Shopify Plus Pricing: Is It Worth the Investment? (2024)

One of the most powerful enterprise-level e-commerce platforms on the market is Shopify Plus. Thousands of businesses worldwide, including well-known names like Heinz, Red Bull, and Victoria Beckham Beauty, rely on this ecommerce platform.

If you need to upgrade from a less feature-rich Shopify package or if you want to make improvements to your online store, Shopify Plus can be a great choice.

All businesses, though, are concerned about costs. In the e-commerce space, there are numerous competitors in addition to price. Why should you pick Shopify Plus over other options considering all of these facts?

This article looks at the Shopify Plus pricing, possible fees associated with using the ecommerce platform, and the costs of various competitors.

Shopify Plus Pricing Breakdown 

Source: Shopify Plus

Monthly Shopify Plus Pricing 

• Monthly minimum Shopify Plus license fee: Shopify Plus starts at a fixed monthly fee, ranging from $2300 monthly for a 3-year term, and $2500 monthly for a 1-year term. This fixed, base fee covers core platform functionalities such as product management, order fulfillment, basic reporting, and access to essential features like abandoned cart recovery and basic analytics.
• Revenue and business model: Shopify Plus also offers variable fees for more complex business structures. I will give you one example. Let’s say your business grows and exceeds a certain annual revenue threshold – which is typically around $800,000. In this case, you might want to transition to a variable fee structure.

Additional Shopify Plus Cost

Shopify Plus Transaction Fees

Shopify Plus Transaction Fees are typical for any e-commerce business, of course; whichever platform you choose, you'll need a way to process credit card payments. In other words, they're not just "Shopify Plus costs."

Nevertheless, fees will be paid in addition to the Shopify Plus license fee when processing transactions through Shopify Payments. with an additional fee due if a third-party processor is used.

You have to pay third-party Shopify Plus transaction fees to support Shopify's maintenance of its integration with these platforms. The reduced amount of payment processing costs is one of Shopify Plus's main benefits.

• If you use Shopify Payments as your primary payment gateway: You pay Shopify all online and in-person card fees, with the lowest rates of any plan. Card rates vary per country. Third-party transaction fees are waived globally.
• If you use a third-party processor as your primary payment gateway: You pay your processor fees, plus 0.20% per transaction to Shopify for security and compliance costs.

App Fees 

The vast array of carefully chosen apps that are available on Shopify Plus is just one of its many advantages. These apps can really elevate your store, even though they are optional. These apps can handle shipping, automate email responses, and integrate accounting software, to name just a few of their features.

Every business does not need these kinds of systems. However, it's crucial to make sure that your back office businesses are as high-quality as Shopify Plus's front end products and services.

Considering these apps' power, you might want to know how much using them will cost. Yes, it varies a lot. While some applications can be purchased for as little as a few dollars per month, others may cost up to $500. The costs of each application are listed in the Shopify Plus Certified App Program store.

If you want extensive store customizations in terms of design and development, or custom functionalities beyond the platform's capabilities (such as custom app development or third-party integrations), you may need to hire developers. There will be further costs associated with this. The normal hourly rate for Shopify Plus development is between $38 and $61.

Read more: Shopify vs Shopify Plus: An All-around Review (Pricing, Features, Tutorial)

Shopify Plus Migration fees

To switch to Shopify Plus, there are no costs involved. However, the cost will normally range from $500 to $25000 if your setup is complex and you want them to meet special requirements.

Shopify Plus Cost For Site Maintenance 

Shopify Plus is a platform that is fully hosted. This means that all maintenance expenses (server fees, security patches, etc.) that you would typically associate with other options are included in the license.

The fact that there are no additional costs to pay after the monthly fee is paid is one of the key advantages of Shopify Plus and other hosted services. This covers the cost of site maintenance. Shopify will cover the cost of any security upgrades that occur.

Other than depending on your needs, you might have to pay a lot of money to work with an e-commerce website design agency if you want to enhance your site. Custom elements on your website might not be updated because Shopify Plus won't be able to edit them. As a result, hiring an agency to update those areas of your online store might be necessary.

Shopify Plus Pricing vs Other Shopify Plans 

One of the biggest ecommerce platforms on the market right now is Shopify. Selecting a package to use is one of the most important choices a business owner will have to make. 

Source: Shopify

Shopify Basic ($19/month):

• Suitable for solo entrepreneurs 
• Card rates starting at 2% 3rd-party payment providers
• Standout Features: 10 inventory locations, 24/7 chat support, localized global selling (3 markets), POS Lite.

Shopify ($49/month):

• Suitable for small teams
• Card rates starting at 1% 3rd-party payment providers
• Standout features: 10 inventory locations, 24/7 chat support, localized global selling (3 markets), 5 additional staff accounts, POS Lite.

Shopify Advanced ($299/month):

• Suitable for growing businesses with more advanced needs.
• Card rates starting at 0.6% 3rd-party payment providers
• Standout Features: Custom reports and analytics, 10 inventory locations, Enhanced 24/7 chat support, Localized global selling (3 markets) + add markets for $59 USD/mo each, 15 additional staff accounts, 10x checkout capacity, POS Lite.

Shopify Plus ($2,300+/month):

• Designed for more complex businesses
• Card rates: Competitive rates for high-volume merchants
• Standout Features: Custom reports and analytics, 200 inventory locations, priority 24/7 phone support, localized global selling (50 markets), unlimited staff accounts, fully customizable checkout with 40x capacity, 200 POS Pro locations with Shopify Payments,...

Key Differences: Shopify Plus offers enterprise-level support, scalability, and features that are not available on other plans, making it ideal for large businesses with complex needs. Other Shopify plans are better suited for small to mid-size businesses, with a focus on essential tools at a lower cost.

Compare Shopify Plus Plan to Competitors' Pricing in 2024 

It is important to note that the cost of competing with Shopify Plus, like Magento Commerce (Adobe Commerce), BigCommerce Enterprise, and Woocommerce Enterprise, is typically custom-quoted and depends on the size, complexity, and unique requirements of your online store.

Shopify Plus Pricing vs Magento (Adobe Commerce) Pricing 

Source: Magento

Shopify Plus licensing is at least $27,600 annually, while Magento Enterprise licensing (Now Adobe Commerce, updated in 2024) is at least $22,000. However, depending on the revenue of your company, Magento might cost more.

Moreover, with Adobe Commerce, you have to pay for hosting, an SSL certificate, and a domain name as well.

• Pros: Highly customizable, omnichannel capabilities, enterprise-grade features.
• Cons: Complex setup and maintenance, requires significant technical expertise, high cost of ownership.

Shopify Plus Plan vs Woocommerce Cost 

Source: Woocommerce

The most expensive Woocommerce package runs about $31.99 per month. It is therefore a wise choice for smaller enterprises.

• Pros: Highly customizable, open-source platform, full control over data.
• Cons: Requires significant technical expertise for setup and maintenance, ongoing hosting and security costs.

Here’s a comparison of Shopify Plus vs WooCommerce costs:

Shopify Plus Plan vs BigCommerce Plan 

Source: BigCommerce

BigCommerce Enterprise has monthly costs ranging from $1,000 to $15,000, or $12,000 to $180,000 annually. Nowadays, a lot of big online businesses use Shopify Plus and BigCommerce Enterprise, two dependable and strong e-commerce platforms.

• Pros: Scalable, B2B functionalities, built-in marketing tools.
• Cons: Limited app selection in comparison to the Shopify App Store and a less user-friendly interface than Shopify Plus.

Is Shopify Plus Worth It In 2024?

Source: Kylie Cosmetics

Larger businesses have more complex c-commerce needs, even though Shopify is sufficient for the typical e-commerce business. These businesses therefore require exceptional solutions. As a result, Shopify Plus is used by numerous flagship brands, such as Gymshark, Skims, Kylie Jenner, Allbirds and others.

Despite using the same dashboard, editor, and help center as all of Shopify's options, including Shopify Plus, Shopify Plus offers these enterprise-level businesses far more functionality than any of Shopify's other plans.

For instance, Shopify Plus offers personalized help and support in addition to an infinite number of staff accounts. Furthermore, it has a transaction processing speed of more than 10,000 per minute. Large-scale retailers can therefore stop worrying about your website crashing.

• Scaling Reliability: Reliable infrastructure that helps businesses grow to the enterprise level or support businesses operating at that level; advantageous for retailers who must scale up during the holidays to handle a spike in traffic
• International Deployment: Features like currency conversion, language selection, and geo-targeting are built-in for quick and simple global expansion.
• Omnichannel commerce: This functionality is great if you have physical stores and want to integrate those with your online stores to deliver an excellent experience to your customers across different channels.
• APIs, Integration & Extensions: Easily extensible and add-on compatible, with an exclusive App Store ecosystem
• Development and Maintenance: The platform consists of servers, hosting, bug fixes, order management, bandwidth, feature implementation, and file storage.
• Technical Support and Account Management: A personal account manager for every customer
• Marketing: contains a wide range of common marketing tools

Is Shopify Plus worth it? Shopify Plus is worth the investment for starting an online store or adding e-commerce features to existing sites because of all these features.

Shopify Plus is a great platform for new ecommerce sites or businesses looking to migrate to a more robust platform when compared to well-known platforms like Magento, WooCommerce, and BigCommerce. So to answer the question: Is Shopify Plus worth it in 2024, Shopify Plus is undoubtedly one of your best e-commerce options regardless of whether you're already at the enterprise level or you have plans to scale up to the next level like Campus Protein.

Explore more, check out: Limitless Potential: Shopify Plus Features To Grow Your Business