Best Shopify Landing Page App & Guide to Success

As a Shopify store owner, marketer or even freelancer, the landing page is one of the most important weapons in your marketing campaign. A stand-alone Shopify landing page only focuses on 1 goal, 1 promotion or product, 1 single message & 1 type of audience, so that it has higher conversion rate than any other Shopify page.

Creating landing pages has become more accessible with the aid of Shopify landing page app. In this article, we'll explore the top 9 best landing page app for Shopify and provide an ultimate guide to achieving landing page success.

💡 We meticulously evaluate Shopify themes and apps based on our hands-on experience. Read more about our comprehensive review process and methodology.

Top 9 Best Shopify Apps for Landing Pages

In this section, we will walk you through the best landing page app for Shopify with details about pricing and users’ feedback on Shopify Apps Store.

Pagefly Landing Page Builder: Guide to Success with Landing Pages

In the previous section, you have gone through the list of 9 best Shopify apps for landing pages. However, to unlock more success, you might need an ultimate guide to know how to leverage the strength of the best Shopify landing page app.

1. Choose a suitable Shopify landing page app

Each Shopify landing page app has its own technology, pros & cons, and solves one specific problem. In this article, we use PageFly Landing Page Builder as a Shopify landing page app example to build a Shopify landing page.

PageFly is an advanced page builder, designed for merchants who want to build customized content for the homepage, product page, landing page, and many other pages.

This app lets you build eCommerce pages quickly with the intuitive drag-and-drop system. You can also edit the designs for mobile or tablet devices separately with mobile editing. In addition, the PageFly template library offers 130+ free templates for you to start with, suitable for all niches. PageFly also help you to connect with Google Analytics & track your landing page performance

PageFly is not just a Shopify landing page app, but a powerful marketing tool.

2. Start with templates or from the blank

The best Shopify landing page app is the one with a diversified landing page template library. It will save you a huge amount of time.

PageFly landing page builder offers templates for all industries and all types of Shopify pages (for example Shopify homepage, Shopify about us page, Shopify coming soon page, product page, collection page, and Shopify blog pages).

3. Build up your design with layout & section

Even if you have a design in your mind or on paper, it's time to transfer it to the screen. Creating a landing page is like writing an essay to persuade the customer to buy your product. You can start with an opening paragraph - a hero banner, which briefly answers the following question in a visual & creative way:

• What are you selling?
• What problem does it solve?
• Why should the customer buy it?
• Then, a call to action to make them keep reading

Now comes the body. Imagine that your body part is a long paragraph that describes a lot of things without any stop or comma and breaks. It's really hard to follow. That's why we need to divide it into multiple sections & use contrasting colors to separate each section. It would be good to start building up your page with the section first, rows, then columns, and after that, adding blocks or elements.

Customers hate to scroll a long way up to the top of the page to reach the call to action or the product section. It's essential to repeat the product or call to action button at the end of the page so that they can take action right away.

4. Empower your PageFly landing page

Shopify conversion rate optimization is a pain of not only Shopify merchants but also marketers and freelancers. It is not just about the product, it's about understanding customer psychology and adding converting elements with the help of a Shopify landing page app.

Add a countdown clock:

When there is the presence of a countdown clock on discount items, we feel the time pass and that we could possibly lose this discount in a couple of minutes. A countdown clock for discount items may push people to buy as it is running out of time, they really feel the need to hurry up.

Add a review section:

Humans are social creatures so people love to hear from society and what other people are talking about.

The number of online consumers who read and trust online reviews is increasing. According to a survey by BrightLocal, 88 percent of consumers trust online reviews as much as a personal recommendation - which is astounding, considering most online reviews are posted by total strangers. The same survey found that only 12 percent of the population did not regularly read reviews for consumer products.

What this means is that offering user reviews ( consider them as a potential marketing opportunity) is a way to optimize your Shopify landing page.

Create High Converting Mobile Landing Page With These 7 Tips (6 Examples Included)

Call to action button

You may think I'm silly when I mention this, as it is such an obvious thing that should be included on all landing pages. But when I really observe, about 70% of Shopify landing pages I have inspected do not have a call to action in every section of the page.

By adding a call-to-action button to every section, the customers can take action right away without scrolling to the top or bottom.

As part of research of Kissmetric, it was found that CTA button colors have a real effect on human psychology and some impact on buying behavior.

How I create a Call-to-action button using PageFly - Shopify landing page app:

5. Don't forget to track your landing page performance

Tracking can be considered one of the most essential parts of the marketing campaign, which shows you what part of your landing page really works and what does not and should be improved. There are a lot of ways and metrics to measure the performance of a landing page. To name a few:

1. Button click tracking:

Your landing page may contain a lot of buttons that point to one goal. The idea is that you find the button that leads to the most goals, then escalate to get more goals. In some cases, you need to do it yourself in Google Analytics and Google Tag Managers. Some Shopify landing page apps, like PageFly for example, help you to track in several ways:

• PageFly Events
• Google Analytics
• Facebook Fixel

2. Depth scroll tracking:

For a long Shopify landing page, it's good to track what percentage of the landing page is read. You will know whether your landing page performing well or not. Depth scroll tracking can be measured with Google Tag Manager and Google Analytics

Setup in Google Tag Manager:

3. Heat map tracking:

Heat map tracking helps you identify the part that should be focused on the most.

In the image, the parts are focused on the most will be marked red, the ones those are less focused are marked green. By doing this, you will learn about the behavior and interest of the customer.

6. A/B test continues to increase the conversion rate

The essential thing to win in the eCommerce battlefield using Shopify landing page is tracking and testing everything. You cannot know whether big or small buttons, long or short text will be better for your landing page. You should test everything at all times to find the best practices for your landing page.

Google Optimize is a really good, free tool to help you optimize your Shopify landing page. It creates another clone version of your original landing pages with some changes. Traffic that goes into the landing page would be divided into 2 groups, one sees the original version, the other one sees the cloned version. After a few days, it would compare the conversion rate of 2 versions and decide which one is better.

Updated on August 29, 2024, Google Optimize is disabled. To implement A/B testing, sellers can integrate some third-party apps into PageFly pages.

Shopify landing page app - Conclusion

As I said above, each Shopify landing page app has its own strengths and weaknesses. You need to carefully examine your needs to find the best landing page app for Shopify that can help you achieve success.

Fortunately, a lot of Shopify landing page builders have a long trial period (some even allow you to extend your trial - PageFly for example) so you can have time to test before sticking to one Shopify landing page builder.

As a marketer, I have to test and track a lot and quickly adjust the changes to achieve higher results. That's the reason why PageFly - Shopify Landing Page Builder is the best Shopify landing page app for me.

It's your time to raise your voice! What are your criteria when choosing the best Shopify apps for landing pages for you? What is the one that really fits your demand?