Shopify Landing Pages: Create & Learn from 7 Best Templates & Examples

Do you ever feel like your Shopify store visitors aren't quite taking the plunge and making a purchase? That's where Shopify landing pages come in. Landing pages are specifically designed to drive a particular action, such as a purchase or form submission, making them essential for boosting conversions.

In this comprehensive guide, we'll delve into the world of Shopify landing pages, exploring their definition, different types, and how to create them. We'll also share inspiring examples of successful Shopify landing pages to fuel your creativity.

Let's get started!

What is A Shopify Landing Page? 

A Shopify landing page is a standalone web page designed to capture a visitor’s attention and guide them toward a specific action, such as making a purchase, signing up for a newsletter, or downloading an ebook. Unlike your Shopify homepage, which serves multiple purposes, a landing page focuses on a single goal, ensuring higher conversion rates.

Key Features and Benefits:

To sum up, a Shopify landing page serves a specific goal and requires higher customization to achieve that goal. It must have:

• Tailored design to drive specific actions like purchases or lead generation.
• Customizable layouts adapted to match your brand’s identity.
• Improved conversion-focused elements that simplify the user journey by eliminating distractions.
  

Types of Shopify Landing Pages

Shopify landing pages are versatile tools designed to guide visitors toward specific actions, such as making a purchase or signing up for a newsletter. Each type of landing page serves a unique purpose in the marketing funnel, helping businesses achieve their goals efficiently. Below is an in-depth look at the most common types of Shopify landing pages, complete with introductions, key tips, and real-world examples.

Splash Landing Pages

Splash pages are visually striking pages used for announcements or age verification. They include minimal copy, bold visuals, and catchy messaging to create a strong first impression.

A Splash landing page includes minimal copy, strong visual and catchy messaging to instantly plant a strong impression on users. Splash pages often precede a web page so they can be used at any stage of your marketing funnel, however, we'd advise that you use it at the top of your funnel to give your brand awareness a boost, given it's often designed for wow-factor. Let's take a look at how Zara used the Splash page to verify locations. 

Key tips:

• Use a lightbox overlay:  Instead of redirecting the visitor to another page, a lightbox overlay maintains them on the same page they were on when they first arrived. The translucent nature of the splash page built in the lightbox overlay method ensures that guests understand they are in the right place they expected to be.
• Send visitors back to the original page: When your web takes users to a splash page, it's important to keep track of where they come from in the first place so that they can be routed back there if they choose to ignore it.
• Avoid repetitive splash page display: If your guests miss your splash page the first time, there's a good chance they won't want to take the step you want them to take the next time you put it in front of them.
• Maximize loading speed: It's critical that you don't flood your splash page with, let’s say, autoplay video, which can slow down the page's loading speed.
• Make your splash page design responsive: Make sure your splash page is available to all users with different viewing devices. Can’t stress enough the importance of mobile-focused mentality nowadays!
• Exit-intent button available: It is important to remind users that they have the possibility of exiting the website, as this would reduce the probability of them leaving it. No one enjoys feeling as though they have no options, and having the skip button accessible helps to alleviate this issue.

For example, this landing page simply allow customers to fill in location and language information to navigate them to the right sales pages. This type of landing page is useful for both navigating users and collecting users' general data for future campaigns.

Lead Generation Landing Pages

Lead generation pages capture visitor information through forms in exchange for incentives like discounts or downloadable resources. They are typically used mid-funnel to nurture leads.

Back to our marketing funnel, Lead Generation landing pages are usually in the middle of the funnel - used for lead capturing. To create strong lead generation landing pages, you need to find the right balance, the equilibrium between the "asking" part , and the "reward" part. Basically, if you "ask" a visitor to leave their email or contact info, you have to "reward" them with an offer - which can be a Downloadable resource or a discount code.

For example, this landing page from Nauto collects customers' information and rewards them with a valuable eBook. With this landing page, they received thousands of data every month.

To help you easily create this type of Landing page, Shopify has built-in Contact Form and Customer form which can easily be added to your Coming soon page, Password page, or a Lead Capture page. In this example, Nauto used the Lead Generation page to collect contact information and capture leads. 

• Reassurance and personalization: It’s important to learn, and observe your audience to know what they like and dislike when purchasing your items. For example, personalization enables you to display a different page for each visitor segment or even each visitor.
• Keep your landing pages simple: Landing pages with a simple look allows visitors to navigate better and catch necessary information. This could be achieved with, let’s say, a short and sweet headline or keeping the number of form fields to a minimum.
• Pop-ups are the way to go: Pop-ups are a great way to get visitor attention immediately. Blur the page background, then show an information box that might interest your visitors in a new product, a sales campaign or newsletter registration. Impressive!
• Social proof is the best ally: Social proof matters, demonstrating that behind your product are actual clients who love it increases your chances to perform better. For starters, you can try adding some star ratings and testimonials to your site
• The button you choose for your page matters: Adding some benefit to your button increases your chances of success. Just by changing the wording of your button you might be more successful at intriguing your customers. “Download now”? No, scratch that. “Download now to get XYZ discounts” should be a better way to go.
• Special offers, and discounts: Offering something for free in exchange for something like an email is a no-brainer for the customer. It makes people feel heard and special.

Sales Landing Page

Sales pages are designed to convert visitors into customers by emphasizing product benefits and addressing objections. They are often long-form and used at the bottom of the funnel. To build sales landing pages, Shopify has Product pages and collection pages at your disposal - however, most of the theme templates consist of only Product Details sections, and a Products Recommendation sections so you'd need Shopify product page customization if you want to make it a sales landing page - which we'll cover the how-to right below.

A sales page can be long or short depending on your product and the amount of information you need to convince someone to pay or to click your precious Call-to-action Buttons. Generally, the more expensive or complicated your product or service is, the more questions your prospects will have about them, hence, the longer the page design, since the goal is to make your prospective buyers feel reassured enough to make a confident purchase right on the landing page. 

Here comes a few tips to help you build a better sales page:

• Understand your audience: The more you know about your audience, the stronger your sales pages become. For example, a page that targets new moms should employ a tender language and soothing visuals, while products for a niche like motorbike riders might require an unyielding presentation.
• Structure your page in a clear and concise fashion: Don’t waste your customer’s time deciphering your message. Cut to the chase and make your headline an offer visitors can’t refuse. Lead with a benefit of the product or service, then mention what you’re selling.
• Make your copy convincing: Start by telling people what you want them to do. Use strong verbs and an authoritative voice. Focus on benefits instead of plain-jane features in your copy. For instance, instead of mentioning your racing bike’s wheel construction, explain what benefits buyers will derive from it.
• Describe your product benefits: One way to create more “breathing room” on your sales page is to break down information into bulleted or numbered lists. They attract attention and are more scannable.
• Prove visitors can trust you: It’s a great way to demonstrate that other people love working with us. You can post logos of companies you’ve worked with, testimonials from satisfied customers, or links to in-depth case studies.
• Use multiple calls to action: Remember that they should lead to the same conclusion. Make sure you’re adding content between them to give visitors a reason to continue reading.
• Make It Urgent: For instance, you could use a flash sale to encourage conversions. You’re offering a reduced price, but only if the visitor acts within X hours. You can also create urgency through desire by putting up a copy that says “Do you want to [...]? Why wait?”
• Handle objections: FAQs are also extremely useful. It’s a fast way to disseminate information without distracting your visitor from the conversion.
• Try exit-intent pop-ups: An exit-intent popup works extremely well when you want to give visitors a last chance to buy. You can use the popup to offer an exclusive discount or a bonus freebie — or simply to confirm that the visitor really wants to leave.

Thank You Page

Shopify thank you pages are where someone is redirected to after they’ve made a purchase, entered in their information, or fill in the information. Thank you pages are often under-appreciated, designed with only a boring "Thank You" line, while your thank you page has the power to either move a lead further down the funnel, or set you up for increased Average Order Value with repeating customers.

Here comes a few tips to help you build a better Thank You page:

• The personal touch: The mere act of using a customer’s name on your thank you page endears them to your store as it makes them feel that little bit more important. You can also integrate a map onto your thank you page that shows the user’s shipping address, again, to seem a little bit more personal.
• An incentive to return: There are two really effective ways you can do this
• A discount - something like 20% or 30% off your next offer
• A loyalty program - whereby your customers can build points for repeat purchases and eventually claim rewards.
• ‘Share to social’ buttons: This is for your customers to spread the word organically about your product and leave their honest reviews on their social media.
• An incentive to refer: Referral programs are financial incentives for your brand’s best advocates, your customers, to share the message of your company with their friends.
• Link to a survey: Completed surveys are absolute gold dust for the future of your store. Finding out exactly what you’re doing right and what you’re doing wrong from the people who are actually buying your products.
• Tracking info: This is to help your customers overcome issues of trust and foster long-term relationships between your consumer and you.
• Internal and external linking: Always remember to loop your thank you page back to another part of your store. Along with this, you can link your thank you page to the pages outside of your store, primarily your social media pages on Facebook, Instagram, Pinterest, etc.

Seasonal Landing Pages

Seasonal landing pages are designed to capitalize on holidays or special events by offering themed promotions and discounts. These pages leverage urgency and festive designs to boost conversions during limited-time campaigns.

Key tips to boost sales from seasonal landing pages:

• Make It Festive and Clear: Use holiday-themed designs while maintaining readability with balanced whitespace.
• Create Urgency with FOMO Tactics: Add countdown timers or stock scarcity indicators like “Only 5 left!” messages.
• Highlight Discounts and Free Shipping Offers: Emphasize deals that resonate with holiday shoppers.

For example. this PageFly's Easter landing page template features bold “50% Off” banners, countdown timers, and free shipping offers, creating sense of urgency and drive actions:

Webinar Registration Landing Page

Webinar registration pages are ideal for brands offering educational content or live demos that engage audiences while capturing attendee details. By that, businesses can easily monitor and manage the numbers of registration and attendee.

Key Tips:

• Highlight Event Benefits: Explain what attendees will gain from participating (e.g., exclusive insights).
• Use Trust Signals: Add expert endorsements or past attendee testimonials.

Examples: An online coaching platform uses webinar registration pages with clear CTAs like “Reserve Your Spot” alongside testimonials from past participants, increasing sign-ups by 30%.

How to Create a Shopify Landing Page

Creating a Shopify landing page is an essential step to boost conversions, enhance user experience, and achieve specific marketing goals. Below are detailed methods to create landing pages using Shopify’s built-in features, Liquid code customization, and powerful page builder apps.

Using Shopify’s Built-in Theme Customization Features (Step-by-Step Guide for Beginners)

To create a Shopify landing page using Shopify's built-in tools, navigate to Online Store > Pages, add content using the Theme editor, and optimize SEO settings.

Steps by Steps Guide:

1. Create a new template in Shopify theme editor

2. Design by inserting content using Shopify’s Theme editor (images, text, videos).

3. Add page by going to Online Store > Pages in your Shopify admin dashboard.

4. Click Add Page and enter a title for your landing page (e.g., “Holiday Sale”).

5. Save and publish the page, then link it to your store’s navigation menu.

*You can also set up page SEO information like page title, meta description, etc.

Key Tips:

• Use Shopify’s Page Editor: Navigate to the “Pages” section in the admin dashboard to create a new page. Add text, images, and videos to build your content.
• Enable Contact Forms: Add Shopify’s built-in contact form for lead generation or customer inquiries.
• Optimize SEO Settings: Use the “Search engine listing preview” section to add meta titles and descriptions for better search visibility.
• Link Pages Strategically: Connect your landing page to menus or promotional banners for seamless navigation.
• Keep the design simple and focused on a single conversion goal (e.g., email signups or product purchases).
• Use high-quality visuals and compelling headlines to grab attention instantly.
• Make sure you test page speed and performance before launching

Using Liquid Code (For Advanced Users)

To create or customize a Shopify landing page using Liquid code, you can go to Online Store > Themes > Actions > Edit Code in Shopify admin.

Why using this method? Liquid is Shopify’s templating language that allows advanced users to customize themes and create highly tailored landing pages. This method is recommended for those with coding knowledge or access to developers.

Step by Step Guide:

• Go to Online Store > Themes > Actions > Edit Code in your Shopify admin dashboard.
• Locate the “Templates” folder and open the relevant file (e.g., page.landing-page).

• Add custom Liquid code to modify layout or insert dynamic elements like product recommendations or social proof widgets.
• Save changes and preview your landing page before publishing.

Pro Tips for customizing landing pages using code:

• Understand Liquid Syntax: Familiarize yourself with Liquid tags, filters, and objects for dynamic content creation.
• Backup Your Theme Files: Always duplicate your theme before making changes to avoid losing original settings.
• Add Custom Sections: Create unique sections like testimonials or countdown timers directly within the theme code.
• Test Responsiveness: Ensure your customizations work seamlessly across devices.

(*) Note: Shopify offers theme customization tutorials that are divided by the version of theme architecture they use. Learn how to identify your theme architecture version.

Customize and Create Shopify Landing Pages With A Page Builder App

It's undoubtedly the easiest and most flexible ways trusted by thousands Shopify users. Page builder apps simplify the process of creating high-converting landing pages with drag-and-drop functionality and pre-designed templates. These tools are perfect for merchants who want advanced customization without coding expertise.

First, you must choose a suitable Shopify page builder app. To help you, we've analyzed the top 3 page builders in Shopify as follows:

Overview of Page Builder Apps

Now that you chose your own page builder. Let's see how you can use them to create edit your Shopify landing pages.

In this article, we choose PageFly as PageFly is the best trusted Shopify landing page builder with 12,000+ reviews on Shopify App Store and has a free plan for new users to publish 1 landing page.

Step 1: Install the PageFly Landing Page Builder

Visit PageFly on Shopify App Store, click the Add App button and fill in your store’s URL to install the app to your Shopify store.

Step 2: Create Shopify landing pages with PageFly

In the Shopify admin sidebar, click Apps > PageFly – Advanced Page Builder. After that, you will be redirected to the PageFly Dashboard on a different page.

In the Pages dashboard of the PageFly App, Click Create a page or the (+) icon on the left menu. Then you can choose the page type as your preference in Page Settings.

PageFly has customizable primary page types for you to choose from, such as home page, product pages, collection page, about us page, etc.

After your Page Settings configuration is done, you will be directed to a Template Library which lets you choose a template to start your store with.

However, if you want to start building things from scratch you can choose create with the blank page.

Step 3: Add Elements

The page editor offers PageFly andn Shopify Elements and sections for you to drag and drop to the blank page. PageFly enables you to have fun with the store’s looks by structuring your page any way you want.

PageFly also provides limitless experiments with elements.

A more comfortable approach could be using 125+ high quality templates (Updated from Aug 26, 2024) for your business in the page settings.

For a more detailed tutorial on how to create a Shopify landing page with PageFly, check out this tutorial: 

Step 4: Preview or publish the page

Once you’re done building the page, hit Save. This option saves the page to a database but does not make it public yet. You can see the page preview via Preview.

The Publish button both saves the page and makes it public. You can see the live page via Live View. The page will link to your store with the address “your-shop-name.myshopify.com/pages/page-name”.

You can check the PageFly page in the Shopify database by going to Shopify home > Sales Channels > Online Store > Pages.

Create Using Shopify Landing Page Templates

The fastest way to create a landing page in Shopify is nothing but using pre-made template design. You can use PageFly 100+ page templates to create your own. 

Here're PageFly's 2 best seasonal landing page templates for Shopify:

Cookie Easter Shopify landing page template - Built by PageFly

The Cookie Easter Shopify landing page template, built with PageFly, is a visually engaging and conversion-focused design tailored for seasonal promotions.

The landing page excels in seasonal design, incorporating vibrant colors, Easter-themed visuals, and playful typography that immediately resonate with the holiday spirit. This creates an emotional connection with visitors and aligns perfectly with the theme of the promotion.

The layout is clean, with ample whitespace that emphasizes key elements like product images, discounts, and countdown timers. These features create a sense of urgency and focus attention on the promotional offer.

Additionally, the page is mobile-optimized, ensuring a seamless browsing experience across devices. Its use of high-quality visuals and concise copy enhances user experience while maintaining fast loading speeds.

By combining festive design elements with effective CTAs and responsive functionality, this landing page template successfully captures visitor attention and drives conversions.

SmartNest Mother’s Day Shopify Landing Page Template - Built by PageFly

The SmartNest Mother’s Day Shopify landing page template, built with PageFly, is a compelling example of a seasonal landing page designed to drive holiday sales. Its success lies in its strategic use of festive design, clear messaging, and effective call-to-action (CTA) placement.

This landing page captures attention with its Mother’s Day-themed aesthetic, featuring soft colors, elegant typography, and heartfelt visuals that resonate emotionally with visitors. The design creates an immediate connection with the holiday spirit, making it highly engaging.

The page emphasizes urgency through countdown timers and stock scarcity messages like “Only X left in stock!”, encouraging quick purchases. Additionally, discounts and free shipping offers are prominently displayed, making the value proposition irresistible to customers.

The layout is clean and mobile-optimized, ensuring seamless navigation across devices. By combining emotional appeal with actionable CTAs and urgency tactics, this template effectively converts visitors into buyers.

Top 05 Best Shopify Landing Page Examples 

Other fellow Shopify stores can give you true inspirations for your Shopify landing pages.

I went to the Internet and checked out as many types of Shopify pages as I could, whether it be a home page, a product page or a thank you page. Here below are some of my exciting observations!

Skin Discovery Reward Landing Page (built with PageFly)

The Skin Discovery Rewards landing page, built with PageFly, excels in engaging visitors and driving conversions through its loyalty program. Its success lies in its clear structure, user-focused incentives, and seamless navigation.

The page excels in presenting a clear value proposition, immediately highlighting the benefits of earning rewards through purchases, referrals, and social media engagement.

The use of varied incentives, such as earning points for actions like following on Instagram or sharing referral links, appeals to different customer behaviors and encourages interaction beyond purchases.

Additionally, the clean layout and strategic placement of CTAs, such as the SIGN UP button and rewards widget, make navigation intuitive and action-oriented. The design is mobile-optimized and visually appealing, with bold headings and ample whitespace that emphasize key elements without overwhelming users.

This landing page succeeds because it combines a customer-focused strategy with a professional aesthetic. By offering monetary rewards for simple actions and making it easy for users to participate, it fosters engagement and builds loyalty. Its seamless navigation and retention-driven features, such as personalized referral links and loyalty points, further enhance its effectiveness.

Shopify Free Trial Landing Page

Let's analyze the closet example from Shopify its own.

Shopify’s free trial landing page is on a mission to get you to sign up. True to landing page best practices, there’s just one CTA button the whole page: “Start free trial.” This shows up once in the hero and then again at the very bottom. 

The double CTA is an effective strategy. It’s clear and simple at the very top of the page for visitors who are ready to go. For those who need some more convincing, they can scroll through and see Shopify’s selling points. Once they get to the bottom, they’re reminded of the sole purpose of this page and given the opportunity to sign up without having to scroll back up.

Flow - Seasonal Landing Page Example

Flow has seasonal landing pages where they share beekeeping tips. This tactic allows them to target specific visitors around the year.

The header bar with location customization allows Flow to get even closer to their customers around the world. Here below is a case study used as perfect testimonials.

Every scroll opens up an informative section and an engaging call to action button. Despite several calls to action and wordings, the messages and goals remain consistent.

Use of images is a key weapon of Flow. By showing lively pictures of products in daily use, they highlight the connection between consumers and their natural goods. Plus, the lighting is really on point.

Luxy Hair

Luxy Hair sells hair extensions made from human hair, so it’s not a stretch to imagine that most of its customers are women. Since this product has many different variants, the shopper is taken on a journey toward the one best suited for them, first choosing the thickness of their hair, followed by the color, and answering more quiz-style questions.

After answering a series of questions, the shopper is brought to the specific product page containing (ideally) exactly what they’re been looking for.

The pop up notification uses discounts as a direct way to collect customer information. This will also help Luxy Hair play their personalization game at full blast later on.

Testimonials include big names in the beauty industry and photos of customers. What a great way to build trust!

Monk Manual

Half of Monk Manual’s landing thank you page is devoted to their referral program. It clearly sets out the milestones that customers can reach and an end goal of 15 referrals, with all of the benefits that referrers can earn along the way. Laying out the full progression of the program in such a visual way is a great way to get customers on board.

Aside from building their customer base through referral, Monk Manual also adds social sharing buttons to the page. This is powerful because customers might want to flaunt their new purchase, which means more potential new customers for Monk Manual to reach.

Conclusion

Mastering the art of Shopify landing page is essential for businesses looking to boost conversions and drive sales. By understanding the different types of landing pages and following best practices for design and optimization, you can create compelling experiences that turn visitors into customers.

Remember, a well-crafted landing page is a powerful tool for achieving your business goals. Start experimenting with different landing page designs, track your results, and continuously refine your approach to maximize your Shopify store's potential.