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Shopify Review 2024: Is Shopify Worth It?

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We know starting an online business isn't easy, we've been there too. That's why we've written a simple and honest Shopify review to help you decide if it's the right choice for you.

What is Shopify? How Does Shopify Work?

Shopify makes selling online easy. It’s one of the most popular and used eCommerce platforms in the world. They offer monthly and annual plans for all budgets, providing everything you need to start an online store fast, with no tech skills needed. 

You can sell everywhere, from your site to social media and big online shops. With Shopify, you don't worry about space or speed, even as your store grows. Setting up a store is quick, getting you selling in no time. It's perfect for growing your business easily. Here is a quick overview of Shopify Pros and Cons:

👍 Pros

👎 Cons

  • Easy to use and set up
  • Over 8,000 apps & integrations
  • Over 100 payment providers around the world
  • 12 FREE themes + 170 paid themes (Feb 2024 updated)
  • Shipping discounts from 77%
  • Flexible to sell online, in person, or scale globally
  • Add-ons can be pricey
  • High transaction fees (If you don’t use Shopify Payments)
  • Limited customization options
  • A small number of free themes
  • Limited user accounts

How Shopify works

Step 1: Sign up for Shopify free trial and open a store for free.

Start for free. Then get your first month for $1.

Trusted by over 1,750,000 businesses worldwide

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Updated Feb 19, 2024

💡 Affiliate disclosure: This is an affiliate link. If you open your Shopify store through them, we earn a commission at no extra cost to you. Using our link to open your store supports us and helps us bring you more great eCommerce tips.

Step 2: Add your products and collections. This includes product descriptions, images, prices, and variants. You can choose “Find products to sell”, “Import products”, or “Add your products” manually.

Add products to Shopify

Step 3: Set up the payment methods.

Set up Shopify payments

Step 4: Set up the shipping rates and taxes.

Set up the Shopify shipping rates and taxes

Step 5: Customize your Shopify store.

customize a shopify store

Step 6: Upgrade to any paid plan and select a domain (from Basic Shopify plan to Advanced Shopify plan) for 1$ for the first month.
shopify pricing plan 1 dollar

Step 7: Launch your Shopify store.

Shopify Pricing

Shopify Subscriptions

Each of Shopify plan supports unlimited products, orders, and customers and provides data security, Payment Card Industry (PCI) compliance, 24/7 support, plus a full range of sales, inventory management, and business management features.


Pay monthly

Pay yearly (save 25%)

Card rates start at

Shipping discount

Basic Shopify

(Best for small business)



2.9% + 30¢ USD online

2.6% + 10¢ USD in person

Up to 77%


(Robust tools for larger businesses)



2.7% + 30¢ USD online

2.5% + 10¢ USD in person

Up to 88%

Advanced Shopify

(Best for companies)



2.5% + 30¢ USD online

2.4% + 10¢ USD in person

Up to 88%

* Prices last updated in Feb 2024 

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Shopify Basic Plan

 If you're a beginner planning to start a small business, this plan is perfect for you. It enables you to easily create, customize, and manage an online store. Plus, it comes with analytics and reports for monitoring your business's performance. This includes sales, orders, profits, and customer behavior reports.

The Shopify Plan

This plan is a robust solution for fast-growing small businesses. It offers lower credit card rates and reduced transaction fees to support growth. There are essential features such as gift cards, free SSL certificates, and abandoned cart recovery. For businesses aiming to go global, it facilitates international expansion with Shopify Markets, enabling customization for different regions worldwide.  

The Advanced Shopify Plan

This plan is designed for growing businesses, providing low credit card rates and the lowest transaction fees. It includes everything from the Basic and regular Shopify plans, plus the most detailed reports for tracking performance and opportunities for expansion. You can also create custom reports and use predictive analytics. With the plan, you get 3 Markets, expandable to 50 with extra cost, perfect for scaling globally.

Shopify Features Review

Shopify Editor Page

Shopify’s editor is clean and easy to use. Even if you’re new to this, Shopify is still super easy to use. Plus, you can reach out to the support team, or find tremendous resources to resolve any questions online.

shopify dawn theme editor page

There are 12 free Shopify themes, and 170 paid ones (Last updated Feb 2024). And the number will still rise. The paid options cost between $150 and $390, unlimited free trial, only have to pay once you publish your store. However, each purchased Shopify theme is only valid for 1 store.

You can check and customize both the desktop and mobile versions on your store on the editor page. This makes sure your store looks great and responsive on any device.

One-page Checkout

By default, all Shopify stores acquire an SSL Certificate, ensure that all data transferred between browser and an online store is encrypted. This makes it impossible for hackers to intercept or decipher your customers’ personal information.

Plus, Shopify uses its own PCI (Payment Card Industry) compliance service to detect vulnerabilities in sites hosted on its platform. So you can reassured that your store is as secure as possible. is a global body that sets standards for credit card security.

shopify one page checkout

There are flexible options for the Shopify checkout page such as adding the banner image, your logo, their positions, background image or color, typography, and layouts, … Plus, there are many Shopify checkout apps that you can install and try in the Shopify App Store.

Order Management and Fulfillment Process

Order management covers the process from a customer's order placement to delivery, including ordering, payment, and shipping.  Once an order is placed, it appears in the Shopify dashboard's “Orders” section, where you can handle it manually or automatically.

Shopify Order Management and Fulfillment Process

Manual processing is cost-effective for newer, smaller businesses, while automatic processing saves time by using a fulfillment service for packaging and shipping. Shopify tracks every step, ensuring transparency in payment transactions.

Shopify's detailed reports support your store's growth by providing valuable feedback through data, graphs, and tables. This data helps in making informed decisions for store development.

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Payment Gateways

A reliable payment gateway enables secure transactions between customers and businesses, like PayPal or Shopify Payments.

Pros of Shopify Payments:

  • No Extra Fees: Using Shopify Payments means you avoid the extra fees charged for using third-party payment gateways. You'll still pay Shopify's credit card fees but not the additional fees up to 2%.
  • Easy Setup: It's straightforward to set up, easier than integrating a third-party gateway.
  • Flexible: It allows payments through other gateways like PayPal or Square without extra fees.

Cons of Shopify Payments:

  • Limited Availability: It's only available in 22 countries, limiting its use. (the US, the UK, Switzerland, Sweden, Spain, Singapore, Norway, New Zealand, Netherlands, Luxembourg, Japan, Italy, Ireland, Hong Kong SAR, Germany, France, Finland, Denmark, Canada, Belgium, Austria, and Australia.)
  • Shopify Control: There are situations where Shopify might freeze your funds, like during a chargeback, giving them more control over your transactions.

For a detailed guide on how to set up Shopify Payment, check out this video:

  • Additionally, you can add a third-party payment gateway to give customers various options to pay.
  • Marketing, SEO, and Promotions

    Shopify offers a comprehensive suite of marketing and promotional tools essential for a thriving online e-commerce presence. Here's a breakdown of what Shopify provides to enhance your online store:

    SEO features:

    • Content delivery network (CDN): Ensures fast page loading speeds, benefiting SEO.
    • SEO-friendly features: Includes sitemap, 301 redirects, URL personalization, etc.
    • Third-party apps: A collection of apps to boost your SEO score and enhance functionality.
    Marketing, SEO, and Promotions
    Source: Shopify

    Marketing and promotional tools:

    • Customer segmentation: Create relevant customer groups for targeted marketing.
    • Unlimited contacts: Essential for growing your customer and prospect base.
    • Free and Built-in engagement tools: Such as Shopify Email, Shopify Inbox, Shopify Forms, and Shopify Subscription.
    • Discounts: Offers a variety of discounts including product category, shipping, buy X get Y free, volume discounts, and storewide discounts.
    • Campaign tracking: Dashboard reports and tools to track marketing campaigns.
    • Abandoned cart recovery: Notifications to recover lost sales.
    • Customer reviews: Plenty of Shopify apps and integrations to sync and display your reviews.

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    Shopify Point-of-Sale (POS) System

    Shopify POS app manages both online and offline sales through a unified dashboard, supporting credit/debit cards, mobile payments, and cash. It caters to various selling environments like retail stores, pop-ups, and more.

    Shopify POS Pros:

    • Omnichannel: Seamless integration allows for in-store and online shopping, inventory updates across all channels, and marketing tools like product reviews and social media integration.
    • Staff Management: Depending on the plan, you can assign roles, track sales, and monitor productivity.

    Shopify POS Cons:

    • No Free Plan: Shopify POS requires a Basic Shopify plan or higher, potentially limiting small businesses with tight budgets.

    Shopify POS is designed for businesses aiming for omnichannel sales, offering tools to enhance customer experience and manage inventory and staff efficiently.

    Analytics and Reporting

    Analytics and Reporting
    Source: Shopify

    Shopify offers a wide range of reports accessible through the Analytics tab on your Shopify dashboard. It’s available for all accounts, allow merchants to keep track on  product sales over the last 90 days. The types of reports include:

    • Sales
    • Orders
    • Finances
    • Acquisition
    • Behaviour
    • Customer
    • Inventory
    • Marketing

    This provides merchants with an in-depth and comprehensive understanding of their customer behaviors, patterns, and their multiple sales channels overview. If you’re on an Advanced plan, it comes with a more detailed and custom report for your needs.

    Customer Support Services

    shopify help center

    Regardless, one aspect of Shopify’s customer support that can’t be faulted is its impressive depth. There are no less than 6 channels through which buyers can find help from the platform:

    • Live Chat: Available 24/7 for all merchants. You can access it in the Shopify Help Center.
    • Email: Also available 24/7, and taking on average over 24 hours to respond. Better for big queries that don’t particularly require fast action.
    • Documentation: Thousands of written articles feature clear step-by-step processes and embedded videos. However, these resources lack visual illustrations, which may make them difficult for beginners to follow.
    • YouTube channels: They offer a large library of videos, cover almost everything you need.
    • Shopify Community: It's a vast forum that currently has around 900,000 members. Merchants can search the community for similar issues to see if a resolution was found, whether that solution came from another community member or a Shopify 'Guru'.
    • DailyWebinars:  One that often flies under the radar. Shopify runs 5 daily and free webinars that cover getting started, migrating stores, syncing with Google and more.

    Shopify vs Alternatives

    You're likely reading this Shopify review because you've heard that Shopify is one of, if not the, best eCommerce solutions available. The only way to verify this is by comparing it to its alternatives, which have significantly increased in number.

    AAfter nearly two decades in the business, is Shopify still the king of commerce? Let's explore Shopify compared to some of its biggest competitors!

    Shopify vs Amazon

    Amazon is the only name as big as Shopify in online shopping. Many know Amazon as a place to find anything they want, but not everyone knows how easy it is to sell there.

    Amazon Pros:

    • More customers: Almost everyone shops on Amazon, making it a huge market compared to a Shopify store.
    • Fast delivery: Amazon's Fulfillment by Amazon (FBA) service uses over 100 large centers worldwide to quickly deliver your products.

    Amazon Cons:

    • Costly: Selling on Amazon can be expensive. You pay $0.99 per item for small-scale sales or $39.99 monthly for larger volumes. Plus, commission fees can take up to 15% of your sales, much more than Shopify’s 2-3%.
    • Limited customization: Your Amazon store won’t stand out much. The layout is adjustable, but product pages must follow Amazon’s template. With so many sellers, it's hard to get noticed.

    You don’t have to choose between Shopify and Amazon. Use both! The Shopify platform offers more freedom, while Amazon gives access to a vast customer base.

    💡 Read more: Shopify Amazon Integration: How It Works and All the Benefits

    Shopify vs Etsy

    Etsy is another popular choice for selling online, focusing on unique, handcrafted items like jewelry, art, and crafts. It's a marketplace that brings together buyers looking for unique items and sellers offering them.

    This platform is different from Shopify because it operates on a marketplace model, not a standalone store model.

    Etsy Pros:

    • Easy to start: Etsy is great for creative individuals who prefer to spend time on their craft rather than on technical store setup. The platform is user-friendly, making it straightforward for sellers to get their shops up and running quickly.
    • Targeted customer base: Etsy is known for handcrafted and unique items, attracting customers specifically looking for these products. This means sellers can reach their ideal customers more easily than on larger, more generalized marketplaces.

    Etsy Cons:

    • Limited customization: Because setting up a shop on Etsy is straightforward, there's not much room to make your store stand out. This can make it challenging to differentiate your shop from others selling similar items.
    • Scaling challenges: Growing your business on Etsy can be difficult. The platform's strong brand identity means customers often remember their purchase as coming from Etsy, not from your specific shop. This can make it hard to build your brand.

    While Etsy might seem appealing for those just starting out, Shopify offers a better platform for merchants looking to establish and grow their own brand. Shopify provides more tools for design, marketing, and business growth, making it a better choice for serious sellers aiming for long-term success.

    Shopify vs Your Own Website

    Starting your own eCommerce site is challenging but can be highly rewarding when executed correctly.

    Pros: Complete control. Being the sole owner, you have full authority over every aspect of your store. This means no losing profits to monthly subscriptions or high transaction fees, and the freedom to run your store exactly as you wish.


    • Startup costs and effort: Building a store from scratch is neither easy nor cheap. It requires significant time if you do it yourself or a considerable investment if you hire a web developer. This is where platforms like Shopify, which are both time and cost-efficient, become appealing.
    • Ongoing maintenance: Unlike a Shopify store that can run with minimal hands-on effort, a self-hosted site demands constant updates, fixes, and new feature development, making passive income a challenging goal.
    • SEO Challenges: Effective Search Engine Optimization (SEO) is crucial for online visibility. Shopify offers built-in SEO tools, but with your own site, you'll need to understand and implement SEO strategies yourself.

    Setting up your site is ambitious and not advised for beginners. It's wiser to start with a platform like Shopify to gain experience in store operation and management. Once you have a successful and profitable Shopify store, you might consider transitioning to your own website with less risk.

    💡Read more: Shopify vs Your Own Website: Which One to Invest in 2024

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    And the Others?

    Like we said, Shopify is far from alone in the eCommerce world. We could spend hours telling you about the pros and cons of Shopify in relation to its competitors.

    We could, so we have! Check out the rest of our in-depth reviews of Shopify vs various other eCommerce solutions:

    • Shopify vs Ecwid- Ecwid is an eCommerce widget that promotes products mentioned on existing blogs and web pages. Essentially, it turns writing that you’ve already done into micro advertisements that work as mini storefronts for your products.
    • Shopify vs Magneto- Magneto works best for selling B2B, meaning that it helps you market your products to other businesses. A good solution for some, but how does it stack up against Shopify?
    • Shopify vs Big Cartel - A smaller solution perfect for starting a store with zero budget. It’s great for dipping your toes into the eCommerce world, however it means that scaling a Big Cartel store is pretty much impossible.
    • Shopify vs Teespring - Teespring is a solution specifically for POD (print-on-demand) stores. It removes a lot of the obstacles for designers and illustrators to make money online selling their products.


    Keep in mind that every new seller faces similar challenges when starting with Shopify. We all have important questions that need answers before we trust Shopify with our eCommerce dreams.

    Here are some of the most common questions we encounter:

    What is Shopify?

    Shopify is an eCommerce platform that helps anyone create an online store. It offers everything needed to design your shop and manage operations like orders, payments, and shipping, making it easier to deliver products to customers.

    Is Shopify free?

    Yes. Shopify offers 3 days free trial and your first month for only 1 dollar. This doesn't include the price of optional apps and templates, which are often recommended to enhance your store.

    Is Shopify legit?

    Shopify is a fully verified company headquartered in Canada. As a publicly traded entity with shares listed on the stock market, its operations are transparent, making it highly reliable.

    Is Shopify safe?

    Shopify invests significantly in security services to safeguard merchants, their stores, and customer information. It regularly reviews and updates its security protocols, ensuring rapid and widespread implementation. Among eCommerce platforms, we regard Shopify as one of the safest options.

    Final Verdict

    Shopify is great for small businesses wanting to open a real online store. It lets you sell all kinds of products and reach customers everywhere - online, on social media, and even in person. Shopify grows with your business, so it's good for small shops and big ones too.

    You can make your store look just how you want, and it’s cost-free to start

    We believe after reading this Shopify review blog, you'll be able to make an informed decision.

    Start for free. Then get your first month for $1.

    Trusted by over 1,750,000 businesses worldwide

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    Updated Feb 19, 2024

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