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If you’re just getting started or your store already generates 50 vs. 1,000 sales per day, the conversion rate is one key metric you must care about. The simple definition of the conversion rate is the number of sales divided by the total number of visitors. The Shopify average conversion rate varies depending on the industry and location. For example, the average conversion rate in the US is 2.57% (source: Invespcro)
Scroll down to learn more about how to increase conversion for your Shopify store.
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