Independence Day sure is a big event, mostly in the United States (also known as the 4th of July). But all over the world, other countries celebrate this holiday in their own way as well. Since it’s a major holiday, it also is one of the biggest shopping events of the year, with billions of dollars in revenue for everything from food and drinks to clothing and accessories.
Undoubtedly, taking advantage of the Independence Day promotion brings a great opportunity to connect with customers and boost sales for business owners, even big or small.
That's where we come in. In this article, we’ll cover from independence day business concepts to real successful examples of July marketing campaigns, as well as expert tips and ideas to help you rock your own Independence Day marketing campaigns.
First, check out our Independence Day video here:
Now, let’s dive in!
- The Significance of Independence Day as A Holiday
- Why Independence Day Marketing Matters
- 6 Lucrative Independence Day Marketing Ideas to Maximize Sales
- Donate a portion of sales to a patriotic cause
- Offer themed product bundle
- Create exclusive Independence Day products
- Limited-time offers with promotional codes
- Personalized discounts
- Offer free shipping or discounts for minimum orders
- How to Create An Effective Independence Day Marketing Campaign
- Tips and strategies to efficiently execute Independence Day promotions
- A step-by-step guide to executing the most lucrative Independence Day campaign
The Significance of Independence Day as A Holiday
According to Statista, the average number of people planning to celebrate Independence Day is more than 80%, in the period from 2009 to 2022. This stat proves that it's absolutely right and worthy for merchants who want to make significant sales of the year to take advantage of this holiday marketing campaign.
Moreover, the number of food people consume on Independence Day is also higher than usual. In the US alone, people consume more than 150 million hot dogs, equivalent to $7.5 billion spent on hot dogs. Also, in the US, beer consumption on Independence Day accounts for 5% of the total national beer.
The total amount estimated to be spent on food on Independence Day in 2022 had skyrocketed to $7.7 billion dollars after several years of rapid decreases.
Why Independence Day Marketing Matters
From the above data, it is easy to see that National Day is a profitable occasion to reap benefits for businesses: increase sales, increase brand awareness, attract new customers, and show gratitude to old customers,...
Shopify has shown that the average order value of Independence Day is $82.71, higher than the single value of other major holidays such as Mother's Day, Father's Day,... Here are some benefits. Significant benefits of investing in Independence Day marketing efforts:
- Attract new customers and drive repeat purchases from existing customers
- Create opportunities for businesses to show patriotism and connect with target customers on a personal level.
- Drive purchases with the sense of urgency and excitement of a short and meaningful holiday, thereby increasing website traffic and conversion rates.
The above are just some of the potential benefits that can be seen from this occasion, but it also depends on how Shopify businesses utilize it to strengthen their brand.
6 Lucrative Independence Day Marketing Ideas to Maximize Sales
Donate a portion of sales to a patriotic cause
Doing the donation, especially on this day, not only shows your support for the country but also creates meaning for your marketing campaign. A worthy cause will certainly make customers be more willing to buy your products since they will have a feeling of contribution. Even more, they will recommend your meaningful Independence Day campaign to family and friends for its objective.
There are several ways for your business to start a campaign like this:
First, choose a campaign purpose and mission that aligns with your brand values. For example, if you sell outdoor gear, you can donate some of your sales to a veterans organization that helps veterans reintegrate into nature.
Then, advertise the campaign through many communication channels such as email marketing, social networks, ads,... to get more people to know about your campaign. In the advertisement, be notified of some points:
- Take care of graphics and give CTA, clear content that can show core value. People may just glance at it so make sure it has something to catch their attention.
- During the process, track contribution progress, and revenue to measure its success of it and adjust accordingly.
And finally, thank your customers for participating. Show your appreciation to your customers, thank them for contributing to a patriotic cause,... all of these will make them even more pleased about their payment.
One of the successful examples of this type of campaign is Bucked Up. In 2020, they pledged to donate 5% of their revenue to The Independence Fund, a nonprofit that helps injured veterans and their families. The campaign garnered much interest and successfully increased the label's sales.
Offer themed product bundle
A themed product bundle can be a collection of your products customized in patriotic themes, for example, American flags, t-shirts, hats, etc., or a set of patriotic-themed decorations. These product bundles’ main aim is to attract customers who plan to celebrate Independence Day or attend events of this day as they will need things like costumes to catch the vibe.
To create a package offer, Shopify owners can provide discounts when customers buy related products (from the same collection or with the same theme) or offer "Buy one get one free", "Buy two get 50% off the third product" for products of the same topic.
With an idea like this, merchants can increase their customers' average order value (AOV) in the most efficient and profitable way where upselling and cross-selling along the way.
Create exclusive Independence Day products
Creating products specifically for Independence Day is a creative way to involve your business with the holiday. Create new products with patriotic colors, logos and slogans, or customize existing products according to this concept. For example, you could create a limited-edition t-shirt with a bold American flag design or a hat with the words "Proud to be American" embroidered.
What's more, you can give special discounts on these products to increase sales for your store. This idea will make your business unique and increase the festive atmosphere, thereby attracting a better target customer group.
Limited-time offers with promotional codes
Not to mention, a sense of urgency has always been one of the key factors in every short-time holiday, it will determine your sales in the period. And to create this sense, limited-time promotions are the best way to do that.
You can offer special discount codes on all products for a certain period of time, or direct discounts on some of Independence Day's 1-hour bestsellers. It will create a sense of urgency and FOMO effect simultaneously, getting your customers to fear missing out on a steal-deal purchase opportunity and feeling the urge to buy the products.
The key to paying attention here is to ensure that the promotion program is fully and clearly communicated to all target customers and that the conditions for applying the offer are clear and understandable. This will help avoid any confusion or misunderstanding that could lead to a negative customer experience during the campaign.
It is also essential to keep track of the performance during the campaign to improve your future programs to avoid the same mistakes and make adjustments where necessary.
MVMT, a Shopify watch and accessories brand, offered their customers a 20% discount on all their products only in four days, from July 3 to July 6, 2020. They also offered free shipping for orders above $50. This helped them gain a significant number of new followers and subscribers across their social media channels during this period.
Offer personalized discounts to customers who have previously purchased from your store or who have items in their shopping cart. Personalizing the customer experience will help them feel that they are cared for, increasing their shopping experience with your brand.
To do this, you can analyze customer data and preferences to provide personalized discounts in the most suitable way. After analyzing the data, you can offer discounts on similar products if you see that the customer has previously purchased patriotic items.
CRM tools and applications can be the solutions for cases like these. Use them to observe customer data and behavior on your website. They can then generate specific discount codes for each customer or customer group based on their preferences.
You can also implement this strategy through email marketing. Before sending out your emails, segment customer email lists based on their previous purchasing or browsing behavior and sending appropriate discount codes to targeted segmentation.
You can also offer personalized discounts based on a customer's location or purchase history. For example, if a customer lives in a city that hosts the famous Independence Day parade, you can offer discounts on related products. Your customers then will feel convenient and pleased with the service, which can increase brand loyalty and repeat purchases.
Offer free shipping or discounts for minimum orders
Offering free shipping is always the most basic and effective way of every promotion season. It can be modified on a case-by-case basis for different effects, for example, offering free shipping on orders of minimum value. You can offer free shipping if a customer's bill reaches $50 or more.
High shipping costs are always one of the main reasons for cart abandonment. So when customers do not need to worry about additional fees, they will feel more secure and comfortable when ordering.
Setting a minimum order quantity can be a smart tactic to increase your average order value and increase overall revenue. It will incentivize customers to make bigger deals, add more items to their cart to reach the free shipping condition threshold.
For example, Pura Vida Bracelets, a handmade accessory brand, offered a 20% discount on all orders over $40 and gifted their customers a free bracelet with every bill during the period. This strategy helped them result in a 50% increase in sales compared to the previous year's July marketing campaign.
How to Create An Effective Independence Day Marketing Campaign
Tips and strategies to efficiently execute Independence Day promotions
Plan ahead for the promotion
For the smoothest campaign, plan your campaign at least 1 to 2 months in advance.
Clearly define the target audience you want to target, the campaign's goal, how much budget you can spend, etc. Being well-prepared will help you avoid unnecessary pop-ups and make sure everything goes perfectly.
Create a sense of urgency
Use phrases like “Limited time offer” or “Only available until July 4th, shop now!” to create a sense of urgency in your customers. This strategy will encourage customers to make a purchase before the deal expires. At the same time, consider offering a special discount code that is only valid on Independence Day, your customers will have a chance to get what they’ve been wanting for a time with the best deal, and you will get the sales. A win-win relationship is the strongest weapon of a perfect promotion.
Leverage social media
Promote your Independence Day sale using social media platforms like Instagram, Facebook, and Twitter. Use relevant hashtags, make compelling content, and share postings about your discounts. Think about holding a social media contest where people can receive rewards for posting their patriotic photos. Sending a customized email to promote the event.
There are many more things you can do with social marketing channels that bring benefits, so why don't we give it a try?
Personalize the experience
Consider using personalization tactics to create a more engaging customer shopping experience. This shows that you care about your customers and know who they are. Some commonly used methods are:
Use their name in email marketing messages
Suggest products based on their previous purchases
All of the above will increase the connection between the brand and the customer, as well as show their gratitude to them, increase their experience with your business and loyalty to the brand.
Optimize your website for mobile
Make sure your website is optimized for mobile devices, as more and more people are using their phones to shop online. According to recent data, 70% of consumers often shop online on mobiles compared to other devices and meanings.
So, optimizing and making mobile-responsive websites includes having a mobile-friendly design, fast load times, and easy navigation to help your customers have the best experience.
A step-by-step guide to executing the most lucrative Independence Day campaign
For any marketing campaign, setting goals is fundamental to the success of the campaign, not just Independence Day. Setting clear and ambitious goals right from the start will help the brand determine the direction and purpose of that campaign. It also helps collect and align campaign success and effectiveness metrics, creating an incentive to aim for a specific preset outcome.
This is especially important during the holidays, as these are highly competitive times for e-commerce businesses. With a specific goal, the business can balance and adjust the campaign to suit the situation.
Creating a campaign theme
One of the ways to make your National Day marketing campaign special and stand out from the rest is to set a theme for the campaign. Doing so will help customers and brands bond more with the holiday and create a memorable customer experience.
A consistent theme throughout the campaign will help position your brand and differentiate you from your competitors, making it easier for customers to remember the program's promotion.
Choosing a theme that aligns with your business' vision and mission can also evoke positive emotions and connect with customers on an emotional level.
It also helps to ensure the overall aesthetic of all marketing materials of the brand, creating a unified and professional image for the business.
Choosing the right products to sell
The way to determine the right product to promote this Independence Day is to consider the product's theme and relevance to the holiday. Products with patriotism and national pride come first, or anything that combines theme colors (red, white, blue) and patriotic symbols can be special to attract shoppers during this time.
Options can include:
- Home decorations
- Tools and supplies for the party
- Theme costumes
Market the promotion
There are different ways to market your Independence Day sale campaign for your Shopify store.
One of the most effective ways is through social media platforms like Facebook, Instagram, Twitter. Create visually appealing graphics, content, and videos for your campaign and share them across these platforms.
Additionally, we recommend running paid ads through Google, Facebook and Instagram to target specific audiences based on their behavior, interests, demographics, etc. These channels allow you to monitor ad performance in real-time.
Another equally effective way is email marketing. First, create an email list of your subscribers and segment it into several small groups. You can then offer exclusive offers and discounts based on those segments to encourage them to purchase and join the campaign.
Measure the success of the campaign
The final and most optimal step is to measure the success of the promotional campaign. It is very important to evaluate the effectiveness of marketing strategies to adjust and improve campaigns timely and in the future.
To measure success, you need to have specific, realistic, and measurable goals. These goals can focus on increasing website traffic, generating leads, increasing sales, increasing conversions, average order value, or increasing online engagement. social network.
From these goals, track key performance indicators (KPIs) to evaluate and adjust accordingly.
In addition to observing metrics, you should also collect customer feedback to understand their reaction to the project. This collection can be done through surveys, reading reviews and comments on social media and analyzing them to identify areas for improvement.
Any holiday, big or small, has the potential to have immeasurable benefits for businesses, and especially on a large platform like Shopify. Therefore, implementing effective marketing efforts these days will increase your business's ability to earn revenue and attract more customers.
Depending on how you apply your marketing tactics and run promotional campaigns, you can double or even triple your normal revenue, plus other benefits. Set clear goals before implementation, measure and adjust the plan appropriately so as not to miss this National Day opportunity.
Hope this article has helped you in preparing for the upcoming National Day. Visit PageFly Blogs to learn more about E-commerce in general and Shopify in particular.