How To Create Pride Month Posts On Social Media For Online Businesses

Introduction

Pride Month is a time to honor the LGBTQ+ community, affirm our identities, consider historical and contemporary injustices, and take significant action to effect change. No matter their sexual orientation, everyone deserves the right to be themselves at work in 2023.

Queer people around the world recognize and celebrate Pride Month, a time for the LGBTQIA+ community to embrace who they are, celebrate their accomplishments, and reflect on their struggles — past and present.

The power of social media is one way for allies, both corporate and individual, to support the community during Pride Month.

Get to know top 5 ideas to create Pride Month Posts to celebrate LGBTQ+ Pride Month in 2023! You can use the suggestions and prompts in this guide to promote Pride Month on the social media channels of your eCommerce brands.

Outline

• What Do Pride Month Mean?
• Why Pride Month Matters For Merchants?
• Top 4 Ideas To Create Pride Month Social Media Posts
• Top 4 Brand Examples To Learn From
• Pride Month Captions For Businesses
• Conclusion

What Do Pride Month Mean?

Source: Instagram

Pride encompasses more than just an annual parade.

In fact, it is firmly rooted in the queer liberation movement, with the Stonewall Riots in June 1969 being one of its most well-known incidents.

Source: instagram

At the Stonewall Inn in New York City's Greenwich Village, members of the queer community started to protest, fed up with police harassment and demanding the right to live openly and freely as their true selves.

As a result, there were riots outside the club, which served as the main impetus for the gay rights movement in the USA.

Source: BuzzFeedVideo Youtube

However, the Stonewall Riots weren't the first protest.

The struggle for queer liberation has lasted for a long time and is still going strong today, with earlier protests and acts of resistance being led by trans Black and Brown women.

It's crucial to understand why you should post about Pride in the first place before you start doing so.

What Does LGBTQIA+ Mean?

Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, Intersex, and Asexual is the acronym for this group of sexual orientations.

Other queer community members whose identities aren't necessarily reflected by these letters are indicated by the "plus" sign.

There are additional variations too.

In Canada, the term 2SLGBTQ+ is frequently used to acknowledge Indigenous two-spirit people.

When is Pride Month?

The LGBTQIA+ community and its allies have gathered since the Stonewall Riots on June 28, 1969, to honor the contributions of the movement's pioneers, celebrate one another, and advance the cause of equality.

Why Pride Month Matters For Merchants?

Making your brand stand out from the others in the market is difficult. Events like Pride Month provide a special opportunity for you to have your say in this regard. The fact is that talking about inclusivity and diversity is insufficient. You must demonstrate the sincerity of your brand's commitment to social responsibility.

You must go above and beyond the typical product promotion in order to accomplish this, amplifying the voices of the LGBTQ+ community and their causes. And the key to making it happen and really stand out in the market is to collaborate with the right LGBTQ+ influencers.

Expect higher levels of consumer engagement, elevated brand loyalty, and a larger market share as the results.

Parades, protests, community events, and more are all common ways that people celebrate pride. Brands will be embracing Pride with rainbow logos, messages of support, and merchandise.

There are numerous ways to support the LGBTQIA+ community during Pride Month, which is still a time for awareness and celebration. But you can show your support year-round by making purchases from queer-owned businesses.

Read more: Best 40+ Shopify Website Examples To Inspire You [PLUS Ways To Find More Stores]

Top 4 Ideas To Create Pride Month Social Media Posts

1. Encourage Customers To Purchase Via Social Media Posts with Actionable Steps

Before we dive into Pride Month social media post ideas, it’s important to remember to pair your social posts with meaningful action. After all, actions speak louder than words. Moreover, studies show that consumers are paying attention to which companies are taking meaningful action to advocate for the LGBTQ community.

Remember that social media posts are just one element of an effective Pride campaign, whether your business chooses to support the LGBTQ community with a donation, organize a volunteer day, lobby for reform, or do more.

Implementing donation campaigns for LGBT causes through social media marketing can be a powerful way for merchants to encourage customers to make purchases. Here's how merchants can effectively utilize this approach:

• Be transparent about where the donations are going. Clearly state which LGBT organizations or causes will benefit from the donations. Transparency builds trust among customers.
• Use hashtags and make it viral to attract more customers into your campaigns
  

Source: Tiktok

While #loveislove and other related hashtags are helpful, it's time to put your words into practice. Giving to LGBTQ+ nonprofits and charities has much greater meaning. Combining the two is encouraged, but creating a Pride product or social media post alone won't have the same impact as the infrastructures that are in place to provide immediate assistance.

Making a contribution as a brand is a powerful strategy for winning over LGBTQ+ supporters. If you give to these as a brand, you'll be in a better position to ask your own followers to do the same. Research indicates that people who post online about giving are more likely to support these charities in the long run, so this helps more than just financially.

How do I get my followers to donate?

It's simple to add a donation sticker to TikTok videos. Select "Support Non Profit" from the sticker menu after opening the stickers tab on your TikTok video. This will provide you with a list of charities you can highlight; do your research and choose one that will support the community and adhere to your brand's core principles.

You can include a donation sticker in your Instagram stories. When uploading a picture or a video that supports the cause, choose "stickers". Next, tap the "donation" sticker and select the cause you want to support.

Source: Tiktok

Using TikTok, Pretty Little Thing demonstrated how their new collection was assisting the LGBTQ+ community. They made it clear that AKT Charity will receive 100% of the sales in order to combat the homelessness of LGBTQ+ youth.

2. Share Pride Month Quotes on Social Media Feed

Source: Twitter

Here's a fantastic Harvey Milk quotation. A time of celebration for the LGBTQ+ community and its allies is Pride Month. Share inspiring quotes from well-known LGBTQ+ individuals or those who supported the movement to demonstrate your support.

These quotations give your audience a sense of solidarity and camaraderie while also amplifying important messages. They could encourage meaningful discussion among your followers and advance the inclusivity and diversity goals of your company.

Sharing Pride Month quotes is a simple yet impactful way to educate the audience and commemorate the occasion on social media.

Here are a few of our favorite Pride quotes from LGBTQ thinkers, writers, and icons:

“When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.” ―Audre Lorde

“History isn't something you look back at and say it was inevitable. It happens because people make decisions that are sometimes very impulsive and of the moment, but those moments are cumulative realities.” ―Marsha P. Johnson

“LGBT people are some of the bravest and most potent change agents and leaders I have encountered, and the most forceful defenders of the vulnerable and voiceless, because they know what it's like to be there.” ―Ronan Farrow

Certainly! You can also find and use LGBTQ quotes related to your brand vision and mission, as well as your products. It helps the brand stay true to itself, inspires everyone involved, and makes customers feel like they're part of something meaningful. These quotes express what the brand stands for, make it stand out, and create a heartfelt connection, building trust, and encouraging loyalty. In a nutshell, these friendly words become the bridge that brings the brand and its customers closer, making the relationship genuine and strong.

Quick read: Landing Page Email Capture: 2024 Best Practices, Examples, & Step-By-Step Guide

3. Share with Your Social Media Followers the History of Pride Month and LGBTQ+ History

Historic LGBTQ+ Facts

Source: Twitter

Here is a wonderful illustration of sharing LGBTQ+ history. On social media, highlighting historical LGBTQ facts is a fantastic way to inform and inspire your followers.

These facts may include important LGBTQ-related historical developments or lesser-known tales that have been overshadowed by dominant narratives.

By presenting your audience with these details, you can both raise awareness of the difficulties LGBTQ people face and help them recognize their successes. It's a potent way to demonstrate your support for the community and encourage others to follow the example.

4. Collaborate with LGBTQ Content Creators

Today's content producers can quickly change direction to capitalize on shifting online trends while promoting your brand to their fans and followers.

During Pride Month, think about working with and hiring LGBTQ content creators. Depending on your business model, there are many different ways to accomplish this, ranging from offering affiliate links to supporting LGBTQ+ content producers.

Peloton -  Exclusive Sessions and Workshops by Fitness Influencers to Engage LGBTQ+ Community

An American manufacturer of exercise equipment and media, Peloton. They are well known for their sales of items with touch screens that are connected to the Internet, including treadmills, indoor rowers, and stationary bicycles. Peloton makes a special effort to establish a deeper and more lasting connection with its audience during Pride Month.

Every year, Peloton celebrates Pride with themed workouts and musical performances that feature well-known figures and up-and-coming artists from the LGBTQ+ community. These events are planned to forge enduring bonds with the attendees and celebrate Pride Month in style.

A fantastic selection of classes, including bike rides, treadmill runs, yoga, meditation, and cardio, are offered by Peloton. Guess who instructs these classes? Totally influential personal trainers in the fitness industry. They are masters at creating communities and have a sizable fan base.

Source: Andy Speer

Take Andy Speer as an illustration. He has 168K followers and instructs weightlifting and running.

Source: instagram

The next person is Denis Morton, a 244K-follower yoga instructor, cyclist, and wave rider.

Source

Additionally, Matt Wilpers, a distance runner with 283K followers who serves as a coach and training specialist at Peloton. By posting information about food, their daily lives, and practical exercise advice, these fitness trainers have built a devoted following. During Pride Month, Peloton is adept at using its influence.

Source: Instagram

By collaborating with fitness influencers who have sizable followings of LGBTQ+ people, Peloton targets that particular market and fosters an atmosphere of acceptance and support.

It's critical for brands to acknowledge the intersectional identities that exist within the queer community.

Top 4 Brand Examples To Learn From

1. LEGO

Creative company LEGO engaged their audiences with a fun LEGO-building Pride challenge.

Source: Lego

Source: X Lego

With its most recent inclusive project, The A-Z of Awesome, LEGO, a beloved toy manufacturer of kids and adults alike, has also joined. With this initiative, the company aims to increase accessibility to vocabulary and conversations about LGBTQ identities.

Source: lego.com

The A-Z of Awesome is a social media project that focuses on the voices of the LGBTQIA+ community and features their stories through the art of building with the recognizable colorful blocks.

2. Outtire

Source: Outtire

Outtire is a firm believer in the value of being authentic and expressing oneself. They create clothes that enable members of the LGBTQ+ community to proudly display their individuality by providing them with options they can identify with.

According to Outtire, if you want to stand out in this world, you need to start dressing like an active participant rather than just a casual observer.

Source: instagram

They are constantly posting quotes and content to educate and empower the community on their social media platforms.

3. Automic Gold

Source: Automic Gold

Automic Gold is avant-garde jewelry that anyone can wear. It is a collection of jewelry made by millennials that is size-inclusive, diverse, and made for people of all genders. Automic Gold frequently employs size-inclusive, non-cis, and non-white models all year long, not just during awareness months, because representation matters.

Source: Automic Gold

Automic Gold is a line of distinctive jewelry that questions conventional wisdom. Being better is more important than just being different.

Source: instagram

Automic Gold aspires to be more than just a brand; they want to be a movement and they do this by bringing about radical change in the world through their products, from the way they are created to the materials and designs they use to how they are marketed and sold.

4. Crocs

Nobody stated that the theme or message of your Pride Month email marketing had to remain constant. Why not show off all of the ways you're supporting Pride?

Crocs effectively uses a three-pronged strategy for Pride Month marketing in this email marketing example:

Source: Cros

Crocs sets the stage in the opening text by stating that it wants to "celebrate the uniqueness in everyone" and fight for those who are "comfortable in their own shoes."

The following section features team member stories related to the "Come As You Are" theme.

Source: Cros

Finally, it discusses its donation to Glaad, a non-governmental media monitoring organization started as a protest against the defamatory coverage of LGBTQ+ people, to further promote its corporate social responsibility initiatives.

Source: Cros

In one email, there are a lot of different LGBTQ+-friendly messages. If you have a lot to say in your Pride campaign, go ahead and say it. However, occasions like Pride Month are a rare exception to the rule that "less is more."

Pride Month Captions For Businesses

We’ve pulled together some examples of Pride Month social media captions that you can use to wish your followers a “Happy Pride!” this June. Use these pithy, quippy Pride captions as inspiration for your own witty captions.

Source: mensxp.com

• Baby, I was born this gay
• Be proud
• Be who you are
• Born this way
• Celebrate Trans Pride
• Come out, come out, wherever you are!
• Consider this my official coming-out announcement
• Don’t get bitter, just get better
• Don’t let your inner saboteur get in your way
• Equality
• Everyone is welcome
• Gay friendly
• Gaymer
• Got Pride?
• Hi, Gay
• I love my gay mom/kid/dad
• I see your true colors shining through
• I’d U-Haul with you
• Is it gay in here or is it just me?
• Is it gay in here, or is it just me?
• Let me be perfectly queer
• Let’s get loud, let’s get proud
• Monday, but make it gay
• Move, I’m gay!
• Move, I’m gay
• No shade
• Not gonna hide my pride
• Nothing straight about me
• Out and proud
• Pride is for everyone
• Proud ally
• Purrride
• Queer AF
• Queer vibes only

Conclusion

On social media, Pride Month celebrations should involve more than just one post in June.

These social media small business tips are simple to put into practice for this Pride Month, regardless of whether you're a busy entrepreneur or small business owner!

And if you're looking for yet another way to save time, why not schedule your posts using the VIBE app, which makes it simple to create stunning Instagram feeds that can be purchased through your Shopify store? By tagging products on images or reels, you can encourage sales by enabling customers to make purchases directly from your Instagram feed.

Explore more, check out: 8 Best Small Business Ideas In 2024 That You Can Easily Start After New Year [+ Video Tutorials]