If you think eCommerce is just a playground for multi-product sellers, or hold an idea to run a one product Shopify store but are still doubtful about its possibilities, then you might want to reconsider. Why? Because selling only one product online can be profitable as running a colossal e-store with various types of items.
Million-dollar online businesses like Casper or Spanx all started up with just one kind of product that people still remember their signature mattress or pantyhose until today. So, why don’t you just try to build a great single product online presence to grow your business now?
In this article, we are going to give an effective way to create a Shopify single product store, using the Shopify platform to expand your business in the future.
What is a One Product Shopify store?
A one-product Shopify store is a business built around a single “groundbreaking” product. This allows the company to focus their resources on improving and marketing that one product.
Depending on the company’s trajectory, the business may soon be identified and remembered from its one product.
Popular one-product businesses include Coca-cola and Crocs.
There is no specific rule of which kind of product to sell, but here are some of the most common types—those where merchants can take the fullest advantage of their single-product Shopify store:
- Digital products. These include anything that isn’t physical items and, hence, can’t be shipped. Examples are educational products (e.g., ebooks, courses), arts & music, and software tools (e.g., SaaS and page builder apps like PageFly)
- Services. You may build a one-product Shopify store to sell your stellar, excellent service. These could be cleaning services, private yoga lessons, and piano lessons, among countless others.
- Niche products. You can look for a need within a specific niche and set up your product to fill that need. Take, for example, affordable tri-fold bicycles or powdered energy drinks.
- General products. Phone cases and backpacks are competitive items that dropshippers, SMEs, retailers, and mega-corporations all sell. But as a single-product store, you can level up an otherwise common ware. For example, you may choose to sell waterproof phone cases or ergonomic backpacks.
Note that a one-product Shopify store doesn’t necessarily mean that you’ll only have to sell one product.
Coca-cola, for example, has a handful of Coca-cola variants.
If you’re selling a single shoe design, you may want to offer different sizes of that one design, as well as “accessories” such as shoe cream and polish. But you can still consider yourself a “one-product store” because you’re only offering that single star product.
The Benefits of Having a Single Product Shopify Store
Let’s look deeper into what value you can gain with a single product Shopify website:
- Better resource allocation. Having a single-product store helps merchants utilize time, energy, and human resources to focus on developing their only product. You only have to sell one thing; do it well.
- Help create strong branding. Since you only have one product, it will be easier to build brand awareness and push your star product. As a one-product store, people will instantly know what your business is about and what value you bring.
- Easier store management. You just have to make and perfect one product page, which lessens the amount of work at your end. Also, managing orders and stocks for only an item is much “easier to breathe” and saves a lot more time.
Take this zipper hoodie product on the Kickstarter website as an example.
Right after landing on the website, you will see the project is a hoodie product with 20 innovations. You can see how many people have pledged to this project.
Scrolling down the website, you can see all the information about the product, such as descriptions, colors, materials, size charts, and international orders.
After reading all the information, if you want to pre-order, just click on the CTA button at the top and select a perk on the directed Indiegogo website.
You can see how customers can get an easy and quick experience when it comes to purchasing from a one-product online store like this.
Best Practices Tailored to A High-Converting One-Product Shopify Store
Tip #1: Use Appealing Photos
The first impression always lasts. You can lose customers in a second with a boring landing page. So, filling your landing page with attractive images is a prerequisite for high conversion rates. Consider the following tips:
- Illustrate the features and benefits of your product via images
- Use photos that deliver an emotional connection with your shoppers
- Make sure your photographs go with the color scheme of the site
Tip #2: Incorporate Your Product into your Homepage
One-product Shopify stores and their flagship product are one.
The more your product gets recognized, the more your brand gets recognized. There’s a more direct connection between a one-product brand and its product in terms of mutual growth, as opposed to a retailer and its thousands of wares.
So, be sure to highlight your product on your home page.
Implementing this may even result in you creating a clean, non-cluttered one page Shopify store.
Though the product should have its own product page, your home page should also deliver some facts and information that you won’t otherwise place on a typical product page.
Source: The Farmer’s Dog
Incorporate information such as publications, celebrity reviews, physical outlet locations, and even some fun, engaging sections such as before-after sliders, text hotspots, and a product comparison section that pits your product against the industry standard, just like what The Farmer’s Dog did above.
In fact, you may even have Add To Cart and Buy Now CTAs on your home page—ready to convert customers to checkout.
The reason you’d want to highlight your product on your homepage is that since you only have one product, there’d be ample room for storytelling and feature flaunting.
Also, if you’re a company recognized by your brand name, people performing a navigational search will likely end up on your home page, not your product page.
Tip #3: Add Variants for your One Product
If you’ve set yourself up as a one-product store, it doesn’t literally mean you have to sell just one product.
You’ll need to spice that product up. Perhaps add different styles, colors, flavors, or sizes, but still keeping true to the original product.
Just note that every variant you add will be an additional SKU to keep track of.
However, unlike Shopify Products, Shopify variants are subcategories of a single Shopify Product. And hence, each Shopify variant won’t need its own product page. So you can still have a single product page for 5, 10, or 20 variants of the same product.
This brings us to our next tip:
Tip #4: Craft a Dedicated Product Page Template
Source: Blendjet
One of the biggest advantages that one-product stores have over their multiple-product counterparts is that they’ll only need to create one product page.
This is huge advantage because in Shopify, when you create a product page template, that template will apply to all products using that template. As a result, when creating templates for multiple-product stores, the templates should be devoid of product-specific information.
This often leaves retail stores’ product pages feeling quite standard, particularly when using Shopify collections without tailoring them for specific product niches.
However, for single-product stores, you can tailor this product page specifically for your one product. This means you can use engaging blocks and sections (e.g., text-and-image, before-after sliders, collages, lookbooks, etc.) to highlight the various value propositions of your item.
The result is a much more engaging product page that captures attention and interest from potential buyers.
In turn, this improves perception towards both the brand and product, improving patronage and conversions.
Tip #5: Pay Attention To Your CTAs
Call-to-action buttons are among the most significant elements of your site. Pair them with Shopify tracking tools to analyze shopper behavior and improve conversion rates, ensuring your CTAs deliver measurable results. In short, your CTA button must be prominent, specific, and tempting. To do so, you should bear in mind:
- The CTA must be in a different color with other elements on the website
- Place the buttons throughout your page or make it stick to a corner so users can always see it while exploring your store
- Do A/B testing to find the most effective version of your CTA button
- Keep your CTA copy concise and action-oriented (e.g., Try For Free, Get Started, Treat Me Now, Take A Tour)
Top 6 Examples of One Product Shopify Stores
Do you know what it takes to create a winning Shopify landing page? Check out the video below before jumping into the inspiration list below.
Example #1: dryrobe
dryrobe (yes, lowercase ‘d’) sells high-quality waterproof, windproof, and coldproof robes for adventurers who need insulating warmth.
Also, this UK-based brand has partnered with huge names like RedBull or GoPro to supply them with their kit.
What contributes to the success of dryrobe?
- Sports- and outdoors-centered approach. The company has positioned itself as a premier equipment provider for a wide range of outdoor water activities. Paired with the robe’s puffy, fashionable characteristics, dryrobe established itself as the top-of-mind go-to for high-performance cold-repellant wear.
dryrobe website:
- Video hero banner. This moving element immediately captures visitors attentions as they land on the page. The video banner showcases the product in action, showing how the product is used and providing a lifestyle element to the product.
- Emphasized FAQs on product pages. Dryrobe’s product pages flaunt three product features, each feature having an accompanying image. Having this section highlights the product even more.
- Varied product photos. Each product page contains an optimal variety of photos. These photos include the robe on a plain white background, the robe fully zipped, the robe unzipped, the robe being worn as part of an outfit, and the robe being worn outdoors.
Example #2: Palmpress
This shop sells one-cup coffee presses that bring a unique experience for coffee lovers.
What contributes to the success of Palmpress?
- Appealing visuals: First-time visitors must be impressed with this store’s theme, which is very well-design and logical-arranged. It has harmonious color combinations that consist mainly of warm colors. They are all highly appropriate for coffee, which is of the F&B industry. Besides, all photos and videos on the site have a high resolution, which gives this online store a professional look.
Palmpress’ website:
- Excellent product description: Palmpress has a good way of showing customers how their product works. Instead of writing a paragraph, they illustrate the process with an image and videos. Each video shows a stage of using the coffee press in dozens of seconds. This choice of introduction is very suitable for the product they are selling.
- Credible testimonials: Every review of Palmpress has a verified badge and the reviewer’s name, which helps to build trust in a second. Also, among 248 testimonials, 90% are of the highest rating.
- Well-prepared FAQ: Palmpress did a good job. They listed all the matters that coffee lovers are very likely to think about in the FAQ. So, the brand has cleared numerous drivers that affect the buying decision of prospects.
Example #3: Snooz
This single product eCommerce site sells sound machines that help people fall asleep. But its main, star product is the Snooz Original.
What contributes to the success of Snooz?
- An insightful headline: “Turn your bedroom into a haven for sleep” is a good headline. It gives an idea of what the brand is selling: something that brings consumers better sleeps. Also, it piques the reader’s curiosity to make them continue to explore the product.
Snooz’s website:
- A great number of reviews: Snooz has more than 600 testimonials posted on its website, which can amaze anyone on their first visit. All feedback consist of the customer’s name, a verified icon, and at least one photo. Without a doubt, such testimonials can erase a lot of doubts and concerns of prospects.
- Good product description: It lies just below the banner of the website. The content is so concise that it contains only the most needed information. So, shoppers can quickly be aware of what they will benefit from the machine. Besides, every product photo is in high resolution. A lively introduction video is also included to give prospects a better imagination.
Example #4: Shwood
Shwood is a single-product eCommerce store that offers various choices of sunglasses made of wood.
What contributes to the success of Shwood?
- Friendly return policy: A return policy is essential to online one product stores. Unlike the case of brick-and-mortar stores, online shoppers are unable to see and touch the physical product before buying it. So, Shwood has made prospects take a closer move to the checkout by offering free returns.
Shwood’s website:
- Good customer service: Service is a factor that differentiates a store from other players in the field. Shwood has such a sweet live chat that can respond to prospects’ queries at any time. It ensures the shop won’t lose customers due to assumptions.
- Robust web performance: Slow loading can discourage visitors from exploring the site as they have no patience to wait. Though filled with high-quality images, the Shwoodshop website loads very fast. It takes only 1 second to load to the whole page if you have a stable internet connection.
Read more: How to Optimize Product Images for Faster Loading Time 2024 (+ Tutorial)
- Fascinating photographs: All photos selected by Shwood are of high quality and illustrate a young, wild, and free lifestyle. It implies the product’s characteristics, which are nature-based.
Example #5: Blendjet
Blendjet is the world sensation portable compact blender geared towards gym goers and health buffs. Customers can take a Blendjet with them anytime, anywhere.
On top of that, Blendjet is also a vibrant lifestyle product that comes in plenty of different styles and colors—much like a stainless steel water flask.
What contributes to the success of Blendjet?
- One product, tons of variants: Blendjet has adopted the business model of apparel businesses, releasing limited-time, trendy, stylish designs for their compact blenders. Seasonal releases (e.g., Halloween styles) and collaborative designs (e.g., Spongebob Bendjet design) leverages the market’s desire for continuously fresh styles.
Blendjet’s website:
- Loads of visuals. Blendjet uses plenty of brand media on its Shopify website. You can see loads of imagery on the homepage, product page, and Our Story page. This visual aspect helps the brand resonate and communicate with site visitors.
- Dedicated product page. Blendjet has one of the most robust product page templates we’ve seen in an eCommerce store. The product page for Blendjet’s star product also acts an informative landing page—a tri-fold brochure, if you will. This gives customers a complete idea of the product, nudging them to a purchase.
- Testimonials and UGC. Blendjet collates user-generated content and places it on its website as genuine and intimate customer reviews.
Example #6: Truff Hot Sauce
Okay, Truff technically has six products. But these are all variations of its star Truff Hot Sauce product.
They use truffles in their hot sauce for a premium, elevated flavor.
What contributes to the success of Truff Hot Sauce?
- Product-centered website layout. Truff’s website embraces their star product. When visitors land on the homepage, they’ll see the exotic flavors Truff boasts. Going further down the homepage introduces visitors to three highlight blogs that will make visitors appreciate the product more.
Truff Hot Sauce’s website:
- A product page template for each Truff flavor. Truff registers each of its flavor variants as their own unique Shopify products. This lets Truff create unique and tailored product pages for each flavor, giving each the proper, mouth-watering limelight. The variant swatches even take visitors to the correct product page.
- Striking visuals. Truff is the opposite of basic and minimalist. It has moving text, in-your-face visuals, and an overall website flavor that leaves you craving.
- Spiciness meter. Truff places a spiciness meter for each of its flavors. It uses a five-chili logo wherein a shaded area represents its spice level.
BONUS: 3 other Single Product Shopify Stores for Inspiration:
WaveBeamPro
This store specializes in a motion sensor LED headlamp designed for outdoor enthusiasts, providing hands-free lighting solutions for various activities.
Bottlecup
Bottlecup offers a unique 2-in-1 water bottle and coffee cup designed for zero-waste living, making it easy to carry less while reusing more.
Dext
Dext specializes in innovative grip enhancement tools, such as key turners and can openers, designed to assist individuals with limited dexterity.
How To Make a One Product Shopify Store
It’s time to step into the real work. We’ll discuss how to make a one product Shopify store from scratch. The following steps will walk through generating that big idea to setting up the store through Shopify.
Step #1: Get Your One Product
Learning how to create a one product Shopify store means first having a product.
If you need a winning product idea, look for and address a gap in the industry. If there are no companies or products filling that gap, then maybe you could be the first (or one of the few who do).
Once you’ve decided on the gap you wish to address, draw a detailed picture of your buyer persona. Find out:
- What are their goals?
- What are their pain points?
- What are their demographics? (e.g., age, gender, location, economic status, etc.)
- What are their interests?
Consider the feasibility of your execution and if you can pull it off.
Step #2: Prepare Website Content
Content is a pivotal part of learning how to create a one-product Shopify store. You should consider even small details like what sections should be in the navigation bar, what images for the “Hero banner,” how the introduction video or animated gif can be entertaining but educational.
The blog section is crucial as well because this is where you can be creative with articles that can engage with visitors.
Also, pay attention to content for ads. Think of how your advertisements can be enticing and distinctive. Do A/B testing using methods (like Google Drafts & Experiments for Google Ads, or AdEspresso for Facebook Ads) to optimize your budget.
Step #3: Start Designing Your Online Store
Here is the fun part.
It’s time to transform your plan into a more visually appealing site look. Below are three quick steps to creating a single product Shopify store:
Step 3A: Get a Shopify One Product Store Theme
Having a prominent but suitable theme to attract visitors is very important. Your store should provide a friendly and straightforward experience when customers navigate around the website.
The great thing is you can easily find such themes on the Shopify theme store or other theme markets. We suggest the five themes listed below for your single product Shopify store:
Electro
Electro theme offers various forms to show product information, including text hotspots, collapsible content, and product comparison—perfect for highlighting your one product.
Dawn
Dawn is a free theme designed to showcase images and visual storytelling. It features a clean and minimalist design that makes your product images stand out.
It’s also the best free Shopify one product store theme due to its responsive design, Shopify compatibility, reliability, flexibility, and scalability.
Story
This Shopify one product store theme is a robust branding tool because it has a “story-focused product page” and “tell your story” features.
Elomus
An elite author of ThemeForest develops this theme. It is suitable for products like drones, smartwatches, beauty & fashion items, and scooters.
Mixture
One of the cool things about this theme is the 360 product view, which creates an interactive and engaging shopping display.
You can also find well-designed Shopify stores that you want to learn from, use this Shopify Theme Checker tool to find out which Shopify Theme those stores are using and try them out.
Step 3B: Build your Home Page
Once you choose the right theme for your store, you can build a responsive home page quickly. Pay attention to your images, color scheme, CTA buttons. The home page should be enticing and can promptly highlight the critical value of your product.
Step 3C: Add Product Page
This step is where people are becoming customers, and their purchasing process should be perfect. That’s why you should create a high-converting product page.
There should be high-quality product images and a strong CTA button. Also, a compelling product description is important because customers always look for more product details before the final action.
You can use icons as a compact design to describe the product. One more thing, you should show reviews from previous buyers, if possible, as 90% of customers check internet reviews before going to a store.
Great! Now you know how to make a one product Shopify store.
How to Build a One Product Dropshipping Store
A dropshipping model is an excellent entry to learning how to create a one product Shopify store
The difference between a regular one product store and a one product dropshipping store is that dropshippers don’t stock and ship items themselves. Instead, a dropshipping supplier stocks and fulfills orders on your behalf.
If you want to choose just one product to sell for your Shopify dropshipping store, find product ideas on big marketplaces like AliExpress or use a tool like SaleSource to look for a profitable item.
After that, use Shopify to build the website with the aforementioned steps.
Summary
Selling one product online gives more advantages than ever.
Understanding how does Shopify work is essential when building a one-product store, as its features simplify management, enhance branding, and drive conversions. You can easily build an intuitive and attractive website. So, if you’ve already planned out everything from product idea to content strategy, roll up your sleeves and bring that big idea to Shopify.
You may even apply the one-product approach with other business models. Take, for example, a one product dropshipping store.
You can use the free trial first. Also, check out this article to understand Shopify pricing plan to make sure if you are in the right investment.
