![Shopify Partners: Who They Are and How to Join [2024 Guide]](http://pagefly.io/cdn/shop/articles/Shopify_Partners_1.png?v=1712546752&width=1640)
Last year, retail eCommerce sales passed $5.7 trillion globally. In this large and growing industry, a key player remains, Shopify, with a 20.61% share. To start an online eCommerce business and scale it up, you need the support of the right platform. Shopify is one such eCommerce platform trusted by over 2.57 million stores.
Even then, new and aspiring eCommerce store owners might need additional support in building and optimizing their stores. This is where the Shopify Partners comes into play. As a Shopify partner, you can build a thriving business by supporting these merchants in powering their business.
If you have been wondering how to become a Shopify Partner, whether it is meant for you, and what the program's structure is, this is the blog for you.
What is the Shopify Partner Program?
The Shopify Partner Program is a platform where professionals like developers, designers, marketers, affiliates, and consultants can help merchants build and grow their online stores. In short, this program provides tools, resources, and support to create customized solutions for merchants and partners to increase their earnings through revenue.
The Shopify Partner Program is suitable for global enterprises, startups, and entrepreneurs with the necessary skills to support merchants and help them build and scale their businesses, making it an essential component of Shopify partnerships.
Types of Shopify Partner Program:
In this program, you can partner with Shopify in the following ways:
- Agency Partners
In this partnership, you earn revenue by referring clients to Shopify. You also get unlimited access to Shopify's website development environment for designing, testing, and building stores on the platform.
- App Partners
You can develop your own app or theme and launch it on the Shopify Apps or Themes store. This way, your product gets exposed to millions of Shopify merchants, giving you plenty of chances to earn revenue.
- Consulting Partners
Work as a consulting partner and enhance your consulting and implementation skills to improve business operations and boost sales.
- Technology Partners
Create software connections and apps using Shopify APIs to enhance operations and customer experiences for shared clients, which is a critical role in Shopify partnerships.
How Does Shopify Partners Program Work
In a nutshell, the partner program is an “ecosystem”, usually made up of freelancers, created to help boost their businesses and generate ongoing monthly revenue through commissions.
We know by now that any great company has an even greater ecosystem. It erases complexity and fortifies processes.
The partner program provides a range of training courses and documents, answering essential questions like 'how does Shopify work' and offering guidance for partners to scale their businesses. Revenue is usually made through referrals to Shopify paid plans and selling services like apps, themes, and web design services.
Who it’s for:
- Developers - Graphic, web, app, and theme developers
- Marketers - Freelancers and agencies
- Influencers - Social media, blog, YouTube influencers
- Designers - Graphic, app and web designers
Consider the Shopify Partner Program a brand new market ripe with opportunity.
Just as we need laborers, electricians, and plumbers to build brick and mortar stores, Shopify needs coders, designers and marketers to optimize online stores for clients.
How Much Do Shopify Partners Make
There are in fact, a few different ways to make decent money as a Shopify Partner.
1. Are you a web designer or developer?
You can charge merchants to create their Shopify store (development store) or improve their existing one. If they love it, you receive 20% of their paid Shopify subscription plan every month. All the tools and training to help you are in the Shopify Partners dashboard.
2. Are you an app developer?
Create a Shopify app that merchants can use to improve their store’s conversion rates. Charge a monthly recurring subscription fee and keep 80% of the sales.
3. Can you create Shopify themes?
By doing so, you’re entitled to keep 70% of your theme’s sales.
4. Are you an influencer?
Refer your audience to Shopify and receive a bounty for each one that uses your unique affiliate link.
If you’re a Shopify app developer, you could benefit from joining the developers Facebook group to share and hear the experiences of others in the group.
How to Become a Shopify Partner?
There is no shortage of opportunities for skilled individuals in this digital world. While most platforms charge a certain fee for experts to tap into their user base, Shopify's Partner program is 100% free. This makes it the perfect side hustle or passive income source you can explore. And starting your journey in the program is nothing but a walk in the park. Here are the steps you must follow to create your account and start working as a Shopify Partner.
Step 1: Visit the Shopify Partners Program's page.
Visit www.shopify.com/partners. This is the landing page where you can sign up for the program.
You can also explore the blog section, which has many informative articles, guides, and other information on different aspects of Shopify's eCommerce business. The "Community" section allows you to engage with other partners on various subjects, participate in discussions, answer existing queries, ask your own questions, etc. You can also see scheduled virtual and offline events under the "Events" tab.
You can also find "Shopify Academy" on the same page. Based on your skills and expertise, you pick and choose the courses of your choice and attend them to upskill.
Step 2: Join the Community with Create a Shopify Account
On the home page of the Partners program, you will see the "Join Now" button, where you can enter your email address.
This initiates the account creation process. Once you enter your email, it will likely redirect you to Google. Here, you need to enter your email address again (if it doesn't appear automatically) and choose strong password security by incorporating a combination of letters, numbers, and symbols. Double-check your password for accuracy before confirming it and clicking "Create Account."
Step 3: Create Your Shopify Partner Account
Once you have created an account, you can create a Shopify Partner account as in the image above. Once you click on it, you can choose the reason for creating the account. For instance, if you want to be a Shopify Partner to create and sell apps, you can choose that option.
When selecting, click on "Next" to move forward. Choose the location of your business, and in the next step, fill in all your business-related information, such as your email address, the registered address of your business, etc. Once you have completed all the steps, you will arrive in the Shopify Partners dashboard.
Step 4: Verify Your Email Address
On your dashboard, you will see a notification that your business email address has been verified. You would have already received a verification email from Shopify, but if you haven't, you can click on "Resend verification email," and you'll get another email.
The verification link expires within 24 hours, so ensure you click on it within that timeframe. Once confirmed, you'll be redirected to your dashboard.
Step 5: Get Started with Shopify Partner Dashboard
Congratulations! Now you have your own Shopify Partner Account!
You can explore the Shopify Partner Dashboard. Remember, the dashboard will be tailored to your business choice (step 3). This personalized dashboard serves as your command center, providing access to many features and opportunities.
On your right corner, you will be able to see some of the latest features introduced by Shopify, and you can explore them to learn how to best use them to your advantage. For this demo, we have chosen the business goal of creating and selling apps; you can see the pop-up on top talking about the same. You can click on it to learn more.
Explore all the sections of your dashboard thoroughly. If you want to create a new development store or add an existing one, you can do so by clicking "Add new store."
Step 6: Leverage the Free Partner Training Tools and Resources
The Shopify Partner program enables you to become a leading eCommerce authority with its extensive library of free training tools. Enroll in the comprehensive courses the Shopify Partner Academy offers and aim for certificates in areas like Business Fundamentals, Product Fundamentals, Theme Development, or App Development.
Earning these certifications showcases your expertise and boosts your credibility. The best part? You can take advantage of unlimited exams and retakes, ensuring you master the material at your own pace.
Before joining the Partners program, it is essential to consider the possible challenges that you might face.
For instance,
- The Partner landscape is vast, so standing out requires strategic effort.
- Time and resources are needed to build your skills and build a portfolio.
- Income can vary depending on project volume and client retention
Don’t forget to do your own research and make the best use of the resources in the program for your business's success.
Shopify Partners vs. Shopify Plus Partners: Is It the Same?
If you have come across Shopify Plus Partners and are wondering if it is the same as the regular Shopify Partners, then no. Shopify Plus Partners are agencies and developers that Shopify itself has vetted and approved to work with Shopify Plus merchants. These merchants are typically high-growth businesses that need more complex solutions than what the basic Shopify plan offers.
On the other hand, a Shopify Partner works with a wider range of clients, including small and medium-sized businesses (SMBs). They offer services including basic store setup, theme customization, app development, and marketing support.
The process and application to become a Shopify Partner is less rigorous than that of Shopify Plus Partners.
Some of the top commerce brands in the world use the Shopify platform to sell their good - the most notable being Kylie Cosmetics. As a Shopify Plus Partner, you could be responsible for helping some of these top brands become operational and grow through Shopify.
You'll get access to resources and training, beta features and invitations to events. It’s an opportunity to actively take part in the future of eCommerce on a global scale, and play a part in molding it. Shopify Plus Partner application.
Shopify Partner Program Updates from Shopify Summer Editions
The Shopify Summer Editions 2024 introduced several updates relevant to Shopify Partners, focusing on enhanced tools and resources.
Who can be a Shopify Expert?
If you want to work with Shopify supporting merchants and have been on the lookout for suitable opportunities, it's likely that you must have come across all these terms, such as the Partners program, Plus Partners, Shopify Experts, etc. We already discussed the differences between Partners and Plus Partners in the above section. So, who is a Shopify Expert?
A Shopify Expert is a trusted professional (marketers, developers, designers, etc.) with deep knowledge to help store owners set up, customize, and optimize their stores. This is not a separate program. Since 2023, the Experts Marketplace has been transitioned to the Shopify Partner Directory. This means that being part of the Partners program and directory can help you work with businesses as a Shopify Expert.
There's no formal Shopify Expert program, but Shopify offers resources and certifications to showcase expertise. Experts typically have experience in:
- Store Setup: Guiding businesses through launching their Shopify store, including theme selection, payment gateways, and shipping.
- Design & Customization: Optimizing the store's look and feel to enhance user experience and brand identity.
- Marketing & Strategy: Helping businesses develop strategies to attract customers and boost sales through the Shopify platform.
Shopify Affiliate Program vs. Shopify Development Partners Program: What's the Difference?
Both Shopify Affiliate and Partners programs cater to different skill sets and goals. Let's try to understand what makes these two different from each other:
Target Audience:
- Shopify Affiliate Program: Ideal for content creators, influencers, and entrepreneurs who can promote Shopify to their audience.
- Shopify Development Partners Program: Targets designers, developers, and agencies with expertise in building and customizing Shopify stores.
Services Offered:
- Shopify Affiliate Program: Promote Shopify through content and earn commissions for referred users who sign up for paid plans.
- Shopify Development Partners Program: Build themes, and apps, and offer development services to Shopify merchants. Partners can also earn recurring revenue through app subscriptions or project fees.
Pricing/Cost:
- Shopify Affiliate Program: Free to join. You earn commissions based on referrals (percentage of the referred merchant's monthly Shopify plan).
- Shopify Development Partners Program: Free to join, but fees are associated with publishing apps on the Shopify App Store. You can build development stores for free, and once done, you can transfer them to your client. When the client moves to a paid plan, Shopify pays you a 20% commission. If you are a Shopify Expert, you can charge by the hour or on a project basis and list them down in the directory.
Ultimately, the Affiliate Program could be a good fit if your goal is to make money through affiliate partnerships and have a strong online presence and audience interested in eCommerce.
On the flip side, if you possess development skills or design expertise, the Partner Program offers the potential for ongoing revenue through apps or client work.
Why Become a Shopify Partner in 2024?
Source: Canva
eCommerce is growing exponentially, and users are expected to reach 3.2 billion by 2029 (source: statista). This means more businesses will rush online, creating a prime opportunity for Shopify Partners, letting them tap into this goldmine. So, here's why joining in 2024 makes perfect sense:
- High Earning Potential: You earn a 20% commission on referred merchants' monthly fees. With a growing pool of merchants, your earning potential is significant. Moreover, the earnings are even higher if you sell apps or themes.
- Become an eCommerce Authority: By joining the Shopify Partners program, you can access the exclusive Shopify Partner Academy to learn more about the platform and advance your skills. You can even take up a certification course besides the foundational courses. The best part is indeed the Shopify Plus Partner courses, which you can take to cater to Plus merchants.
- Grow Your Business: Reach millions of potential clients! The program connects you with Shopify users in 175 countries (source: Shopify), fueling your business growth. You can also engage with other partners virtually or through in-person events forums and groups.
- Access to Exclusive Resources: Partners get insider tips, priority support, updates on upcoming features, etc., helping you grow professionally while amplifying your income.
Shopify Partners Success Stories
Shopify Partners program had indeed an immense success and fueled the growth of many entrepreneurs, agencies, and startups. Some of the most remarkable success stories include:
Triciclo
Triciclo, a Mexican social media agency, leveraged the Shopify Partner Program to transform into a leading eCommerce agency, receiving numerous positive Shopify reviews for their work with clients. They learned about the Shopify platform, built a client base, and now enjoy booming sales and industry recognition.
SuperLemon
Preetam and Sankalp, founders of the SuperLemon app a WhatsApp plugin for Shopify, leveraged the Shopify Partners Program and the platform's resources and vast app marketplace to create a popular WhatsApp plugin for Shopify stores. Shopify's support and ethical practices helped them thrive.
Is Being Shopify Partner Really Worth It?
Is the Shopify Partner Program a golden ticket to success? Maybe. It offers a valuable toolkit – resources, a massive app marketplace, and the potential for recurring income. However, competition is fierce, initial investment is required, and your success hinges on Shopify's continued growth. The verdict? The program can be for you if you possess eCommerce expertise and a hustler's spirit. Just be prepared for challenges and a commitment to lifelong learning.
