Collect email addresses is a great way to capture new visitors and customers; social media and email addresses are becoming more valuable day by day, and so, in the era of data collection, it is of vital importance to have a website that invites all users to sign up to your website, newsletter or your preferred method of email marketing. Why? simple! This is a great marketing strategy to organically grow your business or brand and convert your visitors into real customers.
But, how important can Email Capture be? Well, according to the Hubspot blog, “35% of business professionals check email on a mobile device. 73% of millennials prefer communications from businesses to come via email.
Marketers who used segmented campaigns noted as much as a 760% increase in revenue. 35% of marketers send their customers 3-5 emails per week.”
Outline
- What Is An Email Capture Landing Page
- 09 Best Practices In Creating A High-Converting Email Capture Landing Page
- Reassurance and personalization
- The simpler landing pages are, the better
- Pop-ups are the way to go
- Social proof is the best ally
- The button you choose for your page matters
- Focus on the call to action, value proposition and presentation
- Special offers, and discounts
- Don’t waste time, efficiency above all
- Generate the FOMO factor by adding a benefit bar to the menu
- Landing Page Email Capture examples
I. What Is An Email Capture Landing Page
Most likely you’ve been part of one before. An email capture landing page is a website with a specific focus on getting users and potential clients to enter their email addresses. How does it function? Most websites offer a unique offer to those who leave their address, basically, a specific offer in exchange for an email address.
In simpler words, an Email Capture Landing Page is a great way to formalize a first-approach to your customer; it’s a great option to optimize your traffic, according to Chris Hexton, an expert on conversion optimization, “using landing pages to collect email subscribers (for any type of campaign) can help you increase conversion rates up to 50%.”
II. 09 Best Practices In Creating A High-Converting Email Capture Landing Page
There have never been as many competitors in the market as right now, that’s why, more than ever before, it’s important to have an online email marketing strategy, especially if you’re an e-commerce company looking for new users and clients. In the meantime, it's also essential to focus on the technical aspects of emails such as the SPF record check, security, etc.
Let’s get started on how to do a Landing Page with Email Capture, by giving you access to some templates!
Before you jump into top 09 best practices, check out this detailed tutorial on how to create a stunning email landing page
01. Reassurance and Personalization
Reassurance and personalization are the way to go in 2021; here’s why, based on the A/B test below from GoodUI.org, the version where you get to personalize and reassure the content you’re looking for has a 21.8% chance of performing better, and remember, the user knows better; It’s important to learn, and observe your audience to know what they like, unlike, and enjoy when purchasing your items, that’s the best way to get product-market fit, by listening to them!
02. The Simpler Landing Pages Are, The Better
This has happened to the best of us, there are some amazing products out there with a horrible user experience (UX) that make us want to leave our shopping car behind and forget about it. That’s why, when talking about landing pages, and UX in general, the simpler, the better; according to the A/B test below from GoodUI.org, the fewer form fields the better performance of the site. Now you know!
Is Email Marketing Dead?
Email Marketing is not dead. You just need to take the right steps. Learn the art of sending emails that convert in this free webinar
03. Pop-ups Are The Way To Go
Pop-ups are a great way to engage with users, and get their attention; if you don’t believe us, just check out the A/B testing from GoodUI.org, where blurred product background performed a .69% better, Impressive!
04. Social Proof Is The Best Ally
We’re social beings, we want to be part of something bigger than ourselves; that’s exactly why social proof matters, demonstrating that behind your product are actual clients who love it increases your chances to perform better by 4.9% according to GoodUI.org! Now, go and add some star ratings and testimonials to your site, what are you waiting for?
05. The Button you choose for your page matters
Believe it or not, buttons are one of the most important parts of a Landing Page Email Capture; adding some benefit to your button increases your chances of success by 2.48% according to the A/B testing by GoodUI.org, which means that just by changing the wording of your button you might be more successful convincing a user to subscribe or even convert him into a recurring customer!
06. Focus On The Call To Action, Value Proposition and Presentation
Presentation is the top priority when it comes to landing pages, visuals are so important because these are basically your first shot at giving a great impression to your customers, that’s why you need to take good care of the copy and presentation, steps as simple as having bigger form fields increase your chance of success by an astonishing 48.97% according to GoodUI.org! can’t you believe it?
07. Special Offers, and Discounts
Offers and discounts are some of our favorite tactics simply because they work! Offering something for free in exchange for something like an email is a no-brainer for the customer, it makes people feel heard and special, and we all love that!
According to the A/B testing by GoodUI.org, a welcome discount increases your chances of success by 3.76%!
08. Don’t Waste Time, Efficiency Above All
When checking out a website, it usually takes us less than a minute to decide if it’s visually appealing or not, that’s why efficiency is important, details as simple as centering forms and buttons can increase your chances of success by 5.11% as we see it on GoodUI.org!
09. Generate The FOMO Factor by Adding a Benefit Bar to The Menu
Last but not least, adding the Fear Of Missing Out (FOMO) factor to your Landing Page Email Capture can increase your chances of success by more than 5% according to GoodUI.org, why? simple, in the era of digitalization we can’t bear to be the ones missing out on great news and benefits. Something as simple as adding a benefit bar will help your visitors and customers remember why they are choosing your business above all competitors!
III. 14 Landing Page Email Capture Examples
Now, let’s analyze some great examples of Email Capture Landing Pages, for you to get an idea on how to actually start generating traffic by implementing them!
01. Freelancing Females
This website is a great example of offering a benefit in order to capture the email. Using some interesting wording such as “one-of-a-kind” increases our curiosity on what could we be missing if we don’t sign up and subscribe right now!
02. Below The Fold
This newsletter does a great job with the call to action, by going to the point, simple and yet powerful; telling you everything you need to know in advance, from how many emails you will receive per week to what kind of content you will be getting! Genius!
03. Lance
This newsletter is one of our favorite examples, no background, no distractions, just the one-liner you need to read in order to understand what you’ll be getting!
04. Soapbox Project
If you’re not worried about climate change by now, there must be something wrong! This website does a fantastic job with its call to action! teaching you about sustainability, recycling, and more; but what’s more impressive it’s the way their Landing Page is done! Looks great!
Is Email Marketing Dead?
Email Marketing is not dead. You just need to take the right steps. Learn the art of sending emails that convert in this free webinar
05. Codecademy
Signing up can be a bit of a hassle, but no one does it like Codecademy! By allowing you to simply write your mail and password they are taking away all the -unnecessary- extra effort one must do when signing up to certain sites!
06. Munchery
Pop-ups rule, simply because they work! We love how Munchery invites you to be part of their community by blurring out their background with a black gradient and highlighting the important part of this email capture landing page, simple yet effective!
07. L.L. Bean
Nothing makes us want to join a site more than free discounts and offers! This is definitely a great strategy because it’s a no-brainer! Of course, we want to purchase more with less!
08. Shopify
One of our all-time favorite websites definitely understands how to capture lead, check out that benefit button, how it invites you to log in with a free trial is simply genius!
09. 1440 Daily Digest
We definitely need to learn more about the efficiency and effortless ways Newsletters capture our interest and our data! You got us at 5-minute read!
10. Morning Brew
Become smarter in JUST 5 MINUTES? great catchphrase! Of course, we want to become smarter in the fastest possible way! Take my email now!
11. Next Draft
Wow, the presentation, the copy, the background, everything screams sign up! We love it, from how cool the aesthetic is to how effortless it is to sign up!
Learn more: How To Build A High-Converting Coming Soon Page
12. The Hustle
Pup up? Yes, please! We told you, pop-ups are great because they work! Look at this great example by “the Hustle”, they not only ask you for your data but tell you WHY it is a great idea to join their email list!
13. Jack’s Flight Club
It’s the headline for us! Cheap flights to amazing destinations directly to my email? Of course! The homepage focuses on every single detail, from the headline to the benefit button!
14. The Penny Hoarder
Last but not least, this example on the website “the penny hoarder” is a little bit more traditional, yet, it catches our eye simply because the homepage offers different tools such as free tips, tools, and even a FREE financial Bootcamp, that’s the way to go!
For more Landing Page design best practices, check out:
- How To Build A High-Converting Landing Page For Your Paid-Per-Click Campaigns
- 10+ Templates and Best Practices For Your Sales Landing Page
