Picture this, you’ve meticulously designed your Shopify store, pouring hours into designing a visually captivating storefront. The products are great, the branding is impeccable, but there’s one problem – the sales aren’t flowing the way you expected.
Well, there’s no one to blame but you… And probably the theme that you’re using. Because the truth is, not all Shopify themes are created the same. Some are packed with features that can help you convert your visitors into customers.
That’s why we compiled a list of the best converting Shopify themes to give you an idea on which one to use.
So whether you're looking for your first Shopify theme ever, or you have been in the business for quite a while and looking for some fresh new face for your online store, this list is made specifically for you.
Let’s dig in!
💡We meticulously evaluate Shopify themes and apps based on our hands-on experience. Read more about our comprehensive review process and methodology.
Why Is It Important To Choose The Best Shopify Themes For Conversion?
Do note that you would have to pay for a high-converting Shopify theme (from $170 - $400). But this investment can be easily justified if you look at the in-built features that you could only otherwise find on paid apps.
Some of these features are:
- Color swatches – costs $7 per month on Swatches Dotify app
- Pre-orders – starts at $19.95 PreOrder Now WOD app
- Sticky cart – costs $9.99 per month on Ultimate Sticky Add to Cart app
- EU translations - starts at $9.99 on ETranslate: Language Translate app
Some, if not all of these can easily be found in the features of the themes in our list below. Thus, their upfront investment could help you save money on monthly bills for apps – which could easily add up.
What To Look For When Choosing The Highest Converting Shopify Theme?
Before we delve into our list of best converting Shopify themes, we want to tackle first the features that we should be looking for.
That’s because all these features have an impact on your sales conversions, and ultimately, your bottom line.
These features also serve as our criteria in choosing the themes in this list.
Disclaimer: this list only includes paid themes. If you are looking for the best converting free Shopify themes, move on to the next section:
- Sticky cart
- EU translations
- In-menu promos
- Product badges
- Promo tiles
- Recently viewed
- Countdown timer
- Promo popups
- Color swatches
- Image hotspot
Aside from the in-built features, there are other factors that are worth considering:
- Overall design uniqueness
- Flexibility
- Theme styles
- More importantly, the Speed of the theme
10 Best Converting Shopify Themes To Maximize Your Sales
Now that we have our criteria, let us now talk about the best converting Shopify themes that contain most (if not all these features.
We’ll share our initial impressions of these themes, including options perfect for niche markets such as Shopify beauty themes, while also listing their standout features.
As page speed is a Google ranking factor, we’ll also be running these themes in PageSpeed Insights to see if they are fast enough to satisfy your customers.
Note: PageSpeed Insights is used to measure the Core Web Vitals of a website and it uses its own parameters to measure user experience. To learn more about these parameters, click here.
Let’s get started.
01. Blum
https://themes.shopify.com/themes/blum/styles/celia
Price: $170
User reviews: 100% positive (20+ reviews)
Blum is an affordable Shopify theme that packs a lot of features that you can only find on some premium Shopify themes.
This theme was developed by the same CRO (conversion rate optimization) experts over at PageFly – and that’s how you’ll be sure that Blum was designed to convert. And at only $170, it is well-designed and it has its own uniqueness.
Blum currently has four theme styles that are truly unique from each other. And the way each theme style is curated, you’ll be drawn to think that it is a premium Shopify theme.
Key conversion features:
- Sticky cart
- In-menu promos
- Store locator
- EU translations
- Product badges
- Promo popups
- Promo tiles
- Animation
- Color swatches
- Image hotspot
- Lookbooks
- Mega menu
Speed test:
Mobile speed test
Desktop speed test
Blum theme only falls short by a matter of 0.2 seconds on LCP, 15 milliseconds on INP and 0.3 seconds on TTFB. The rest of the parameters are passed with a lot of space to spare.
On the other hand, the desktop version of the theme has passed all the parameters with zero issues.
02. Streamline
https://themes.shopify.com/themes/streamline/styles/core
Price: $360
User reviews: 95% positive (280+ reviews)
The Streamline Shopify theme stands out not only for its large image blocks but also for being among the fastest Shopify themes available. It supports slideshow sections to feature product recommendations on your homepage, ensuring quick load times that keep your visitors engaged.
This is a great way to draw your web visitors into clicking some of your best sellers, and hopefully, make them convert into visitors.
Streamline is amongst the most premium themes you'll find on Shopify. And it lives up to its name as the design is very streamlined. The visual elements are neither basic nor overpowering – just the right amount of design that makes for an overall attractive look.
Key conversion features:
- Sticky cart
- Countdown timer
- EU translations
- Product badges
- Promo popups
- Animation
- Image galleries
- Color swatches
- Image hotspot
- Lookbooks
- Slideshows
- Mega menu
Speed test
Mobile speed test
Desktop speed test
Streamline does not disappoint on either mobile and desktop speed test. The mobile test falls a few milliseconds short on LCP, INP, and TTFB.
The desktop version, on the other hand, returned some impressive results surpassing all parameters.
03. Eurus
https://themes.shopify.com/themes/eurus/styles/breeze
Price: $220
User reviews: 97% positive (20+ reviews)
Eurus is yet another affordable Shopify theme priced at just $220. But don’t be deceived by its low price as this one comes with a handful of features that make it a truly potent theme for your Shopify store.
Firstly, the way it is designed fits dropshippers as it's able to showcase a large number of products right on its homepage without being too “pushy” or “salesy”.
But if you cycle through its five different theme styles, you’ll find out that all of them have very distinct styling that could fit any type of business.
What we love most about this theme is its well-proportioned in-menu promotions and images contained in rounded-square boxes.
Key conversion features
- Sticky cart
- Pre-order
- EU translations
- In-menu promos
- Promo tiles
- Back-in-stock alerts
- Event calendar
- Product badges
- Animation
- Color swatches
- Image hotspot
- Lookbooks
- Slideshow
- Back-to-top button
- Mega menu
Speed test
Mobile speed test
Desktop speed test
Similar to the first few Shopify themes, Eurus falls a few milliseconds short on LCP, INP, and TTFB on mobile speed test. These few milliseconds can be negligible to users.
While in the desktop speed test, the page passes every parameter.
04. Cascade
https://themes.shopify.com/themes/cascade/styles/modern
Price: $350
User reviews: 100% positive (90+ reviews)
The Cascade Shopify theme is perhaps the most distinct in this list because of its styling and native integration of parallax in its out-of-the-box format.
Another thing that makes the Cascade memorable is its asymmetrical placement of product images which are scattered on the screen (but in a nice way). And this styling would surely make your customers enjoy the visual treat as they browse your website.
Key conversion features
- Editorial content
- Sticky cart
- Animation
- Lookbooks
- Color swatches
- Mega menu
Speed test
Mobile speed test
Desktop speed test
Cascade passed the mobile speed test aside from the usual few milliseconds that plague all other themes. The desktop speed test is beyond impressive because all parameters were passed with a huge allowance for speed. That is despite all the animations that are happening on the website. Well done!
05. Kingdom
https://themes.shopify.com/themes/kingdom/styles/king
Price: $260
User reviews: 97% positive (190+ reviews)
Kingdom is another affordable, multipurpose Shopify theme. It also is a very distinct one because of the unusual orientation of its desktop version.
Instead of being located at the top, the menu buttons are located on the left side of the screen. This menu pane is also “sticky”, meaning that it remains on the screen when visitors scroll down or up.
Because of that, the Kingdom Shopify theme proposes a fresh look to your Shopify store because most websites (not just ecommerce stores) have their menu bars at the top.
Thus, Kingdom is worth giving a try if you want your brand identity to leave a lasting impact.
Key conversion features
- Sticky cart
- Cross-selling
- EU translations
- Product badges
- Animation
- Image hotspot
- Lookbooks
- Image galleries
- Back-to-top button
- Mega menu
Speed test
Mobile speed test
Desktop speed test
Kingdom passes the mobile speed test with a few millisecond disparity on LCP, INP, and TTFB. The desktop speed test returns remarkable results on all core web vitals.
06. Prestige
https://themes.shopify.com/themes/prestige/styles/allure
Price: $380
User reviews: 90% positive (600+ reviews)
Prestige is perhaps the most popular Shopify theme in this list (just look at the number of reviews). That is, despite not offering some extravagant design, witty animations, or any other element to make it distinct compared to other Shopify themes.
This is a good hint as regards the capabilities of the theme. Because designing it to fit your brand identity would not be a pain in the bottom.
So “Why the hefty price tag?”, you ask.
Well, it all boils down to features. And prestige has a bucketful of them.
Key conversion features
- Sticky cart
- EU translations
- In-menu promos
- Product badges
- Promo tiles
- Recently viewed
- Countdown timer
- Animation
- Color swatches
- Slideshow
- before/after image slider
- Image hotspot
- Lookbooks
- Collection page navigation
- Mega menu
Speed test
Mobile speed test
Desktop speed test
In both mobile and desktop speed tests, Prestige passed all parameters with flying colors. However, what’s very obvious is that it falls short on one parameter on both tests – LCP.
07. Retina
https://themes.shopify.com/themes/retina/styles/amsterdam
Price: $220
User reviews: 96% positive (280+ reviews)
Here’s another affordable Shopify theme that won’t disappoint you – Retina.
Retina’s design is as simple as it gets without being boring. Just the right amount of visual elements to make a theme interesting. It is reminiscent of the Streamline Shopify theme because of its large image blocks.
Despite being a minimalist Shopify theme, Retina made it on our list because of its in-built marketing and conversion features. And as you can see, Retina is already quite popular, gathering 96% positive feedback from 280+ reviews.
Key conversion features
- Editorial content
- Product badges
- Back-in-stock alert
- Countdown timer
- Animation
- Color swatches
- Mega menu
Speed test
Mobile speed test
Desktop speed test
Retina passes both speed tests on mobile and desktop devices. The usual LCP, INP, and TTFB shortcomings on mobile devices.
But what’s worth noting is that it also struggles a bit on LCP on desktop devices, just like the Prestige Shopify theme. Again, this can be rectified by using compressed images.
08. Broadcast
https://themes.shopify.com/themes/broadcast/styles/clean
Price: $360
User reviews: 93% positive (200+ reviews)
The Broadcast Shopify is a well-curated template that’s designed to be visually striking.
This is evident in its focus on imagery, which is great for brand storytelling. But what we like most about this Shopify theme is the in-section scrolling where individual sections can contain more images and text that can be scrolled up and down. Again, this feature is great for visual storytelling.
All in all, Broadcast is a very interesting theme and it’s one of our favorites.
Key conversion features
- Sticky cart
- EU translations
- In-menu promos
- Product badges
- Recently viewed
- Product reviews
- Animation
- Color swatches
- Image hotspot
- Before/after image slider
- Back-to-top button
- Mega menu
Speed test
Mobile speed test
Desktop speed test
Broadcast once again shows its efficiency in the speed test. Where most themes in this list fall short on LCP, INP, and TTFB on the mobile speed test, Broadcast only comes a bit lacking on LCP.
While on the other hand, it passes the desktop version unscathed and with no trouble at all.
09. Boost
https://themes.shopify.com/themes/boost/styles/spark
Price: $320
User reviews: 88% positive (60+ reviews)
Boost is a Shopify theme that is very recognizable by its choice of vibrant colors out of the box. It has four theme styles with slight variations in colors and typography. But all in all, they all feel the same.
What makes Boost so unique is its Spark theme style which makes use of rounded square images to make it feel very youthful.
Similar to the Broadcast theme, Boost has in-section scrolling, which contributes to a delightful browsing experience.
Key conversion features
- Editorial content
- EU translations
- Product badges
- Promo tiles
- Store locator
- In-menu promos
- Color swatches
- Image hotspot
- Lookbooks
- Mega menu
Speed test
Mobile speed test
Desktop speed test
Boost has a poor rating on LCP for the mobile speed test. So if you are planning to use this theme, make sure that you have optimized images. But on the bright side, the desktop speed test is rather impressive.
10. Electro
https://themes.shopify.com/themes/electro/styles/audio
Price: $170
User reviews: 100% positive (18 reviews)
Topping off our list of the best Shopify themes for conversion is Electro. This inexpensive theme is yet another proof that the highest-converting Shopify themes are not always the most expensive ones.
The in-built features of the themes will always be the biggest deciding factor as to whether or not it’s worth using. And true enough, Electro has the muscle to fight against the big-league themes such as Prestige and Cascade when it comes to features.
Key conversion features
- Sticky cart
- EU translations
- In-menu promos
- Product reviews
- Cross-selling
- Product badges
- Store locator
- Animation
- Image hotspot
- Color swatches
- Lookbooks
- Slideshow
- Back-to-top button
Speed test
Mobile speed test
Desktop speed test
The Electro Shopify theme has the usual shortcomings in terms of LCP, INP, and TTFB just like other themes on mobile speed tests. Whereas on the desktop speed test, Electro nails each one of them.
Disclaimer on PageSpeed Insights: the results shown are absolute – which means that they do not concretely decide whether a theme or not. Thus, the shortcomings of the themes in this list, especially on mobile speed tests, should not serve as deal breakers. Instead, these are baselines that will make you mindful when designing your online store.
Best Converting Free Shopify Themes
In case you don’t want to spend money on a Shopify theme yet, some free themes work very well for new Shopify stores. However, don’t expect them to pack as many features as the paid themes.
Here are some of them:
01. Dawn
https://themes.shopify.com/themes/dawn/styles/default
Key features
- Quick buy
- Recommended products
- Cross-selling
- Slideshows
- Lookbooks
- Mega menu
02. Origin
https://themes.shopify.com/themes/origin/styles/default
Key features
- Quick buy
- Cross-selling
- Stock counter
- Lookbooks
- Slideshow
- Mega menu
- Recommended products
03. Refresh
https://themes.shopify.com/themes/refresh/styles/default
Key features
- Editorial content
- Quick buy
- Cross-selling
- Product reviews
- Recommended products
- Slideshow
- Lookbooks
- Mega menu
Find High Converting Themes Outside The Shopify Theme Store
All themes mentioned in this blog are from the Shopify app store. However, if you’re looking for Shopify themes with blog capabilities and other customization options, exploring external sources like ThemeForest or Creative Market can offer additional variety.
You can find them on sites such as ThemeForest, Template Master, Envato Elements, and Creative Market.
While there are a lot of Shopify users who are using themes from these sources, there are some risks that are worth considering.
According to the Ecommerce Guide, when using a theme outside the Shopify theme store:
- You bear the risk of having inconsistent coding (which could lead to bugs or errors)
- There’s a chance that you won’t get ongoing updates.
That is why if you are a beginner, it’s best to stick to the Shopify theme store. That is unless you have the budget to hire web developers to fix issues as they happen.
Conversion Rates Do Not Solely Depend On Your Shopify Theme
To wrap up this article, we want you to know that the conversion rates on your online store are not solely dependent on your theme. There are some merchants who are using a free theme who earn more than those who use premium Shopify themes.
This goes to show that there are other factors affecting your conversion rates such as:
- Your niche
- Social media strategy
- Ads
- Promotions
- Web copy
- And more.
So before blaming your theme when your store does not meet your target sales, revisit your marketing strategy. Perhaps you’re missing something.
