We get questions about Shopify’s pricing plans every day—not only from our customers but also from other merchants. What are Shopify's costs? How does the pricing work, and how can it meet your business needs? In this post, we’ll break down the costs you’ll encounter if you're considering Shopify as your e-commerce solution. We’ll cover pricing in the US, UK, Canada, Australia, Singapore, and more.
So, what makes this Shopify pricing review different?
When you search for terms like "Shopify pricing" or "Shopify cost," you’ll likely find reviews from so-called “website builder” experts. We’ve personally used both WooCommerce and Shopify for over five years, so this review comes from an experienced perspective. As official Shopify Experts (featured in the Experts Marketplace), our goal is not to persuade you but to provide a clear, unbiased breakdown of Shopify’s pricing, helping you make an informed decision.
Unfortunately, many high-ranking reviews are outdated, only updated with new dates to appear current. For example, a Shopify pricing review from May 2020 might still feature information from August 2016. This makes it harder for readers to get accurate, up-to-date insights, which is what we aim to provide in this review.
Shopify now supports over 2,000,000 merchants worldwide, a milestone they celebrated with a video for reaching one million users last year. We recommend watching the video to get a better sense of Shopify's global community.
Shopify offers a 3-day free trial, followed by a $1 charge for the first month. Learn More.
Like many top articles, we use Shopify affiliate links, but rest assured that content quality is our top priority.
Looking Back: The Context of Our Shopify Cost Research
More people than ever are starting businesses with Shopify. The data below highlights the rise in searches for “Shopify cost” over the past few years.
Naturally, I first explored Shopify’s pricing through their official pricing page. This introduced me to the three main paid plans: Basic, Shopify, and Advanced. If you're just starting out and don't have the capital for a full store, you can opt for the Shopify Starter plan at just $15 per month. This plan is designed for selling directly through social media platforms.
How much is Shopify per month? Shopify Plans and Pricing Explained.
Here’s a quick overview of the three most popular Shopify plans. Shopify’s pricing structure is straightforward: you pay a fixed monthly fee and a transaction fee, which varies based on the plan you choose.
- Shopify Basic: $39/month + 2.9% + 30¢ per transaction
- Shopify: $105/month + 2.6% + 30¢ per transaction
- Shopify Advanced: $399/month + 2.4% + 30¢ per transaction
These fees apply when using Shopify Payments, powered by Stripe. Note that Shopify Payments is only available in select countries. Click here to check eligibility.
Shopify plans comparison table
Let us clarify some of the details.
Side Note: PageFly Engineers created the interactive Shopify pricing Calculator.
Estimate how much Shopify costs with the Shopify Pricing Calculator.
Shopify UK Pricing Plans
For UK-registered businesses, Shopify offers pricing plans that can be converted using xe.com. Based on the current exchange rates:
- Basic Shopify: £25
- Shopify: £65
- Advanced Shopify: £344
These rates reflect the approximate costs after conversion from the standard USD pricing.
Shopify US Pricing
For US-based businesses, Shopify operates under the .com domain, with the following pricing:
- Basic Shopify: 39 USD
- Shopify: 105 USD
- Advanced Shopify: 399 USD
These prices reflect the standard monthly fees for each plan available to businesses in the United States.
Shopify Australia Pricing Plans
For Australian businesses, Shopify offers the following subscription rates:
- Basic Shopify: $56 AUD
- Shopify: $149 AUD
- Advanced Shopify: $575 AUD
These are the standard monthly fees for each plan available to Australian businesses.
Visit Shopify AUS pricing page
Shopify Singapore Pricing
For businesses in Singapore, Shopify offers the following pricing plans:
- Basic Shopify: $39 SGD
- Shopify: $132 SGD
- Advanced Shopify: $531 SGD
These are the standard monthly fees for each plan available to businesses in Singapore.
Visit Shopify Singapore Pricing page
Shopify France / Germany Pricing
For businesses in France and Germany, which are part of the Eurozone, the Shopify pricing plans are as follows:
- Basic Shopify: €39
- Shopify: €65
- Advanced Shopify: €399
These are the standard monthly rates for both countries.
Shopify Monthly Costs: Key Details
Shopify base fee - an online store & 24/7 customer support service
Shopify’s base fee starts at $39 per month for the Basic plan, which includes an easy-to-use online store builder and 24/7 customer support. There’s no bandwidth limit, meaning you can handle any amount of traffic without extra fees.
New users may face a learning curve, but Shopify’s 24/7 support is available via phone, chat, email, and forums, regardless of time zone.
Shopify also ensures high-speed, secure performance with global CDN-hosted images, offering fast load times worldwide—a vital feature for international businesses.
Source: fastly.com
Abbreviation - POP - Point Of Presence. Used in server hosting providers. Source.
In summary, Shopify offers three subscription options:
- Shopify Basic: $39/month (Ideal for new businesses)
- Shopify: $105/month
- Shopify Advanced: $399/month
These plans cater to businesses at different growth stages, offering increasing features as you upgrade.
Shopify transaction fee
Shopify Payments supports major credit and debit cards like VISA, MasterCard, American Express, and more. Depending on your Shopify plan, a transaction fee is applied. You may wonder why this fee exists, but it covers security checks to ensure each transaction is legitimate, protecting your business from fraud.
If you prefer not to use Shopify Payments, there are many alternative payment gateways based on your store’s location.
Transaction fees per plan:
- Shopify Basic: 2.9% of the value of the transaction + 30 cents.
- Shopify: 2.6% of the value of the transaction + 30 cents.
- Shopify Advanced: 2.4% of the value of the transaction + 30 cents.
Shopify theme cost
Shopify theme pricing ranges from free to $350, with 12 months of customer support typically included. Your choice depends on your budget and business needs. Shopify offers well-designed free themes and direct email support. For beginners, it's worth exploring the free themes available on the Shopify Themes Marketplace, which features options optimized for popular niches like fashion, cosmetics, and restaurants.
Read more: Top 30 Shopify Themes Free + Premium: A Complete Review
Shopify apps (Optional)
This is sometimes overlooked in the grand scheme of Shopify pricing.
Shopify apps are often overlooked when considering the total cost. For example, if you're using the Shopify Basic Plan with the free "Brooklyn" theme but want to add a free shipping announcement in the header, and your theme doesn't support it, you'll need a third-party app like Quick Announcement Bar by Hextom. While this could add to your costs, the app offers a free plan that covers basic functionality.
Quick Announcement Bar pricing
The good news is that many apps offer free trials or even free plans to help you get started. A smart approach is to begin with apps offering free plans, then as your business grows and you make your first few sales, consider upgrading to paid versions. Currently, there are over 4,400 free apps available to help new stores get off the ground.
What if you’re short on time and need to start making a profit quickly? In that case, you can delegate app selection to Shopify Experts, though it’s an added cost.
Shopify store services cost (Optional)
If you have the time, you can design and customize your store yourself. However, if your budget is flexible but time is tight, hiring Shopify Experts can save valuable hours. Many merchants use the Shopify Experts Directory to find professionals who can assist with store setup, design, and customization.
How Much Does Shopify Cost for Different Types of Businesses?
Shopify offers flexible pricing for various business types:
For Startups and Small Businesses
The Starter Plan costs $15 per month and allows sales via social media. The Basic Shopify Plan ($39/month) includes a full online store, unlimited products, and abandoned cart recovery, making it a great value for startups.For Growing E-commerce Stores
The Shopify Plan ($105/month) provides advanced marketing tools, reduced transaction fees, and professional reporting, ideal for scaling businesses.For Established and High-Volume Businesses
The Advanced Plan ($399/month) offers custom reports, third-party calculated shipping rates, and the lowest transaction fees, perfect for large businesses.
How to Save on Your Overall Shopify Cost
Here, we’ve laid out 2 big tips that can help you to save money on your Shopify cost.
Tip #1 – Subscribe to Shopify’s Annual Plan
Prepaying for 1, 2, or 3 years can save significant money. For example, after testing the Basic Plan for two months, upgrading to the 1-year plan saved $36, with the first payment discounted to $291.37. This resulted in a $173.33 saving due to Shopify's 25% discount for the first year.
Step 1 - Log in to your Shopify store
And click on ‘Settings’, followed by ‘Plan’.
Step 2 - Click on the ‘choose plan’ button.
Step 3 – Choose Your Yearly Shopify Plan (1, 2, or 3 years)
You have the option to save money on your Shopify subscription by choosing a yearly plan. For example, our store is on the Shopify Basic Plan ($39/month):
1-year option: Pay $348 and save $112 with a 25% discount for the first year.
As for the payment method, you can pay with a credit card or PayPal.
Tip #2 - Pause your Shopify store.
Did you know you can pause your Shopify store if you need a break? Shopify keeps your store online but disables the checkout, allowing you to retain all your hard work while taking a step back. The best part? You save on your monthly subscription fees. Instead of paying $39 to $399 per month, you can pay as little as $9 per month (to keep and update the store) or $0 (just to keep it active).
To access this option, go to Shopify Admin > Settings > Plan and permissions and scroll to the bottom.
---
Shopify Pricing Plans - What’s the Total Shopify Cost?
The total cost of Shopify varies depending on your business needs. There are two main considerations: the initial investment and monthly recurring costs, which depend on your experience and eCommerce goals.
For New Businesses:
Initial Investment:
Hiring a Shopify Expert: $200–$500
Total: ~$300Monthly Recurring Costs:
Shopify Basic Plan: $39
Essential apps: ~$50
Total: ~$100 per month
Signup Shopify with 3 Days Free Trial
I’m a serious entrepreneur and ecommerce is my full-time business:
Initial investment Shopify pricing:
- If you have a larger budget from previous online investments, and/or a stricter time schedule for your newest enterprise, Shopify Experts can be the solution. Advanced consultation and functions for serious business pursuers costs $500 initially and then up to $1,000 for the store building.
Shopify monthly recurring costs:
- Shopify plan: $105
- Shopify theme: $180
- Essential Shopify apps: $50
- Advanced Shopify apps: $250
In total:
- Initial investment Shopify pricing: $1,000
- Shopify monthly recurring costs: ~ $400 per month
Signup Shopify with 3 Days Free Trial
We’re an enterprise with a primary focus on ecommerce and online channels:
To be honest, we’re not Shopify Plus experts, but our solution, PageFly, serves 5,900+ active Shopify Plus merchants. If you’re interested to know what Shopify Plus and PageFly can do for you, then feel free to drop our team an email at happytohelp@pagefly.io.
Common question about Shopify subscription plans
How much does Shopify take per sale?
In USA:
- Shopify Basic: 2.9% + 30 cents USD per sale.
- Shopify: 2.6% + 30 cents USD per sale.
- Shopify Advanced: 2.4% + 30 cents USD per sale.
In UK:
- Shopify Basic: 2.2% + 20p per sale
- Shopify: 1.9% + 20p per sale
- Shopify Advanced: 1.6% + 20p per sale
In AUS:
- Shopify Basic: 2.9% + 30 cents AUD per sale.
- Shopify: 2.8% + 30 cents AUD per sale.
- Shopify Advanced: 2.6% + 30 cents AUD per sale.
What are the pricing plans for Shopify?
There will be several answers for how much does Shopify cost, based on the location of the merchant. Here are Shopify pricing plans in the US:
- Basic Shopify: 39 USD
- Shopify: 105 USD
- Advanced Shopify: 399 USD
Does Shopify take 30%?
No, Shopify does not take up to 30% per sale. The percentage will be FREE if you use Shopify Payment. Otherwise, it will be different between the Shopify plan you are using. For example, in USA:
- Shopify Basic: 2.9% + 30 cents USD per sale.
- Shopify: 2.6% + 30 cents USD per sale.
- Shopify Advanced: 2.4% + 30 cents USD per sale.
Are Shopify fees high?
Shopify offers comprehensive pricing plans. If you are a new merchant in the US, you can start with Basic tier, which cost only $39 per month. Moreover, there are many free apps and theme for you to build your store.
Learn More about Shopify plans from other partners resources:
- Avada.io - Shopify Basic plan review
- Avada.io - Shopify Advanced plan review