20+ Shopify SEO Tools (Free + Paid) To Boost Your Organic Traffic

Starting a Shopify store may not be that difficult but it takes SEO to get a high ranking in the search engines and drive traffic to the store.

Despite the fact Shopify has lots of built-in SEO optimization tools, these tools are accessible to all merchants - so if you want to get a headstart in the competition, it's advised to look into various SEO tools that can give you a boost in your ranking. 

Fortunately, there are many tools that can help to automate and simplify SEO. Here are 20 of the best Shopify SEO tools & apps that help make a store more visible so potential customers can find it. 

Introduction to Shopify SEO Tools

If you're a Shopify store owner, optimizing your store for search engines is crucial to driving organic traffic and increasing sales. Shopify SEO tools help streamline the process by providing insights and automating some tasks, allowing you to focus on what matters most—growing your business.

What is Shopify SEO Tools?

Shopify SEO tools are software applications designed to enhance the search engine visibility of your Shopify store. These tools assist in keyword research, backlink analysis, on-page SEO optimization, and performance tracking. By integrating SEO tools for Shopify, you can better understand how your store performs in search results and where improvements are needed.

Benefits of Using Shopify SEO Tools

Utilizing the right Shopify SEO tools offers numerous benefits:

• Improved ranking: SEO tools provide insights into how well your store is optimized for relevant search terms, helping you rank higher in search engine results.
• Enhanced traffic: By targeting the right keywords and improving on-page SEO, you can attract more organic visitors to your site.
• Time-saving: Many Shopify SEO tools automate tasks like keyword optimization, backlink tracking, and technical SEO fixes, allowing you to focus on other areas of your business.
• Actionable insights: Tools like Google Analytics and Ahrefs give you detailed data on user behavior, helping you make informed decisions.

Key Elements of Shopify SEO Tools

When choosing Shopify SEO tools, it’s important to focus on key elements such as:

• Keyword research: Finding the right keywords to target in your niche.
• On-page optimization: Tools like Yoast SEO guide you in optimizing titles, meta descriptions, and alt text.
• Backlink analysis: Tools such as Ahrefs help you track and build high-quality backlinks.
• Site speed and technical SEO: Ensure your Shopify site is fast and fully optimized for mobile users with tools like PageSpeed Insights.

Discover Popular SEO Tools For Shopify Store

In addition to free apps, there are several popular SEO tools that can take your Shopify SEO to the next level.

Ahrefs

One of the most popular SEO tools for Shopify is Ahrefs. This is the leading tool for backlink analysis, keyword research, and competitive analysis. Although not a Shopify-specific tool, Ahrefs is extremely useful for Shopify store owners who want to optimize their stores beyond basic on-page SEO.

Key Features:

• Backlink Analysis: Provides detailed insights into your site’s backlinks and lets you identify opportunities to gain more.
• Keyword Explorer: Helps you discover high-traffic, low-competition keywords to target in your content and product pages.
• Site Audit: Analyzes your entire site for technical SEO issues and offers actionable recommendations to fix them.

Pricing: Ahrefs does not offer a free version, and its plans start at $129/month. This might seem pricey, but it is well worth it for stores looking to perform in-depth SEO analysis.

SEMrush

SEMrush is another industry-leading SEO tool, ideal for Shopify merchants who want to conduct competitor analysis, track keywords, and perform deep SEO audits.

Key Features:

• Competitor Analysis: Lets you see what keywords your competitors are ranking for and identify gaps in your own strategy.
• Position Tracking: Monitors your store’s keyword rankings over time and provides recommendations for improving them.
• On-Page SEO Checker: Analyzes your product pages and blog posts for SEO and provides a to-do list to improve them.

Pricing: SEMrush offers a 7-day free trial, with paid plans starting at $139.95/month. This gives you access to all of its advanced SEO features.

Moz Pro

Moz Pro is a popular SEO platform known for its precise keyword tracking and site audits, making it ideal for Shopify merchants focused on improving their SEO foundations.

Key Features:

• Keyword Explorer for finding and ranking high-potential keywords.
• Rank Tracking to monitor keyword performance.
• Site Crawl for identifying SEO issues such as broken links and duplicate content.
• Link Explorer to analyze backlinks and improve domain authority.

Pricing: Plans start at $49/month, with higher-tier options for larger businesses.

Screaming Frog

Screaming Frog is a technical SEO tool that specializes in crawling websites to identify SEO issues. Although it’s not specifically tailored to Shopify, Screaming Frog is highly effective for Shopify merchants who want to conduct in-depth technical audits of their stores. It provides detailed insights into a site’s structure, helping identify errors such as broken links, duplicate content, and missing metadata.

Key Features:

• Site Crawl: Screaming Frog crawls your entire Shopify store, identifying issues such as 404 errors, duplicate content, and missing title tags. This is essential for improving your site’s technical SEO.
• SEO Spider: The tool’s SEO Spider feature allows you to export all the SEO data for your site, making it easy to analyze and fix issues.
• Audit Redirects: This feature helps ensure that your store’s redirects are functioning properly and not harming your SEO efforts.
• XML Sitemap Generator: Screaming Frog automatically generates XML sitemaps, which can be submitted to Google Search Console for faster indexing.

Pricing: Screaming Frog offers a free version that allows you to crawl up to 500 URLs. For larger stores, the paid version costs $259/year.

AnswerThePublic

AnswerThePublic helps discover the questions and phrases people are searching for, allowing you to create content that matches search intent.

Key Features:

• Visualizes search queries and popular questions
• Generates keyword ideas based on search behavior
• Offers insights into long-tail keyword opportunities

Best Used For:

• Finding content ideas based on user questions and queries

Pricing: Free limited searches (Paid plans start at $99/month)

GTmetrix

GTmetrix is a performance analysis tool that helps you understand and improve your Shopify store’s loading speed, which is a key ranking factor.

Key Features:

• Website speed and performance testing
• Detailed load time breakdown
• Recommendations for improving page speed
• Mobile and desktop performance analysis

Best Used For:

• Monitoring and improving page load speeds for SEO

Pricing: Free (Paid plans start at $14.95/month)

Majestic

Majestic is a powerful backlink analysis Shopify SEO tool that allows you to track your Shopify store’s link profile and assess your competitors' backlinks.

Key Features:

• Backlink analysis and tracking
• Trust flow and citation flow metrics
• Competitor backlink comparison
• Link-building opportunities

Best Used For:

• Tracking backlinks and domain authority

Pricing: Paid plans start at $49.99/month

BuzzSumo

BuzzSumo helps you find high-performing content and track brand mentions across the web, providing insights into what content works best for SEO.

Key Features:

• Content discovery and analysis
• Social media shares and engagement data
• Competitor content tracking
• Influencer identification for outreach

Best Used For:

• Identifying viral content ideas and tracking competitor content

Pricing: Free limited searches (Paid plans start at $99/month)

Surfer SEO

Surfer SEO is a content optimization tool that helps you create SEO-friendly content by analyzing top-ranking pages and providing actionable recommendations.

Key Features:

• Content editor with SEO recommendations
• SERP analysis for keyword optimization
• Keyword density and usage suggestions
• Competitor page analysis

Best Used For:

• Creating and optimizing content to improve rankings

Pricing: Paid plans start at $49/month

Explore Free SEO Tools For Shopify 

Below are top 8 free SEO tools for Shopify that you should consider to boost traffic & sales for your store. 

Google Search Console

Google Search Console is one of the most popular free SEO tools for Shopify that help monitor and maintain your Shopify store’s presence in Google search results. It's an essential tool to understand how Google views your website and optimize its performance.

Key Features:

• Tracks website performance in Google search results
• Identifies and fixes indexing issues
• Provides data on keyword rankings
• Alerts for potential errors on your website

Best Used For: 

• Tracking search performance and identifying technical SEO issues

Pricing: Free

Google Analytics

Google Analytics tracks website traffic and provides insights into customer behavior, helping you optimize your Shopify store's user experience and SEO.

Key Features:

• Real-time traffic tracking
• Audience segmentation and analysis
• Goal tracking for conversions and sales
• Insights on referral traffic and search queries

Best Used For:

• Analyzing traffic sources and customer behavior

Pricing: Free

Ubersuggest

Introduction:

Ubersuggest provides keyword suggestions, content ideas, and backlink data to help Shopify store owners improve their SEO strategy.

Key Features:

• Keyword search volume and competition analysis
• Backlink data and recommendations
• Domain authority and competitor analysis
• SEO audit reports

Best Used For:

• Finding low-competition keywords and content ideas

Pricing: Free (Paid plans available for advanced features)

Yoast SEO for Shopify

Yoast SEO is known for its easy-to-use features that help optimize on-page SEO, with a Shopify-specific app for enhancing search visibility.

Key Features:

• SEO analysis for content
• Easy meta title and description editing
• Suggestions for improving readability and keyword usage
• Canonical URLs to avoid duplicate content

Best Used For:

• On-page SEO and content optimization

Pricing: Free trial (Paid plans start at $19 per month)

SEO Booster by Secomapp

SEO Booster is a popular SEO tool for Shopify, providing automatic SEO analysis and recommendations for better optimization.

Key Features:

• Instant SEO audit reports
• Automatic sitemap creation
• Bulk image alt-text and meta tag updates
• Broken link fixing and redirection suggestions

Best Used For:

• Quick SEO audits and automated fixes

Pricing: Free plan available (Paid plans start at $29/month)

Ahrefs Webmaster Tools

Introduction:

Ahrefs Webmaster Tools allows Shopify merchants to analyze their website's SEO health, backlinks, and search traffic data to improve visibility on Google.

Key Features:

• Full backlink analysis and monitoring
• Keyword ranking tracking
• Site audit for technical SEO issues
• Competitive analysis tools

Best Used For:

• Backlink analysis and tracking keyword rankings

Pricing: Free (with limitations)

SEO Image Optimizer by Booster Apps

SEO Image Optimizer compresses and optimizes your Shopify store's images for faster loading speeds and better rankings.

Key Features:

• Automatic image optimization
• Adds alt-text to images for better SEO
• Increases page loading speed
• Boosts mobile-friendliness

Best Used For:

• Optimizing images for faster loading times

Pricing: Free plan available (Paid plans start at $9/month)

Keyword Surfer

Keyword Surfer is a Chrome extension that helps you analyze keyword search volume and content performance directly from the Google search results page.

Key Features:

• Displays search volume for keywords
• Content editor for optimizing on-page content
• SERP analysis with traffic estimates
• Keyword suggestions and related terms

Best Used For:

• Real-time keyword research while browsing Google

Pricing: Free 

Top 5 Best Shopify SEO Apps To Boost Your Traffic

There are many Shopify SEO apps that can significantly improve your store’s performance without breaking the bank. Here are some of the best Shopify SEO apps:

SEO Booster

SEO Booster is a powerful yet beginner-friendly app designed to optimize your Shopify store for search engines without needing advanced technical knowledge. It automatically checks for SEO issues and offers fixes that can boost your store’s ranking.

Key Features:

• Instant SEO Scan: Scans your entire store for SEO issues, such as broken links, missing meta descriptions, and slow page speed.
• Meta Tag Optimization: Easily optimize your meta titles, descriptions, and alt text to make your store more search-engine friendly.
• Google Structured Data: Helps ensure your products appear correctly in Google search results with rich snippets.

Pricing: SEO Booster offers a free version that includes basic SEO fixes and optimizations. For more advanced features like Google Shopping integration and automatic sitemap generation, premium plans start at $29/month.

Reviews and Customer Ratings: With over 8,000 reviews on the Shopify App Store, SEO Booster has an average rating of 4.9/5. Customers praise its user-friendly interface and the significant improvement in their store’s SEO performance after installation.

Avada SEO Suite

Avada SEO Suite is an all-in-one Shopify SEO app designed to help store owners optimize their website for better search engine visibility. Known for its ease of use and powerful features, Avada SEO Suite automates many SEO tasks, allowing Shopify merchants to improve their rankings without needing extensive technical knowledge. It’s particularly beneficial for beginners who need a straightforward, effective tool to enhance their store’s SEO.

Key Features:

• Meta Tags Optimization: Automatically optimizes title tags, meta descriptions, and alt texts for your product and blog pages to improve search engine rankings.
• Structured Data: Helps ensure your products and pages are indexed correctly by search engines using rich snippets and schema markup.
• SEO Analysis and Audit: Provides an overview of your store’s SEO performance, identifying issues like broken links, missing alt texts, or slow-loading pages.
• Image Optimization: Compresses images without losing quality, reducing page load times, which is a critical factor for both user experience and SEO.
• Automatic Sitemap & Breadcrumbs: Generates and submits sitemaps to search engines, making it easier for them to crawl your Shopify store.

Pricing: Avada SEO Suite offers a free plan with essential SEO features, which is perfect for small businesses. For more advanced options like image optimization and SEO auditing, premium plans start at $29/month.

Reviews and Customer Ratings: Avada SEO Suite has an average rating of 4.9/5 on the Shopify App Store. Many Shopify store owners appreciate how the app simplifies SEO tasks and improves site performance.

Plug In SEO

Plug In SEO is one of the most popular SEO apps for Shopify. It helps store owners identify SEO problems, optimize on-page SEO, and track performance over time. It’s designed for beginners but also offers advanced tools for experienced marketers.

Key Features:

• SEO Health Checks: Regularly scans your site for SEO issues and provides a simple checklist for fixing them.
• Structured Data Support: Enhances your product listings with rich snippets, making them more likely to stand out in search results.
• Keyword Optimization: Provides insights and recommendations for optimizing keywords on your product pages, blog posts, and more.
• Blog Optimization: Ensures your blog content is optimized for SEO, improving the chances of ranking for relevant search terms.

Pricing: The free version includes basic SEO health checks and optimization tools. For advanced features, such as structured data and automatic fixes, Plug In SEO offers premium plans starting at $29.99/month.

Reviews and Customer Ratings: Plug In SEO boasts over 2,500 reviews with an average rating of 4.7/5. Many Shopify merchants highlight the app’s ease of use and the significant impact it has on their SEO efforts.

SearchPie SEO & Speed Optimizer

This app is a comprehensive tool for monitoring and improving your Shopify store’s SEO. Plug in SEO automatically checks for common SEO issues like broken links, missing meta tags, and slow page speed. It also provides actionable suggestions for fixing these issues, making it an excellent choice for beginners and experts alike.

Key Features:

• SEO Analysis and Optimization: Provides a comprehensive SEO audit with actionable insights to improve on-page SEO elements such as meta tags, headings, and content structure.
• Page Speed Optimization: Enhances page load speeds by optimizing images, scripts, and other site elements to provide a better user experience.
• Structured Data Support: Adds structured data to product pages to improve visibility in search results and potentially enable rich snippets.
• Automated SEO Tasks: Automates routine SEO tasks like generating meta tags and alt texts, saving time and ensuring consistency across your store.

Reviews and Ratings: SearchPie has a 4.9-star rating, with users commending its dual functionality in improving both SEO and page speed, making it a versatile tool for Shopify merchants.

Pricing: Offers a free plan with essential features, while premium plans start at $39 per month, providing access to advanced SEO and speed optimization tools.

SEOAnt ‑ AI SEO Optimizer

SEOAnt is a powerful SEO tool for Shopify merchants, designed to improve search engine optimization and boost organic traffic to your store. It provides a comprehensive range of SEO features, from technical SEO audits to on-page optimization, making it ideal for both beginners and more advanced users. SEOAnt automates many tasks, helping Shopify store owners optimize their site without needing in-depth SEO knowledge.

Key Features:

• Automatic SEO Audit: SEOAnt runs regular SEO audits to identify and fix issues like broken links, missing meta tags, and image optimization, ensuring your site is always performing at its best.
• Meta Tags Optimization: It provides tools to edit and optimize title tags, meta descriptions, and image alt texts to improve your store's visibility on search engines.
• Structured Data & Rich Snippets: Helps generate structured data for your product pages, which allows search engines like Google to display rich snippets, increasing click-through rates.
• Advanced SEO Settings: Offers control over canonical URLs, robots.txt files, and no-index tags to ensure search engines are properly indexing your site.
• Image Optimization: Automatically compresses and optimizes images, reducing page load times to enhance user experience and improve SEO rankings.

Pricing: SEOAnt offers a free plan with basic features, including meta tag optimization and SEO analysis. Paid plans start at $29.99/month, providing access to more advanced features such as structured data, rich snippets, and full site audits.

Reviews and Customer Ratings: SEOAnt is highly rated by users, with an average rating of 4.8/5 on the Shopify App Store. Many users highlight the app’s excellent customer support and the automation features that save time and effort in managing SEO tasks.

A final word 

In order to get the most value out of a Shopify store, it is essential to drive traffic and offer value to customers. Using some of the Shopify SEO tools mentioned above will help to simplify and automate SEO. This will give the search engines what they need and help organic traffic to flow to a store.