7 Ways to Improve SEO for Product Pages in Shopify

Having a Shopify store & not getting organic traffic to your store? Customers are coming to your store but leaving without buying anything. It is time to learn how to do SEO for product pages properly. As an e-commerce business owner, you understand the importance of a solid brand and offering products your target market craves. However, the missing link might be when carefully curating your product pages.

In this blog, we will try to shed light on the ways to improve SEO for product pages in Shopify to bring traffic and rank higher on SERPs.

What is SEO for Product Pages in Shopify?

Optimizing product pages for search engines, known as SEO for product pages, involves auditing and enhancing various elements such as design, content, and functionality to improve the visibility and ranking of the page in search results.

SEO for product pages includes fields like - product description optimization, image & video optimization, testimonials from customers, & many more. With SEO in mind for Shopify product pages & doing the right SEO practices, driving sales and increasing conversions is easy.

Why SEO for Product Pages is Important in Shopify?

Optimizing product pages is the most important way to maximize Shopify sales. Through these pages, your potential customers discover your brand & products. It's possible when only you optimize your product page properly. Things you need to optimize a product page to acquire new customers and maintain a good relationship with the existing ones:

• Product Images
• Videos
• Titles
• Metadata, & more

With the competitiveness of the Shopify marketplace in recent times, standing out from the crown is tough. With that said, optimizing SEO for your product pages can take you one step ahead of the competition.

Moreover, product pages with perfect SEO nurture lasting customer relationships. Every interaction with these pages yields valuable insights into customer preferences and behavior. Product page SEO knowledge empowers you to customize your product offerings and elevate the overall shopping experience.

Expert-picked Ways to Improve SEO for Product Pages in Shopify

While you optimize your Shopify store’s product pages, you need to keep in mind the most important things about your specific products, and obviously; your target audience.

Let’s have an example, a fitness brand may prioritize fitness tips and tricks and customer reviews, whereas clothing will focus on high-quality images, fabric, and detailed sizing guides.

However, no matter your industry or product type, all the aspects listed below will play a crucial role in boosting the SEO of product pages.

1. Use Optimized Images & Videos for Products

What is the most important thing when displaying your products online for your customers? Without any doubt, it’s IMAGE. Product images always play a crucial role in attracting potential customers and turning them into permanent ones.

However, besides having visually appealing images, you need to make sure that the images are optimized properly for search engines. To do so, make sure that your images have the relevant file name along with keywords while using them. Plus, using an alt tag with each image will boost your search engine ranking too.

Read more: Make your Shopify Product page SEO Friendly

2. Write Product Titles & Descriptions with Proper KW Research

Another fundamental aspect of product pages is a product description that serves several purposes at a time. Description is not just about describing the products; it’s more about writing words for the products that fit the customer's needs. Usually, descriptions typically include the following things (depending on the specific product):

• Overview of the product
• Ingredients or material details
• Safety information
• Size details or charts

It is critical to optimize these descriptions not just for clarity and consumer understanding, but also for SEO for product pages, which improves visibility on search engines and influences buyer decisions.

How to write proper product descriptions?

An excellent product description must strike a balance between helpful material, compelling language, and search engine optimization (SEO) tactics. Here are some basic practices for creating product descriptions:

✅ Be descriptive: Give buyers extensive information about the product, such as its features, characteristics, and benefits, so they may make the correct and informed purchasing decisions.

✅ Use persuasive language: Use persuasive language to highlight the product's unique selling points and convince customers of its value and benefits.

✅ Optimize for SEO: Include relevant keywords in your product descriptions to boost search engine exposure and drive organic traffic to your product pages.

✅ Keep it concise: Keep the descriptions brief and simple to read, eliminating superfluous features or jargon that could overwhelm or confuse potential purchasers.

✅ Include visuals: Supplement the descriptions with high-quality images or videos to provide customers with a visual representation of the product and enhance their shopping experience.

3. Add Product FAQ on The Page

Incorporating FAQ sections into your product pages can significantly enhance their value by offering supplementary information about the products. This not only increases brand trust, thereby potentially boosting sales, but also presents additional textual content that can be optimized for relevant keywords.

You can utilize various SEO tools to identify suitable keywords for your product. Additionally, conducting a simple Google search can reveal the questions people commonly ask about similar products, aiding in the creation of informative FAQ sections for your Shopify product pages.

4. Showcase User Testimonial to Build Credibility

When selling a product that has been previously purchased, it is beneficial to display product reviews and ratings for potential customers. This serves as social proof, demonstrating that others have bought and enjoyed the product, thereby boosting trust in your brand.

Moreover, incorporating customer testimonials also enhances the SEO for product pages, as user-generated content can improve search engine visibility and attract more organic traffic to your site.

Here’s an example of an ‘Electric Toothbrush’ item page from Amazon.com with user-generated reviews. User testimonials always bring credibility to your products and foster sales.

5. Get Backlinks to Product Pages

It's relatively uncommon to have backlinksdirected specifically to product pages, but there are instances where it's entirely feasible. Particularly if you offer unique products, they may be showcased in articles on external websites, such as curated lists or gift guides.

This visibility can occur organically or through proactive outreach to content creators. In either scenario, it represents a valuable strategy, generating both backlinks and additional traffic to your product pages.

Quick read: ​​Everything You Need to Know About Landing Page SEO

6. Implement Product Schema Markup

Understanding and implementing Shopify structured data may seem daunting for those less familiar with SEO, but it doesn't require advanced expertise. Integrating product schema can enhance the credibility of your store. It enables you to showcase product ratings, review counts, prices, and stock statuses directly on the search engine results page (SERP).

7. Ensure Breadcrumb Navigation

Utilizing breadcrumb navigation simplifies the browsing experience for both visitors and search engines by providing clear insight into your website's hierarchy and the user's current location. While many Shopify themes come with this feature pre-enabled, it remains a crucial consideration, particularly if you encounter a theme lacking this functionality.

Easy Guide: How to Optimize Product Pages in Shopify

StoreSEO is an all-in-one complete Shopify SEO solution to help you make your Shopify store rank higher on search result pages and attract more potential customers.

With this tool, you can fix everything talked about earlier in Shopify from a product page. However, an app like StoreSEO will provide detailed instructions. Follow the below documentation to get started with StoreSEO on your Shopify store.

• Create a Shopify store account.
• Install the StoreSEO app

Once you’re on board, you’ll get a bunch of exclusive features to improve your product page SEO. Let’s explore one by one.

Find SEO Issues for Each Product in Your Shopify Store

You can access all details about each product directly from the product list on your app's homepage. This includes the focus keyword for SEO, product status, current SEO scores, and more. Additionally, the app allows you to filter products by specific date ranges or status.

From this page, you can improve individual product SEO scores by clicking the 'Fix Issues' button. This action will take you to the product page, where you can manually adjust the product details for optimization. Continue reading to learn more in detail.

Use Keywords & Tags to Boost Your Product Rankings

Next up, let's talk about StoreSEO's fantastic feature for adding keywords and tags to individual Shopify products. This feature is invaluable for improving your products' search engine rankings and making them more visible to potential customers.

Keywords are specific search terms assigned to products to help users find them easily on search engines. StoreSEO ensures that each of your products has a unique focus keyword, making them instantly visible to potential customers.

However, using just one keyword may not be sufficient to maximize your product's visibility. StoreSEO offers another helpful feature to address this. With this SEO optimization tool, you can add up to 5 tag words to enhance your product's searchability instantly.

If you want to learn more about how keywords and tags contribute to Shopify SEO, check out this quick and informative guide here.

Get SEO Analysis Report for Your Store

StoreSEO provides instant analysis of your store and generates SEO scores both during setup and from the dashboard homepage. And for doing better SEO optimization, it's essential to reanalyze scores after implementing SEO optimization strategies. StoreSEO offers a detailed SEO analysis report feature to assist with this.

Within your dashboard homepage, you'll find a 'Report' tab. Here, you can not only view your overall Shopify SEO score but also access detailed information such as the number of products, various modifications made, the number of optimized products, additional insights, & many more. This particular feature could be a great help in improving SEO for product pages.

Create Eye-Catching Meta Descriptions for Your Shopify Products

Next, let's talk about product meta descriptions. But before we dive into how StoreSEO optimizes them, let's first understand what a meta description is. Simply put, a product meta description is a short summary of your product or a brief that appears below your product's title on search engines.

An optimized and attention-grabbing meta description should be between 150-160 characters and 'must include' the focus keyword for your product. This is the standard recommended by Google, as most search engines only show up to 160 characters of the meta description.

Easily Change Alt Text for All Your Product Images at Once

StoreSEO also improves your SEO score by optimizing product images. It lets you add image alt texts, which can boost visibility on search engines. How does it work? When your product images have descriptive text (including your product's keyword), search engines can use the image alt text to know what the image is about.

Similar to adding focus keywords, tags, and meta descriptions, you can easily include descriptive alt text for every product image.

Manage Which Products Appear in Your Shopify Store's Sitemap

Last but not least, StoreSEO provides easy sitemap configuration. This feature enables you to update your Shopify sitemap and lets you choose products to include in or exclude from your store’s sitemap. Why is this feature crucial for your Shopify SEO? Well, sitemaps act as a guide for search engines, helping them navigate your website's content and display it in search results.

With StoreSEO, managing your sitemap is super easy. Simply navigate to the 'Sitemap' tab and you'll see a list of all your products. From there, you can easily select or deselect products with a quick click, instantly updating your store's sitemap.

Things to Avoid While Doing SEO for Product Pages

So far, you’ve been informed what to do while doing SEO for product pages in Shopify. Now, let’s talk about what not to do or avoid. Usually, the following mistakes happen from the Shopify store owners just because they might not be aware of these.

Keyword Stuffing

While it is essential to use relevant keywords in your product pages, overusing them can come across as spammy and harm your SEO efforts. Focus on natural language and readability instead of cramming keywords into your content.

Duplicate Content

Avoid using the same product descriptions across multiple pages or copying content from other websites. Duplicate content can negatively impact your search engine rankings and diminish the user experience.

Ignoring Metadata

Metadata, including title tags and meta descriptions, plays a crucial role in SEO for product pages. Neglecting to optimize these elements can result in missed opportunities to attract clicks and improve search visibility.

Neglecting Image Optimization

Images are an integral part of product pages, but failing to optimize them for search engines can hinder your SEO efforts. When it comes to image optimization for Shopify, make sure to use descriptive filenames, alt tags, and captions to enhance the visibility of your images in search results.

Neglecting User Experience

Search engines prioritize websites that provide a positive user experience, so it is essential to focus on factors like page load speed, mobile responsiveness, and intuitive navigation. Ignoring speed optimization for Shopify stores can lead to higher bounce rates and lower search rankings.

By avoiding these common mistakes, you can improve the effectiveness of your SEO efforts and maximize the visibility of your product pages in search engine results.

Do Simple Tweaks to Your Product Page SEO & Skyrocket Conversions

If your website is not performing as well as you would like, do not worry! There are lots of ways to fix it without a big overhaul. Just making some small changes to your product pages can do it all for you.

Start by researching keywords and improving your product descriptions. Make sure you provide all the info that online shoppers want. Add great images, and positive reviews, and organize your pages neatly. With these tweaks, you will be well on your way to reaching your Shopify business goals.

Explore more, check out: A Complete Guide On Shopify SEO Checklist