Email Capture Landing Page: Examples + Tips To Make Lead Gen Easy

Email Capture Landing Page: Examples + Tips To Make Lead Gen Easy

Collect email addresses is a great way to capture new visitors and customers; social media and email addresses are becoming more valuable day by day, and so, in the era of data collection, it is of vital importance to have a website that invites all users to sign up to your website, newsletter or your preferred method of email marketing. Why? simple! This is a great marketing strategy to organically grow your business or brand and convert your visitors into real customers.

But, how important can Email Capture be? Well, according to the Hubspot blog, “35% of business professionals check email on a mobile device. 73% of millennials prefer communications from businesses to come via email.

Marketers who used segmented campaigns noted as much as a 760% increase in revenue. 35% of marketers send their customers 3-5 emails per week.”


I. What Is An Email Capture Landing Page

Most likely you’ve been part of one before. An email capture landing page is a website with a specific focus on getting users and potential clients to enter their email addresses. How does it function? Most websites offer a unique offer to those who leave their address, basically, a specific offer in exchange for an email address. 

In simpler words, an Email Capture Landing Page is a great way to formalize a first-approach to your customer; it’s a great option to optimize your traffic, according to Chris Hexton, an expert on conversion optimization, “using landing pages to collect email subscribers (for any type of campaign) can help you increase conversion rates up to 50%.”

using landing page to collect email subscribers can help you increase conversion rate

Image credits 

II. 09 Best Practices In Creating A High-Converting Email Capture Landing Page 

There have never been as many competitors in the market as right now, that’s why, more than ever before, it’s important to have an online email marketing strategy, especially if you’re an e-commerce company looking for new users and clients. In the meantime, it's also essential to focus on the technical aspects of emails such as the SPF record check, security, etc.

Let’s get started on how to do a Landing Page with Email Capture, by giving you access to some templates!

Before you jump into top 09 best practices, check out this detailed tutorial on how to create a stunning email landing page

01. Reassurance and Personalization

Reassurance and personalization are the way to go in 2021; here’s why, based on the A/B test below from, the version where you get to personalize and reassure the content you’re looking for has a 21.8% chance of performing better, and remember, the user knows better; It’s important to learn, and observe your audience to know what they like, unlike, and enjoy when purchasing your items, that’s the best way to get product-market fit, by listening to them! 

Reassurance and personalization are the way for Landing Page Email Capture

02. The Simpler Landing Pages Are, The Better 

This has happened to the best of us, there are some amazing products out there with a horrible user experience (UX) that make us want to leave our shopping car behind and forget about it. That’s why, when talking about landing pages, and UX in general, the simpler, the better; according to the A/B test below from, the fewer form fields the better performance of the site. Now you know! 

the landing page should be simple

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03. Pop-ups Are The Way To Go

Pop-ups are a great way to engage with users, and get their attention; if you don’t believe us, just check out the A/B testing from, where blurred product background performed a .69% better, Impressive! 

Create Pop-ups for Landing Page Email Capture

04. Social Proof Is The Best Ally 

We’re social beings, we want to be part of something bigger than ourselves; that’s exactly why social proof matters, demonstrating that behind your product are actual clients who love it increases your chances to perform better by 4.9% according to! Now, go and add some star ratings and testimonials to your site, what are you waiting for?

Add customer ratings in landing page

05. The Button you choose for your page matters

Believe it or not, buttons are one of the most important parts of a Landing Page Email Capture; adding some benefit to your button increases your chances of success by 2.48% according to the A/B testing by, which means that just by changing the wording of your button you might be more successful convincing a user to subscribe or even convert him into a recurring customer!

Add button for Landing Page Email Capture

06. Focus On The Call To Action, Value Proposition and Presentation

Presentation is the top priority when it comes to landing pages, visuals are so important because these are basically your first shot at giving a great impression to your customers, that’s why you need to take good care of the copy and presentation, steps as simple as having bigger form fields increase your chance of success by an astonishing 48.97% according to! can’t you believe it?

Focus On The Call To Action, Value Proposition and Presentation on landing page

07. Special Offers, and Discounts

Offers and discounts are some of our favorite tactics simply because they work! Offering something for free in exchange for something like an email is a no-brainer for the customer, it makes people feel heard and special, and we all love that! 

According to the A/B testing by, a welcome discount increases your chances of success by 3.76%!

Create discount for Landing Page Email Capture

08. Don’t Waste Time, Efficiency Above All

When checking out a website, it usually takes us less than a minute to decide if it’s visually appealing or not, that’s why efficiency is important, details as simple as centering forms and buttons can increase your chances of success by 5.11% as we see it on!

Landing Page Email Capture

09. Generate The FOMO Factor by Adding a Benefit Bar to The Menu

Last but not least, adding the Fear Of Missing Out (FOMO) factor to your Landing Page Email Capture can increase your chances of success by more than 5% according to, why? simple, in the era of digitalization we can’t bear to be the ones missing out on great news and benefits. Something as simple as adding a benefit bar will help your visitors and customers remember why they are choosing your business above all competitors! 

 Generate The FOMO Factor by Adding a Benefit Bar to The Menu

III. 14 Landing Page Email Capture Examples 

Now, let’s analyze some great examples of Email Capture Landing Pages, for you to get an idea on how to actually start generating traffic by implementing them! 

01. Freelancing Females

Freelancing Females

This website is a great example of offering a benefit in order to capture the email. Using some interesting wording such as “one-of-a-kind” increases our curiosity on what could we be missing if we don’t sign up and subscribe right now!

02. Below The Fold

Below The Fold

This newsletter does a great job with the call to action, by going to the point, simple and yet powerful; telling you everything you need to know in advance, from how many emails you will receive per week to what kind of content you will be getting! Genius! 

03. Lance 

Lance Landing Page Email Capture

This newsletter is one of our favorite examples, no background, no distractions, just the one-liner you need to read in order to understand what you’ll be getting!  

04. Soapbox Project

Soapbox Project

If you’re not worried about climate change by now, there must be something wrong! This website does a fantastic job with its call to action!  teaching you about sustainability, recycling, and more; but what’s more impressive it’s the way their Landing Page is done! Looks great!

Is Email Marketing Dead?

Email Marketing is not dead. You just need to take the right steps. Learn the art of sending emails that convert in this free webinar

Get A Free Ticket

05. Codecademy


Signing up can be a bit of a hassle, but no one does it like Codecademy! By allowing you to simply write your mail and password they are taking away all the -unnecessary- extra effort one must do when signing up to certain sites!

06. Munchery


Pop-ups rule, simply because they work! We love how Munchery invites you to be part of their community by blurring out their background with a black gradient and highlighting the important part of this email capture landing page, simple yet effective!

07. L.L. Bean


Nothing makes us want to join a site more than free discounts and offers! This is definitely a great strategy because it’s a no-brainer! Of course, we want to purchase more with less! 

08. Shopify

Shopify Landing Page Email Capture

One of our all-time favorite websites definitely understands how to capture lead, check out that benefit button, how it invites you to log in with a free trial is simply genius! 

09. 1440 Daily Digest 

1440 Daily Digest

We definitely need to learn more about the efficiency and effortless ways Newsletters capture our interest and our data! You got us at 5-minute read! 

10. Morning Brew

Morning Brew

Become smarter in JUST 5 MINUTES? great catchphrase! Of course, we want to become smarter in the fastest possible way! Take my email now! 

11. Next Draft 

Nextdraft Landing Page Email Capture

Wow, the presentation, the copy, the background, everything screams sign up! We love it, from how cool the aesthetic is to how effortless it is to sign up! 

Learn more: How To Build A High-Converting Coming Soon Page

12. The Hustle

The Hustle Landing Page Email Capture

Pup up? Yes, please! We told you, pop-ups are great because they work! Look at this great example by “the Hustle”, they not only ask you for your data but tell you WHY it is a great idea to join their email list!

13. Jack’s Flight Club

Jack’s Flight Club

It’s the headline for us! Cheap flights to amazing destinations directly to my email? Of course! The homepage focuses on every single detail, from the headline to the benefit button! 

14. The Penny Hoarder 

Last but not least, this example on the website “the penny hoarder” is a little bit more traditional, yet, it catches our eye simply because the homepage offers different tools such as free tips, tools, and even a FREE financial Bootcamp, that’s the way to go! 

The Penny Hoarder

For more Landing Page design best practices, check out: 

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