6 Pros and Cons of creating a Shopify Email Account
Shopify Email was recently released in April, 2020 as an email marketing tool for merchants across the Shopify platform. Before you set up your Shopify Email account, or neglect this tool, let’s go through this brief review of the app.
When mentioning creating a Shopify Email account, you might ask: “Isn’t email marketing not relevant anymore?” or “Is email marketing still effective in 2020, given the rapid growth of robust social media channels?”
The answer is a huge, definite YES!
Email marketing has long accompanied marketers as an essential tool to connect with customers and gain positive return on investment (ROI). According to Hubspot Research 78% marketers reported an increase in email engagement from their customers in 2019. More noticeably, for every $1 spent on email strategies, marketers see an impressive $42 in ROI in the same year, reported Litmus research.
So what tools out there are the best for your email marketing campaigns? It depends. You have probably heard of or used MailChimp and Klaviyo - those are old-but-gold email marketing tools for Shopify merchants, yet you do not have to stick with one platform forever. Let's explore the new app from Shopify that was launched around April 2020: Shopify Email. I am going to serve as your Guinea pig today as we figure out this brand new email marketing solution.
Table of Contents
- The importance of Email Marketing in 2020
- 6 pros and cons of Shopify Email?
- How to set up your Shopify Email account? - A zero-step process
- How to customize your Shopify Email Marketing campaign?
The importance of Email Marketing in 2020
Myth: Email marketing has not changed for decades and thus is outdated in this ever-growing technology era.
Truth: Email marketing is evolving everyday, embracing new trends like the “Dark mode” that everyone was talking about on Instagram or AMP for emails. What hasn't changed for the past decade is that email remains the “channel of choice” for marketing communication to every age group, according to Litmus research.
You can learn more about why these trends are taking over and what marketers and business owners can do to optimize their email marketing strategies in the 2020 State of Email research by Litmus.
With that being said, keeping an open mind and always learning about novel tools is indeed highly essential for growth. I recently tried out Shopify Email and let’s see the good and the bad of this brand new application.
The Pros and Cons of Shopify Email
The 0-step setup process
Once you have installed the app, it is incorporated right into the Marketing section of your Shopify Admin. That means faster load times and more convenient campaign tracking and analytics - all integrated in one Dashboard.
You can send, manage and analyze your campaigns right in the Shopify Admin. The same process for other platforms like MailChimp and Klaviyo is rather complicated and involves multiple steps, asking for information such as your address, company name, number of contacts, etc.
Klaviyo Sign up
MailChimp Sign Up
Ready-made email templates
Shopify Email app saves you time with their ready-to-use templates to promote featured products, sales, news, and more that are integrated with your store design and products. Or if you like to be creative, there’s a blank one at your disposal.
Shopify Email templates
It is completely FREE until October 1, 2020. After that date, you get 2,500 free emails per month. Then, if you decide to send more, the cost for the next 1,000 emails would be $1 USD. Bonus point, Shopify Email allows for a hefty more contacts and sends per week than a lot of other tools, in this case MailChimp and Klaviyo:
2,000 contacts total
500 emails total
→ 100,000 emails/week
10,000 sends total
250 contacts total
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In terms of pricing, it is quite obvious that Shopify Email is the most affordable among its counterparts. If you already have a Shopify store and are looking for a tool that saves money for your business, I encourage you to play around and experiment with this app.
Few email templates
Since this app is newly developed, I expected there not to be a lot of templates yet. There are currently 8 templates with 1 blank canvas. Shopify is working towards developing more templates and features for users to use.
No email marketing automation
Examples of email marketing automation include welcome emails, activation or confirmation emails that automatically send if customers or activities fit the rules/triggers that you set out - in this case, when a customer signs up for a new account on your website.
Example of Email marketing automation
However, you can still set up different customer groups and target specific ones for each campaign using Shopify Email. Then, you can choose to send a specific group when you’re customizing your email.
Shopify Email subscribers
I have not personally encountered this problem, but a number of merchants report problems such as the app is blocked from their stores, or customers getting emails at completely different times (some getting emails at 6 p.m, some at 9 p.m and some at 11 p.m). For all complaints being submitted, Shopify Support is following to offer help to merchants.
Shopify Email review
Now that you know the pros and cons of Shopify Email, if you believe the strengths outweigh the weaknesses like I do, let’s set you up with the app!
How to set up your Shopify Email account? - 0 Step
When I said the account set up is hassle-free, I truly mean no hassle at all. From your Shopify Admin, head over to the Search box at the top of the page and search for “Shopify Email” then click on the result under Apps. Or even easier, you can login and start using the app right away on this app announcement. It’s that simple.
Don't have a Shopify store yet? Start Free Trial.
Shopify Email app search
Shopify Email on Shopify App Store
Once you have downloaded the app, it’s located neatly under the Shopify Admin > Marketing > Campaigns. There, you can start producing your email campaigns.
Shopify Email account set up
How to customize your Email Marketing campaign?
In order to set up your email marketing campaign, you can start by utilizing the features included in this video, which includes: change the products (already incorporated with your store), change fonts, images, background/text colors, etc.
Watch our video explanation
To make the best out of your campaign and really drive positive results, check out the Best Practices for Shopify Email. Want to find out other ways to engage your customers beside Email Marketing? See 5 Customer Engagement Strategies You Need To Leverage in 2020.
Bottom line: If you are looking for a way to save up the dollars for your business or just started your Shopify store, Shopify Email would be your best friend. Since it’s hassle-free and requires no marketing or design knowledge and is affordable, you can engage your customers with your campaigns with no cost at all until October.
Create your Shopify Store and install Shopify Email today. When you step up your marketing and e-commerce game and want a more advanced tool, you can always explore the vast selection available at your convenience.
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