page URL: https://www.airbnb.com/host/homes
This page stands out among other landing page examples by addressing the primary question on potential hosts' minds: profitability. The page opens with an engaging earning calculator that provides personalized revenue estimates based on location and availability in the hero section.
If you want to build an interactive landing page like Airbnb, PageFly can make it simple. We have every element you need: customizable headings to grab attention, Google Maps integration, and HTML support for advanced customization.
3. Canva Pro
Key Takeaway: Visual demonstration of value helps justify the upgrade decision.
Landing page URL: https://www.canva.com/pro/
Canva Pro landing page is a great landing page example. It addresses the core hesitation on potential subscribers' minds by comparing the Pro value vs Free. Moreover, the page also shows animated demonstrations of Pro features.
Tabs are an effective way to showcase multiple product features while keeping your page organized. Following Canva Pro's example, you can help visitors explore and compare features at their own pace without overwhelming them with information.
4. Spotify Premium Family Page
Key Takeaway: Family value proposition + easy setup = high conversion rate.
Landing page URL: https://www.spotify.com/us/family/
The Spotify Family landing page captivates by turning a practical purchase into a shared music journey. At its heart, an intuitive calculator transforms abstract "family savings" into real monthly numbers that make the decision feel tangible. Moreover, the transparent member management preview assures parents they'll maintain easy control.
Spotify masterfully appeals to families through thoughtful visual storytelling. The landing page uses vibrant, kid-friendly color schemes and playful imagery to instantly communicate that this plan is designed for the whole family. This smart design choice transforms a simple subscription offer into an inclusive family experience.
5. Squarespace Website Builder Page
Key Takeaway: Removing technical barriers and risk increases conversion rates significantly.
Landing page URL: https://www.squarespace.com/easy-website-builder
This landing page brilliantly dissolves the intimidation factor of website building through hands-on engagement. They show their empathy for visitors' pain points with messages like 'no-stress,' 'all tools in one,' and 'features that grow with you.' Moreover, the crystal-clear 'No coding needed' message stays front and center, speaking directly to the non-technical audience's biggest fear.
These key benefits are elegantly presented with imagery and concise text below the hero section. This bar effectively highlights exclusive values for customers while maintaining a clean, organized layout. Using PageFly, you can create a similar responsive design that automatically adapts to all devices - from desktop to mobile - through an intuitive drag-and-drop interface.
20+ Inspirations For A Creative Landing Page
Looking for industry-specific landing page inspiration? We've curated the most innovative examples across fashion, beauty, food & drink, and home decor to help you create pages that convert.
Moreover, you can create your own high-converting landing pages like these examples using PageFly - the #1 Shopify landing page builder. Keep scrolling for more inspiration and a step-by-step guide.
Fashion Landing Page Examples
- Channel Ready-To-Wear: This luxury brand showcases its latest collection in the hero section of the landing page, featuring runway images that convey haute couture elegance.
- HM Fall LookBook: H&M's menswear section presents curated outfit combinations that blend trendy pieces into complete, coordinated looks.
- Oura For Business: Oura emphasizes product functionality while portraying a lifestyle that balances technology, wellness, and creativity.
- boohoo US Cyber Monday: The fashion brand showcases elegant collections while promoting Black Friday and Cyber Monday exclusive deals to drive urgency.
- Adidas Students: Adidas's student landing page clearly displays program details with a straightforward call-to-action to enroll.
- Nike Member: Nike's video background captures athletic energy while featuring a simple, compelling call-to-action button.
- GYMSHARK Black Friday: The landing page emphasizes urgency through a prominent sale message and countdown timer.
- Fashion Nova Holiday Shop: The page combines visuals and text to promote holiday gift offerings to visitors.
- UGG Holiday Looks: UGG’s page features its latest collection while embracing the holiday spirit.
- Ralph Lauren Timeless Gifts: Ralph Lauren conveys holiday messaging through visuals celebrating family moments and seasonal joy.
Beauty Landing Page Examples
- Wicked x Lush: The page highlights the trendy Wicked movie.
- Macy’s Born In Roma Valentino: The page prominently features popular items on the main screen.
- Glossier Gift: Glossier embraces minimalism to evoke holiday spirit while maintaining intrigue.
- Flower Knows Butterfly Cloud Collar: The page features models showcasing the products' results through elegant imagery.
- Charlotte Tilbury Gift: The page highlights stunning gift options for the holiday season.
- Kylie Cosmetics Holiday Gift: The page leverages celebrity endorsement, featuring Kylie in a vintage and Y2K-inspired video.
- rhode Holiday Treat: The Rhode page leverages Hailey Bieber's 'It Girl' status with a simple message.
- Rare impact: Rare Beauty's page connects with visitors through inspiring visuals and meaningful messaging.
Food & Drink eCommerce landing page examples
- Copper Cow Coffee Wholesale: The page directly targets visitors' goals and intentions with clear and simple CTAs.
- Starbucks for life: Starbucks engages visitors with playful copy that encourages game participation.
- Tex’s Chicken: The page displays a clear message about available benefits and how to claim them.
Home Decor Landing Pages
- Elegant Strand Hotels: The brand conveys elegance through storytelling and refined page content.
- Macy’s The Home Shop: The page features soft video transitions that showcase bedding items and Ralph Lauren Home's elegant aesthetic.
How to Create A Landing Page in Shopify
If you want to create one for your Shopify store after scanning above landing page examples, in this section of the article, you'll learn how to build a professional landing page using PageFly. Moreover, you can also discover the essential parts of an effective landing page.
Step 1: Download PageFly to your Shopify store
- Go to the Shopify App Store and search for PageFly
- Click Add app to install PageFly to your store
- Once installed, access PageFly from your Shopify admin dashboard under Apps
Step 2: Start with a blank landing page or free templates
PageFly offers two approaches to building your landing page:
Option A: Start from Scratch
- Click Pages from PageFly dashboard
- Select Create Blank Page as your starting point
Option B: Use a Template
- Click Create from template
- Filter templates by page type
- Preview templates before selection
- Choose a template that matches your brand style
Step 3: Publish your landing page
- Preview your page on different devices
- Test all links and forms
- Click Publish to make your page live
Create our High-Converting Landing Page Today
Landing pages are essential tools for turning visitors into customers. Applying Shopify conversion rate optimization strategies, such as clear messaging, strategic CTAs, compelling social proof, and valuable benefits, can significantly improve performance. Whether you're launching a new product, running a promotion, or building an email list, the examples and strategies we've shared provide a roadmap to success.
With PageFly's user-friendly tools and Shopify's robust platform, you can create high-converting landing pages. Remember to keep your design focused, test different elements, and always optimize for your specific audience.
Ready to boost your conversion rates? Start building your landing page now and put these proven strategies to work for your business.
